Smartphone photography has undergone an immense revolution in the past decade, placing in consumers’ hands the kinds of powerful image technologies that were once only possible with full-frame cameras. With a steadfast commitment to providing users around the world with the best-in-class photography experience, HONOR has always been at the forefront of smartphone photography and kept challenging itself to set new industry benchmarks for innovation and quality.

With smartphone usage scenarios continuing to diversify, from portrait photography to telephoto imagery and quick snapshots, more users expect versatile photography capabilities from a single device. Understanding this evolving demand, HONOR has dedicated efforts to fine-tune its smartphones’ hardware and software components to ensure unparalleled image quality.

Recognizing the pivotal role of AI in enhancing photography capabilities on the software front, HONOR has been refining its HONOR Image Engine over the years. Debuting in 2021, the first-generation HONOR Image Engine leveraged HONOR’s AI computing photography algorithm, seamlessly blending images captured by different lenses to yield clearer and sharper results. Subsequently, with the introduction of HONOR Image Engine 2.0, HONOR unveiled the Millisecond Falcon Capture and Ultra-fusion Computational Optics functionalities, employing AI to enhance imaging speed and quality.

Upholding the belief that photography is the artistic interplay of light and shadow, HONOR masters in smartphone photography through understanding and refining the technology with AI. To this end, HONOR introduces the pioneering AI HONOR Image Engine enhanced with large model capabilities, the industry’s first on-device plus cloud large model empowered mobile imaging system. Integrated into the HONOR Magic7 Series, this meticulously reconstructs light and shadow intricacies in each image, offering users a host of advanced photography features.

The AI HONOR Image Engine is bolstered by three specialized large models. The Light and Shadow Portrait Large Model excels in optimizing static scenes; the Telephoto Enhancement Large Model allows users to capture detailed, sharp images with AI-enhanced resolution; the Capture Enhancement Large Model is specifically designed for seizing motion shots, improving the overall photography experience for users.

Catering to diverse shooting needs, these large models work seamlessly together to deliver a comprehensive suite of enhanced features covering various shooting needs, spanning from action shots and portraits to telephoto shots. Through these innovations, the HONOR Magic7 Series revolutionizes image quality with advanced AI innovations, providing users with an immersive and cutting-edge AI photography experience.

Striving to transform smartphone portrait photography, HONOR has seamlessly integrated the Light and Shadow Portrait Large Model and Telephoto Enhancement Large Model into the AI HONOR Image Engine, introducing a range of portrait features including AI-enhanced Portrait, All-scenario Harcourt Portrait, AI Super Zoom, and Stage Mode.

Presenting the brand-new AI-enhanced Portrait feature, users can now capture exquisite portraits with ultra-high definition across a focal length of 1X to 6X. Driven by the Light and Shadow Portrait Large Model, this feature integrates AI Resolution Enhancement to refine image quality, meticulously reducing noise through lens optical calibration, real noise modelling, and extensive AI neural network training. It dynamically adjusts pixel arrangement based on different lighting conditions, preserving original resolution with low ISO in well-lit environments, while seamlessly blending pixels in low-light conditions to form larger units and enhance light intake for superior image clarity.

Crafted to elevate portrait quality amidst challenging lighting conditions, the AI-enhanced Portrait incorporates cutting-edge AI technologies to enhance dynamic range and optimize the interplay of light and shadow. Powered by advanced AI algorithms, the dynamic range is boosted, resulting in more authentic and nuanced colour transitions. Complementing this advancement, the AI light and shadow reconstruction capability introduces a new AI algorithm that reconstructs light and shadow elements through highlight recovery and precise colour corrections, ensuring consistent light intensity for smoother brightness transitions in photographs. These enhancements come together to greatly benefit users capturing portraits in challenging lighting situations, such as sunset or night scenes, delivering natural portraits with balanced highlights and intricate details.

With the Light and Shadow Portrait Large Model, HONOR has unveiled the Stage Mode to capture performance moments for music festivals and concert scenarios. Given the complexity of performance lighting, including challenges like strong light and backlighting, the Light and Shadow Portrait Large Model dynamically optimises brightness levels and light and shadow details for static moment shots. With Stage Mode, users can effortlessly capture memorable performance moments spanning a focal range of 1X to 10X, creating photos with vivid colours, and refined exposure while ensuring that the primary subject of the performance stands out prominently.

Furthermore, featuring an AI-enabled portrait enhancement capability that is trained on millions of high-definition DSLR portrait images, AI-enhanced Portrait can precisely adjust the portrait person’s skin tones and enhance intricate facial features like hair and eyes. Additionally, the AI-enabled bokeh effects leverage AI capabilities to replicate the bokeh effects of real optical systems, enabling users to capture portraits with foreground bokeh effects using AI-enhanced Portrait. This innovation facilitates a seamless transition from foreground bokeh to 3D light spots, ensuring a delicate shift from blurred backgrounds to sharply focused subjects.

In addition, AI HONOR Image Engine also empowers the All-scenario Harcourt Portrait, ensuring studio-like image quality at varying distances. With the AI bokeh effect and AI light and shadow Reconstruction, users can capture breathtaking portraits with natural bokeh effects and facial light and shadow intricacies, rivalling the results of professional cameras. Moreover, the All-scenario Harcourt Portrait now boasts a new 6X focal length, providing enhanced flexibility for smartphone portrait photography. At this extended focal length, Harcourt Portrait excels in capturing captivating portraits that accentuate the subject’s beauty. Thanks to AI-enabled facial refinement, it automatically refines the subject’s natural skin texture while preserving its authentic characteristics.

The HONOR Magic7 Pro boasts the HONOR AI Falcon Camera Systems featuring a pioneering 200MP Telephoto Camera with an advanced 1/1.4” telephoto sensor and a large f/2.6 aperture. To achieve professional telephoto lens standards, HONOR has crafted a proprietary structure for this camera. This innovative design includes a dual-lens group with an aspherical lens that aids in reducing stray light, minimizing dispersion, and enhancing overall optical performance.

By merging cutting-edge hardware with the Telephoto Enhancement Large Model on the cloud, HONOR introduces the groundbreaking AI Super Zoom feature, designed for framing the breath-taking beauty of sceneries including natural landscapes. This feature enables remarkable focal lengths ranging from 30x to 100x along with AI-enhanced resolution, allowing users to capture detailed, sharp images even at significant distances. The Telephoto Enhancement Large Model on the cloud is capable of driving 12.4 billion parameters data to enhance image quality and generate vivid details at high speed. To achieve this, the cloud large model processes data of 1270 billion for each shot.

Tailored for diverse motion scenarios, the AI HONOR Image Engine seamlessly integrates the Capture Enhancement Large Model, enhancing the image quality of moving scenes through AI Motion Sensing Capture and HD Super Burst. With the incorporation of an AI-enabled intent recognition engine boasting advanced recognition and analysis capabilities, the AI Motion Sensing Capture excels in capturing accurate motion shots by identifying and analyzing subject movements. Through capabilities like subject detection and facial evaluation, this engine swiftly recognizes various shooting subjects, from humans to beloved pets like cats and dogs, while discerning subtle facial expressions and body gestures, enabling users to effortlessly capture cherished moments with their companions using AI Motion Sensing Capture.

Acknowledging the increasing popularity of sports photography, HONOR has consistently advanced its hardware and software to improve capture speed and image clarity, empowering users to capture professional sports images. Additionally, the new HD Super Burst feature enables users to capture rapid sequences at 10 frames per second, expanding opportunities for snapshot photography on smartphones. Whether it’s capturing a leisurely jog or thrilling sports events such as a swimming competition, the feature enables the camera to swiftly detect and predict the movement of shooting subjects, empowering users to capture moments with unparalleled clarity and precision on every shot, regardless of the setting or intensity of the action.

HONOR is steadfast in its mission to redefine the standards of AI excellence within smartphone photography, striving to provide users with the utmost intelligent capturing experience. Powered by the potent AI HONOR Image Engine, the HONOR Magic7 Series empowers users to embark on a holistic AI-centric photography journey, catering to the varied and evolving photography needs of users. Pioneering groundbreaking advancements in smartphone photography, HONOR stands out as the first smartphone manufacturer to seamlessly fuse the capabilities of cloud AI and on-device AI within mobile imaging, underscoring its unwavering dedication to establishing new benchmarks within the industry.

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In the rapidly evolving world of smartphones, two names often stand at the forefront of innovation: HONOR and Samsung. After using the HONOR Magic7 Pro and pitting it head to head with the Samsung Galaxy S25, the Magic7 Pro’s superiority is particularly evident in its integration of AI technology across its AI-driven camera technology, software intelligence, and hardware prowess.

AI Camera: Where Innovation Takes Flight
The Samsung S25 Ultra and HONOR Magic7 Pro feature a 200MP rear camera. However, the HONOR Magic7 Pro has an advantage with its 50MP front camera, while the Samsung S25 Ultra offers only a 12MP front camera. The HONOR Magic7 Pro’s AI HONOR Falcon Camera system is a testament to the power of AI. Its 200MP Ultra Telephoto Camera boasts 3x optical zoom, 6x seamless zoom, and an astonishing 100x digital zoom. But it’s not just about raw megapixels; the Magic7 Pro leverages AI to deliver unparalleled image quality. Features include HD Super Burst, AI Enhanced Portrait, AI Motion Sensing Capture, and more.

• AI Super Zoom: This feature transcends traditional optical limitations, producing incredibly detailed images even at extreme zoom levels. Easily zoom from 30x to 100x – every detail remains sharp, regardless of the distance. With multiple focal lengths working seamlessly, even distant scenes feel up close and personal. HONOR leverages cloud AI to elevate the image quality of distant shots of natural landscapes beyond 30x. The HONOR AI Super Zoom can capture a far clearer picture with richer details than Samsung’s Space Zoom.
• Stage Mode: The new Stage Mode shines with excellence. With a 200MP ultra-clear telephoto lens, it flawlessly captures every on-stage detail, even in difficult lighting.
  AI Portraits: Featuring the industry-first on-device portrait large model, HONOR’s AI Enhanced Portrait and Harcourt Portrait provide stunning portraits with striking details. The HD Super Burst and AI Motion Sensing underscore HONOR’s leadership in fast capture.
• AI Eraser: The Magic7 Pro’s AI-powered editing suite allows users to effortlessly remove unwanted objects or distractions from their photos with a simple tap. The S25 offers similar functionality, but the Magic7 Pro’s AI engine proves more adept at seamlessly integrating edits into the image, resulting in a more natural and realistic outcome.
• AI Cut-Out: Need to isolate a subject from its background? The Magic7 Pro’s AI Cut-Out feature delivers precise and accurate subject isolation, making it ideal for creating custom stickers, memes, or even overlaying subjects onto different backgrounds.
• AI Outpainting: This groundbreaking feature allows users to expand the boundaries of their photos, generating additional content beyond the original frame. Imagine transforming a standard portrait into a panoramic landscape – the Magic7 Pro’s AI Outpainting makes this a reality.

AI Software: A Smarter, More Intuitive Experience
The HONOR Magic7 Pro isn’t just about hardware; its software is infused with AI intelligence to enhance every aspect of the user experience.

• AI Deep Fake Detection: Scammers have become increasingly smarter today, often using deepfakes to impersonate friends or family by mimicking their faces and voices in video calls. But fear not, the HONOR Magic 7 Pro comes equipped with AI deepfake detection technology. This feature works seamlessly with video calls on apps like WhatsApp, instantly alerting users if it detects a fake. The feature is expected to be launched in Q2 of 2025 in the region.
• Magic Portal: This innovative feature allows users to interact with the digital world more intuitively. By simply circling an object on the screen with their knuckle, the Magic7 Pro activates the Magic Portal, enabling actions like online shopping, navigation, and information gathering with unprecedented ease. The Magic Portal allows quick access to wanted apps (supporting 150+ apps) with simple circle gestures across various scenarios such as search, transportation, entertainment, shopping, office tools, and so on.
• Google Gemini: The Magic7 Pro introduces Google Gemini, a powerful AI assistant that responds to voice commands and gestures. From real-time language translation to creative image generation, Gemini streamlines everyday tasks and unlocks new levels of productivity.
• AI Agent: HONOR unveiled the industry’s first on-device AI Agent for the open ecosystem at IFA24 for third-party app agent execution. In China, the YOYO AI Agent has advanced capabilities such as AI Search, automatic coffee ordering, info filling, and so on.
• AI Motion Sensing: The Magic7 Pro’s AI Motion Sensing technology goes beyond basic gesture recognition. It enables features like Falcon Capture, allowing users to capture 10 high-quality snapshots in a single second, even at 10x zoom.

AI Hardware: Powering Innovation
The HONOR Magic7 Pro’s hardware is meticulously engineered to support its AI-driven features.

• Powerful Processor: The Magic7 Pro boasts a cutting-edge Snapdragon 8 Elite Mobile Platform processor designed to handle the demands of AI-intensive tasks, such as real-time image processing, natural language understanding, and machine learning. The S24’s processor, while capable, may struggle to keep pace with the Magic7 Pro’s AI-powered performance, especially under heavy workloads.
• HONOR NanoCrystal Shield: The HONOR Magic7 Pro boasts the revolutionary HONOR NanoCrystal Shield, a screen that redefines smartphone durability. This cutting-edge technology has achieved the prestigious SGS 5-Star Drop Resistance Certification, a testament to its exceptional strength and resilience. Built to withstand the rigours of everyday life, the NanoCrystal Shield offers unparalleled protection against accidental drops and impacts, ensuring your phone remains safe and functional no matter what challenges you encounter.
• IP68 and IP69: The HONOR Magic7 Pro sets new standards of durability with its IP69 and IP68 ratings. Offering unmatched water and dust protection, it faces the toughest adventures head-on. IP69 withstands powerful water jets and steam, while IP68 ensures dust-proofing and submersion in water. Whether in deserts or waterfalls, the HONOR Magic7 Pro remains resilient and reliable, ready for any challenge.
• Battery and Charging Performance: When it comes to battery life and charging speed, the HONOR Magic7 Pro takes the lead over the Samsung S25 Ultra. The Magic7 Pro is equipped with a larger 5850mAh battery, compared to the 5000mAh battery in the S25 Ultra. On top of that, the Magic7 Pro offers significantly faster charging capabilities, featuring 100W Wired HONOR SuperCharge and 80W Wireless HONOR SuperCharge, which can quickly power up the device in a short amount of time. In comparison, the S25 Ultra only supports 45W wired charging and 25W wireless charging, which is noticeably slower.

Price and Offers
The pricing for the Samsung S25 series is consistent with Samsung’s premium pricing strategy. For example, the Samsung S25 Ultra with 12+512GB storage is priced at AED 5599. In contrast, the HONOR Magic7 Pro offers the same specs along with additional features for only AED 3999. During the pre-order phase, the HONOR Magic7 Pro included a variety of complimentary gifts, a benefit that the Samsung S25 Ultra does not match, making the HONOR Magic7 Pro a more appealing option.

Although Samsung emphasizes AI advancements in the S25 Ultra, it’s evident that the HONOR Magic7 Pro provides a more balanced experience with robust features that go beyond just AI. From better battery life and charging capabilities to a more user-friendly and intuitive AI experience, HONOR is setting a new standard without adding extra costs for essential features.

The HONOR Magic7 Pro is available in three unique colours: Lunar Shadow Grey, Breeze Blue, and Black. It can be purchased through the HONOR Online Store, HONOR Experience Store, Sharaf DG, Emax, Jumbo, noon, Amazon, Virgin Megastore, Etisalat by e&, Carrefour, Ecity, Lulu, Eros, and select retailers across the UAE for AED 3999.

Customers who purchase the new smartphone will receive gifts worth AED 1547, including a Fuji Instax mini link 3, 6-month 360 damage protection, and HONOR Choice earbuds.

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