Events
ASUS and Intel Partner for Performance Day in Dubai
ASUS and Intel joined hands to conduct a special event called Performance Day in Dubai, at the Mandarin Oriental Hotel on July 1, 2022. The event was hosted to showcase some of the latest trends in the market and what ASUS and Intel are doing to meet customer demand and expectations in 2022 and beyond.
At the event, it was announced that ASUS holds the number 1 market share in the East EMEA region for consumer notebooks, quoting figures from GFK’s retail market data recorded between December 2021 to April 2022. The company also announced that it was the number 1 OLED laptop brand worldwide, and the number 1 creator laptop brand, according to GFK’s and NPD’s combined retail data for the period between Q4 2021 to Q1 2022.
In terms of gaming, ASUS again came on the top. It holds the number 1 market share in the East EMEA region for gaming devices, and it has had a YoY growth of 40% in 2021. One of the most important things presented at the event was how people buy technology today, especially laptops. According to a market study conducted by KANTAR in 2019, with over 11000 users in ten different countries, end-users desired thin and light laptops.
In terms of the criteria used by people when choosing to buy a new laptop, the market study concluded that performance was the most important factor. In addition, battery life was also important – it came in the second spot of the most important feature of a new laptop. What’s more, laptop users also wanted high-quality displays and top-notch build quality.
Gaming is a High Growth Segment
At the event, Ali R. Kucuk, the Regional Director for the Middle East, Turkey, and Africa, at Intel, spoke about the company’s 12th Gen Intel Core H-Series of processors. According to Kucuk, there are around 2.9 billion gamers worldwide and 300 million creators. The gaming industry is worth $240 billion (total addressable market), and it garners a year-on-year total addressable market growth.
The 12th Gen Intel Core Mobile Processor family is divided into three segments. The U-Series of processors are meant for modern thin and light laptops with a power consumption of either 15W or 9W. Then, we have the P-Series of processors, which is meant for performance-based thin and light laptops with a power consumption of 28W. And then, we have the H-Series of processors, which is meant for enthusiasts, with a power consumption of 45W.
According to Intel, these 12th Gen Intel Core H-series Processors, are the fastest mobile processors around offering up to 40% faster performance in a hybrid design. These processors also offer low-latency Wi-Fi 6E connectivity, and blazingly fast video editing, 3D modeling, and rendering for content creators of today.
Check out the SKU Stack of the 12th Gen Intel Core H-Series Processors below:
Intel also claims that its 12th Gen Intel Core i7 H-Series (i7-12700H) is more powerful than its 11th Gen Intel Core i9 (i9-11900H). Here’s a quick look at the Intel H45 performance advancement based on the Cinebench R20 Multi-Core Score:
In addition, the 12th Gen Intel Core i5 H-Series is 2.5x more powerful than the 11th Gen Intel Core i5 U-Series, as seen below:
Built for Gamers and Creators
Furthermore, the 12th Gen Intel Core H-series processors are built for content creators. Now, here is where ASUS plays a part in bringing top-notch gaming and creator laptops onto the market. At the Performance Day event, the company showcased the Zenbook Pro 14 Duo OLED, the ROG Flow Z13, and the Zenbook 14X OLED Space Edition, all of which were paired with the 12th Gen Intel Core H45 processor, with the ROG Flow Z13 running the company’s top-end 12th Gen Intel Core i9-12900H processor.
According to ASUS, its winning formula for being at the top of the notebook market is a combination of thermal design and chassis space. The company also said that its competitors barely implement H-Series processors in thin chassis, whereas ASUS uses that series of processors in most of its product lineup.
This includes the thin and light series such as Zenbook S Flip, Zenbook S, Zenbook, Zenbook Flip, Vivobook S, and Vivobook. In addition, these processors are also used in the company’s laptops for creators such as Studiobook Pro, Zenbook Pro, Zenbook Pro Duo, and Vivobook Pro. In addition, ASUS also uses H45 processors in its gaming lineup, which includes Flow, Strix SCAR, Zephyrus, and TUF Gaming.
Better Cooling Solution Helps
Cooling also aids in producing performance-based laptops, since ASUS invests heavily in R&D for fan design, airflow control systems, and 3D vapour chambers. According to ASUS, dual-fan outlets and dual heat pipes provide an extra 15% flow rate and increase in performance.
In addition, thinner blades, more fan blades, and optimized curved design lead to better airflow and quieter performance. Heat Pipes are also one of the most efficient ways to move heat or thermal energy from one point to another. ASUS says that thicker heat pipes or more heat pipes can both dissipate heat better.
Benjamin Yeh, the East EMEA General Manager at ASUS, said, “The innovations that ASUS engineers have implemented in our latest laptops, working together with our partners from Intel, have enabled us to deliver these incredible products for 2022. Their work on cooling technologies and chassis craftsmanship is a very important but challenging task. Sometimes the improvements are invisible to customers, but they help us deliver amazing performance while keeping our laptops compact and light, which is exactly what customers are expecting from their next laptop.”
Events
YaLLa Esports Launches $1.5M Esports Circuit
Following a successful inaugural season in 2024, YaLLa Esports, the leading esports media company and tournament organiser in the United Arab Emirates, is thrilled to announce the return of YaLLa Compass in 2025. YaLLa Esports is expanding the tournament’s reach with two tier 1 LAN events planned across the MENA region, offering one of the highest Counter-Strike 2 prize pools at $1.5 million (up from $450k in 2024).
The 2024 YaLLa Compass season amassed a worldwide following with a combined viewership across all broadcasts of 50 million views and 5 million+ watch hours. YaLLa Compass transcended geographic boundaries with 30 global broadcasts in 15 languages, catering to a truly global audience.
“The rapid growth of esports in MENA has created a unique opportunity for brands to connect with passionate and engaged audiences,” said Klaus Kajetski, founder and CEO, YaLLa Esports. “We proudly stand as a local company that delivered an esports event of this scale meeting international standards. By collaborating with both local and global brands, we reached mutual goals and made a significant impact for all our stakeholders, not only in the gaming industry’s local startups, tech talents and pop culture enthusiasts.”
The first LAN event drew a massive crowd of 2,000+ but also acro visitors, creating an electrifying atmosphere. The competition featured some of the world’s top Counter-Strike 2 athletes, including 12 global elite teams and a local Abu Dhabi team- Ninjas in Pyjamas.
Open qualifiers for Compass begin on July 29th, with two additional open qualifiers planned for Q4 2024 and Q1 2025. Teams will finally compete in a closed qualifier stage in the leadup to the first LAN event which will be held at prominent MENA locations in Q2 2025.
Events
HP Igniting Next-Gen UAE Talent in Esports and Game Development
HP has announced the winners of this year’s GameOn with the HP Gaming Garage hackathon at an event that took place at the HP Gaming Garage Lab at Rochester University in Dubai. Part of HP’s commitment to accelerate digital equity for 150 million people globally by 2030, the GameOn with HP Gaming Garage hackathon fosters creativity and innovation among aspiring game developers between the ages of 13-18 in the UAE. This year’ s hackathon concluded last week with Dubai Gem Private School, GEMS Wellington Academy School -Silicon Oasis, GEMS Founders School, Barsha selected as the big winners for their Golden Horizons, Circle Quest, and Code Crusaders Game projects respectively.
“As the Online Games market in the United Arab Emirates thrives, HP remains dedicated to building talent and innovation through initiatives like the HP Gaming Garage. With the UAE market projected to reach a revenue of US$50.60 million in 2024 and an anticipated user base of 1.3 million by 2027, the UAE’s emergence as a gaming hub highlights the importance of empowering the next generation of gamers and developers” said Peter Oganesean, Managing Director Middle East and East Africa, HP.
The HP Gaming Garage initiative is designed to inspire and empower students across the globe to develop the skills required for success in the gaming and esports sectors. With backing from HP, this initiative offers an online Gaming Garage education course platform available in various languages, including English and Arabic. Registering in the free courses offered in Game Development and Esports Management that are available via the HP Gaming Garage curriculum, individuals have the opportunity to enhance their abilities and flourish in the digital landscape.
One of this year’s highlights of the HP Gaming Garage initiative is the GameOn hackathon, providing students in the UAE with the possibility to apply their skills and creativity to highlight, celebrate and thereby preserve culture with the guidance of experienced mentors. Students between 13 and 18 years old who completed 70% of at least one of the HP Gaming Garage courses were presented with the opportunity to participate in this year’s hackathon, which kicked off on March 29th, 2024. The goal is for the participating teams to cultivate their own gaming concepts and ideas, infusing them with cultural diversity and richness.
“Gaming has become a powerful trend, with the younger generation seeking connection and bonding through gameplay, fostering relationships in new and innovative ways. We believe that the GameOn with HP Gaming Garage hackathon offers students a unique opportunity to showcase their technical skills while exploring and celebrating their cultural heritage through the immersive medium of gaming,” commented Lavina Punjabi, Sustainability Lead Middle East and Africa, HP.
In collaboration with AMD, HP launched the HP Gaming Garage Lab at Rochester Institute of Technology, Dubai in February 2021. Serving as a hub for gaming and esports enthusiasts, the Lab provides students with state-of-the-art gaming equipment and access to industry leaders, fostering skill development and networking opportunities. Equipped with cutting-edge PCs, monitors, and peripherals, students are welcome to use the facility to study and create while curated programs and industry encounter sessions offer valuable insights and connections, and competitions like online gaming tournaments and hackathons provide exciting opportunities for participation and growth.
The winners of this year’s GameOn Hackathon presented their projects at the HP Gaming Garage Lab to a committee of esteemed gaming, education and technology experts consisting of Dr. Omar Abdul Latif, Assistant Professor at RIT-Dubai, Girish Dhyani Chandra, Sales Lead for the Middle East market at AMD, Rishabh Khanna, Founder & Board Member of International Teachers University, USA, Salman Razzaq, Business Development Leader at HP, Maxim Komlev, HP HyperX and Nisreen AlKhateeb, Trade Compliance at HP who selected the big winners. The winning teams were awarded remarkable prizes and recognition for their cultural creations, alongside mentorship opportunities from HP experts.
Computex
MediaTek CEO to Take Center Stage at COMPUTEX 2024 Keynote
TAITRA (Taiwan External Trade Development Council) has announced that Dr. Rick Tsai, Vice Chairman and CEO of MediaTek, will be a keynote speaker at COMPUTEX 2024 on June 4. Dr. Tsai will explore how the latest silicon advancements and connectivity standards are making AI ubiquitous.
Today AI is already delivering more personalised and intuitive computing experiences. Dr. Tsai will share how generative AI will continue to transform mobility, transportation, smart homes, enterprises, and industrial environments in the future. He will also emphasize the need to make AI more accessible to open up new opportunities for people around the world.
MediaTek is bringing advanced AI capabilities to a wide variety of connected devices. MediaTek powers more than two billion devices a year and is the No. 1 provider of chipset technology for smartphone SoCs, smart TVs, voice assistant devices (VAD), Arm-based Chromebooks, and Android tablets, along with the leading Wi-Fi supplier across broadband, retail routers, consumer electronics devices, and gaming. MediaTek also offers a complete product portfolio for intelligent, always-connected vehicles.
COMPUTEX 2024 with the theme “Connecting AI,” is set to take place from June 4th to June 7th. The event will feature 1,500 exhibitors using 4,500 booths, showcasing six major themes: AI Computing, Advanced Connectivity, Future Mobility, Immersive Reality, Sustainability, and Innovations.