Sony Middle East and Africa has launched ULT POWER SOUND series – a new series of wireless speakers and headphones designed to make you feel like you have dived into the front row of the arena. Built for music lovers, it produces powerful deep sound designed to make your heart tremble. The new range consists of wireless speakers ULT TOWER 10, ULT FIELD 7, ULT FIELD 1, and wireless headphones ULT WEAR. All models in the series include the ULT button, providing signature sound quality by enhancing the music with one or two different sound modes.

ULT TOWER 10
Turn your home into party central with massive bass, 360° Party Sound, 360° Party Light and karaoke, thanks to a supplied wireless mic. You can even connect the speaker to your TV to boost the sound of the things you love to watch.

ULT FIELD 7
Liven up your day with punchy bass and expressive lighting wherever you go. The ULT FIELD 7 lets you take the party anywhere thanks to the waterproof and dustproof construction plus a long battery life means you can party for longer. You can even connect to a mic for karaoke on the go.

ULT FIELD 1
Bring your favourite tunes anywhere with enhanced bass built into a compact package with the ULT FIELD 1. Complete with a multi-way strap for ease of use, take your waterproof, dustproof and even shockproof speaker anywhere for longer, thanks to a long battery life.

ULT WEAR
With exceptional bass and improved Noise Cancelling, Sony’s new ULT WEAR headphones let you bring your favourite festival or club feel with you, everywhere you go.

Sony launched the very popular WF-1000XM4 Truly Wireless Earbuds two years ago, and the company has now followed up with an upgrade that includes a key highlight. The Sony WF-1000XM5 Truly Wireless Earbuds were launched a week ago and as soon as Sony executives mentioned the new earbuds were now 25% smaller than the predecessor, there was a huge sigh of relief.

Video: Sony Launches the new WF-1000XM4 Truly Wireless Noise Cancelling Earbuds in the UAE

Don’t mistake me, the WF-1000XM4 were an awesome pair of truly wireless earbuds. However, the XM4 was a tad too bulky for true comfort. Now, in a flash, the XM5 has swooped in and conquered this crucial enhancement for providing a better fit. And that’s not all – the XM5 boasts an upgrade in sound quality, noise cancellation, and call clarity. In addition, the WF-1000XM5 is also Sony’s most expensive earbuds yet, coming in at a price point of AED 1299.

The WF-1000XM5 aren’t just smaller, they’re also 20% lighter and incredibly streamlined. This sleek transformation applies to both the earbuds and the wireless charging case, now sporting a more pocket-friendly rounded shape. Beauty is in the eye of the beholder, yet it’s hard not to appreciate the XM5’s elegant design. The days of the XM4’s chunky, somewhat odd-shaped build and gold accents are behind us.

The XM5 has emerged as a testament to sophistication – compact, polished, and graceful. The golden microphone port still remains, however, it now seamlessly blends into the earbud’s body, resembling more of an exquisite inlay rather than a mere functional element. In fact, these earbuds could easily grace a black-tie affair without seeming out of place.

Inside the eco-friendly paper packaging, you’ll uncover a treasure trove of Sony WF-1000XM5 goodies. There’s the star of the show – the earbuds themselves, snugly nestled inside the trusty charging case. Upon opening the package further, you’ll find a handy USB charging cable, a trio of spare polyurethane foam ear tips in different sizes, and a thoughtful set of instructions. However, this time Sony goes the extra mile by including an ace up their sleeve – a set of extra-small ear tips. This little addition comes to the rescue of those with daintier ear canals, guaranteeing a snug and perfect fit for all.

The exterior of each earbud has undergone a modern makeover, featuring a glossy plastic material that gives off a premium aura. This sleek surface meets contemporary standards both in appearance and tactile feel. However, a contrasting touch reveals the outer shell designated for touch controls and housing the outer microphone setup; this area boasts a finely textured matte finish. Remarkably, these touch controls work seamlessly.

The WF-1000XM5 has also added a new driver, which Sony calls Dynamic Driver X. This new driver measures 8.4mm, and it surpasses its predecessor’s 6.4mm unit by a leap. This enhanced size translates to less movement for the larger driver, a feature Sony claims aids in minimising mechanical noise. To further refine the audio output, Sony has used two different materials for different frequencies – one optimised for the highs and the other tailored for the lows.Sony WF-1000XM5 Truly Wireless Earbuds

Shrinking down by a solid 15% in comparison to its older sibling, the charging case has undergone a sleek makeover. It now rocks a dedicated pairing button at the back, and upfront, there’s a discreet LED indicator winking at you. The charging case also supports both USB-C charging and Qi wireless charging. And don’t think twice about juice – it’s got enough to fuel your earbuds through a trio of charge cycles.

The Sony WF-1000XM5 may not be ready to swim with fishes, but they’re not afraid of a little rain. With an IPX4 water resistance rating, these earbuds are your buddies for casual drizzles during your outdoor escapades or those intense sweat sessions at the gym.

Sony has truly upped the ante in touch control finesse with the WF-1000XM5. In past iterations, you were limited to a single set of functions per earbud. But this time around, the possibilities have expanded, presenting a whole array of actions at your fingertips.

And, once you pop an earbud out of your ear, the music will pause on both earbuds, and when you put the earbuds back into the ear, the music playback resumes. In addition, if you press and hold the left earbud control, you will be able to enter into the transparency mode, which lets you listen to the world around you.

To unlock the earbuds’ full functionality, you will need to download the Sony Headphones Connect App. Beyond updates, it’s your hub for custom EQ, Ambient Sound tweaks, and touch sensor customization, compatible with Android and iOS. The app is also needed for Sony 360 Reality Audio, Speak-to-Chat, and DSEE Extreme, their proprietary algorithm that enriches lower-quality audio.

Sony has also taken a technological leap with the XM5. They’ve transitioned from the single V1 processor (used in the XM4) to a dual processor arrangement: the new V2 Integrated Processor alongside the latest HD Noise Cancelling Processor QN2e, dedicated to noise cancellation. This combined force, coupled with the XM5’s six microphones and revamped drivers, elevates ANC performance across most frequencies.

In my experience, this holds true. While the XM4 excelled in ANC, the XM5 takes it up a notch, which is particularly noticeable in specific scenarios, such as low-frequency noise. Another improvement is the XM5’s ability in tackling wind noise while in ANC mode. Wind often hampers ANC’s effectiveness, and the XM5 proved to be undisturbed by wind noise.

When it comes to call quality, the WF-1000XM5 shine by skillfully obscuring any background noises that typically divert attention from your voice. From traffic hum to construction clatter and even strong gusts of wind, these earbuds erase them all to a point where the other side of the call remains blissfully oblivious to any trace of these sounds.

Sony has consistently delivered brilliant sound quality, and the XM5 continue this legacy with brilliance. Their sound signature presents a subtle yet discernible enhancement over the XM4’s performance. Renowned for its strong bass response, Sony doesn’t disappoint – it’s rich, melodic, and now finds a better equilibrium alongside other frequencies.

Across diverse genres spanning hard rock to jazz, these earbuds meticulously preserve individual elements, ensuring clarity in vocals as well. As for Bluetooth 5.3 connections, the WF-1000XM5 stand firm, offering an average range for wireless earbuds – approximately 25 feet indoors and up to 45 feet outdoors with no obstructions.

When it comes to noise-cancelling earbuds, the Sony WF-1000XM5 stands tall as one of the finest options available today. However, this quality comes at a cost. With a price tag of AED 1299, these earbuds might not be the first pick for those on a budget. However, if your preferences lean towards exceptional active noise cancellation, top-tier sound quality, and comprehensive software support, the WF-1000XM5 undoubtedly justifies its premium pricing.

Price: AED 1299

Photography by Ryan Chris

Soundcore has launched its latest true wireless earbuds, the Soundcore R50i. “The Soundcore R50i is more than just a pair of earbuds; it’s an embodiment of a lifestyle. In the bustling and fast-paced life of the UAE, we understand that our consumers seek technology that can keep up with their dynamic daily routines. Whether they are mobile gamers, office commuters, or fitness enthusiasts, the R50i is designed to provide an unparalleled auditory experience to not only elevate any moment, but make every day truly feel like that individual’s personal soundtrack,” says Faraz Mehdi, General Manager, Anker Innovations, MEA and South Asia.

The R50i earbuds come with 10mm drivers and 22 preset EQs are available via the Soundcore app to personalize your audio experience. Bluetooth 5.3 ensures seamless connection, allowing effortless transitions between calls, music, and podcasts. AI-enhanced calls, powered by dual microphones, render crystal-clear conversations, while a remarkable 30-hour playtime ensures uninterrupted audio. Fast charging support allows a 10-minute charge to provide an additional 2 hours of playtime.

The R50i is also equipped with IPX5 water resistance, making it a reliable companion during intensive workouts or under unpredictable desert climates. It also supports Instant Pairing and Single Earbud Mode for a more convenient and flexible user experience.

The anti-loss lanyard keeps the earbuds safe and secure, perfect for users always on the move. Additionally, the Soundcore app includes a “Find My Buds” feature, enabling users to locate their misplaced earbuds effortlessly.

The R50i is available at a price point of AED 99 at the Anker Innovations Brand store in Mirdif City Center and Carrefour outlets across the UAE.