Gaming
Pixoul Gaming to Open in Abu Dhabi

Putting Abu Dhabi straight on the international Esports map, Pixoul Gaming, the state-of-the-art virtual reality (VR) and Esports hub will open later this year at Al Qana, Abu Dhabi’s most exciting waterfront destination. Appealing to professional and amateur gamers alike, Pixoul Gaming is an integrated, immersive entertainment destination through its elaborate Virtual Reality Gaming Zone.
While the Esports Academy provides a focused training facility for serious gaming athletes. Empowering the future Esports champions of the world, Pixoul Gaming will foster an elite community, launching the first ever Esports Academy in the Middle East and will host global gaming tournaments in its 800-seat capacity arena to become a beacon for mega competitions. The Academy also includes an Esports bar, a gaming community twist on a typical sports bar, where global gaming events can be viewed while enjoying F&B.
With its array of VR, retro, console, mobile, and Esports games, Pixoul Gaming will not only have the best facilities in the region but will also cater to the entire gaming ecosystem – from game development and education to thrilling immersive experiences, from professional solo, multi-player and team gaming to hosting global gaming festivals. Esports is one of the fastest-growing industries in the MENA region. The UAE’s digital gaming sector is estimated to reach US$930 million by 2025, and Pixoul Gaming will highlight Abu Dhabi as the global leader in Esports, broadcasting to millions of fans.
Pixoul will be at the forefront of this digital entertainment revolution by producing a destination that makes gaming accessible and appealing to all. So, whether a FIFA fan is looking to connect with fellow gamers, a family looking to enjoy an interactive VR experience, or a group of friends looking to win big at the latest tournament, Pixoul Gaming is the ideal integrated entertainment venue for all ages and abilities.
Paul Hamilton, General Manager at Pixoul Gaming, said, “As an integrated, immersive entertainment destination with the region’s first Esports Academy, Pixoul has the potential to redefine the modern gaming experience. We believe that everyone should be a gamer today as Esports fosters creativity, encourages problem-solving, and builds leadership skills. So, we designed Pixoul Gaming to offer a new world of digital amusement and showcase Abu Dhabi as a global leader in Esports and digital entertainment.
“The goal is to bring serious gaming into the Middle East, to train professionals at our Academy to compete on a global level while also hosting the international tournaments in our elite coliseum of gaming where the biggest, best gamers on the planet will perform to a live audience of 800+, watched by millions across the world. The venue is almost complete, and we’ll be ready to welcome gamers by Q4 of 2022. We are working with the leading international experts and technology partners such as Robocom VR to offer our guests the latest and the best experience,” continued Hamilton.
As soon as you enter Pixoul, you will be invited to join the VR mission to save the unique world of Pixoul Planet. Open to everyone, the story is about the rise and fall of a new world and the people who created it. Karim Ibrahim, Co-founder of Pixoul Gaming and CEO of Robocom VR, commented, “As technology partners and creators of this custom-built VR mission, we are excited to take gamers on an unprecedented adventure across cinematic and interactive experiences. At Robocom VR, our mission is to innovate the static gaming experience, inviting users to a portal into new dimensions of gaming and take control over their destiny while fully immersed in Virtual Reality Entertainment.
“At Pixoul Gaming, we have introduced the region’s first fully wireless headsets in an open world cross-platform metaverse. With no unnecessary cables or heavy backpacks, the HTC Focus 3 headsets are fully synced with 4D and motion platform simulators to blur virtual reality’s boundaries ultimately. Across these ten integrated experiences, each lasting 6-10 minutes, there is a never seen before journey of flight & racing simulators, escape rooms, shooting games, paragliding, and rollercoasters – promising to push the boundaries of human imagination and set new standards of interactive and immersive entertainment.”
Virtual Reality Gaming – Pixoul Planet
As the flagship experience, the Pixoul Planet VR houses 10 different virtual and augmented reality games, including everything from shooters, and virtual roller coasters, to guided spaceship tours of the new intergalactic planet, Pixoul. Available in both story and arcade mode, the multi-sensory game is built on preserving the future city, Pixoul Planet, which is under attack and calls for help from visitors.
The story starts with the catastrophic news of corruption, plague, war, and diseases spreading across Earth, where four scientists gather their efforts into creating a new technology that could power intergalactic travel and set a path into what would be called Pixoul Planet.
Fast forward through time, the mission launches the four founders and a thousand hand-picked people representing humanity’s variety and condensed knowledge. Upon a rough landing, they distribute manpower and resources and use the newfound Pixoul Technology to power the construction of the new planet.
After years of construction, they build Legacy City, a sustainable green city that suffices the population’s needs but at the cost of the health of the founders. After entering Cryo Chambers to sleep for a year and re-generate their strength, when they are woken by ERIC, their Emotionally Recuperating Indestructible Companion, he guides them on their mission to defeat the enemies and reclaim their freedom.
Esports Academy
The Academy will have special classrooms where local and international coaches can train individuals and teams. In addition, for the first time in the region, Pixoul will invite international gaming champions to give lucky users one-on-one training and teach them their winning secrets.
With safe learning and responsibility in mind, The Dean of the Academy will oversee the teaching schedule and certifications and ensure that consumers are empowered with the tools and knowledge to play responsibly. Additionally, taking a 360 approach, the Academy will provide students with the equipment, assistance, and understanding of the gaming ecosystem, increasing job opportunities and allowing youth to achieve excellence through the medium of esports.
The Esports Academy is where the pro-gamers can step into an area of fast-paced action. Pixoul will be home to the region’s first-ever Esports Academy, enabling future gaming champions. With a special entrance for elite gamers, the space will be exclusively designed to provide gamers a chance to compete and train, develop their skills, and advance their Esports careers, which will inadvertently contribute to the development of the Esports industry in the Middle East region.
Mobile gaming – high-speed internet/jacks/fans/mobiles for gaming. We will also have a thing; there is such a thing as gaming mobiles, these are gaming phones that are not targeting cellular, these phones are high performing for gaming, some of these phones are even cooled by water, real serious mobiles, we will have some of those here for rent as well.
Esports Bar Console and Retro Gaming
For those who enjoyed the first gaming iteration, the Retro Gaming Zone will be a nostalgia-themed area packed with arcade machines featuring classic and old-school gaming such as Pac-Man and Space Invaders. Built for everyone, these single and multi-player games offer a comforting yet simple and joyous experience that’s tough to replicate.
Esports tournaments are now streamed to millions of spectators across the globe, with teams competing for huge prize draws. Esports fans looking to learn new skills or simply watch their favorite players compete, the Esports Bar will show the most prominent global events of the year. Serving a delicious array of food and beverage, it will become the go-to hang-out place for teenagers and gaming fans.
Pixoul Gaming has created the perfect chill zone for those looking to relax with friends with comfy bean bags, big screens, and your choice of console gaming. Capable of hosting all types of games, including Fortnite, Pokemon, and Minecraft, gamers can play their favorite games on advanced devices in a great environment.
Gaming Streaming and Broadcasting Studios
One of the biggest drivers of the Esport industry’s commercial growth is broadcasting gaming events and game experiences by professional gamers and internet stars. Pixoul Gaming will feature facilities with high-spec equipment for producing on-site amateur and professional content.
Esports Event Hall
With over 800 people, Pixoul Gaming will also feature one of the largest gaming arenas in the region for international-level competitions, equipped with a 78m2 LED screen and supporting sound and lighting system. The Arena will serve as an enticing attraction for regional and international sponsors, positioning Abu Dhabi as a regional hub for Esports, and will offer exclusive viewing facilities, such as a VIP Lounge. In addition, the Arena will host Esports events of all types, bringing the best of the best down onto the stage to play to a crowd of live fans while millions watch the event online.

Gaming
Pokémon Centers Target TCG Scalpers by Removing Packaging

To combat the surging issue of scalping in the incredibly popular Pokémon Trading Card Game (TCG), Pokémon Center stores are escalating their tactics. Following the lead of most Pokémon Centers in Japan, the Singapore store has become the first location selling English TCG products to remove the outer plastic wrapping from sealed booster boxes at the time of purchase.
This strategy aims to deter scalpers who buy at retail price only to resell at inflated prices. By removing the plastic, it makes it harder for secondary market buyers to trust the integrity of the boxes.
For regular Pokémon TCG enthusiasts buying cards at official stores, this packaging removal has no real impact, as the individual card packs inside remain sealed and untampered with. While some collectors of sealed products have expressed disappointment, the move is largely seen as a positive step by the majority of consumers frustrated by the prevalence of scalping in the TCG market.
Gaming
Esports World Cup Selects 40 Clubs for $20M Partner Program, Reaching 300M+ Fans

The Esports World Cup Foundation (EWCF) has announced the 40 esports clubs selected for its $20 million Club Partner Program. This initiative aims to foster the sustainable growth of esports organisations, offering up to $1 million in funding per club. The program’s focus for 2025 is to drive global fan growth by supporting impactful storytelling and creative marketing campaigns leading up to and during the Esports World Cup 2025. These 40 partner clubs, collectively reaching over 300 million fans, will leverage EWCF support to create engaging content and experiences, ultimately deepening their connection with the global esports community. The program offers flexible funding to encourage fan engagement, EWC-related narratives, and club innovation.
“The EWCF Club Partner Program is a cornerstone of our mission to build a sustainable future for esports Clubs worldwide while creating opportunities for organisations from some of the world’s fastest-growing markets,” said Faisal Bin Homran, Chief Product Officer at the Esports World Cup Foundation. “This year’s 40 partnered Clubs represent a diverse and dynamic cross-section of global esports, spanning legacy organisations, rising stars and global powerhouses that collectively define the rich history and the rapidly evolving future of the industry. By investing in their growth, the program will enable Clubs to expand their audience and reach, strengthen their brands, and gain greater visibility through fan-first content, shaping the future of esports as a global sport and mainstream entertainment.”
The 2025 EWCF Club Partner Program boasts a global lineup with a focus on high-growth regions. Among the 40 selected clubs are six from China, along with teams from rapidly expanding markets like Japan, India, and LATAM. Prominent selections include 100 Thieves, Cloud9, FaZe Clan, Fnatic, G2 Esports, Gen.G, Team Liquid, and Team Spirit. Tencent E-Sports supported the application process in China, leading to the selection of top teams like All Gamers, Bilibili Gaming, Edward Gaming, JD Gaming, Weibo Gaming, and Wolves Esports, which collectively engage over 125 million Chinese fans.
All clubs underwent a rigorous evaluation process based on their 2024 Club Championship performance, potential across multiple games, social media presence, fan engagement, and strategic plans. Eight clubs received direct invitations based on their EWC 2024 ranking, while the rest were chosen from an open application pool. The 2025 cohort includes 19 new and 21 returning clubs.
“Esports is evolving faster than ever, and the EWCF Club Partner Program is driving that evolution by giving Clubs the tools to grow, engage fans, and compete at the highest level,” said Fabien “Neo” Devide, Chairman and co-founder of Team Vitality. “EWC 2024 was a defining moment for us—winning points in five games, two podium finishes, and securing a top-four finish at the Club Championship. The scale and energy of the event proved just how influential esports has become. We’re proud to be part of the program again, fueled by the enthusiasm of French fans who continue to support and inspire us as we look to elevate our game, win as many tournaments as possible, and carry Team Vitality’s colours high on the biggest stage in esports.”
Mosaad Al-Dossary, Co-Founder and Chairman at Team Falcons, said, “The return of the EWCF Club Partner Program highlights the growing impact of esports and its expanding influence in engaging fans globally. Following our Esports World Cup victory, we understand the dedication required to compete at the highest level, and Saudi Arabia’s pioneering role in the esports and gaming industry continues to set the standard. We look forward to once again competing among the best and securing another win to make our country proud.”
Ibraheem Altamimi, Founder and CEO of POWR said, “We are excited to be part of the EWCF Club Partner Program and to compete on the grand stage of the Esports World Cup this summer. This initiative presents a fantastic opportunity to grow our fanbase and reach millions of fans. As we make our debut at the EWC, we look forward to showcasing our talent, representing our country, and contributing to the continued growth of the global esports ecosystem.”
Membership in the EWCF Club Partner Program requires annual renewal and doesn’t guarantee participation in the Esports World Cup 2025. Clubs must separately qualify for each game’s EWC tournament through official pathways. The Esports World Cup 2025 will be held in Riyadh, Saudi Arabia, uniting the global gaming and esports communities for a cross-game competition. This event will award a substantial prize pool to winning clubs and players, celebrating the best in esports.
Gaming
NVIDIA Previews Neural Rendering and RTX Enhancements Ahead of GDC 2025

Ahead of the Game Developers Conference (GDC), NVIDIA announced enhancements to its NVIDIA RTX neural rendering technologies, including that neural shaders are coming to Microsoft DirectX preview in April, DLSS 4 hits a major milestone with over 100 games and apps now available, RTX Remix is officially releasing alongside a new playable Half-Life 2 RTX demo, the NVIDIA RTX Kit is receiving major updates with Unreal Engine 5 support for RTX Mega Geometry and RTX Hair, and NVIDIA ACE autonomous game characters are debuting in two titles.
NVIDIA and Microsoft revealed that neural shading support will come to DirectX preview in April, unlocking the power of AI Tensor Cores in NVIDIA GeForce RTX GPUs inside of graphics shaders used to program video games. “Neural rendering is the future of graphics and we are happy to partner with Microsoft to bring AI to programmable shaders in DirectX. All game developers can use Tensor Cores built into GeForce RTX GPUs to deliver next-gen realism and performance to Windows gaming,” said John Spitzer, NVIDIA VP of Developer Technology.
Neural rendering represents a revolution in graphics programming, using AI alongside traditional rendering techniques to dramatically boost frame rates, enhance image quality, and reduce system resource usage. NVIDIA RTX Neural Shaders SDK enables developers to train their game data and shader code on an RTX AI PC and accelerate their neural representations and model weights with NVIDIA Tensor Cores at runtime. This significantly enhances the performance of neural rendering techniques, allowing for faster and more efficient real-time rendering with Tensor Cores.
“Microsoft is adding Cooperative Vectors support to DirectX and HLSL, starting with a preview this April. This will advance the future of graphics programming by enabling neural rendering across the gaming industry. Unlocking Tensor Cores on NVIDIA RTX will allow developers to fully leverage RTX Neural Shading for richer, more immersive experiences on Windows,” said Shawn Hargreaves, Direct3D Dev Manager at Microsoft.
NVIDIA also released Unreal Engine 5 support for RTX Mega Geometry and RTX Hair through NVIDIA RTX Branch of Unreal Engine. NVIDIA RTX Kit is a suite of neural rendering technologies to ray-trace games with AI, render scenes with immense geometry, and create game characters with photorealistic visuals. NVIDIA’s new GeForce RTX 50 Series GPUs feature a major advancement in the acceleration of ray tracing for hair and fur – a new linear swept sphere (LSS) primitive. The new primitive is a step toward rendering high-quality digital humans in real time by replacing typical triangle primitives with spheres that can represent individual strands of hair with better accuracy and performance.
At CES, NVIDIA showcased what’s possible with neural rendering through a stunning technology demo, Zorah. At GDC, an updated Zorah demo, built in Unreal Engine 5, will showcase the latest advancements in neural rendering, featuring RTX Mega Geometry, RTX Hair, ReSTIR Path Tracing, and ReSTIR Direct Illumination.
A year ago, NVIDIA released RTX Remix in Open Beta, a revolutionary modding platform that enables classic games to be remastered with RTX. Today, NVIDIA is officially releasing an enhanced version of RTX Remix, featuring DLSS 4 with Multi Frame Generation, a host of new RTX Neural Rendering technologies, and numerous community-requested updates, enabling modders to deliver stunning remasters with even better image quality and higher frame rates.
To demonstrate RTX Remix’s capabilities, and the power of the latest RTX innovations, Half-Life 2 owners can download a free Half-Life 2 RTX demo from Steam on March 18th. Showcasing their work in Ravenholm and Nova Prospekt, Half-Life 2 RTX is being developed by four of Half-Life 2’s top mod teams, working together under the banner of Orbifold Studios. Half-Life 2 RTX features full ray tracing, remastered assets, DLSS 4, Reflex, RTX Neural Radiance Cache, RTX Skin and RTX Volumetrics.
DLSS 4 was introduced with the release of GeForce RTX 50 Series GPUs, and now over 100 games and apps now feature support for DLSS 4 due to the rapid adoption by game developers. This milestone is hitting 2 years quicker than DLSS 3, making it the most rapidly adopted NVIDIA game technology of all time.
DLSS 4 debuted Multi Frame Generation, which uses AI to generate up to three additional frames per traditionally rendered frame, working in unison with the complete suite of DLSS technologies to multiply frame rates by up to 8X over traditional brute-force rendering. This massive performance improvement on GeForce RTX 50 Series graphics cards and laptops enables gamers to max out visuals at the highest resolutions, and play at incredible frame rates.
In addition to the 100 games and apps available now, Lost Soul Aside, Mecha BREAK, Phantom Blade Zero, Stellar Blade, Tides of Annihilation, and Wild Assault will all launch with DLSS 4, giving GeForce RTX gamers the definitive PC experience in each title.
Earlier this year, NVIDIA unveiled AI-powered NVIDIA ACE autonomous game characters, adding autonomous teammates, NPCs, and enemies to games, unlocking a whole new set of gameplay possibilities. Now, these ACE autonomous game characters are making their debut later this month in two titles – inZOI and NARAKA: BLADEPOINT MOBILE PC VERSION. In the life simulator inZOI, players can customize ‘Smart Zoi’ NPCs with life goals that in turn use AI to guide behavior and interactions with other NPCs. In NARAKA: BLADEPOINT MOBILE PC VERSION, NVIDIA ACE-powered teammates help players battle enemies, hunt for loot, and fight for victory.
“NVIDIA enables game developers to push past expected boundaries with AI technology. NVIDIA ACE in NARAKA: BLADEPOINT MOBILE PC VERSION allows us to create AI autonomous teammates running on the device locally that naturally assist the player in their epic battles,” said Zhipeng Hu, Head of Thunder Fire BU, SVP of NetEase corp.
NVIDIA ACE technologies are continuing to advance, incorporating new vision and audio language models, enhancing facial animation with new model architectures, and accelerating game development with updated ACE plugins for Maya and Unreal Engine for offline authoring. Two upcoming games are leveraging these advancements with Black Vultures: Prey of Greed adding NVIDIA ACE speech and language models and Fate Trigger adding NVIDIA ACE Audio2Face-3D.
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