Lexar showcased its wide range of memory solutions at GITEX Global 2024. Fissal Oubida, General Manager and Global Marketing Director – Middle East, Africa, and India, Lexar, said, “Our impressive product showcase at GITEX reflected our relentless focus on research and development and our deep commitment to consistently bring out innovative memory solutions to address the evolving needs of today’s consumers. Lexar’s product designs undergo extensive testing in our Quality Labs, which are facilities with more than 1,100 digital devices, to ensure performance, quality, compatibility, and reliability.”

The Lexar ARMOR series, which is being touted to be the world’s first memory card made of 316 stainless steel, includes the GOLD SD UHS-II and the SILVER PRO SD UHS-II cards. Encased in high-quality steel, both these rugged cards offer IP68 waterproofing, dust proofing and bend-resistance, making it ideal for outdoor filming. Both the Gold and Silver editions promise read speeds up to 280 MB/s. The cards differ in terms of write speed, with the Silver Pro topping out at 160 MB/s and the Gold delivering up to 205 MB/s. The Lexar Armor Gold and Silver Pro SD cards will come in 128GB, 256GB, 512GB, and 1TB capacities.

At this edition of GITEX Global, Lexar showcased the Professional DIAMOND CFexpress 4.0 Type B Card, boasting industry-leading speeds of up to 3700MB/s read and 3400MB/s write. The other major highlight at Lexar’s stand this year was the new SL500 Portable SSD, measuring 4.8 millimetres thin and weighing just 43 grams. For USB 3.2 Gen2x2 devices, the SL500 promises read speeds up to 2,000 MB/s and write speeds up to 1,800 MB/s.

“Our participation at GITEX Global perfectly aligns with our commitment to bring the future of memory solutions to the Middle East and Africa region. We are excited to showcase the world’s first stainless steel memory card ‘Armor series’, the extremely compact SL500 Portable SSD, in addition to our other innovative storage solutions that are designed to meet the unique needs of users and also offer unmatched performance and value to customers in the region,” he added.

Lexar also showcased its suite of memory cards including CFexpress 4.0 and SD 8.0. Using next-gen PCIe 4.0 technology, Lexar showed off four new CFexpress 4.0 memory cards, the TYPE-B DIAMOND, GOLD, SILVER, and the TYPE-A GOLD card, all boosted with massive capacities of up to 4TB, enabling seamless 8K RAW video shooting at blazing read and write speeds.

For the SD8.0 card, Lexar Professional GOLD PRO SDXC Express Card delivers up to 1700MB/s read speeds—over 5x faster than SD4.0 cards. Lexar also showed its Professional Go Portable SSD with Hub a 1-2TB portable SSD for seamless mobile video shooting. It works alone or with a hub to add lights, mics, and power. The USB 3.2 Gen 2 SSD delivers blistering 1050MB/s read and 1000MB/s write speeds, enabling 4K 60fps ProRes video capture directly on iPhone 15 Pro/Max and beyond.

Lexar ARES RGB 2nd Gen DDR5 Desktop Memory is an exclusive series featuring premium SK hynix DRAM chips and blazing-fast speeds of up to 8000MT/s. Lexar is also introducing the new ‘pexar’ brand and its product—the pexar digital picture frame. Featuring an excellent 2K and anti-glare display, it is a smart WiFi frame that serves as a shared photo album for the whole family, making it a perfect gift for loved ones. At this edition of GITEX Global, Lexar offered a unique DIY engaging activity for all visitors to make their USB drives, which they could take home for free.

“Over the years Lexar has established a strong presence in the region’s imaging industry. Lexar has secured seven Red Dot Awards in 2024 for Innovative Design and Excellence, and two consecutive Technical Image Press Association (TIPA) Awards for ‘Best Storage Media’, underscoring the company’s commitment to pushing the boundaries of technology and exceptional product design. We are aggressively building a professional community of elite photographers, videographers and content creators across the Middle East who share their creative insights through engaging workshops and forums,” Oubida concluded.

We spoke to Narendra Menon from Nikon MEA about their latest series of mirrorless cameras which includes the newly launched Nikon Z6III. Nikon MEA was the video partner of Rysha Media at GITEX Global 2024. Nikon MEA also showcased their latest MRMC Sr-1 Robotic Arm with Nikon Z9 at our stand:

To learn more about the NIKON Cameras visit https://www.nikon-mea.com/mirrorless-z-f?gad_source=1

Check out the GITEX 2024 Special Edition: https://arabianreseller.com/oct2024

At GITEX Global 2024, Doogee made a significant impact by showcasing its latest range of smartphones, tablets, smartwatches, and wearables. This event, held at the Dubai World Trade Centre, provided a platform for Doogee to highlight their innovative products and connect with potential distributors in the Middle East region.

 

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Doogee’s tablet lineup was a major attraction at the event, featuring three distinct series: the U Series, the T Series, and the V Series. The U Series is designed as a play-and-learn companion for children. These tablets combine entertainment with educational features, making them ideal for young users.

The T Series tablets prioritise productivity and stability and are equipped with powerful processors and optimised software for efficient multitasking. The V Series includes the V Pad, which stands out in this series. It is a powerful 5G tablet with a large display and long-lasting battery, catering to users who need high performance and connectivity.

Doogee also showcased its diverse range of connectivity options across its tablet models. Their Wi-Fi models are designed for users who primarily rely on Wi-Fi networks for internet access, offering robust performance and seamless connectivity. Their 4G models are for users who need mobile connectivity. These tablets provide reliable internet access on the move, ensuring that users stay connected wherever they are.

Doogee’s 5G models, including the V Pad, offer ultra-fast internet speeds and enhanced connectivity, making them ideal for high-demand applications and future-proofing against evolving network standards. In addition to showcasing their products, Doogee announced their search for distributors in the Middle East region. This strategic move aims to expand their market presence and make their innovative products more accessible to consumers in this rapidly growing market.