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LG Shows Off Playmobil Collectibles at IFA 2022

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LG Electronics (LG) in collaboration with PLAYMOBIL, Germany’s renowned toy manufacturer, unveiled an exclusive collection of LG-themed toys at IFA 2022 in Berlin. The adorable, new figures and toy appliances will be available from next year at a series of online and offline events aligned with LG’s commitment to creating F.U.N (First, Unique and New) customer experiences.

Displayed in the Lifestyle zone of the company’s IFA booth – along with LG’s latest, premium home appliances – are three of the brand-new character figures created by LG and PLAYMOBIL. There’s the safety-conscious and always-ready-to-help Henry (a.k.a. ‘LG Man’), the popular kitchen and lifestyle influencer Nora, and the fashion-forward J. J.

Helping the trio of LG-PLAYMOBIL personalities to live a comfortable, miniature-scale lifestyle at home are toy versions of LG’s innovative appliances, including washing machines, InstaView ovens, and InstaView refrigerators, and the all-in-one WashTower. 

“We’re delighted to give IFA visitors a sneak preview of our fantastic new toy collection,  created in collaboration with Germany’s own PLAYMOBIL,” said Roh Soo-kie, head of brand communications at LG Electronics Home Appliance & Air Solution Company. “Consumers will be able to get their hands on these very collectible, little toys at exclusive events and promotions starting in early 2023. We will continue to offer interactive activities that deliver unique customer experiences and highlight LG’s ongoing commitment to innovation for a better life.”

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HONOR Announces Dual Flagship Strategy, MagicOS 7.0 Plans, Spatial Audio Tech and HONOR Pad 8 at IFA 2022

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HONOR today reaffirmed its commitment to international markets during its IFA keynote presentation, titled “Embracing the Connected Future.” During the event, the brand announced a new Dual Flagship Strategy to bring the next foldable and all-around flagship smartphones to Europe and other international markets. The brand also previewed MagicOS 7.0, an upcoming all-scenario smart collaboration OS based on Android as well as PC and IoT operating systems, embracing open standards to facilitate seamless collaboration among smartphones, tablets, PC, and other IoT products.

Bolstering its innovative product portfolio, HONOR introduced three new products: HONOR 70, HONOR MagicBook 14, and HONOR Pad 8, the first HONOR tablet available outside of China. All three products are set to arrive in select markets in the coming weeks.

Bringing HONOR Talents to the global stage, HONOR also unveiled Gateway to the Future, a global initiative piloting in Hamburg, Germany with the aim of inspiring creative talent from all around the world to use the power of technology to connect people with culture in the era of the metaverse.

“Since our inception, HONOR has always aspired to make great contributions to the industry to enable a better future for all. To achieve that goal, we’ve stayed laser-focused on our commitment to innovation,” said George Zhao, CEO of HONOR Device Co, Ltd., “With the introduction of our Dual Flagship Strategy, MagicOS 7.0, Fitness, and Health solution, we look forward to providing compelling options to European and international consumers who are seeking the best foldable smartphones and the most premium user experiences on the market.”

New Dual Flagship Strategy and MagicOS
HONOR has always strived to innovate with purpose and deliver user benefits that matter. For the first time, HONOR will be introducing its foldable smartphones to international markets. Announced during IFA 2022, the Dual Flagship Strategy will see HONOR bring its upcoming foldable flagship smartphones and all-around flagship smartphones to Europe and other regions around the world.

HONOR also unveiled MagicOS 7.0, a new OS designed to provide a seamless experience across the cross-platform, cross-device experiences. It is based on Android as well as PC and IoT operating systems, so devices running different OS can connect to MagicOS devices at a system level. Alongside new user interface changes, MagicOS 7.0 will let users control an HONOR laptop, smartphone, and tablet using a single keyboard and mouse. Through the feature, users can drag files across devices seamlessly, as well as type text into the smartphone or tablet with their laptop keyboard. MagicOS 7.0 will be officially announced in Q4 2022.

In line with its commitment to contributing to the wider industry, HONOR announced that the brand has joined various IoT consortiums including Matter and Ola, helping to formulate common industry standards that promote open collaboration. In addition, the new HONOR Developer Service Platform will provide direct support and services to developers. Among the many services available, developers can submit their apps to App Market and Game Center through the platform. It will also provide developers with access to various system capabilities for them to develop cross-device features for HONOR device users in the future. Interested developers may visit the following site for more information: https://developer.hihonor.com.

Further signifying the brand’s commitment to cross-device functionality, HONOR is expanding its partnership with Microsoft to bring Phone Link to international HONOR device users. Previously only available to HONOR device users in China, Phone Link lets users connect select HONOR smartphones to Windows PCs to unlock new cross-device capabilities, including the ability to view notifications, make and receive calls on their PC and use mobile apps on Windows.

The HONOR Magic4 Pro is among the first international HONOR smartphone models to support Phone Link, while the HONOR 70 will also support Phone Link following an OTA update. Furthermore, from October, the upgraded HONOR Health app will provide personalized custom user interfaces and offer fitness suggestions and training courses according to user habits, helping smartphone users to achieve their health goals.

HONOR Spatial Audio
Announced during IFA 2022, HONOR’s Spatial Audio solution is designed to enable headphones to produce wide, cinematic 3D sound effects that create the sense of immersion required for next-generation AR and VR experiences. At its core, HONOR’s Spatial Audio is designed to deliver surround sound and 3D audio through headphones by using the accelerometer and gyroscopes in earbuds to track the motion of the user’s head, remapping the sound field to bring users an immersive and delightful audio experience in all scenarios such as movies, music, and games.

And by means of the algorithm, the changes of sound on its way from the source to the listener’s ear can be simulated. These effects include the localisation of sound sources above, below, behind, and in front of the listener. HONOR’s Spatial Audio is the first to support sound externalization distance adjustment, providing users to dynamically adjust the distance of virtual sound sources from 0.15 to 10 meters to suit a more personalized listening experience.

HONOR Pad 8
The HONOR Pad 8 is an affordable all-around smart device catering to the productivity and entertainment needs of students and young professionals. The new HONOR tablet combines a 12-inch 2K HONOR FullView display featuring a screen-to-body ratio of 87% and supports a resolution of 2000×1200 pixels and 1 billion colors with eight built-in loudspeakers to deliver immersive multimedia experiences on the go. Running HONOR Magic UI 6.1 with Google Play Services, the HONOR Pad 8 packs a high capacity 7250 mAh battery for all-day connectivity, allowing users to stay connected at all times. Arriving in UAE with pre-orders starting from the 20th until the 23rd of September, the Honor Pad 8 customers will also get the Honor Pad 8 magnetic keyboard for free.

The launch of the tablet represents the completion of the brand’s global product portfolio; consumers in select Europe and international markets will soon have access to every HONOR smartphone and IoT product series, marking a new milestone for HONOR.

HONOR 70
Designed for vlogging enthusiasts, the HONOR 70 is HONOR’s latest addition to its high-end N Series smartphone lineup. The stylish device debuts with Solo Cut mode, which lets users easily produce vlogs that spotlight a specific person in a group through built-in Person Re-identification Technology. With Dual Video Streaming, HONOR 70 can record two videos simultaneously, with one featuring a single subject and the other capturing the full group.

Capturing high-quality vlogs is easy with the HONOR 70, thanks to its powerful Dual Main Camera that comprises a 54MP IMX800 Super Sensing Main Camera with a large 1/1.49-inch IMX800 Sensor and a 50MP Ultra-Wide & Macro camera. The new smartphone is powered by Qualcomm Snapdragon 778G Plus 5G and supports GPU Turbo X and OS Turbo X, delivering smooth performance and a responsive experience across a range of heavy-duty tasks, including video editing for vloggers who are always on the move.

The HONOR 70 is the first HONOR N Series smartphone to run HONOR Magic UI 6.1 based on Android 12 and is available in a range of fashionable color options including Midnight Black, Crystal Silver, Icelandic Frost, and Emerald Green. In recognition of HONOR 70’s excellent user experience, the Expert Imaging and Sound Association (EISA) awarded the smartphone the EISA BEST BUY SMARTPHONE 2022-2023 award. EISA is an expert community comprising over 60 of the world’s most respected consumer electronics magazines, websites, and social media commentators from 29 countries.

The HONOR 70 5G (8+256GB) version will be available in GCC at a price of AED 1999, while the HONOR 70 5G – (8+128GB) version is available at a price of AED 1849 through HONOR Online Store, Sharaf DG, Emax, Carrefour, Jumbo, Lulu, Axiom, Amazon, noon and other retail stores. Both versions come with Google Mobile Services.

Step into the Gateway to the Future
As a brand, HONOR has a consistent investment in Spatial Audio, AI, and AR technologies, to unlock immersive experiences and get ready for the next digital revolution. Unveiled during HONOR’s IFA keynote session, Gateway to the Future is a new HONOR Talents initiative designed to enrich cultural heritage through the power of technology. In collaboration with ARLOOPA, HONOR challenged two renowned artists – Yunuene and Timo Helgert – to creatively reimagine the iconic Wasserschloss building located in Hamburg’s Speicherstadt, a UNESCO World Heritage Site. The AR experience is now live on-location in Speicherstadt, and is also available for users to view at home via the ARLOOPA app, offering smartphone users a new way to discover cultural treasures through immersive AR.

HONOR Talents
Complementing the initiative, HONOR has introduced a dedicated Interactive AR Artwork category as part of its HONOR Talents global design competition. Within the category, contestants are invited to produce digital AR artworks which creatively transform their neighborhoods, including digital overlays for buildings, walls, parks, and other public spaces, helping to get communities closer to culture. Artists interested in the contest can find more information here: https://www.hihonor.com/honor-talents/en/

HONOR also partnered with the Central Academy of Fine Arts (CAFA) in China to create a new AR artwork titled INFINITY. The phy-gital experience showcases an artistic interpretation of the universe, which the creative team comprising CAFA faculty members and students uses as an analogy to promote intercultural dialogue. The art is available at HONOR’s IFA booth through the ARLOOPA app.

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TCL Shows Off its Latest XL TV Collection at IFA 2022

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TCL Electronics has showcased the latest addition to its XL collection at IFA 2022, Europe’s biggest tech show. 98-inch TCL 98C735 is the world’s largest QLED TV and is currently available in the UAE and KSA. This year, the four-day long mega electronics show commenced on the 02nd of September and will go on until the 6th of September 2022.

In line with TCL’s brand signature “Inspire Greatness”, the XL collection features TCL TVs with a screen size of over 75-inches. The collection offers many options for screen sizes and technologies to fit different budget requirements. The XL collection TVs promise a more immersive, and more engaging visual experience for home entertainment like watching movies, gaming, and sports. The TV technology is also paired with Google TV so viewers can access premium content with the best possible quality at home.

The 98-inch C735 featuring Google TV is the largest in the series, with QLED technology 4K resolution that delivers immersive entertainment viewing with stunning Hollywood standard colour performance. TCL designed the 98-inch C735 to emulate the best seat in the movie house: when sitting about three meters away from the 98C735 screen at home, users enjoy the same 60-degrees field of view as watching a gigantic 30-meter screen from the middle row, centre seats at a movie theatre. Both 98C735 and 75C735 are QLED TVs and can deliver 100% reproduction of Hollywood colours, exactly as the director and cinematographer intended.

The XL Collection’s 75C935 and 75C835 TVs are powered by Mini LED backlight which TCL developed to ensure top-class viewing even in a bright room. With thousands of Mini LED lights, the XL Collection screens display HDR content at its best by delivering incredible brightness with richer light and shadows. C935’s 1,920 Local Dimming Zones also ensure brilliant blacks, bright whites, vivid colours, and even more fine definitions in images.

Meanwhile, the 85-inch X925 PRO is a CES Best of Innovation award winner and features TCL OD Zero Mini LED technology and 8K resolution for stunning details and clarity. All the TVs in the 2022 XL Collection support most HDR technologies and formats available in the market, such as Dolby Vision IQ, Dolby Vision, HLG, HDR10 and HDR10+.

The XL collection also offers the ultimate smooth gaming experience, the XL Collection Mini LED TVs 75C935 and 75C835 – offer low input lag and a Variable Refresh Rate of up to 144Hz and both TVs support HDMI 2.1 input. These XL screens allow sports fans to enjoy an immersive experience as if they are at the stadium – just in time for the major sporting events taking place this year.

TCL will bring excitement and happiness around the world, especially through the world’s most popular sports. Not only will the 2022 XL Collection TVs thrill sports fans, but so will TCL’s partnerships with FIBA and the EuroBasket tournament, and new football sponsorships with England’s player Phil Foden, Raphael Varane for France and the rising Spanish star Pedri.

In addition to the new TCL 98C735 and adjacent XL collection, TCL also exhibited its 2022 home theater and home appliance lines including the latest RAY•DANZ Dolby Atmos soundbars. The latest upgrade of TCL’s exclusive award-winning RAY•DANZ soundbars X937U and C935U, featuring 7.1.4 and 5.1.2 channels respectively with wider, more spectacular sound stage design and audio decoding powered by Dolby Atmos and DTS:X.

The TCL XL Collection TVs have an elegant frameless design that fits easily into any interior and ensures maximum picture view to provide an immersive viewing experience without distraction.

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LG Launches New Products at IFA 2022

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At IFA 2022, LG Electronics is showcasing a diverse range of sophisticated lifestyle solutions designed to meet the needs and tastes of consumers in a changing world. Under the exhibition theme of ‘Life, Reimagined,’ the company is sharing its vision for a better, easier way of living, with personalized products and services that bring new possibilities and experiences to daily life.

When entering LG’s booth (Hall 18, Messe Berlin) at IFA, visitors are greeted by the jaw-dropping 97-inch OLED evo Gallery Edition TV. The world’s largest OLED TV, the 97-inch G2 model adds a whole new dimension to home entertainment with its self-lit OLED picture quality, advanced AI-based image-processing technologies, and impressive scale. Several of LG’s latest, premium large-screen TVs will be on display at this IFA, including the award-winning 88-inch LG SIGNATURE OLED TV 8K.

Visitors to LG’s booth will also have the opportunity to enjoy an immersive OLED gaming experience in the retro-style “Flex Arcade” Zone. Inside are several gaming stations where visitors can try out new console games and old-school classics on LG’s state-of-the-art OLED TVs, including the world’s first flexible 42-inch OLED TV – the brand-new LG OLED Flex. Offering ‘20 curves on one screen’ and a host of gamer-centric features and settings, the Flex lets users personalize their gaming setup like never before.

LG’s booth also includes the Lifestyle Zone, where visitors can explore a wide range of LG products and services that can be ‘tailored’ to suit any tastes or preferences. And then there is the Experience Zone, which serves up a stunning showcase highlighting LG’s latest lifestyle TVs, its newest audio solutions, such as the distinctive LG XBOOM 360 wireless speaker, and exclusive furniture pieces and home accessories from premium Dutch lifestyle brand, Moooi.

Other innovations on display at IFA include LG’s total shoe care solution, the Shoe Styler and the Shoe Case, AI washer and dryer models that make laundry management faster and more convenient, and the Aero Furniture: a ‘table-type’ air purifier that blurs the line between furniture and high-performance air care appliance. IFA attendees can also get ‘hands-on’ with LG’s latest ergonomics- and productivity-enhancing monitors at the Ergo Monitor Workstation, and its growing selection of gaming displays at the UltraGear Gaming Monitor Play Zone.

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