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HMD Global Launches Four New Nokia Devices

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HMD Global, the home of Nokia phones, today announced the launch of four new devices including our most eco-friendly smartphone yet –  the Nokia X30 5G, made with 100% recycled aluminium and 65% recycled plastic. Plus, more responsible packaging, as well as our standard longevity, promises to revamp the Nokia devices portfolio across all ranges.

Florian Seiche, CEO, HMD Global, the home of Nokia phones, “At HMD Global, home of Nokia phones, we want people to keep their phones for longer and this can be seen across three areas. We build our devices with more recycled materials and continue to boost our longevity heritage with software and security updates. And we are working hard to live this approach as a company, with our business-wide sustainability pledges that show our commitment to continue to work harder to protect tomorrow.”

Sanmeet Singh Kochhar, Vice President, HMD Global (MENA & India), said, “Consumers today are environmentally conscious and want to keep their phones for longer, as long as their device experience is not compromised. At HMD Global, we are empowering people to avoid early device replacements. Our longevity promise through the Nokia X30 5G encourages more sustainable usage.”

“Today we expanded our device portfolio by launching refreshed X-series, G- series, C-series, and the new tablet with four incredible examples that epitomize what these ranges stand for longevity, sustainability, and purposeful design. Our goal is to provide people with products they will love, trust and want to keep for longer,” added Sanmeet Kochhar.

Nokia X30 5G is built with a 100% recycled aluminium frame and a 65% recycled plastic back, making it our most eco-friendly smartphone, right down to the box. Using 100% FSC-certified and 94% recycled paper box at a reduced packaging size saves on transportation CO2 emissions, made possible by removing the charger to tackle e-waste.

With zero compromises on the phone’s performance, Nokia X30 5G comes with premium features including our best photo experience to date. The 50MP PureView camera uses Optical Image Stabilization (OIS) and AI to capture stunning ultra-wide angles and vibrant nighttime shots. The camera is protected by scratch-resistant Corning Gorilla Glass with DX+ that lets 98% of all light reach the large sensor and content is brought to life on the 6.43” PureDisplay with bright colors and smooth viewing.

Sustainably crafted with 100% recycled plastic back and 60% recycled plastic frame, Nokia G60 5G brings X-series longevity to the G-series for the first time. Helping people keep their phones for longer, comes with the ‘3-3-3’ promise – three years of Android OS upgrades, three years of monthly security updates, and an extended three-year warranty at no extra cost. Complete with a 6.58” FHD+ 120Hz display for super-smooth scrolling and a 50MP AI triple camera, Nokia G60 5G makes premium experiences more accessible.

Nokia C31 is the latest smartphone from the popular C-series. It brings signature durability, an improved 6.7” HD+ display, and long-lasting three-day battery life with AI-powered battery saving features. Plus, it comes with the latest Android OS, triple rear and selfie cameras powered by Camera by Google, and improved protection with dust and moisture resistance. Guaranteed two years of regular security updates bring maximum security and superior durability with IP52 protection from one of the toughest manufacturing standards in the world – all at an ultra-affordable price point, perfect for introducing anyone to the world of smartphones.

Designed with a tough body made with aluminium that features a 60% recycled plastic cover for the antenna, the new Nokia T21 brings all the durability and promises you would expect from a Nokia tablet. Two years of Android OS software upgrades ensure it remains fresh on the inside as well. Industry-leading protection with up to three years of monthly security updates makes it perfect for the entire family. Building on the success of its predecessor, it’s loaded with fan-requested features, such as HD video streaming, voice calling, and NFC payment capability.

NFC will help your business with payments and scan NFC tags, while Second Screen will allow you to expand and control your Windows PC. And if you’re feeling creative, sketch out your ideas, jot down notes or draw your next masterpiece with an active pen. Bringing reliable sound on the go, the new, fully waterproof Nokia Portable Wireless Speaker 2 comes with a 100% recycled outer design and a whopping 22-hour battery life. The new Nokia Clarity Earbuds 2 Pro comes in a charging case made with 100% recycled plastic and delivers a rich, uninterrupted audio experience with Hybrid Active Noise Cancelling.

The four new devices will be available in the UAE in the months of September/October.

  • Nokia X30 5G comes in Cloudy Blue or Ice White and is available in 8/256 GB memory and storage configurations starting at an average RRP of AED 1,799
  • Nokia G60 5G comes in Pure Black or Ice Grey and is available in 6/128 GB memory and storage configurations starting at an average RRP of AED 1,049
  • Nokia C31 comes in Mint, Charcoal, and Cyan and is available in 3/32 GB and 4/128 GB memory and storage configurations starting at an average RRP of AED 449 and AED 519
  • Nokia T21 comes in Charcoal Grey and is available in 4/64 GB memory and storage configuration in a Wi-Fi starting at an average RRP of AED 799
  • Nokia Clarity Earbuds 2 Pro come in black and will be available in the Middle East in October for an average RRP of AED 349
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HUAWEI Intros Open-Ear FreeArc Earbuds

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Huawei has launched its latest audio innovation, the HUAWEI FreeArc, further solidifying its leadership in the fast-growing open-ear wearables segment. Designed for comfort and situational awareness, the FreeArc offers a secure, pressure-free fit without blocking the ear canal—catering to users who demand high-quality audio without sacrificing awareness of their surroundings.

Open-ear earbuds, which sit outside the ear rather than inside it, have surged in popularity due to their comfort and safety benefits, particularly for fitness enthusiasts, commuters, and professionals. According to Canalys, global shipments of open-ear headphones reached nearly 8 million units in Q3 2024—a staggering fourfold increase from the same period last year.

Huawei has been at the forefront of this shift. The company ranked first in global wearable shipments for the first three quarters of 2024 (IDC), backed by its extensive audio R&D network—including seven research centers, over 1,000 audio specialists, and more than 250 patents. Its first open-ear model, the HUAWEI FreeClip, has already surpassed 2 million units shipped worldwide, demonstrating strong consumer demand for innovative wearable audio solutions.

Huawei’s journey in open-ear wearables began in 2019 with its collaboration with Gentle Monster on HUAWEI Eyewear, blending fashion with cutting-edge audio technology. The FreeClip, launched later, marked Huawei’s entry into the Open Wireless Stereo (OWS) category, featuring a flexible C-bridge design for a lightweight, breathable fit.

Now, the FreeArc takes this legacy further as Huawei’s first open-ear earbuds with earhooks. Built with a nickel-titanium alloy frame, the new model enhances stability and adaptability for a wider range of ear shapes while retaining the signature C-bridge comfort. Engineered for active lifestyles, the FreeArc boasts an IP57 rating for dust and water resistance, making it ideal for workouts, travel, and daily commutes. Key enhancements include:

  1. High-sensitivity drivers for crisp, balanced sound
  2. Dual-Resonator Antenna for stronger connectivity
  3. Wind-resistant microphones for clearer calls in outdoor environments

With the FreeArc, Huawei continues to refine its open-ear offerings, combining ergonomic design with practical durability.

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Yango Group Launches Yasmina Lite Smart Speaker

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Yango Group has launched Yasmina Lite, the latest addition to its line of smart speakers. Available in three bright colours — pink, purple, and green — Yasmina Lite is the smallest device in the range to date. The new speaker is equipped with the powerful AI assistant Yasmina that engages in intelligent, human-like conversations in both Arabic and English.

Designed with families in mind, Yasmina now features whisper mode — if a person whispers to Yasmina, the assistant whispers back. This mode is perfect for quiet moments, like planning the next day while other family members are asleep. Simply whisper, “Yasmina, what’s the weather tomorrow?” and the assistant will respond in a hushed tone.

Yasmina also offers access to a wide range of educational and entertainment content. Parents can use it to play podcasts and audio stories from Shamandar for their children. The AI assistant also streams music from Yango Play and can identify up to four family members by voice, adapting to their preferences. It remembers their likes and dislikes and suggests songs they might enjoy based on their tastes.
Yasmina excels at breaking down complex ideas and making them accessible to anyone.

Whether it’s scientific principles or cultural practices, the AI assistant explains concepts in ways that resonate with people of all ages. From answering questions like “How do bees make honey?” to helping with math using a built-in calculator, Yasmina is always ready to chat and explain. Available in three colours, the Yasmina Lite smart speaker also comes with playful stickers, so that families can customize the speaker to match their tastes.

“The Yasmina Lite smart speaker is indeed the brightest and most playful smart speaker we’ve ever created — small in size but big in personality,” said Rami Abu Arja, Senior Innovation Marketing Manager at Yasmina, Yango Group Middle East. “Featuring a powerful AI assistant capable of human-like interactions and a vibrant design, this new addition to the range is the perfect choice for those young at heart. It’s not just a speaker — it’s an everyday companion that brings joy, knowledge, and entertainment to your home.”

To fully enjoy everything, the Yasmina Lite smart speaker has to offer, including music streaming and recommendations, users need to activate a subscription to Yango Play. The Yasmina Lite smart speaker is now available for purchase through various outlets across the UAE, including Eros, Jumbo, Sharaf, and Virgin Mega Store. Customers can also find the Yasmina Lite smart speaker online on Amazon and Noon. It is currently priced at AED 199.

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Apple’s Beats Unveils Powerbeats Pro 2 with Heart-Rate Monitoring

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Apple Inc.’s Beats division has unveiled the long-awaited Powerbeats Pro 2, which features noise cancellation, a heart-rate monitor, and a revamped design aimed at athletes. This new model incorporates capabilities seen in Apple’s AirPods, such as transparency mode for better external noise awareness and the H2 chip for enhanced sound quality. Additionally, it offers improved spatial audio for a 3D listening experience and comes with a smaller, wireless charging case.

The heart-rate monitor is a notable first for Apple-designed earbuds, expanding the company’s health-related features, and utilizes technology found in the Apple Watch. Despite a slow holiday season for Apple’s wearables business—with sales in the division falling nearly 2% to about $11.8 billion—the introduction of these new earbuds is anticipated to drive interest and sales.

Priced at $250, the same as the previous model, the new Powerbeats Pro 2 will be available in black, orange, purple, and a color called quicksand. This price point matches the AirPods Pro 2, although the Powerbeats may be more appealing to athletes due to their secure ear hooks.

Apple Vice President Oliver Schusser, who oversees Beats as well as the company’s sports, TV+, and music initiatives, hailed the new Powerbeats as “the most impressive product in Beats’ history.” Acquired by Apple in 2014 for $3 billion, Beats remains the company’s largest acquisition to date.

The heart-rate monitor will be compatible with fitness apps like Peloton, Nike Run Club, Ladder, and Slopes, with data integration into the Apple Health app. The earbuds will also be compatible with Android devices. Apple is reportedly working on AirPods with heart-rate monitoring, though they are still many months away from release.

In terms of battery life, the Powerbeats Pro 2 holds an advantage over AirPods, with 10 hours of usage on their own and 45 hours with the charging case, compared to six hours for AirPods alone and up to 30 hours with the case. However, AirPods continue to offer unique features, such as a new hearing aid functionality.

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