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HONOR Announces Dual Flagship Strategy, MagicOS 7.0 Plans, Spatial Audio Tech and HONOR Pad 8 at IFA 2022

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HONOR today reaffirmed its commitment to international markets during its IFA keynote presentation, titled “Embracing the Connected Future.” During the event, the brand announced a new Dual Flagship Strategy to bring the next foldable and all-around flagship smartphones to Europe and other international markets. The brand also previewed MagicOS 7.0, an upcoming all-scenario smart collaboration OS based on Android as well as PC and IoT operating systems, embracing open standards to facilitate seamless collaboration among smartphones, tablets, PC, and other IoT products.

Bolstering its innovative product portfolio, HONOR introduced three new products: HONOR 70, HONOR MagicBook 14, and HONOR Pad 8, the first HONOR tablet available outside of China. All three products are set to arrive in select markets in the coming weeks.

Bringing HONOR Talents to the global stage, HONOR also unveiled Gateway to the Future, a global initiative piloting in Hamburg, Germany with the aim of inspiring creative talent from all around the world to use the power of technology to connect people with culture in the era of the metaverse.

“Since our inception, HONOR has always aspired to make great contributions to the industry to enable a better future for all. To achieve that goal, we’ve stayed laser-focused on our commitment to innovation,” said George Zhao, CEO of HONOR Device Co, Ltd., “With the introduction of our Dual Flagship Strategy, MagicOS 7.0, Fitness, and Health solution, we look forward to providing compelling options to European and international consumers who are seeking the best foldable smartphones and the most premium user experiences on the market.”

New Dual Flagship Strategy and MagicOS
HONOR has always strived to innovate with purpose and deliver user benefits that matter. For the first time, HONOR will be introducing its foldable smartphones to international markets. Announced during IFA 2022, the Dual Flagship Strategy will see HONOR bring its upcoming foldable flagship smartphones and all-around flagship smartphones to Europe and other regions around the world.

HONOR also unveiled MagicOS 7.0, a new OS designed to provide a seamless experience across the cross-platform, cross-device experiences. It is based on Android as well as PC and IoT operating systems, so devices running different OS can connect to MagicOS devices at a system level. Alongside new user interface changes, MagicOS 7.0 will let users control an HONOR laptop, smartphone, and tablet using a single keyboard and mouse. Through the feature, users can drag files across devices seamlessly, as well as type text into the smartphone or tablet with their laptop keyboard. MagicOS 7.0 will be officially announced in Q4 2022.

In line with its commitment to contributing to the wider industry, HONOR announced that the brand has joined various IoT consortiums including Matter and Ola, helping to formulate common industry standards that promote open collaboration. In addition, the new HONOR Developer Service Platform will provide direct support and services to developers. Among the many services available, developers can submit their apps to App Market and Game Center through the platform. It will also provide developers with access to various system capabilities for them to develop cross-device features for HONOR device users in the future. Interested developers may visit the following site for more information: https://developer.hihonor.com.

Further signifying the brand’s commitment to cross-device functionality, HONOR is expanding its partnership with Microsoft to bring Phone Link to international HONOR device users. Previously only available to HONOR device users in China, Phone Link lets users connect select HONOR smartphones to Windows PCs to unlock new cross-device capabilities, including the ability to view notifications, make and receive calls on their PC and use mobile apps on Windows.

The HONOR Magic4 Pro is among the first international HONOR smartphone models to support Phone Link, while the HONOR 70 will also support Phone Link following an OTA update. Furthermore, from October, the upgraded HONOR Health app will provide personalized custom user interfaces and offer fitness suggestions and training courses according to user habits, helping smartphone users to achieve their health goals.

HONOR Spatial Audio
Announced during IFA 2022, HONOR’s Spatial Audio solution is designed to enable headphones to produce wide, cinematic 3D sound effects that create the sense of immersion required for next-generation AR and VR experiences. At its core, HONOR’s Spatial Audio is designed to deliver surround sound and 3D audio through headphones by using the accelerometer and gyroscopes in earbuds to track the motion of the user’s head, remapping the sound field to bring users an immersive and delightful audio experience in all scenarios such as movies, music, and games.

And by means of the algorithm, the changes of sound on its way from the source to the listener’s ear can be simulated. These effects include the localisation of sound sources above, below, behind, and in front of the listener. HONOR’s Spatial Audio is the first to support sound externalization distance adjustment, providing users to dynamically adjust the distance of virtual sound sources from 0.15 to 10 meters to suit a more personalized listening experience.

HONOR Pad 8
The HONOR Pad 8 is an affordable all-around smart device catering to the productivity and entertainment needs of students and young professionals. The new HONOR tablet combines a 12-inch 2K HONOR FullView display featuring a screen-to-body ratio of 87% and supports a resolution of 2000×1200 pixels and 1 billion colors with eight built-in loudspeakers to deliver immersive multimedia experiences on the go. Running HONOR Magic UI 6.1 with Google Play Services, the HONOR Pad 8 packs a high capacity 7250 mAh battery for all-day connectivity, allowing users to stay connected at all times. Arriving in UAE with pre-orders starting from the 20th until the 23rd of September, the Honor Pad 8 customers will also get the Honor Pad 8 magnetic keyboard for free.

The launch of the tablet represents the completion of the brand’s global product portfolio; consumers in select Europe and international markets will soon have access to every HONOR smartphone and IoT product series, marking a new milestone for HONOR.

HONOR 70
Designed for vlogging enthusiasts, the HONOR 70 is HONOR’s latest addition to its high-end N Series smartphone lineup. The stylish device debuts with Solo Cut mode, which lets users easily produce vlogs that spotlight a specific person in a group through built-in Person Re-identification Technology. With Dual Video Streaming, HONOR 70 can record two videos simultaneously, with one featuring a single subject and the other capturing the full group.

Capturing high-quality vlogs is easy with the HONOR 70, thanks to its powerful Dual Main Camera that comprises a 54MP IMX800 Super Sensing Main Camera with a large 1/1.49-inch IMX800 Sensor and a 50MP Ultra-Wide & Macro camera. The new smartphone is powered by Qualcomm Snapdragon 778G Plus 5G and supports GPU Turbo X and OS Turbo X, delivering smooth performance and a responsive experience across a range of heavy-duty tasks, including video editing for vloggers who are always on the move.

The HONOR 70 is the first HONOR N Series smartphone to run HONOR Magic UI 6.1 based on Android 12 and is available in a range of fashionable color options including Midnight Black, Crystal Silver, Icelandic Frost, and Emerald Green. In recognition of HONOR 70’s excellent user experience, the Expert Imaging and Sound Association (EISA) awarded the smartphone the EISA BEST BUY SMARTPHONE 2022-2023 award. EISA is an expert community comprising over 60 of the world’s most respected consumer electronics magazines, websites, and social media commentators from 29 countries.

The HONOR 70 5G (8+256GB) version will be available in GCC at a price of AED 1999, while the HONOR 70 5G – (8+128GB) version is available at a price of AED 1849 through HONOR Online Store, Sharaf DG, Emax, Carrefour, Jumbo, Lulu, Axiom, Amazon, noon and other retail stores. Both versions come with Google Mobile Services.

Step into the Gateway to the Future
As a brand, HONOR has a consistent investment in Spatial Audio, AI, and AR technologies, to unlock immersive experiences and get ready for the next digital revolution. Unveiled during HONOR’s IFA keynote session, Gateway to the Future is a new HONOR Talents initiative designed to enrich cultural heritage through the power of technology. In collaboration with ARLOOPA, HONOR challenged two renowned artists – Yunuene and Timo Helgert – to creatively reimagine the iconic Wasserschloss building located in Hamburg’s Speicherstadt, a UNESCO World Heritage Site. The AR experience is now live on-location in Speicherstadt, and is also available for users to view at home via the ARLOOPA app, offering smartphone users a new way to discover cultural treasures through immersive AR.

HONOR Talents
Complementing the initiative, HONOR has introduced a dedicated Interactive AR Artwork category as part of its HONOR Talents global design competition. Within the category, contestants are invited to produce digital AR artworks which creatively transform their neighborhoods, including digital overlays for buildings, walls, parks, and other public spaces, helping to get communities closer to culture. Artists interested in the contest can find more information here: https://www.hihonor.com/honor-talents/en/

HONOR also partnered with the Central Academy of Fine Arts (CAFA) in China to create a new AR artwork titled INFINITY. The phy-gital experience showcases an artistic interpretation of the universe, which the creative team comprising CAFA faculty members and students uses as an analogy to promote intercultural dialogue. The art is available at HONOR’s IFA booth through the ARLOOPA app.

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Gadgets

Apple Detects Spyware Targeting iPhones in Multiple Countries

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Apple has issued a second spyware attack warning to iPhone users in 98 countries, raising concerns about the growing threat to mobile security. This follows a similar alert in April targeting users in 92 countries.

While specific details about the latest attacks remain under wraps, the alert serves as a stark reminder of the evolving threat landscape. India is one confirmed country where users received the notification.

Spyware, a particularly invasive type of malware, can grant attackers complete access to an iPhone, including encrypted messages, audio, and video. The notorious Pegasus spyware from NSO Group is a well-known example.

“Apple detected that you are being targeted by a mercenary spyware attack that is trying to remotely compromise the iPhone associated with your Apple ID -xxx-,” Apple wrote in its new spyware alert.

Adding to the concern, researchers recently revealed the return of LightSpy, a “particularly dangerous” campaign capable of pinpointing a target’s location with “near-perfect accuracy.”

The worrying aspect of these attacks is their ability to exploit “zero-click” vulnerabilities, meaning infection can occur without any user interaction, such as opening a malicious link or attachment.

This highlights the importance of remaining vigilant and following Apple’s security recommendations, which may include updating your device to the latest iOS version.

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Gadgets

Acer Launches Chromebox Mini

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As the digital landscape evolves, businesses are increasingly seeking ways to engage with audiences. Digital signage and interactive kiosks are at the forefront of this trend, with the market expected to reach $30.56 billion by 2028. Acer addresses this demand with mini-PCs designed for digital signage and kiosks. Their Chromebox Mini CXM1 is a secure and reliable mini-PC that can drive up to three displays simultaneously. It’s compact, silent, and features the latest connectivity options like Wi-Fi 6E and Gigabit Ethernet.

Powered by ChromeOS, the Chromebox Mini CXM1 offers fast deployment, automatic updates, and long-term support. Additionally, the cloud-based Google Admin console allows for remote management and customization. The Chromebox Mini CXM1 complements Acer’s existing line-up of digital signage solutions, including Large Format Displays (LFDs). Acer offers LFDs in various configurations, from high-resolution 4K displays to interactive whiteboards. These LFDs seamlessly integrate with the Chromebox Mini CXM1 using a VESA mounting kit.

Acer’s large format displays are designed for consistent performance and stunning clarity. They cater to various needs, including promotional signage, education, and corporate collaboration. With robust management tools and automated security, Acer displays require minimal maintenance, allowing businesses to focus on creating engaging content. Acer’s Chromebox Mini CXM1 and LFDs provide businesses with a comprehensive suite of tools for impactful advertising, information sharing, and customer interaction.

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Creator Tools

Sony Unveils Next-Gen ZV-E10 II Vlogging Camera with New Lens Kit

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Sony Middle East and Africa has launched the ZV-E10 II, the successor to their popular ZV-E10 vlogging camera. The new model builds on the strengths of the original while adding improved performance and features for content creators. The ZV-E10 II boasts a new 26-megapixel sensor and the latest BIONZ XR image processing engine for better image quality. Autofocus and video capturing have also been enhanced, with features like a new vertical format user interface and improved battery life.

The camera offers two key functions for creating professional-looking content: Creative Looks and Cinematic Vlog Setting. Creative Looks provides a variety of presets for different looks, while Cinematic Vlog Setting automatically adjusts settings for a cinematic feel.

Key Highlights:

  1. Upgraded 26MP Exmor R CMOS sensor and BIONZ XR processor
  2. Improved autofocus and video capturing
  3. Cinematic Vlog Setting for Automatic Video Optimization
  4. Vertical shooting mode with a rotating user interface
  5. Upgraded battery for extended recording time
  6. Compact and lightweight design

The ZV-E10 II camera body will be available in selected countries from July 2024. Sony also announced the E PZ 16-50mm F3.5-5.6 OSS II lens, a compact zoom lens ideal for the ZV-E10 II. This lens is lightweight, offers good image quality, and features built-in image stabilization. The E PZ 16-50mm F3.5-5.6 OSS II will be available in black in selected countries from July 2024.

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