HONOR is set to redefine the future of smartphones with the launch of the highly anticipated HONOR Magic7 Pro in the UAE. Packed with cutting-edge technology and AI-powered features, the Magic7 Pro promises to make your smartphone experience simply AI smarter. Whether you’re into photography, gaming, or staying productive, this device has something to offer everyone.

Revolutionary Photography with AI
The Magic7 Pro brings professional-grade photography to your pocket. Equipped with an advanced 50MP Super Dynamic HONOR Falcon Main Camera, you can capture stunning detail, even in low light. From breathtaking landscapes to crystal-clear zoomed-in shots, this phone is a dream for photography lovers. Thanks to its AI-powered HONOR IMAGE ENGINE, the device optimizes every shot, offering features like AI Super Zoom for zooming in on distant objects (up to 100x) and HD Super Burst for capturing high-speed moments.

Whether you’re snapping family portraits or creating epic social media content, the Magic7 Pro’s AI Portrait Modes ensure that your photos are always Insta-ready with vivid colours and flawless lighting.

A Smarter, AI-Powered Lifestyle
HONOR’s MagicOS 9.0 takes personalization to the next level, integrating AI into your daily life. With features like Magic Portal, you can circle objects on your screen to instantly get more information – perfect for finding the best restaurants, movies, or travel destinations without lifting a finger. Plus, Google’s Gemini Assistant offers seamless access to tools like Google Maps, YouTube, and more – making life simpler and more connected.

Leveraging the seamless integration of the INSTAX MINI LINK app with MagicPortal, users can instantly capture, print, and share their memories in a single step with the mini link 3, harnessing cutting-edge connectivity and user-centric design for an enhanced, on-the-go experience. The AI Translation feature supports 13 languages, making it easier to communicate while travelling or meeting new people. With AI Noise Reduction, conversations sound clearer, even in busy environments – great for those working from home or enjoying a video call with loved ones.

Power-Packed Performance for Work and Play
Under the hood, the Snapdragon 8 Elite Mobile Platform powers the HONOR Magic7 Pro, delivering fast and smooth performance for everything from mobile gaming to multitasking. The 5850mAh battery keeps you going all day, with a 100W Wired SuperCharge that gives you a full charge in just 33 minutes. Whether you’re streaming your favourite show or gaming on the go, the AI Real-Time Rendering ensures crisp, responsive gameplay with virtually no lag.

Eye-Care Technology for a Healthier Viewing Experience
The 6.8-inch HONOR Magic7 Pro also features the Natural Light HONOR AI Eye Comfort Display, designed to simulate natural lighting for more comfortable viewing. This is perfect for long browsing sessions or watching videos without straining your eyes. Plus, with HONOR NanoCrystal Shield, the device is more durable and resistant to everyday drops and scratches.

Pre-Order Today for an Exclusive Package
The UAE pre-orders for this highly anticipated device will begin today, and the HONOR Magic7 Pro will be available for AED 3,999. Customers will have the choice of three stunning colour options: Lunar Shadow Grey, Breeze Blue, and Black, ensuring there’s a style for everyone.

And here’s the best part: Customers who place a pre-order will receive an exclusive package worth AED 2,197, which includes the premium HONOR Watch4 Pro, the versatile HONOR CHOICE X5 Pro earbuds, and a 12-month HONOR CARE 360 Protection plan. This exclusive package ensures that users not just ]get a smartphone, but an entire HONOR experience that’s designed to elevate their lifestyle from day one.

The highly anticipated HUAWEI MatePad 11.5 has officially arrived in the United Arab Emirates, bringing a productivity-focused tablet with a paper-like display. The innovative PaperMatte Display reduces eye strain while delivering stunning clarity and vibrant colours. Designed for the modern workspace and university life, the HUAWEI MatePad 11.5 is perfect for jotting down notes, collaborating on projects, or enjoying media.

Enhanced with the upgraded HUAWEI Notes app and features to streamline workflows, the MatePad 11.5 is set to become the go-to device for those seeking greater efficiency in their daily tasks. The HUAWEI MatePad 11.5 is now available at Huawei’s official online platforms and select retail stores at AED 1299 with gifts worth AED 707 including Band 8, digital pen and keyboard. The MatePAd 11.5 comes in Isle Blue and Space Gray colour options.

The HUAWEI MatePad 11.5 features an 11.5-inch HUAWEI FullView Display with a 2200 x 1440 resolution and a 120 Hz refresh rate, transforming paperless tasks, learning, and reading into a smooth, vivid viewing experience. With Nanoscale Anti-Glare Etching Technology, the PaperMatte Display minimises reflections, providing a softer, more comfortable experience even during prolonged use. It has received the TÜV Rheinland Reflection-Free and Paper-Like Display Certificates, as well as the SGS Low Visual Fatigue Certificate, which guarantees reduced ambient light reflection, consistent contrast, and a paper-like texture, making it easier on the eyes.

The Colour eBook Mode further enhances the experience by utilising Huawei’s proprietary colour-mapping algorithm to balance brightness, hue, and colour temperature. It faithfully reproduces the vibrant colours and rich textures of physical books, like graphic novels and magazines, and brings images to life. Compatible with the HUAWEI M-Pencil Package (3rd generation), the PaperMatte Display offers the perfect balance of friction and subtle vibration giving you more control while writing and drawing. It even creates a pleasant rustle closely replicating the authentic pen-on-paper experience.

The new Multi-Note feature allows you to open multiple notes simultaneously, enabling seamless switching between them and the One-Touch Split-Screen feature allows you to view and compare them side by side. Note Replay offers an efficient new way to take notes by utilising advanced audio processing technology to sync audio in real-time as you write. Clicking on the handwritten note will instantly synchronise the audio, ensuring smooth and quick access to the relevant content. Sharing notes with colleagues and friends is now easier than ever using the HiNote format. Recipients can effortlessly edit these shared notes allowing you to adapt a paperless workflow and make collaboration easier.

The HUAWEI MatePad 11.5 delivers desktop-like productivity with access to native desktop applications and features like Floating Multi-Window and advanced window management. The Multi-Screen Collaboration feature even lets you use the tablet as a second screen or easily transfer files between your tablet and phone.

The HUAWEI Smart Keyboard, designed in two modes for easy creation, lets you further enhance your productivity while on the go. In Laptop Form, it’s perfect for office use, providing a convenient and comfortable setup for creating proposals efficiently. In Split Form, the two-piece design features a detachable keyboard and a sturdy panel bracket that securely holds the HUAWEI MatePad 11.5 in place. With strong structural back support, this design allows users to type comfortably in various positions, even on their lap.

In Laptop Form, the HUAWEI Smart Keyboard offers a convenient and comfortable setup, ideal for efficient office use. In Split Form, the two-piece design features a detachable keyboard and a sturdy case that securely supports the HUAWEI MatePad 11.5 in place, allowing users to type comfortably on their lap.

The ultralight laptop segment has reached an exciting new milestone with the launch of the ASUS Zenbook A14 (UX3407) at CES 2025. Setting a new standard for portability and innovation, the Zenbook A14 is the lightest 14-inch Copilot+ PC on the market and the first ASUS laptop crafted with an all-Ceraluminum chassis. This groundbreaking model also marks a debut for Zenbook, being the first in the series to feature the cutting-edge Snapdragon X Series AI-enabled processors, redefining lightweight computing with unmatched performance and AI capabilities

The ASUS Zenbook A14 (UX3407) will be available for pre-order on the official ASUS eShop and leading retail stores across UAE till 14th January, offering exciting benefits and cash discounts for early buyers. ASUS eShop customers who pre-order will receive a 3-month warranty extension and a free Marshmallow Mouse, and loyal customers of ASUS eShop can enjoy an AED 400 discount using the coupon code ZEN400. With pre-orders closing on 14th January and special offers, don’t miss this opportunity to secure your Zenbook A14 and enjoy these exclusive perks.

Weighing in at under 1 kg (980g), the Zenbook A14 sets the new benchmark for ultraportable Copilot+ PCs, making it the lightest Copilot + PC. Its elegant, lightweight design is ideal for frequent travellers, allowing them to move effortlessly without being weighed down by their tech. The Zenbook A14 is crafted entirely from ASUS’s innovative Ceraluminum, a game-changing material that’s 30% lighter and three times stronger than anodized aluminium. Designed with durability and portability in mind, it’s perfect for students, professionals, and daily commuters who need a reliable laptop that can handle the demands of everyday life. The sophisticated Zabriskie Beige colour, inspired by nature, offers a stylish, gold-like finish that complements the sleek design, making the Zenbook A14 a performance powerhouse and a statement of modern elegance.

For moments of entertainment and downtime, the Zenbook A14 elevates your experience with its vibrant FHD Lumina OLED display and crystal-clear speakers, delivering cinematic visuals and rich audio. Smart AI-driven features like facial recognition and Adaptive Lock ensure seamless usability and peace of mind, blending convenience with cutting-edge security.

Powered by cutting-edge Snapdragon X Series processors, the Zenbook A14 delivers exceptional power efficiency and multi-day battery life, making it a perfect companion for hybrid workers who thrive on flexibility and students seeking a lightweight, AI-powered tool that keeps up with their busy lives. Its advanced dual-fan thermal system ensures whisper-quiet cooling while pushing the CPU to an impressive
Zenbook A14 delivers outstanding battery life, enabled by the power-efficient Snapdragon X Series processor and a high-capacity 70Wh battery. It can provide up to 32 hours* of continuous video playback on a single charge, ensuring interruption-free usage over multiple working days.

With its powerful 45 TOPS Qualcomm Hexagon NPU, the Zenbook A14 takes AI-driven computing to the next level, delivering advanced Copilot+ PC experiences tailored for multitasking and productivity. Built-in AI apps like StoryCube for creative storytelling, MyASUS for device optimisation, ScreenXpert for seamless multitasking across screens, and GlideX for wireless device mirroring ensure users stay efficient and inspired. Whether you’re a student editing projects, a professional managing tasks, or a content creator juggling multiple apps, the Zenbook A14 offers real-time insights, optimized performance, and smooth video playback for effortless switching between tasks.

The ASUS Zenbook A14, starting from AED 5,699, is available for pre-order on the ASUS eShop and your favourite retail stores from 9th to 14th January, offering exclusive gifts and benefits for early buyers. For those who prefer to see, touch, and experience the Zenbook A14 firsthand before making a decision, the laptop will be available in leading retail stores starting mid-January—offering you the perfect opportunity to explore its sleek design, premium craftsmanship, and cutting-edge features up close.