Apps
Garena Partners with Justin Bieber for Free Fire’s 5th Anniversary Celebrations

Garena has announced a partnership with global icon Justin Bieber as part of Free Fire’s 5th-anniversary celebrations. Set to be the biggest to date, this year’s festivities include bringing back players’ favourite themed contents, exclusive rewards and giveaways, as well as a series of collaborative events and activities, both in-game and beyond. “I’m excited to partner with Garena Free Fire to have this opportunity to entertain my fans across the globe,” said Justin Bieber. “This collaboration with Free Fire has allowed us to explore various dimensions in which we can integrate my music with games and I can’t wait for everyone to enjoy what we have worked hard on behind the scenes.”
“The tremendous support we have received from our global community of fans and players over the years has made Free Fire what it is today and this celebration is for them,” said Harold Teo, Producer of Free Fire, Garena. “We are excited and humbled to partner with a global icon such as Justin Bieber, whose influence in fashion and music has undoubtedly inspired many worldwide, including our Free Fire community which expresses their own creativity through battling in style. Free Fire’s 5th-anniversary celebrations will be the biggest yet and I’m sure the lineup of events we have planned will thrill our fans and players.”
“Consumers are looking for immersive experiences that converge their passions in a unique, but organic way,” said Rachel Schlegel, Account Director of UTA Esports, whose team brokered the deal between Bieber and the agency’s marketing client Garena. “Integrations aren’t new, but the sheer scale of unique in-game opportunities with a globally renowned artist is what makes this partnership so dynamic.”
Free Fire will host its first-ever in-game performance on 27 August, with Justin Bieber set to debut an exclusive track as part of the 5th-anniversary celebrations. Players can look forward to immersing themselves in an interactive set-up, groove along to custom emotes, participate in minigames and potentially even perform with Justin Bieber’s avatar on stage.

Apps
AppGallery Gamers Cup Returns to Iraq

The much-anticipated AppGallery Gamers Cup (AGC) returned to Iraq with the AGC-Yalla Ludo Friendly Cup on March 21, bringing together the wider gaming community. The event was organized in collaboration with Jetour Iraq and its exclusive distributor, Harlem for Commercial Agencies, a subsidiary of Harlem Group. This year’s tournament witnessed 64 players, carefully selected from a record-breaking 38,000 online registrations, compete in intense, back-to-back matches for a share of the $6,000 prize pool.
The tournament, featuring the popular Yalla Ludo game, highlights the increasing demand for competitive gaming experiences across the Middle East. It further strengthens HUAWEI AppGallery’s commitment to supporting the region’s thriving gaming ecosystem and fostering esports growth.
William Hu, Managing Director, Huawei Consumer Business Group, Middle East and Africa Eco-Development and Operation, added, “We are very proud of the success of the AGC – Yalla Ludo Friendly Cup. This event is part of our ongoing commitment to fostering esports in the region and connecting with passionate gaming communities. We are honored to collaborate with Yalla Ludo and Jetour, further strengthening our dedication to creating exciting opportunities for players and fans alike. This is just the beginning of many more initiatives to come, and we look forward to seeing the continued growth of esports in Iraq and beyond.”
Mohamed Majeed, Harlem Group Representative, also expressed gratitude for the opportunity to collaborate with Huawei at such a prestigious event. He highlighted Harlem Group’s commitment to innovation and support for digital advancements in Iraq. “Harlem Group has always been at the forefront of fostering technological progress in Iraq. We are proud to sponsor this event through Jetour Iraq,” he said.
Apps
Astra Tech Unveils Botim AI

Astra Tech announced the integration of Botim AI into its Botim Ultra App, bringing advanced AI capabilities to the platform and enhancing accessibility for over 150 million global users. This makes Botim the first fintech in the region to introduce this innovation. Botim AI is a chat assistant designed to elevate user engagement and interaction, offering free, seamless access to cutting-edge features directly within the Ultra App. Users will benefit from intelligent, AI-driven conversations and assistance across various areas, including productivity, education, research, and everyday problem-solving.
H.E. Dr. Tariq Bin Hendi, Board Member and CEO of Astra Tech, commented: “The launch of Botim AI marks a significant milestone in our journey to revolutionize digital communication in the MENA region. By integrating advanced AI capabilities, we are enhancing user experiences and setting new standards for intelligent, seamless interactions. This innovation underscores our commitment to leveraging cutting-edge technology to meet the evolving needs of our users, while advancing our mission to deliver more inclusive solutions that empower individuals from all demographics and enable frictionless engagement with our solutions.”
The AI currently supports chat-based interactions, with enhancements such as web search capabilities and action-based integration planned for future phases. As part of its strategic evolution, Botim is advancing toward the deployment of executional AI, enabling users to complete tasks in their native language with ease. This innovation meets the growing demand for inclusive AI solutions that ensure seamless, accessible interactions, empowering individuals from all backgrounds to engage effortlessly with the Ultra App.
Botim AI represents a significant step forward in the evolution of communication apps in the MENA region, offering users a smarter, more interactive way to connect and engage. Easily accessible from the landing page, Explore, and Search sections of the app, Botim AI allows current users to simply update to the latest version to access these new features directly on the landing page. Additionally, users can securely save chat history for future reference and have the option to delete past conversations for privacy and control.
Apps
Google’s Latest AI Model Enables Watermark Removal from Images

A potentially controversial application of Google’s new Gemini 2.0 Flash AI model has emerged: users are leveraging it to remove watermarks from images, including those from stock photo sites such as Getty Images.
The recently expanded image generation feature of Gemini 2.0 Flash allows for native image generation and editing, a powerful tool that seemingly lacks robust usage restrictions. Social media users have highlighted how the AI can not only remove watermarks but also intelligently fill in the resulting gaps, often with impressive accuracy, and it’s currently free within Google’s AI Studio developer tools.
While labeled “experimental” and “not for production use,” Gemini 2.0 Flash’s ability to bypass watermarks stands in contrast to models like Anthropic’s Claude 3.7 Sonnet and OpenAI’s GPT-4o, which explicitly prohibit such actions, citing ethical and legal concerns.
It’s important to note that Gemini 2.0 Flash isn’t foolproof; it can struggle with semi-transparent or heavily overlaid watermarks. Nevertheless, the ease with which it can remove watermarks raises potential copyright issues, as removing a watermark without the copyright holder’s permission is generally illegal in many countries. This situation underscores the ongoing challenges of balancing powerful AI capabilities with copyright protection.
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