Huawei held a product launch event in Dubai, introducing the HUAWEI Pura 80 Series smartphones and the HUAWEI MatePad 11.5 tablet. The company also announced the return of its XMAGE Awards to the Grand Palais in Paris for Paris Photo 2025.

The event, themed “Fashion Next,” showcased Huawei’s latest products and highlighted its approach to technology and design.

HUAWEI Pura 80 Series
The HUAWEI Pura 80 Series, positioned as the imaging flagship of the Pura Series, was a central announcement. The HUAWEI Pura 80 Pro and Ultra models feature a 1-inch Ultra Lighting HDR camera. This camera is paired with the Ultra Chroma Camera, which includes pixel-level color calibration for clarity and color reproduction.

The HUAWEI Pura 80 Ultra also incorporates a Switchable Dual Telephoto Camera, designed to offer versatility in capturing images at various distances. The series’ design integrates elements described as “eastern and western aesthetics,” featuring hues inspired by monochrome glaze and a glazed texture finish.

HUAWEI MatePad 11.5
The HUAWEI MatePad 11.5 was presented as a device for both students and professionals. It is equipped with an 11.5-inch HUAWEI FullView Display, offering 2.5K resolution. The tablet includes a PaperMatte Display with technology aimed at eye comfort. Its design features a 6.1 mm frame and a 10,100 mAh battery. The device supports the HUAWEI M-Pencil (3rd generation) with magnetic wireless charging. Software enhancements include upgraded HUAWEI Notes and the GoPaint app.

XMAGE Awards 2025
Huawei formally announced the XMAGE Awards 2025, with global submissions opened on June 11. This marks the eighth year for the photography competition, which serves as a platform for Huawei mobile users to showcase their work. The 2025 competition includes eight categories: So Far So Close, Colour & Shade, Good Night, Faces, A Heartwarming World, Experimental Lab, Storyboard, and Action. A new “XMAGE 100” competition format has been introduced, alongside an expanded judging panel. Submissions will be evaluated based on photographic technique, emotional resonance, social relevance, and artistic merit.

Huawei stated that the XMAGE Awards 2025 Ceremony and Annual Exhibition, titled “The World, You and Me,” will be held at the Grand Palais in Paris during Paris Photo 2025. Huawei Consumer Business Group (CBG) operates in over 170 countries and regions and maintains fourteen R&D centers globally. The company states its commitment to digital inclusion, sustainability, and innovation through user-centric products.

HONOR has announced the release of its new foldable smartphone, the HONOR Magic V5, in China. The device is being marketed as the world’s thinnest and lightest inward-folding smartphone to date, weighing as little as 217g and measuring 8.8mm when unfolded. It features the world’s first mass-produced 6,100mAh silicon-carbon battery with 25% silicon content, and incorporates AI-powered features through the YOYO assistant.

The HONOR Magic V5 is now available in China, with prices starting from RMB 8,999. It will be sold online and at select retail locations. HONOR also stated plans to bring the device to international markets later this year. The device boasts an IP58 and IP59 rating for dust and water resistance. Its durability is further enhanced by a Carbon Fiber Reinforced Inner Display Panel, an Anti-scratch NanoCrystal Shield on the outer screen, and a carbon fiber layer providing shock absorption. The HONOR Super Steel Hinge is designed for strength and smooth folding.

For productivity, the Magic V5 features a 7.95-inch inner screen and a 6.43-inch outer screen. A key feature of the 1TB model is the 6100mAh HONOR Silicon-Carbon Battery, which HONOR states has a 25% silicon content and an energy density of 901Wh/L. The device supports 66W Wired and 50W Wireless HONOR SuperCharge.

The HONOR Magic V5 is equipped with the HONOR AI Falcon Camera System, which includes a 64MP Periscope Telephoto Camera, a 50MP Wide Camera, and a 50MP Ultra-Wide Camera. The smartphone runs on MagicOS 9.0.1 and includes HONOR’s AI Agent, YOYO, which assists with tasks such as PPT creation, coding, searching, and file sharing. The device is powered by the Qualcomm Snapdragon 8 Elite chip and supports a wide range of 5G bands.

The HONOR Magic V5 is available in Ivory White, Black, Dawn Gold, and Reddish Brown. Pre-orders in China began on July 2.

The Esports World Cup Foundation (EWCF) has announced that HONOR will return as the Official Smartphone Partner for the Esports World Cup (EWC) 2025. This renewed partnership follows their collaboration at the 2024 EWC and will involve HONOR’s AI-enabled technology in mobile esports competitions.

During the 2024 EWC, the HONOR 200 series served as the official tournament device. For EWC 2025, HONOR will introduce the HONOR Magic7 Pro as the official smartphone for mobile esports titles. The device features a Snapdragon 8 Elite Mobile Platform and an Ultra-wide Area Cooling System. Its display offers a 1-120Hz adaptive dynamic refresh rate and AI-enabled eye-comfort features. The AI gaming suite includes AI Real-Time Rendering technology, an AI Predictive Scheduling Engine, and an HONOR Power Management System. The device also includes a stereo speaker with an integrated sound cavity and spatial audio, and is rated IP68/IP69 for durability with the HONOR Nanocrystal Shield.

Dr. Rui Guo, Group CMO of HONOR Device Co., Ltd., stated, “HONOR is very pleased to join forces with the Esports World Cup and provide the official smartphone for its mobile competitions. As a brand dedicated to its consumers, HONOR strives to offer products that provide a superior experience and elevated performance, particularly among gamers. Our technology enables players to push their limits and achieve new heights in their gaming journey. We look forward to seeing the HONOR smartphones power the best esports athletes in the world as they strive for international greatness at the Esports World Cup. We are excited about the continued success of our long-term partnership.”

Mike McCabe, Chief Operating Officer at the Esports World Cup Foundation, added, “Mobile esports is one of the fastest-growing segments in competitive gaming, and having a partner like HONOR allows us to match that momentum with world-class technology. HONOR’s continued collaboration ensures our players are equipped with elite tools that elevate performance and unlock new levels of play. We’re thrilled to extend this partnership and to once again showcase what’s possible when cutting-edge innovation meets the global stage of the Esports World Cup.”

HONOR will provide devices for players competing in EWC tournaments for Honor of Kings, PUBG: Mobile, Mobile Legends: Bang Bang, and Free Fire. These tournaments will feature players from various countries competing for a prize pool exceeding $10 million. Mohammed Al Nimer, Chief Commercial Officer at the Esports World Cup Foundation, commented, “We’re proud to welcome HONOR back to the Esports World Cup as our Official Smartphone Partner for 2025. HONOR’s cutting-edge technology enhances the player experience and raises the bar for mobile performance. Their continued investment brings added innovation and excellence to the world’s biggest esports tournament.”

Jerry Liao, Country Manager, HONOR Saudi Arabia, also stated, “Saudi Arabia is leading the way in esports, and HONOR is proud to support that vision by offering a world-class gaming device. With the HONOR Magic7 Pro, we aim to give the new generation of gamers in the Kingdom a powerful tool to compete and enhance their gaming experience at this world-class event.”

The Esports World Cup will take place in Riyadh, Saudi Arabia, from July 7 to August 24, 2025. The event will include 25 tournaments across 24 games, featuring 2,000 players and 200 Clubs from over 100 countries. The EWC will have a prize pool exceeding $70 million.