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Lotus Announces Eletre Electric Hyper-SUV

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The all-new and all-electric Lotus Eletre is a striking and progressive Hyper-SUV – the first of a new breed of pure electric SUVs. It takes the core principles and Lotus DNA from more than 70 years of sports car design and engineering, evolving them into a desirable all-new lifestyle car for the next generation of Lotus customers.

The company’s famed expertise in the fields of ride and handling, steering and optimised aerodynamics have been carefully and respectfully evolved. The Eletre takes the heart and soul of the latest Lotus sports car – the Emira – and the revolutionary aero performance of the all-electric Evija hypercar, and reinterprets them as a Hyper-SUV.

Known until two days ago only by its Lotus codename, Type 132, the Eletre is a globally relevant product, a shining halo of sustainable mobility for a worldwide audience. Embodying emotion, intelligence, and prestige, it extends the reach of the Lotus name, badge, and renowned driver engagement to a new audience.

A bold new dimension to the Lotus performance car portfolio, the Eletre delivers a significant number of firsts for Lotus – the first five-door production car, the first model outside sports car segments, the first lifestyle EV, the most ‘connected’ Lotus ever. And yet it remains a true Lotus, a beautiful car ‘carved by air’, packed with pioneering technology, genuine sporting performance, and simplicity of purpose, designed and developed by a passionate and global team. The Lotus Eletre is alive with character and personality.

The Eletre is 4WD, has a battery capacity that’s over 100kWh, and with power from 600hp. A 350kW charger will deliver a 400km (248 miles) range in just 20 minutes. The car’s target maximum WLTP driving range is c.600km (c.373 miles). It also comes with the ability as standard to accept 22kW AC charging which, where available, reduces the time plugged in.

Technology includes the most advanced active aerodynamics package on any production SUV, and intelligent driving technologies such as the world’s first deployable Light Detection and Ranging (LIDAR) system in a production car. Add in a dynamic walk-up sequence that delivers a moment of theatre every time the driver approaches the car, and it’s clear the Eletre is making a simple statement – this is Lotus reinvented, the birth of a new icon into the Lotus stable.

Matt Windle, Managing Director, Lotus Cars, commented: “The Eletre is a bold and revolutionary new car, delivering on our commitment to move Lotus into completely new automotive segments as we widen our global appeal and accessibility. This is a momentous point in our history and a clear signal of our ongoing desire to transform our business. It is a true Lotus, and we’re confident it will delight performance car customers and offer a distinct alternative to the segment’s established players. The Eletre has the soul of a Lotus and the usability of an SUV. Alongside the Emira sports car, this is the perfect two-car garage from Lotus.”

Qingfeng Feng, CEO, Group Lotus, added, “The Eletre, our Hyper-SUV, is a new performance car from an iconic performance car brand and it will appeal to independent-minded and adventurous driving enthusiasts – those who love the thrill of driving. It is a unique combination of beautiful design, exceptional dynamic performance and everyday usability, for those who dare to look beyond the conventional, and marks a turning point for our business and brand.”

He added: “While the worldwide critical acclaim for the Emira has reaffirmed Lotus’ position as a respected sports car marque, the Eletre will make Lotus accessible to a whole new audience. It is a compelling alternative for those who desire a true driver’s car but whose lifestyle demands something more practical than a traditional sports car. And it is only the start for Lotus – there is much more to come.”

The Eletre is the first in a new range of premium lifestyle performance electric vehicles to be built at an all-new state-of-the-art production facility in Wuhan, China. The car has been ‘Born British, Raised Globally’, with design led by the UK, supported by collaborative work with teams in China, Sweden and Germany. The overall exterior and interior design has been led by an international team based at the Lotus Tech Creative Centre (LTCC) in Warwickshire, UK.

Peter Horbury, Senior Vice President, Executive Advisor, Design, Lotus, commented: “The Eletre is a rare creative opportunity in performance car design – the chance to start with a blank sheet of paper and develop an all-new vehicle that takes a brand in a completely fresh direction. There has been a close working relationship and much collaboration between the Lotus design studios in Warwickshire and Hethel. The result is a ‘Hyper-SUV’ that is genuinely different to what’s on the market; the electric powertrain has inspired a ‘cab-forward’ design that echoes the iconic mid-engined layout of Lotus sports cars, creating a unique look and position in the SUV segment. The arrival of the Eletre signals the start of a new era of pure electric SUVs.”

The Eletre is built on Lotus’ all-new and highly versatile Electric Premium Architecture (EPA). The low-to-the-ground design means outstanding handling, and the EPA can easily adapt to accommodate C+ to E+ vehicle class battery sizes, motors, component layouts and intelligent driving technologies. The platform will be the basis for an all-new range of premium lifestyle performance electric vehicles from Lotus. Led by the Eletre, these cars will catapult Lotus into a new era of higher retail volumes and significant revenues.

The Lotus Eletre is on sale now across global markets, with first customer deliveries in 2023 starting in China, the UK and Europe.

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Ford Launches 2023 Bronco Heritage Limited Edition

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Bronco brand is taking trail riders to their off-road roots with the introduction of the 2023 Bronco Heritage Limited edition. The special-edition model will be available in the iconic Bronco four-door. Ford will build just 1,966 units of each Heritage Limited Edition model to commemorate the year the original Bronco debuted.

“Bronco captivated America in the mid-’60s with its rugged style and uncompromising off-road agility, a legacy that is still prevalent today,” said Mark Grueber, Bronco marketing manager. “With these new Heritage Limited edition, we’re paying respect to Bronco’s roots with nods to some of the signature design cues from the first-generation vehicle, while continuing to build the Bronco Brand with more special editions that our customers want.”

Bronco Heritage model is highlighted by a two-tone paint job that includes signature Oxford White accents including the modular hardtop roof. A unique Oxford White grille features Race Red “FORD” lettering, while gloss black-painted 17-inch heritage wheels with classic “dog dish” centers, plus an Oxford White-painted lip for more retro flare and a bodyside stripe dial up the throwback looks.

The 1960s-era-inspired squared fenders with Sasquatch-width fender flares provide a visual callback and cover the nearly two-inch wider track. A powder-coated steel-capable front bumper with built-in recovery points and integrated fog lamps is standard. The Heritage Limited Edition model offer the increased capability of Badlands series equipment and features, including a 2.7-liter EcoBoost V6 engine with up to 330 horsepower and 415 lb.-ft. torque mated to the 10-speed SelectShift automatic transmission. It is also differentiated with features that include metal “Bronco” script fender badging, leather-trimmed/vinyl plaid seats with white and Race Red accent stitching and unique Heritage Limited console badging.

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MG Motor Conducts Hot Weather Testing of its All-Electric Marvel R in the Middle East

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MG Motor has confirmed it has been conducting hot weather testing of its all-electric and exciting Marvel R model in the Middle East.  This marks a crucial phase for the MG brand as it looks to pave the way for future all-electric car launches in this region.  The car has been pushed to the limits as part of a range of different evaluations in various hot weather situations and conditions, to ensure it lives up to the high standards delivered by the rest of the MG product lineup.

The MG Marvel R embodies a progressive design interpretation of the future that endows it with an attractive and powerful presence.  The Marvel R is a zero-emission, all-electric flagship SUV from MG that offers unparalleled class-leading features, comfort, safety, reliability, as well as range. It exemplifies the dynamic and progressive nature of the brand. The first stage of the Marvel R testing in the region occurred in the UAE in 2021 under cooler conditions. This second testing stage is now taking place in the extremely hot weather conditions of the UAE and soon across all the GCC markets.

Tom Lee, Managing Director of MG, said: “When we relaunched the MG brand in the Middle East, we committed ourselves to work incessantly with our team in HQ to ensure our products are continuously enhanced and optimally equipped for each individual market’s environmental conditions.  This ensures our vehicles, especially our fully electric Marvel R, are among the most capable vehicles in all our markets. With these assessments, we are getting closer to introducing an exciting range of electric models to our customers in the Middle East who are ready to embrace an all-electric lifestyle.”

The all-electric Marvel R from MG is a full battery-electric SUV for a new generation of drivers who value innovative design, personal comfort, outstanding performance, and a confident range with fast charging capabilities.  The car has an eye-catching look to match its inner strength.  A smooth, sporty design accentuates the SUV coupe body type, with a low and rear-leaning centre of gravity.  The forceful and elegant X-shaped face flows from the front into wide, bold body contours, forming an unmistakably powerful design statement.

“The car is equipped with innovative technology to offer the driver an immersive, exhilarating drive.  Middle East drivers will get to experience technology at an advanced level with real-time functional information and personalised entertainment, while making the most of hands-free music, navigation, phone, and vehicle controls.  The car’s Zero-emission performance has a 70-Kilowatt battery and a maximum range of 402 kilometres (WLTP).  With three electric motors, a combined 288 PS, and 665 Nm performance, the MG Marvel R accelerates from 0-100km/h in just 4.9 seconds,” the company said.

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INFINITI Rolls Out its INFINITI VALET Program Across the Middle East

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With the aim of providing a premium experience for its owners, INFINITI Middle East has rolled out the INFINITI VALET Program across the Middle East, offering vehicle pick-up and drop-off when scheduling a maintenance service without having to visit the service centre. Available throughout the region, including UAE, KSA, Kuwait, Oman, Bahrain, Qatar and Jordan, the INFINITI VALET Program can be easily reserved on any maintenance appointment touchpoints, including the web contact form and via the call centre.

INFINITI customers can have their vehicle collected for an upcoming maintenance appointment by VALET truck (where available), a service team member or a recovery vehicle from their home or office. Payment can be settled online after the service is completed and the car is returned to the owner.

“As a human-centric organization, we understand the value of convenience and in crafting a premium customer journey. With service offerings such as INFINITI VALET, we create a seamless experience that enables our customers to rise above the details of every day, by returning to them the luxury of time,” said Andrew McLaughlan, Managing Director, INFINITI Middle East. “The INFINITI VALET Program is rooted in our Japanese heritage and honours our commitment to providing thoughtful hospitality.”

The INFINITI Valet Program is available to all INFINITI customers, regardless of vehicle age, and is not limited to any kind of warranty. The program can also be used in conjunction with INFINITI’s Courtesy Vehicle Program, where available, allowing the INFINITI owner to enjoy seamless mobility while their vehicle is being serviced.

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