Huawei has always been ambitious with its audio products, but the FreeBuds 6i might be their most audacious move yet. They’ve taken their flagship-level noise cancellation tech, Intelligent Dynamic ANC 3.0, first featured on the FreeBuds Pro 3 and put it in a pair of affordable earbuds. The Intelligent Dynamic ANC 3.0 constantly analyses your surroundings and adjusts the noise cancellation accordingly to give you the most immersive audio experience wherever you are. Trained on 34 different scenarios, it can handle the noise in a wide range of everyday situations. The FreeBuds 6i monitor noise every 2.6 μs and adjusts the parameters within about a second to seamlessly optimise noise cancellation for your surroundings.

5 Hardware Upgrades Behind the Noise Cancellation
The FreeBuds 6i achieves a breakthrough in noise cancellation with 5 hardware upgrades. These upgrades tackle both passive noise cancellation (PNC) and active noise cancellation (ANC) capabilities. PNC upgrades include the Noise Filtering Chamber, along with brand-new ear tips. ANC upgrades include the 3-Mic System, 2.4 times higher computing power, and a new 11 mm Quad-magnet Dynamic Driver.

1. Noise Filtering Chamber: The FreeBuds 6i outsmart noise with a cleverly designed Noise Filtering Chamber, designed based on the Helmholtz resonance principle. This chamber deals with the most stubborn frequencies of background chatter between 2 and 3 kHz which are the most challenging to cancel out using conventional methods. The Noise Filtering Chamber effectively quietens ambient chatter, typically measuring at around 55 dB.

   

2. Brand-new Ear Tips: The second upgrade that seals out the noise is actually a set of enhanced ear tips that offer a more comfortable fit and better sound isolation. They are made of skin-friendly liquid silicone, which offers a silky-smooth touch, and come in three sizes. Thicker ear tips, more secure fit and superior airtightness mean less noise leakage and better passive noise cancellation, especially in the medium to high-frequency range.

   

3. 3-Mic System Inside and Outside the Ear: An upgraded 3-mic system listens to the sounds around you and inside your ear canal to detect residual noise within the ear canal. This triple-mic setup, boasting a 50% better signal-to-noise ratio than before, helps the earbuds to cancel out low- to mid-frequency noises.
4. 2.4-times Higher Computing Power: The FreeBuds 6i packs some serious active noise-canceling power. They have upgraded the computing power to be 240% higher than its predecessor thanks to Intelligent Dynamic ANC 3.0. This allows the earbuds to analyse and cancel out the incoming noise in real-time. This enables the earbuds to handle noises across a wide frequency range.

   

5. New 11 mm Quad-Magnet Dynamic Driver: The brand new flagship-level 11mm Quad-magnet Dynamic Driver in the FreeBuds 6i is 50% more sensitive than its predecessor. It generates reverse sound waves to counteract the medium to low-frequency residual noise that leaks into the ear canal.

   

The Intelligent Dynamic ANC 3.0 along with these five hardware upgrades work together to give you the best listening experience. The result is a 100% improvement in noise cancellation, including an average noise attenuation of 27 dB across all measured frequencies and across a myriad of common scenarios.

Audio that Adapts to You
The FreeBuds 6i deliver a surprisingly immersive audio experience. The 11mm drivers pack a punchy, bass-emphasised sound that’s right up your alley if you are a fan of modern genres. And the Hi-Res Audio Wireless certification means that you get high-fidelity sound with rich details. Huawei’s triple adaptive EQ is also a standout. It automatically tailors the sound to your ear canal and listening volume in real-time. If you prefer a more hands-on approach, the 10-band equalizer lets you fine-tune the sound to your liking. Overall, the FreeBuds 6i offers a fully personalised and engaging listening experience that punches above its weight.

The earbuds offer 35 hours of music playback with ANC off with a fully charged case and 8 hours of continuous playback on a single charge. With ANC enabled, you can still enjoy up to 20 hours of music with the case and 5 hours on a single charge. Plus, a quick 10-minute charge provides 4 hours of listening time.

The HUAWEI FreeBuds 6i are a remarkable achievement. They bring top-tier noise cancellation to a price point that’s accessible to a wider audience. They’re a great option for anyone who wants to drown out the world without spending a fortune. If noise cancellation is your top priority, the FreeBuds 6i should be at the top of your list.

Premium features don’t have to come at a premium price. If you’re looking for a smartphone that delivers amazing performance and features without breaking the bank, a mid-ranger can be a great choice. Mid-range smartphones have come a long way, and the HUAWEI nova 12i is a prime example.

The nova series has long been a darling amongst trend-conscious users, and with the nova 12i, it’s easy to see why. This sleek powerhouse retains the series’ signature generous battery, storage, and display while delivering exciting upgrades. The star of the show? A dazzling 108MP High-Res Camera that elevates mobile photography to new levels. At its core, the HUAWEI nova 12i caters to the always-on lifestyle of young movers and shakers. Whether you’re a social media enthusiast, a photography buff, or simply need a reliable daily driver, this phone has you covered.

Capture Stunning Detail: 108MP High-Res Photography
The HUAWEI nova 12i offers a truly advanced 108MP High-Res Photography experience with its ultra-high definition 108MP main camera. This powerful camera system features a large F1.9 aperture, a 1/1.67-inch sensor, and nine-in-one pixel fusion technology, ensuring exceptional light sensitivity and versatile shots in any scenario. The Super Star Orbit Ring encircles the camera module like a celestial spotlight, adding a touch of glamour and making this phone a true standout.

Even in challenging conditions like backlit HDR or low light situations, the nine-in-one pixel fusion technology ensures exceptional brightness without sacrificing detail. Night shots, in particular, benefit from improved highlight suppression and greater clarity, preventing issues like overexposure from streetlights or car headlights.

With the HUAWEI nova 12i, you can capture picture-perfect photographs effortlessly. Whether shooting portraits, landscapes, or detailed close-ups, the camera’s superior resolution and light sensitivity ensure breathtaking results in any lighting condition. The Snapshot feature also delivers instantaneous shutter response, allowing you to capture fleeting moments of action and emotion with crystal-clear precision.

Powered by HUAWEI’s patented RAW Domain Algorithm, the camera optimizes brightness, clarity, and dynamic range to deliver vivid colours and balanced exposure. The result is stunningly natural, true-to-life images that capture every detail.

Stay Powered with 40W SuperCharge Turbo
Never worry about a dying battery again with the HUAWEI nova 12i’s powerful 40W HUAWEI SuperCharge Turbo. This allows you to rapidly charge the battery from empty to 62% in just 30 minutes, providing a full day’s worth of usage. Whether you’re travelling, being productive on the go, or simply having a hectic day ahead, the 40W HUAWEI SuperCharge Turbo ensures you’ll never be slowed down by a drained battery.

Even with high-power consumption activities, like gaming, video streaming, or running multiple apps simultaneously, fast charging eliminates any battery anxiety. So, you can confidently take on your day without worrying about finding an outlet or carrying a bulky power bank.

Massive Storage and All-Day Battery Life
You never have to worry about running out of space or battery life with the HUAWEI nova 12i. it offers a massive 256GB of onboard storage, allowing you to keep all your favourite photos, videos, music, games, and important files right on your device without having to constantly delete precious memories to make room.

Complementing the generous storage is an equally impressive 5000mAh battery packed into a slim, lightweight design. This battery can power you through an entire day of heavy usage, ensuring you can work, play, and create without constantly searching for a charger.

But the HUAWEI nova 12i doesn’t stop there. It also features advanced AI Battery Saving Technology that intelligently optimizes energy use by identifying and disabling non-essential background apps. This smart power management system adapts to your usage patterns, ensuring you get the most out of every charge and extending the already impressive battery life even further.

EMUI 14: Revolutionising User Experience
The nova 12 Series is the first smartphone to launch the new EMUI 14. It steps up security, personalisation and efficiency, giving users a vastly superior and fuss-free interface and fun customisations to engage with. EMUI 14 brings exciting features like Live View, providing real-time glimpses of app activity right from your lock screen, and customizable Lock Screen Themes that let you express your unique style. EMUI 14 takes privacy seriously, putting users in complete control of app permissions and access to their data. The simplified interface makes managing these settings easier than ever, with intuitive toggle buttons for quick adjustments.

Immersive Visuals Without Compromise
The HUAWEI nova 12i boasts a large 6.7-inch AOD (Always-On Display) with remarkably slim bezels, maximizing screen-to-body ratio for immersive viewing. It also features Smooth Dimming Control, a flicker-free adaptive brightness solution that uses ambient light sensors to reduce eye strain, particularly in low-light environments.

The HUAWEI nova 12i is a winning combination of impressive photography capabilities, eye-catching design, and convenient user-focused features. For those seeking a smartphone that effortlessly blends function, self-expression, and style, this is a phone that’s hard to beat.

The HUAWEI nova 12 Series is available for pre-order starting from March 29th till April 2nd. The Huawei nova 12s is priced at AED 1,599 and comes in black, white, and blue colours. Pre-orders come with gifts worth AED 469, which includes the HUAWEI FreeBuds 5i, a General-Energetic Work Gift Package, Viu 6-month subscription, and 3 months of HUAWEI Care+ service. On the other hand, the Huawei nova 12 SE is priced at AED 1,199 in black and green colours, while the HUAEWEI nova 12i is priced at AED 949 and also comes in black and green colours. Pre-orders for both devices come with gifts worth AED 379, which include the HUAWEI FreeBuds SE 2, a General-Energetic Work Gift Package, Viu 6-month subscription, and 3 months of Huawei Care Plus service.

As the curtains rise on MWC 2024, Huawei CBG unveils its strategic vision, underpinned by a fusion of high-end sophistication, fashion-forward aesthetics, and unparalleled technological prowess. In today’s fast-paced world, where health consciousness is on the rise, the intersection of technology and wellness has become a focal point for consumers worldwide.

Among the frontrunners in this space is Huawei, with its smart wearables segment emerging as a pivotal driver of global business growth. With a pursuit of innovation and commitment to addressing consumer needs, Huawei has positioned itself as a trailblazer in the smart wearable industry.

Unraveling Huawei’s Smart Wearables Journey
Huawei’s smart wearables have transcended geographical boundaries, with the Middle East and Africa being a particularly high-potential market. According to Counterpoint Research, Huawei witnessed a staggering 56% year-on-year increase in smartwatch shipments in Q3 2023, solidifying its position as a key player globally. With a market share of 14% and a third ranking globally, Huawei’s ascent in the high-end smartwatch segment has been remarkable.

Huawei’s foray into the smart wearable arena traces back over a decade, marked by continuous evolution and pioneering advancements. Central to its success has been the development of TruSeen vital sign monitoring technology, a testament to Huawei’s dedication to health-centric innovation. Over eight years, this technology has undergone five generations of upgrades, catapulting Huawei into the upper echelons of the smart wearable industry.

Fueling Huawei’s innovation engine is its unwavering investment in research and development. In 2023, Huawei unveiled its largest Health Lab outside China, situated in Helsinki, Finland. This state-of-the-art facility serves as a hub for cutting-edge research in smart wearables, bolstering Huawei’s mission to deliver science-based health features to users worldwide. Collaborations with esteemed institutions and experts underscore Huawei’s commitment to pushing the boundaries of health-focused technology.

At the heart of Huawei’s smart wearables ecosystem lies a commitment to comprehensive health management. The Huawei Health app boasts a user base exceeding 450 million, offering a suite of features designed to enhance users’ well-being. From sleep management to mental health monitoring, Huawei’s smart wearables are equipped with advanced functionalities aimed at promoting proactive health management among consumers.

The Huawei Difference: Bridging Innovation and Wellness
Huawei’s dedication to health innovation extends beyond conventional boundaries. By prioritizing technical challenges such as sleep, blood pressure, and mental health management, Huawei is poised to redefine the landscape of health-focused wearables. The TruSeen 5.5+ technology, with its enhanced monitoring capabilities, exemplifies Huawei’s commitment to delivering cutting-edge solutions to global consumers.

What sets Huawei apart is its holistic approach to innovation, seamlessly integrating technology with wellness. The HUAWEI WATCH D, with its groundbreaking blood pressure measurement capabilities, exemplifies Huawei’s commitment to merging cutting-edge hardware with user-centric software. Recognized by global institutions and organizations, the HUAWEI WATCH D has garnered accolades for its precision and reliability, setting a new standard in health-focused wearables.

Beyond health monitoring, Huawei is pioneering advancements in smart fitness. From engaging courses developed in collaboration with fitness experts to pro-level workouts tailored to diverse user needs, Huawei is democratizing fitness and inspiring millions to lead healthier lifestyles. The integration of TruSport technology, supporting over 100 workout modes, underscores Huawei’s dedication to making fitness accessible to all.

Charting the Course Ahead
As Huawei embarks on its journey into 2024, the focus remains steadfast on addressing the evolving needs of consumers. By prioritizing health-centric innovation and forging strategic partnerships, Huawei is poised to redefine the future of smart wearables. With an unwavering commitment to empowering users with comprehensive health management solutions, Huawei continues to lead the charge in the intersection of technology and wellness.

In a rapidly evolving landscape where health takes centre stage, Huawei’s smart wearables stand at the vanguard of innovation, embodying a harmonious blend of cutting-edge technology and wellness-focused design. As Huawei continues to push the boundaries of possibility, the future of smart wearables shines brighter than ever before.