Events
Lenovo Launches New Devices for the Digital World
Lenovo today held its annual global innovation event, Tech World, sharing its vision for the evolution of collaboration across users, spaces, and devices to unlock unlimited possibilities in both real-world applications and the Metaverse. Lenovo unveiled new concepts, solutions, and emerging innovations that will define the way we work, learn, and engage in the digital world. The company also announced its vision for net-zero emissions, honing in on a credible and collaborative blueprint to addressing one of humanity’s greatest challenges.
Lenovo unveiled innovations including the first public showing of rollable proof of concepts for smartphones and laptop PCs. Infusing computing into rollable screens provides productivity, entertainment, and connectivity on a dynamic, adjustable, and larger screen, but on a smaller device – addressing customer pain points and improving hybrid working productivity.
Also unveiled was the compelling interactive and physical holographic solution for immersive telepresence communication and teamwork, called Cyber Spaces. As data proliferation continues, Lenovo also showcased how its innovations, empowered by AI with edge computing, are enabling faster data processing at the source of its creation, transforming city streets, precision medicine, and shopping markets.
“Technology is transforming our future workspace and living space into a combination of virtual and physical worlds, enabled by the power of new IT infrastructure which is prevalent, expected, and on-demand,” said Lenovo Chairman and CEO, Yuanqing Yang. “The power of innovation is not only digitalizing and smartifying all industries but also helping solve humanity’s greatest challenges. For that purpose, Lenovo is doubling our investment in R&D to use smarter technology to empower a rapidly changing world.”
At Tech World ‘22, Lenovo unveiled:
Rollable Form Factor Innovations
- Lenovo and Motorola unveiled rollable proof of concepts for smartphones and laptop PCs, ushering in a new potential era where this unique form factor enables more content and offers huge possibilities for the future to improve hybrid work and life. Designed to elevate multi-tasking, browsing, and mobile use cases, the new rollable proof of concepts is compact, yet doesn’t sacrifice screen size – enabling content on the screen to be dynamically adjusted to the device as the expandable screen rolls inward into the base of the laptop, and smartphone.
Innovations for Productivity
- Lenovo Freestyle app enables universal control and collaboration between a tablet and PC, allowing users to seamlessly pair and transform their tablet into a portable second screen to extend desktop space or a wireless touchscreen for their laptop.
- motorola edge smartphones include Ready For Platform, which extends smartphone capabilities to bigger screens and allows for a mobile desktop experience, console-like gaming, content streaming, and video chats
- Lenovo revealed its Remote Work Enablement solution, which delivers hardware, software, and premium services straight to employees, and allows remote workers to get set up quickly.
- Lenovo also presented a future concept called Cyber Spaces, which replicates an immersive face-to-face experience by providing an interactive, physical holographic solution for telepresence communication and teamwork.
- Additionally, the event saw new advancements in “virtual personas” or “digital humans,” to address challenges posed by traditional video conferencing, including bandwidth, quality, and privacy.
AI Solutions
- Lenovo showcased its Production Decision Engine, which uses AI and big data to address digitalization pain points. Its Supplier 360 identifies, analyzes, and mitigates supply chain risks to help plan for ‘what if’ scenarios.
- The company also presented its Smart Services solution, which forecasts repair needs and optimizes the network of parts, service engineers, and logistics support.
- Lenovo demonstrated how its Virtual Classroom solution offers virtual teachers to students, providing personalized tests and recommendations.
- The new remote video collaboration solution connects frontline workers with remote experts to perform repair jobs through real-time marks.
Vision for Net-Zero by 2050
- Lenovo shared its vision for net-zero emissions, and its first step toward that vision with near-term 2030 emissions reduction goals. Lenovo is aligning its emissions reduction goals to the Science Based Targets initiative in both the near and long term to contribute to the goals of the Paris Agreement.
- Lenovo highlighted the innovations that will help it realize its vision for net-zero, and the actions the company is taking across products and manufacturing to lower its carbon footprint.
- Guest experts clarified the need for credible standards and collaboration between public and private entities in order to make progress toward a smarter, more sustainable future while clarifying the meaning and importance of net-zero commitments.
Edge and AI technologies Enabling Next-gen Data Processing
- Lenovo and VMware announced an MOU for joint Edge and Cloud Innovation Labs, with plans underway to develop co-engineered edge, AI, and multi-cloud solutions that will help accelerate business transformation across manufacturing and retail environments.
- Lenovo showcased its ThinkEdge series of servers – including SE350 and SE450 – to show how the servers perform well under extreme conditions, with top-performance GPUs to support heavy AI.
- Lenovo also presented XClarity, a unified, open cloud software management platform that simplifies IT orchestration, deployment, automation, metering, and support from edge to cloud. The company also showcased its Edge Cloud Platform, which enables various applications across vertical industries as well as its Hybrid Cloud Solution, which covers the full lifecycle of building, migrating, using and managing hybrid cloud.
- Additionally, TruScale, an all-inclusive, subscription-based model, has expanded to more customers.
Lenovo also unveiled the findings of its global multi-industry research study of 500 chief technology officers (CTOs). The study uncovered CTO’s viewpoints on how traditional IT will continue to evolve into a ‘New IT’ architecture where client devices, edge computing, cloud computing, network and AI all work together to address common pain points and provide solutions that drive further global digitalization across all industries.
Tech World ‘22 coincides with Lenovo’s global Think30 celebration, honoring 30 years of ThinkPad’s and ThinkSystem’s purposeful design and engineering innovation. Building on this legacy, the company unveiled the broadest enterprise portfolio enhancement in its history, designed to accelerate global IT modernization with the new Lenovo Infrastructure Solutions V3, and celebrated over 200 million ThinkPad devices sold. Lenovo continues to redefine device innovations, including with the recent launch of the new ThinkPad X1 Fold, the next generation of the world’s first foldable PC.
Lenovo Chairman and CEO, Yuanqing Yang delivered the Tech World ‘22 keynote speech and shared insight into how Lenovo’s smarter technology is empowering people everywhere to change their world for the better. In the keynote, Yang was joined by Lenovo business leaders and leading global CEOs, including Cristiano Amon, President and CEO of Qualcomm; Pat Gelsinger, CEO of Intel; Julie Sweet, Chair and CEO of Accenture; as well as Lisa Su, CEO of AMD, and Arvind Krishna, Chairman, and CEO of IBM. Customers and partners including Stefano Domenicali, President, and CEO of Formula 1, and Panos Panay, Executive Vice President and Chief Product Officer from Microsoft also discussed the role of Lenovo’s smarter technology in empowering intelligent transformation.
Dr. Yong Rui, Lenovo’s Chief Technology Officer, discussed how Lenovo will develop Metaverse tech solutions to empower intelligent transformation. He highlighted how Lenovo’s core technology and innovations across devices, servers, software, and solutions will connect the virtual and physical worlds. During the main keynote session, Luca Rossi, President of Lenovo’s Intelligent Devices Group, presented new future concepts. From consumer innovations that improve life to productivity and collaboration solutions, new form factors like the rollable laptop PC and smartphone proof of concepts, and even emerging AI and Metaverse solutions like the new Lenovo ThinkReality VRX virtual reality solution will empower future generations as they navigate the digital transformation of our evolving world.
Kirk Skaugen, President of Lenovo’s Infrastructure Solutions Group, presented the evolution of computing everywhere. Kirk discussed the need to immediately harness data across all industries to intelligently transform. Lenovo’s smarter infrastructure is enabling this transformation, via servers, storage, and services. Kirk was joined by leaders from VMware and the Barcelona Supercomputing Center as he showcased how Lenovo is leading AI at the edge to help customers harness the power of the global data growth (expected to double by 2025) happening across today’s changing IT landscape.
Ken Wong, Executive Vice President and President of Lenovo’s Solutions & Services Group, discussed how the role of a CIO has expanded as the world digitizes. Ken also highlighted the value of industrial Metaverse solutions, the importance of digital workspace solutions, and how optimizing track management for engineers can improve infrastructure such as public transportation, in real-time. Claudia Contreras, Executive Director of Lenovo’s Global Sustainability Services also highlights that Lenovo’s services can help customers work toward their own sustainability goals, no matter where they are in their journey.
Laura Quatela, Senior Vice President and Chief Legal Officer at Lenovo highlighted the ways Lenovo is working toward enhanced sustainability across its product offerings on its journey to net zero. In addition to sustainable product innovations, Laura shares sustainable improvements Lenovo is making to lead the way in low-emissions manufacturing, as well as Lenovo’s intentions to share and report its progress for a credible, collaborative approach to emissions reduction. These sustainability efforts were bolstered by Yang’s closing announcement of Lenovo’s commitment to a vision for net zero by 2050.
The AppGallery Gamers Cup – All-Star Esports Tournament, concluded with resounding success recently at the DoubleTree by Hilton Resort & Spa Marjan Island in Ras Al Khaimah. The tournament drew over 400 gaming enthusiasts to celebrate the rapidly growing esports scene turning the city into a buzzing hub for gamers. Organized under the guidance of the Emirates Esports Federation (EESF) and in partnership with Ras Al Khaimah Tourism Development Authority, China Cultural Center in the UAE, Nihao!China and Lotus Cars, the AppGallery Gamers Cup – All-Star Esports Ras Al Khaimah tournament celebrated the dynamic and fast-growing world of Esports. The event brought together top gamers, tech enthusiasts, and esports professionals from across the region, marking a significant step for gaming in the UAE and beyond.
This year’s tournament featured two main competitions: Top Battle Royale Game, and Mobile Legends: Bang Bang (MLBB), bringing a wide array of popular mobile games to the spotlight. Participants competed fiercely across popular games such as Top Battle Royale, MLBB, Asphalt Legends, and WePlay for a total prize pool of $45,000, thrilling the audience with top-tier gameplay that showcased the region’s vibrant gaming community.
His Highness Sheikh Sultan bin Khalifa bin Shakhbout Al Nahyan, President of the Emirates Esports Federation (EESF), inaugurated the event with a keynote speech, reinforcing the UAE’s commitment to advancing esports on the world stage. As its first time hosting this dynamic event, Ras Al Khaimah continues to emerge as a visionary leader in esports initiatives, positioning itself as a key destination for esports development and gaming tourism growth in the region.
Raki Phillips, CEO of Ras Al Khaimah Tourism Development Authority, said, “We are thrilled to have hosted an event that showcases the growing energy and talent in the Middle East’s esports landscape. This tournament provided an exciting platform for gamers to shine and for Ras Al Khaimah to play a central role in engaging the region’s esports community. Partnering with HUAWEI AppGallery on this event aligns with our vision to foster innovative Esports experiences in Ras Al Khaimah promoting it as a leading tourism destination for gaming enthusiasts.”
William Hu, Managing Director of Huawei Consumer Business Group, Middle East and Africa Eco-Development and Operation, stated, “Under the esteemed guidance of the Emirates Esports Federation (EESF), the AGC All-Star Tournament aligns seamlessly with Ras Al Khaimah’s bold vision to lead in esports and gaming initiatives, positioning itself as a premier destination for gaming tourism. We’re honoured to support Ras Al Khaimah’s ambition by creating an exceptional platform where gamers can showcase their talents, reflecting the vibrant community spirit, innovation, and enthusiasm that fuel the region’s esports momentum. HUAWEI AppGallery’s AGC All-Star Tournament has marked a transformative milestone in the regional gaming landscape, and we’re excited for the path forward and the groundbreaking successes yet to come.”
This AppGallery Gamers Cup (AGC) – All-Star Esports in Ras Al Khaimah serves as a testament to HUAWEI AppGallery’s dedication to fostering a vibrant mobile gaming community in the region in addition to further positioning Ras Al Khaimah as an exciting entertainment and tourism destination in the UAE. The event’s success paves the way for future tournaments that will continue to elevate the regional gaming landscape and provide exceptional experiences for gamers across the Middle East and Africa.
On November 13th, BlaBla Dubai’s Backroom at JBR became the vibrant backdrop for an evening of music, jamming, and collaboration. Sennheiser’s Sunset Soirée Season 3 brought together over 100 musicians, sound professionals, and vocalists from diverse genres, marking the largest edition of the event to date. The evening featured a perfect blend of music, networking, and hands-on learning, with artists exploring a variety of live performance mics and capsules, discovering innovative performance techniques, and forging new creative connections. Sound professionals, musicians, and vocalists enjoyed a unique space for connection, learning, and celebrating the dynamic energy of our local music community.
Musicians had the unique opportunity to experience Sennheiser and Neumann’s latest audio technologies with live performance mics and capsules specially designed for varying instruments, pitches and renditions. 2024 launches HD490 pro, MD421 Kompakt. were showcased with all-time favourites EW-D, Neumann’s MCM miniature clip mic system, and the MT 48 audio interface. Live demonstrations, expert guidance, feedback from peers and a knowledgeable audience turned the evening to a journey of insightful discovery for delivering the best live performances.
Sunset Soirée has created an exceptional space where audio experts, resellers, and artists meet and interact, showcasing the best audio technology for live performance. Sennheiser’s qualified audio professionals provide hands-on training, allowing artists to explore the latest advancements in wireless microphone systems and monitoring gear.
Ryan Burr, Head of Technical Sales & Application Engineering at Sennheiser Middle East, shared, “This third season of the Sunset Soirée transcends the traditional focus on audio; it ignites creativity and amplifies the artistry behind every performance. It’s not merely about presenting cutting-edge equipment—we’re cultivating a space where musicians can connect, experiment, and harness the full potential of their craft, empowering them to shape their own sonic identity.”
Beyond technical aspects, Sunset Soirée provides a vibrant space for musicians to connect, exchange ideas, and foster a supportive community within the UAE’s dynamic music scene. Artists from different genres engaged in lively discussions shared their creative journeys, and identified new opportunities for collaboration. Venuetech’s spokesperson said, “As long-term partners of Sennheiser, we’re honoured to be associated with Sunset Soirée, an incredible experienced power of cutting-edge audio technology. It’s exciting to be part of an event that pushes the boundaries hence that keeps getting better. This event provides an outstanding platform for empowering musicians, so they can experience the sound and performance.”
Melody House’s spokesperson explained, “We’re incredibly proud to support Sunset Soirée Season 3. The event serves as a fantastic celebration of collaboration among musicians and industry professionals. It inspires the local music community and provides a space for artists to connect, learn, and grow together. We have partnered with Sennheiser in this initiative from the outset and are happy to continue doing so.”
“Working alongside Sennheiser for Sunset Soiree is a privilege. This is one forum where we can showcase Neumann, the acknowledged choice of the world’s top music stars from all genres for close to 100 years. It’s great to see the brand continue to be cherished, shape the sound of tomorrow and elevate live performances,” Thomsun’s spokesperson commented.
“At Fridge, we have a common agenda with Sennheiser to elevate audio and encourage local artists’ live performances. We are happy to support this dynamic event,” a spokesperson of The Fridge shared.”We attended and supported the event last year and are pleased to have a growing collaboration with Sennheiser for multiple events in our facility going forward.”
Mig Cardamone, Sales Director of Sennheiser Middle East, added, “Sunset Soirée for Musicians is dedicated to building a vibrant community where artists can discover, grow, and innovate together. We are passionate about pushing the boundaries of audio technology, providing musicians with the tools they need to elevate their sound and amplify their creative vision. At the heart of this commitment is our belief in the transformative power of music, and our mission to support every artist who seeks to harness that potential.”
The roar of engines and thrill of high-speed action returned to Dubai Autodrome as DSBK Racing proudly launched the much-anticipated DSBK Middle East Championship 2024-2025 on October 26th. The championship opener treated racing fans and families alike to an unforgettable day of adrenaline-pumping action featuring elite riders from around the world. Mahir Abdulkarim Julfar EVP of Dubai World Trade Centre and Abdu Rozik, who made a special appearance, added even more excitement to an already electrifying atmosphere.
As the UAE’s premier superbike championship, DSBK Racing has firmly established itself as a leader in the region’s motorsports scene. Attendees experienced heart-stopping competition, family-friendly activities, and free entry and parking, creating an inclusive and dynamic environment for all.
Event Highlights
- Date: October 26, 2024
- Schedule: The day included intense warm-up and qualifying sessions, culminating in two thrilling 12-lap races at 12:00 PM and 2:50 PM.
- Competitors: 20 racers representing a diverse mix of nationalities battled it out on the track.
- Spectator Experience: In addition to the racing, attendees enjoyed live DJ performances, a dedicated children’s play zone, a variety of dining options from food trucks, a fan zone, and opportunities to meet racers and influencers.
2024-2025 Championship Calendar
Round 1: October 26, 2024 – National Circuit, Dubai Autodrome
Round 2: November 10, 2024 – Yas Marina Circuit, Abu Dhabi (debut event)
Round 3: November 23, 2024 – National Circuit Dubai Autodrome
Round 4: February 2, 2025 – National Circuit, Dubai Autodrome
Round 5: April 5, 2025 – National Circuit, Dubai Autodrome
Round 6: April 19, 2025 – National Circuit, Dubai Autodrome
Founder of DSBK Racing and celebrated racer Nasir Syed & Co-Founder Abdul Samee, who has claimed many podium finishes, shared their vision for the championship: “The DSBK Middle East Championship is more than a race. It’s a platform for promoting responsible riding and advancing motorsport culture in the region. Our mission is to make DSBK Racing a fixture on the Middle East motorsports calendar.
DSBK Racing Academy, the UAE’s first-ever Superbike training academy aims to foster the next generation of racing talent by providing comprehensive training programs for aspiring riders. DSBK Racing is committed to building a passionate community of riders, families, and motorsport enthusiasts, offering more than just races but an experience filled with entertainment and education. Fans of motorsport and superbike racing can look forward to Round 2 on November 10, 2024, at Yas Marina Circuit, Abu Dhabi.
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