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Audi A8 and S8 Make Regional Debut

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Audi Middle East presented its latest flagship luxury models, the Audi A8 and S8 in Dubai exclusively ahead of their official market introductions. The company with the four rings has intensively redesigned the new flagship sedans to become the benchmark for luxury in its current fleet. The new high-end headlights and taillights inspire with innovative functions and form the apex of the A8 and S8’s established technology portfolio, creating a contemporary and user-oriented experience – whether for passengers or drivers.

Carsten Bender, Managing Director of Audi Middle East, commented “With the launch of the Audi A8 and S8, Audi is creating a benchmark that combines both the worlds of uber-luxury and performance. They are flagship models that promise a first-class experience for passengers and drivers alike, perfectly aligning our visions of progress and innovation in one.”

The unveiling of the new Audi A8 and S8 models perfectly coincided with the surprise showing of the Audi sky sphere, a concept car perfectly illustrating the brand’s vision for the progressive luxury segment of the future, with features that include autonomous driving, a revolutionary interior, and a seamless digital ecosystem. The Audi A8 and S8 are sedans that represent status and exude authority – now that they have been reimagined, their exteriors are even more representative, confident, and athletic, while their interiors are more premium than ever before.

Both models are set to arrive in the region later this year and are symbols of status and prestige for the brand. The fourth generation of the luxury sedan, which Audi introduced in 2017, raised it to a new level with respect to power, look, and equipment, remaining the progressive face of the brand until today.

The A8 and S8 meet the needs of a changing customer base. In both models, the premium concept is defined first and foremost by an emotional and comfortable interior experience, coupled with new and established technologies. The S8 sees this exemplified from a pure performance standpoint, inspired by Audi’s racing heritage, combining progressive luxury with dynamic athleticism.

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Sinotruk Enters UAE Market with New Brand VGV

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Chinese automotive giant Sinotruk, a pioneer in the heavy-duty truck industry, has officially entered the UAE market with its new passenger vehicle brand, VGV (Visionable Global Vanguard). Established in 1930, Sinotruk has a long innovation and technical excellence history. The company’s decision to expand into the passenger car market is a testament to its growing global ambitions.

The new VGV showroom is in Al Qouz 1, Dubai, UAE. The brand offers various vehicles, including SUVs, pickups, vans, and MPVs, powered by various energy sources such as electric, hybrid, fuel, diesel, and alternative energy.

VGV’s SUV models are designed to cater to families, offering spacious interiors and advanced safety features. The pickup models, powered by the renowned Wei Chai Engine manufactured by Sinotruk, are known for their durability and performance.

Prices for VGV vehicles start at AED 73,000, making them an attractive option for consumers seeking quality and affordability.

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Audi, Al Nabooda Automobiles Launch the Audi Q2

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Audi, Al Nabooda Automobiles have launched the Audi Q2 in the UAE. The vehicle will be on display at 25hours Hotel One Central from October 3rd to 6th, 2024. Audi customers and car enthusiasts are invited to be part of the exclusive celebration marking the arrival of the new Audi Q2 under the vibrant theme of ‘Paint the Town’.

Guests who visit on October 3rd will have the opportunity to immerse themselves in a hands-on spray-painting session surrounding the new car, indulge in Q2-inspired mocktails, relish in live music from DJ Tala Samman and be among the first to explore the stylish and comfortable feature of the Audi Q2.

“The arrival of the Audi Q2 is a testament to our dedication to bringing the best in design, technology, and innovation to our customers in Dubai and the Northern Emirates,” said K. Rajaram, CEO of Al Nabooda Automobiles. “This segment serves as a gateway into the Audi family for younger buyers seeking to purchase their first vehicle or upgrade their current one. Its youthful, modern styling combined with upgraded technology makes it the perfect choice for those who demand versatility and a dynamic driving experience in every setting.”

The Audi Q2 receives a significant upgrade to its infotainment system, as well as the addition of the virtual cockpit and an 8.8-inch touchscreen as the central control unit for the MMI (Multi-Media Interface). In addition, a convenient storage compartment replaces the previous rotary/push button. Audi Q2 is now available across all Audi, Al Nabooda Automobiles showrooms, with a starting price of AED 139,900.

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Ford Launches the 2025 Explorer

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The all-new 2025 Ford Explorer is here to redefine the midsize SUV segment. With a striking new design, cutting-edge technology, and a focus on comfort and performance, the Explorer is a versatile vehicle that caters to the needs of modern families and adventure seekers alike.

The 2025 Explorer boasts a bold and athletic exterior with a redesigned front fascia, grille, and headlights. The interior has also been updated with premium materials, enhanced comfort features, and a more intuitive layout. The spacious cabin offers ample seating for up to seven passengers and plenty of cargo room for your adventures.

Under the hood, the Explorer offers a range of powerful engine options to suit different driving styles. The advanced technology package includes a large touchscreen display, a digital instrument cluster, and a suite of driver-assistance features for added safety and convenience.

Whether you’re commuting to work, embarking on a family road trip, or hitting the trails for an adventure, the 2025 Ford Explorer delivers a refined and enjoyable driving experience. With its combination of style, comfort, performance, and technology, the Explorer is a standout choice in the midsize SUV segment.

“The Explorer has been a mainstay of Ford’s lineup for 34 years and we’re really excited to bring the latest edition of one of the world’s most popular SUVs to the region,” says Andrew Gregory, Brand Marketing Manager for Explorer at Ford Middle East. “With an expansive range of three distinctive, versatile trims, we have meticulously recrafted the Explorer with upgraded technologies and features that equip drivers – and passengers – for whatever adventures life brings their way.”

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