Digital Cameras
Review: Canon PowerShot G7 X Mark III

Whether you are a vlogger or a content creator, image and video quality is paramount. Choosing the right filming or photography gear can be a task. Canon makes it easier with its new Canon PowerShot G7 X Mark III. This compact camera may be small in size, but it is quite capable of shooting some amazing images and videos.
For this review, Canon sent us the Canon PowerShot G7 X Mark III Premium Vlogger Kit, which included the camera, a Canon Tripod Grip HG-100TBR, and a 64GB SD card inside the package to get us started. The PowerShot G7 X Mark III is capable of shooting 4K videos and 20.1-megapixel images, thanks to its large 1.0-type sensor.
The Canon PowerShot G7 X Mark III is quite small and lightweight – so it is ideal for vloggers, bloggers, live streaming, video conferences, or simply anyone posting content online. The camera comes packed with a fast 24-100mm equivalent F1.8-2.8 lens, which is very similar to its predecessor, the G7 X II.
However, Canon has gone one step further by giving the Mark III a new Stacked CMOS sensor and Digic 8 processor that, when combined together, produce very good-looking images and videos. Even though the camera is lightweight, it feels robust and well-rounded in the hands, since it weighs around 300 gms.
The rear of the camera is dominated by the tilting touch screen, thumb rest, and a small selection of buttons. The camera offers an excellent layout of minimal buttons and a control dial that’s also a four-direction pad with a Q button in the middle.
The 3-inch screen is quite bright and it tilts up 180 degrees making it perfect for selfie-style stills and especially vlogging. You can also tilt the screen down by 45 degrees. The top edge of the camera is also quite minimal in design – you get a built-in mic and a pop-up fill flash that is hidden inside the top plate of the camera, which can be ejected by using the small switch on the side.
In addition, you also get the zoom selector, exposure compensation, and command dial on the top. This is rounded off by the ON/OFF button. On the right side of the camera, you will find the USB-C port and a mini-HDMI port. On the left edge of the camera is where you will find the built-in popup zoom button and a 3.5mm microphone jack. The microphone jack is a welcome addition, which content creators will greatly appreciate.
The Canon PowerShot G7 X Mark III also features a 5-axis Advanced Dynamic Image Stabilisation, which gives the camera the ability to take stable shots when zoomed in and even when panning. One of the standout features of the G7 X Mark III is the video modes. The camera offers four different types of video modes such as Movie Auto Exposure, Vlogging, Movie Manual Exposure, and HDR Movie.
The camera is capable of shooting up to 4K videos at a frame rate of 25 fps, in addition to 120-fps full HD slow-motion videos. What’s more, the camera also offers great post-production options – you can crop shots and change the focal lengths after capturing the footage.
During our review period, we found that the Canon PowerShot G7 X Mark III did the job as advertised. Since it is quite lightweight, carrying it around wasn’t a task. In fact, we found ourselves reaching out to it as the device of choice, whenever we wanted to shoot something outdoors, on the go.
The bundled tripod grip in the Premium Vlogger Kit did come in handy, though the camera can be handled without the need for a separate grip or a gimble. All of the buttons on the camera are accessible and they provided a very good level of feedback to let you know you have hit the buttons properly.
The Command Dial and Exposure Compensation dial feel great and are clearly marked, and both provide clicky feedback as you turn them. The Canon menu system was also simple to understand and intuitive. In terms of performance, the Canon PowerShot G7 X Mark III did a great job, too. It didn’t matter whether we shot images or videos under good lighting conditions or low light, the Canon PowerShot G7 X Mark III performed consistently.
Since Canon has thrown in a touchscreen focusing system, you can select your focus point and shoot from the rear screen, which makes the whole process a lot easier. The Canon Powershot G7 X Mark III has the ability to shoot in RAW, compressed RAW, and JPEG. The in-camera RAW to JPEG editing is a commendable feature that allows you to quickly share your edited images to your smartphone for sharing over your social media channels.
Overall, the Canon PowerShot G7 X Mark III is a great performer. It offers a wide range of features, very good picture and video quality, and is very lightweight to be carried around. If you are looking for a dependable camera for your vlogging sessions or for content creation on the go, the Canon PowerShot G7 X Mark III comes across as highly recommended.
Price: AED 2,999
Canon PowerShot G7 X Mark III AED 2999
Summary
In terms of performance, the Canon PowerShot G7 X Mark III did a great job, too. It didn’t matter whether we shot images or videos under good lighting conditions or low-light, the Canon PowerShot G7 X Mark III performed consistently.
User Review
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Digital Cameras
Fujifilm Launches instax mini Evo FUJIFILM 90th Anniversary Special Kit

FUJIFILM has announced the launch of the “instax mini Evo™ FUJIFILM 90th Anniversary Special Kit”, the limited edition of instax mini Evo, a flagship model of the instax series of instant cameras, in the MENA region. The Special Kit is limited to 30,000 units worldwide to commemorate the 90th anniversary of the Fujifilm Group. The camera body is available in the colour ‘TITANIUM GOLD’, while the Special Kit includes a lens cap and strap, offering a premium look.
The mini Evo is a hybrid instant camera incorporating digital technology, and supporting the card-size mini format film released in 2021. It comes with ten lens effects including Soft Focus and Light Leak as well as ten film effects including Monochrome and Retro. These two types of effects can be combined freely to create 100 different shooting effects so that users can express their emotions through instax prints. The camera body sports a premium and classical look and is characterized by analogue-like operability using the lens dial, film dial and print lever, designed with attention to detail such as operation noise. In June 2023, Fujifilm added Brown as a new colour to Black.
The Fujifilm Group, established in 1934 with the mission of producing photographic film for the Japanese domestic market, celebrated 90th anniversary on January 20, 2024. To commemorate this milestone, Fujifilm has introduced the “Special Edition” to instax series, expanding the world of the “instax” instant photo system that allows people to enjoy on-the-spot photo printing. instax mini Evo is available across all MENA markets for $229 (excluding VAT).
Digital Cameras
Fujifilm Intros instax WIDE 400

FUJIFILM Corporation has announced that the instax WIDE 400TM (WIDE 400), part of the instax series of analogue instant cameras, will be available on the 15th of September across all the stores in the MENA region. The “WIDE 400” is the successor model to instax WIDE 300™ which was released in 2014. This analogue instant camera is designed to be compatible with double-card-sized wide-format film. The simple operation of turning the power on with a single left turn holding the camera and pressing the shutter button enables users to snap wide-format photos. In addition, the new self-timer function enhances the convenience of capturing group shots, maximizing the enjoyment of wide-format photography.
Since its original launch in 1998, the instax series of instant cameras embraced trends and evolving technologies with time and expanded its lineup to include not only analogue instant cameras but also hybrid instant cameras using digital technology, smartphone printers and palm-sized digital cameras. The instax continues to offer diverse ways to enjoy photography, broadening the user base from young women to men and middle-aged consumers.
Wide-format film offers the ability to capture a broader range of photographic scenes, making it particularly well-suited for group shots and landscape photography. Its unique capability to encompass both the subject and the surrounding environment allows for the creation of captivating images that convey the complete atmosphere and story of the moment captured. This feature expands the possibilities for photographic expression, making wide-format film a globally embraced format.
Main features:
- Analogue instant camera compatible with the wide format: “WIDE 400” features simple operation. Just a single left turn powers it on, and users can take wide-format photos by holding the camera and pressing the shutter button. For capturing distant scenery at a distance of three meters or more, turn the lens in the same direction to switch to the landscape mode, ensuring clear pictures. Furthermore, the camera package includes a close-up lens, allowing users to capture subjects as close as 40 cm without any blurriness or focus problems.
- Introducing a lever-operated self-timer designed to enhance analog usability: Positioned on the front of the camera, this self-timer offers a user-friendly experience. By simply turning the lever, a sequence of LEDs illuminates, allowing the adjustment of the self-timer for up to 10 seconds. Once the shutter button is pressed, a countdown begins, with the LEDs diminishing at an interval of two seconds. The charm of capturing memorable group shots is elevated with the tactile act of turning the lever and the subtle timer sound, emphasizing the pleasure of analogue photography.
- Including the camera angle adjustment accessory: The addition of the “Camera Angle Adjustment Accessory” makes it possible to adjust the camera angle and easily enjoy self-timer shooting without the need for a tripod. This accessory offers two different angles that can be attached according to the height of the subject.
The Fujifilm instax WIDE 400 is available across all MENA markets for the price of $160.
Digital Cameras
Sony Launches New FE 85mm F1.4 GM II Lens

Sony Middle East and Africa announces the FE 85mm F1.4 GM II (SEL85F14GM2) a premium lens offering a supreme blend of high resolution and stunning bokeh with fast autofocus (AF) in a compact body. This is a second-generation lens that inherits the optical design that achieved a high-level fusion of bokeh and resolution that was highly praised in the first-generation model and generously incorporates the latest technology. When paired with the latest Sony Alpha series cameras, it is an ideal option for a wide variety of creative uses in both photography and videography, including portraiture, wedding, travel, and cinematic video.
The advanced and refined optical design and elements of the FE 85mm F1.4 GM II bring together appealing bokeh and enhanced high resolution, making it ideal for portrait photography. Packed with two XA (extreme aspherical) and two ED (extra-low dispersion) lenses, the state-of-the-art optical design effectively suppresses aberrations. This combination offers corner-to-corner resolution and rendering, resulting in outstanding image quality. Moreover, Sony’s original Nano AR Coating II technology effectively subdues flare and ghosting for clear, crisp images. The 11-blade circular aperture and optimisation of spherical aberration during the design and manufacturing process provide the beautiful, soft bokeh that is the hallmark of the G Master series.
The FE 85mm F1.4 GM II’s AF is agile, maximising the speed advantage of advanced camera bodies. For stills, it is up to 3 times faster compared to the previous model, tracking moving subjects with high precision. It keeps up flawlessly with the Alpha 9 III’s 120fps continuous shooting, and subject tracking performance is improved by as much as 7 times. Compared to the current 85mm F1.4 GM1, the weight of the FE 85mm F1.4 GM II (642 grams) is approximately 20% lighter and 13% smaller in volume, which is achieved through the latest mechanical technology and optical design. The FE 85mm F1.4 GM II has a filter diameter of φ77 mm, a diameter of 84.7 mm and a length of 107.3 mm.
For smooth movie creation at F1.4, the FE 85mm F1.4 GM II has an XD linear motor. Focus breathing is minimal, and in-body focus breathing compensation is supported. It has two customisable focus hold buttons and an AF/MF switch offers flexible operability, while an independent aperture ring and Linear Response MF focus control provide the kind of intuitive control that creative shooting demands. The front lens element features a fluorine coating, which makes it easy to remove fingerprints, dust, oil, and other contaminants from the lens surface. The dust and moisture-resistant design provides extra reliability for outdoor use in challenging conditions.
The FE 85mm F1.4 GM II will be available in the Middle East from September 2024.
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