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HP Launches PCs, Display, Streaming Webcams, and Enhanced Services at its Amplify Executive Forum in Dubai

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At HP Amplify Executive Forum, HP’s annual partner roadshow, the company announced new devices and solutions to help people thrive in their hybrid work environments. “Work habits and the expectations around work-life balance have changed significantly over the past few years. People want the flexibility to collaborate and create wherever they need to be, and the technology they use is fundamental,” said Guayente Sanmartin, General Manager and Global Head, Commercial Systems & Displays Solutions, HP Inc. “HP is in an excellent position to deliver innovative experiences through hardware, software, and services to support the work transformation happening today.”

With nearly half of workers having at least some flexibility in where they work in 2023, it’s critical for people to have the right technology to make personal connections and meaningful contributions while having an equal seat at the table. They want devices with personalized experiences that enable them to securely collaborate, create, and be productive no matter where they get work done.

HP continues its commitment to providing the right tools for the ultimate work experience. New PCs include the HP Dragonfly Folio G3 – the hybrid-ready convertible PC for business, and the HP 34” All-in-One Desktop PC – a creative powerhouse that offers users a studio-like experience with support for dual video streams and camera switching. The new HP Z32k G3 4K USB-C Display provides an unprecedented level of detail, while the new HP 965 4K Streaming Webcam delivers crystal clear video. Enhancements to HP Proactive Insights, empower IT to optimize the device experience for employees with the power of HP analytics.

HP Dragonfly Folio G3
HP continues to deliver premium experiences in its expanded Dragonfly portfolio. With a pull-forward design that seamlessly transitions from laptop to tablet, the HP Dragonfly Folio G3 empowers collaborative thinkers to create, capture, and share ideas whenever they strike.

The HP Dragonfly Folio G3 makes brainstorming and whiteboarding ideas a personalized experience with natural and intelligent inking with the HP Dragonfly Folio Pen. The pen magnetically attaches to the device, features three programmable buttons, and can wirelessly charge to 100% in 30 minutes. Users can unleash even more creativity by using their pen on the display of the HP Dragonfly Folio to ink on a secondary connected display with HP Indirect Inking.

Enhanced by HP Presence, the HP Dragonfly Folio G3 offers collaboration features for more productive and engaging video conferencing experiences. The 8MP camera ensures users show up naturally and the 100-degree field-of-view makes it easy for another teammate to join onscreen when collaborating in person. When users want to think on their feet, HP Auto Frame keeps them in the frame when they want to stand, stretch, or move around – perfect for days with back-to-back meetings. HP Dynamic Voice Leveling automatically adjusts voice volume to maintain consistency whether users are close or far from the microphone. When working remotely, users can worry less about background sounds with AI-based noise reduction that filters outbound and inbound noises. For added security, the HP Privacy Camera allows users to disable the webcam with the touch of a button.

Powered by Intel vPro with 12th Gen Intel Core processors, the HP Dragonfly Folio G3 can handle resource-intensive projects and demanding business applications with ease. For increased performance, it features upgraded memory with LPDDR5 up to 32GB and storage up to 2TB. A new thermal solution optimizes PC performance without adding significant weight or thickness. The new HP Auto Screen Dimming5 features help conserve battery power for long work days.

HP Wolf Security for Business provides a resilient defense against malware and hacking, while new seamless firmware ensures a 50% reduction in update time and allows users to stay productive and continue working during BIOS and firmware updates. HP Privacy Alert lets users know when prying eyes are viewing their screen so they can quickly switch on the optional HP Sure View to blur the screen from unwanted eyes. When it comes to personalizing the mobile office experience, the myHP application provides a single dashboard to control and customize PC settings for excellent video, audio, and more.

HP 34” All-in-One Desktop PC
75% of end users today believe video quality matters for their job success. Combining powerful, easy-to-use technology with an impressive design, the new HP 34” All-in-One Desktop PC creates a studio-like experience with support for dual video streams and camera switching, so you can show yourself and your work at the same time.

The HP 34” All-in-One Desktop PC allows users to move the detachable, magnetic 16MP (4MP Binned) camera to multiple positions on the screen bezel to find the best field of view. Users can even point the camera towards their desk so they can share hand-written notes or documents live on video calls. The high-resolution camera, together with new software, HP Keystone Correction, will automatically crop and flatten the image of the camera feed, creating a crisp, digital image of pages or a whiteboard to share in real time. When users need a break during video conference calls, the HP Be Right Back feature lets them change their video feed to a still picture.

A creative powerhouse, the HP 34” All-in-One Desktop PC delivers an immersive experience with an uncompromising 34-inch diagonal 5K display with a 21:9 aspect so you can fit more work into your imaginative process. Users can experience deeper pictures and vibrant colors with a 5K WUHD (5120×2160) display and reduce blue light wave exposure with the TÜV certified HP Eye Ease low blue light panel. As the world’s most powerful commercial All-in-One PC, users can take on big projects utilizing multiple applications with Intel vPro with 12th Gen Intel processors and NVIDIA GeForce RTX graphics. The PC grows with the user with upgradeable storage and memory up to 128GB DDR5.

HP Z32k G3 4K​USB-C Display​
The HP Z32k G3 4K USB-C Display, the world’s first IPS Black display with Thunderbolt 4 technology, empowers creators and product developers to maximize their creative potential. Creators want an unprecedented level of detail, so it’s no surprise that 99% of creative pros and 90% of power users find color accuracy very important when purchasing a monitor. The latest Z performance monitor features IPS Black panel technology, which means deeper blacks, more vibrant colours, and a 98% P3 wide color range, all in 4K ultra-high resolution.

Providing twice the contrast ratio of a traditional IPS panel, creations come to life and what is seen on the screen matches the imagination of the creator or product developer. With additional features like single power on, KVM switch, and Thunderbolt 4 with the ability to daisy chain a second 4K monitor with a single cable, the Z32k G3 delivers multi-device creative workflow versatility, all in a single solution.

HP 965 4K Streaming Webcam
People want to make personal connections. With 73% of webcam users judging others based on video quality, and 75% judging others based on audio quality, the HP 965 4K Streaming Webcam empowers users to stream their most authentic selves. Enhanced by HP Presence, the webcam delivers crystal-clear video in up to 4K resolution, while AI face-framing and autofocus make it feel like users are in the room. User images and ideas stay vibrant with the 18mm F2.0 large lens and lowlight adjustment feature. Feel confident you are heard clearly with noise reduction and dual microphones. The webcam is also Zoom certified to deliver a superb conferencing experience with technologies designed to work seamlessly with Zoom.

HP Proactive Insights
HP Proactive Insights, provides IT with advanced AI and actionable insights to help optimize the device experience for employees. The latest enhancements to the device fleet management service enable IT professionals and managed service providers to create and execute an optimized device strategy in a hybrid work environment. With many customers planning to upgrade to Windows 11, IT teams or channel partners managing on their behalf can run a Windows 11 Readiness Assessment to plan and implement an insights-driven migration strategy for their existing PCs.

New, customizable analytics dashboards spot issues before they happen to help ensure the firmware is up to date and devices stay connected. The new Digital Experience Scorecard enables HP Partners and IT to quantify the device experience for employees with key insights into device health, performance, and security across the fleet so that they can identify opportunities for improvement.

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Belkin Launches New Gaming Chargers and Accessories

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Belkin has entered the gaming accessories market. The company has launched a new product line for the Nintendo Switch 2. This collection, part of Belkin’s Future Ventures category, is its first offering for the gaming community. The new range includes charging solutions, audio products, screen protectors, and travel cases. These accessories are designed for portability and device protection.

“Gaming is a natural extension of the Belkin brand. With our legacy of creating products that empower people to ‘be ready for today’, we’re excited to bring Belkin’s trusted accessories into the world of gaming,” said Steve Malony, CEO of Belkin. “This new portfolio not only allows us to support the next generation of Nintendo Switch, but also reflects our commitment to quality, innovation, and sustainability. It’s an exciting step forward as we continue expanding into new categories and delivering meaningful products to meet the needs of our diverse community of users.”

Belkin’s new gaming accessories include:

  • Charging Case for Nintendo Switch 2: The Belkin Charging Case for Nintendo Switch 2 combines protection and power, keeping the device charged while stored. It includes a 10K battery pack, allowing for gaming on the go. Made with premium materials, it offers protection against scratches and drops. Available in Charcoal, Sand, and Green. This is priced at AED 199.
  • Travel Case for Nintendo Switch 2: The Belkin Travel Case for Nintendo Switch 2 offers both protection and a sleek style. Designed with premium materials, it provides reliable protection against scratches and daily wear and tear. Available in Charcoal, Sand, and Green. This is priced at AED 99.
  • TemperedGlass Anti-Reflective Screen Protector for Nintendo Switch 2: Protect your Nintendo Switch 2 with the Belkin TemperedGlass Anti-Reflective Screen Protector. It offers durability, clarity, and reduced glare. This screen protector shields against scratches and smudges and minimizes reflections for better visibility in bright or outdoor environments. An included applicator helps ensure an aligned and bubble-free installation. This is priced at AED 79.
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HUAWEI Intros Open-Ear FreeArc Earbuds

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Huawei has launched its latest audio innovation, the HUAWEI FreeArc, further solidifying its leadership in the fast-growing open-ear wearables segment. Designed for comfort and situational awareness, the FreeArc offers a secure, pressure-free fit without blocking the ear canal—catering to users who demand high-quality audio without sacrificing awareness of their surroundings.

Open-ear earbuds, which sit outside the ear rather than inside it, have surged in popularity due to their comfort and safety benefits, particularly for fitness enthusiasts, commuters, and professionals. According to Canalys, global shipments of open-ear headphones reached nearly 8 million units in Q3 2024—a staggering fourfold increase from the same period last year.

Huawei has been at the forefront of this shift. The company ranked first in global wearable shipments for the first three quarters of 2024 (IDC), backed by its extensive audio R&D network—including seven research centers, over 1,000 audio specialists, and more than 250 patents. Its first open-ear model, the HUAWEI FreeClip, has already surpassed 2 million units shipped worldwide, demonstrating strong consumer demand for innovative wearable audio solutions.

Huawei’s journey in open-ear wearables began in 2019 with its collaboration with Gentle Monster on HUAWEI Eyewear, blending fashion with cutting-edge audio technology. The FreeClip, launched later, marked Huawei’s entry into the Open Wireless Stereo (OWS) category, featuring a flexible C-bridge design for a lightweight, breathable fit.

Now, the FreeArc takes this legacy further as Huawei’s first open-ear earbuds with earhooks. Built with a nickel-titanium alloy frame, the new model enhances stability and adaptability for a wider range of ear shapes while retaining the signature C-bridge comfort. Engineered for active lifestyles, the FreeArc boasts an IP57 rating for dust and water resistance, making it ideal for workouts, travel, and daily commutes. Key enhancements include:

  1. High-sensitivity drivers for crisp, balanced sound
  2. Dual-Resonator Antenna for stronger connectivity
  3. Wind-resistant microphones for clearer calls in outdoor environments

With the FreeArc, Huawei continues to refine its open-ear offerings, combining ergonomic design with practical durability.

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Yango Group Launches Yasmina Lite Smart Speaker

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Yango Group has launched Yasmina Lite, the latest addition to its line of smart speakers. Available in three bright colours — pink, purple, and green — Yasmina Lite is the smallest device in the range to date. The new speaker is equipped with the powerful AI assistant Yasmina that engages in intelligent, human-like conversations in both Arabic and English.

Designed with families in mind, Yasmina now features whisper mode — if a person whispers to Yasmina, the assistant whispers back. This mode is perfect for quiet moments, like planning the next day while other family members are asleep. Simply whisper, “Yasmina, what’s the weather tomorrow?” and the assistant will respond in a hushed tone.

Yasmina also offers access to a wide range of educational and entertainment content. Parents can use it to play podcasts and audio stories from Shamandar for their children. The AI assistant also streams music from Yango Play and can identify up to four family members by voice, adapting to their preferences. It remembers their likes and dislikes and suggests songs they might enjoy based on their tastes.
Yasmina excels at breaking down complex ideas and making them accessible to anyone.

Whether it’s scientific principles or cultural practices, the AI assistant explains concepts in ways that resonate with people of all ages. From answering questions like “How do bees make honey?” to helping with math using a built-in calculator, Yasmina is always ready to chat and explain. Available in three colours, the Yasmina Lite smart speaker also comes with playful stickers, so that families can customize the speaker to match their tastes.

“The Yasmina Lite smart speaker is indeed the brightest and most playful smart speaker we’ve ever created — small in size but big in personality,” said Rami Abu Arja, Senior Innovation Marketing Manager at Yasmina, Yango Group Middle East. “Featuring a powerful AI assistant capable of human-like interactions and a vibrant design, this new addition to the range is the perfect choice for those young at heart. It’s not just a speaker — it’s an everyday companion that brings joy, knowledge, and entertainment to your home.”

To fully enjoy everything, the Yasmina Lite smart speaker has to offer, including music streaming and recommendations, users need to activate a subscription to Yango Play. The Yasmina Lite smart speaker is now available for purchase through various outlets across the UAE, including Eros, Jumbo, Sharaf, and Virgin Mega Store. Customers can also find the Yasmina Lite smart speaker online on Amazon and Noon. It is currently priced at AED 199.

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