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YouTube Announces New Ways for Creators to Make Money

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YouTube has introduced the next chapter in rewarding creativity on the platform. At its inaugural Made on YouTube event, YouTube shared that it’s expanding the platform’s monetization system, the YouTube Partner Program (YPP), to allow more creators to join the program, introducing new ways for creators to earn revenue through Shorts, and re-imagining the music industry and creator dynamic by opening up ads monetization for those who feature music in their videos.

Today’s announcement reflects the diversity of the platform’s growing creator community and allows its over 2M monetizing creators to make money on YouTube across any creative format. Today’s key announcement includes:

Expanding access to YPP: Starting in early 2023, Shorts-focused creators can apply to YPP by meeting a threshold of 1K subscribers and 10M Shorts views over 90 days. These new partners will enjoy all the benefits YPP offers, including ads monetization across Shorts and long-form YouTube videos. This is another option to the existing criteria where long-form creators can still apply to YPP when they reach 1,000 subscribers and 4,000 watch hours. Creators can choose the one option that best fits their channel while YouTube maintains the same level of brand safety for advertisers. To support creators who are early in their YouTube journey, YouTube will also introduce a new level of YPP with lower requirements that will offer earlier access to Fan Funding features like Super Thanks, Super Chat, Super Stickers, and Channel Memberships.

Introducing a first-of-its-kind revenue sharing model for Shorts: With 30B+ daily views and 1.5B+ monthly logged-in users, Shorts are exploding around the world. To reward this new creative class, beginning in early 2023, we’ll be moving away from a fixed fund and doubling down on a unique revenue-sharing model for Shorts for both current and future YPP creators. Because ads run between videos in the Shorts Feed, every month, revenue from these ads will be added together and used to reward Shorts creators and help cover costs of music licensing. From the overall amount allocated to creators, they will keep 45% of the revenue, distributed based on their share of total Shorts views. The revenue share remains the same, no matter if they use music or not.

Launching Creator Music: The complexities of music licensing has meant that most long-form videos that feature music don’t result in creators being paid. To build a bridge between the music industry and creators, YouTube is introducing Creator Music, a new destination that gives creators easy access to an ever-growing catalog of music for use in their videos, while providing artists and music rights holders with a new revenue stream for their music on YouTube. Creators can now buy affordable, high-quality music licenses that offer them full monetizing potential—they will keep the same revenue share they’d usually make on videos without any music. And for creators who don’t want to buy a license up front, they’ll be able to use songs and share revenue with the track’s artist and associated rights holders. Creator Music is currently in beta in the U.S. will expand to more countries in 2023.

Susan Wojcicki, CEO of YouTube, said, “The YouTube Partner Program was revolutionary when we launched it back in 2007, and it’s still revolutionary today. Over the last three years, YouTube has paid creators, artists, and media companies more than $50 billion dollars. That $50 billion dollars has changed the lives of creators around the world and enabled new voices and stories to be told. But we’re not done yet. When we introduced the YouTube Partner Program, we made a big bet: we succeed only when our creators succeed. And today, we’re doubling down. We’re introducing the next chapter in how we reward creativity on our platform by expanding access to our YouTube Partner program.”

Neal Mohan, YouTube’s Chief Product Officer, said, “YouTube’s first-of-its-kind, industry-leading Partner Program changed the game for long-form video. And now we’re changing the game again, this time by opening it up to Short-form creators and introducing revenue sharing to Shorts. This is the first time revenue sharing is being offered for short-form video on any platform at scale, adding to the 10 ways creators can already earn revenue on YouTube. It’ll be available to all of those in YPP — including the new, mobile-first creators, who will be joining the program for the first time.”

Pedro Pina, YouTube’s VP of Europe, Middle East & Africa, said, “This is a pivotal moment for both YouTube & the creative ecosystem. In times of uncertainty, we’re bringing even more revenue opportunities to more creators and artists across more formats than ever – all of this is helping turbocharge an already healthy video ecosystem in MENA.”

Lyor Cohen, YouTube’s Global Head of Music, said, “Creator Music is the future. We’re building the bridge between artists and creators on YouTube to elevate the soundtrack of the creator economy; it’s a win-win-win for artists, songwriters, creators and fans. With Creator Music, artists have a new way to get their music out into the world; fans can now discover music they love on their favorite creator’s channels, and both creators and artists will have new revenue opportunities.”

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AppGallery Gamers Cup Returns to Iraq

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The much-anticipated AppGallery Gamers Cup (AGC) returned to Iraq with the AGC-Yalla Ludo Friendly Cup on March 21, bringing together the wider gaming community. The event was organized in collaboration with Jetour Iraq and its exclusive distributor, Harlem for Commercial Agencies, a subsidiary of Harlem Group. This year’s tournament witnessed 64 players, carefully selected from a record-breaking 38,000 online registrations, compete in intense, back-to-back matches for a share of the $6,000 prize pool.

The tournament, featuring the popular Yalla Ludo game, highlights the increasing demand for competitive gaming experiences across the Middle East. It further strengthens HUAWEI AppGallery’s commitment to supporting the region’s thriving gaming ecosystem and fostering esports growth.

William Hu, Managing Director, Huawei Consumer Business Group, Middle East and Africa Eco-Development and Operation, added, “We are very proud of the success of the AGC – Yalla Ludo Friendly Cup. This event is part of our ongoing commitment to fostering esports in the region and connecting with passionate gaming communities. We are honored to collaborate with Yalla Ludo and Jetour, further strengthening our dedication to creating exciting opportunities for players and fans alike. This is just the beginning of many more initiatives to come, and we look forward to seeing the continued growth of esports in Iraq and beyond.”

Mohamed Majeed, Harlem Group Representative, also expressed gratitude for the opportunity to collaborate with Huawei at such a prestigious event. He highlighted Harlem Group’s commitment to innovation and support for digital advancements in Iraq. “Harlem Group has always been at the forefront of fostering technological progress in Iraq. We are proud to sponsor this event through Jetour Iraq,” he said.

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Astra Tech Unveils Botim AI

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Astra Tech announced the integration of Botim AI into its Botim Ultra App, bringing advanced AI capabilities to the platform and enhancing accessibility for over 150 million global users. This makes Botim the first fintech in the region to introduce this innovation. Botim AI is a chat assistant designed to elevate user engagement and interaction, offering free, seamless access to cutting-edge features directly within the Ultra App. Users will benefit from intelligent, AI-driven conversations and assistance across various areas, including productivity, education, research, and everyday problem-solving.

H.E. Dr. Tariq Bin Hendi, Board Member and CEO of Astra Tech, commented: “The launch of Botim AI marks a significant milestone in our journey to revolutionize digital communication in the MENA region. By integrating advanced AI capabilities, we are enhancing user experiences and setting new standards for intelligent, seamless interactions. This innovation underscores our commitment to leveraging cutting-edge technology to meet the evolving needs of our users, while advancing our mission to deliver more inclusive solutions that empower individuals from all demographics and enable frictionless engagement with our solutions.”

The AI currently supports chat-based interactions, with enhancements such as web search capabilities and action-based integration planned for future phases. As part of its strategic evolution, Botim is advancing toward the deployment of executional AI, enabling users to complete tasks in their native language with ease. This innovation meets the growing demand for inclusive AI solutions that ensure seamless, accessible interactions, empowering individuals from all backgrounds to engage effortlessly with the Ultra App.

Botim AI represents a significant step forward in the evolution of communication apps in the MENA region, offering users a smarter, more interactive way to connect and engage. Easily accessible from the landing page, Explore, and Search sections of the app, Botim AI allows current users to simply update to the latest version to access these new features directly on the landing page. Additionally, users can securely save chat history for future reference and have the option to delete past conversations for privacy and control.

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Google’s Latest AI Model Enables Watermark Removal from Images

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A potentially controversial application of Google’s new Gemini 2.0 Flash AI model has emerged: users are leveraging it to remove watermarks from images, including those from stock photo sites such as Getty Images.

The recently expanded image generation feature of Gemini 2.0 Flash allows for native image generation and editing, a powerful tool that seemingly lacks robust usage restrictions. Social media users have highlighted how the AI can not only remove watermarks but also intelligently fill in the resulting gaps, often with impressive accuracy, and it’s currently free within Google’s AI Studio developer tools.

While labeled “experimental” and “not for production use,” Gemini 2.0 Flash’s ability to bypass watermarks stands in contrast to models like Anthropic’s Claude 3.7 Sonnet and OpenAI’s GPT-4o, which explicitly prohibit such actions, citing ethical and legal concerns.

It’s important to note that Gemini 2.0 Flash isn’t foolproof; it can struggle with semi-transparent or heavily overlaid watermarks. Nevertheless, the ease with which it can remove watermarks raises potential copyright issues, as removing a watermark without the copyright holder’s permission is generally illegal in many countries. This situation underscores the ongoing challenges of balancing powerful AI capabilities with copyright protection.

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