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Haier Middle East and Africa Holds Annual Press Conference in Dubai

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Haier recently held its annual press conference amid its MEA partner summit in Dubai. At the event, the company claimed that Haier Smart Home, with its three-in-one localization strategy, has achieved multi-regional growth despite many uncertainties such as global inflation and the industry downturn this year. Among them, the Middle East and Africa region had an overall increase of 20%, three times more than the industry.

The conference was held in Dubai with the theme of “Transformation, Upgrading and Win-win”, which attracted reporters from over 30 international media. At the conference, Haier Smart Home launched the development strategy of the Middle East and Africa market from multiple dimensions such as service, brand, and scenarios, and strengthened the proposition of jointly implementing Haier’s localization and brand creation strategy with partners, continuing to create value for local consumers, and making further breakthroughs, even optimized the strategic direction for global development.

At the press conference, Li Dapeng, CEO of Haier Middle East, and Africa, first shared the current development of Haier’s Middle East and Africa and proposed a three-level brand strategy of Haier Smart Home, which is to create a three-in-one image of high-end, smart, and ecological. It will deepen the transformation and continue to upgrade in terms of brand, product, marketing, service, and supply chain to provide local consumers with a fresh smart experience at home.

At this press conference, Haier’s smart home strategy in the Middle East and Africa region was also launched. The Arabic language interface and smart scenario modes that are more suitable for the local market are also being planned for 2023. The localization of the smart home strategy will bring great benefits to our end consumers to get a more comfortable and convenient smart scenario experience.

In addition, some key markets also shared their plans for 2023. Among them, Haier Saudi Arabia will launch platform-based and serialized products, which will not only meet the differentiated needs of local users but also bring users a fast and professional installation service experience. Haier Egypt will deepen the three-in-one strategy of marketing, R&D, and manufacturing.

Among them, Haier Egypt Industrial Park, which is scheduled to be put into operation in the first quarter of 2024, will rapidly enhance its localized manufacturing capabilities and provide consumers in the Middle East and Africa with better-localized products.

As the debut of Haier MEA Trading, it will transform in terms of products, channels, and digitalization, continue to improve its ability to serve customers and consumers, and implement a high-end brand strategy.

Haier Gulf also announced that it is planning to build the first smart home experience store locally, focusing on the interactive experience of offline touchpoints, providing one-stop solutions for gulf consumers, and interacting with partners at zero distance, moving forward hand in hand and creating a win-win situation.

“With the continuous implementation of the strategy of localized Marketing, R&D and manufacturing and smart home strategy in the Middle East and Africa, Haier Smart Home will continue to upgrade its brand, product, marketing, supply chain, service, and multi-country collaboration capabilities, and apply its successful experience to a global scale. Improve the smart life experience for more consumers and open up a broader space for its own development,” the company said.

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DSBK Racing Launches the 2024-2025 Middle East Championship at Dubai Autodrome

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The roar of engines and thrill of high-speed action returned to Dubai Autodrome as DSBK Racing proudly launched the much-anticipated DSBK Middle East Championship 2024-2025 on October 26th. The championship opener treated racing fans and families alike to an unforgettable day of adrenaline-pumping action featuring elite riders from around the world. Mahir Abdulkarim Julfar EVP of Dubai World Trade Centre and Abdu Rozik, who made a special appearance, added even more excitement to an already electrifying atmosphere.

As the UAE’s premier superbike championship, DSBK Racing has firmly established itself as a leader in the region’s motorsports scene. Attendees experienced heart-stopping competition, family-friendly activities, and free entry and parking, creating an inclusive and dynamic environment for all.

Event Highlights

  1. Date: October 26, 2024
  2. Schedule: The day included intense warm-up and qualifying sessions, culminating in two thrilling 12-lap races at 12:00 PM and 2:50 PM.
  3. Competitors: 20 racers representing a diverse mix of nationalities battled it out on the track.
  4. Spectator Experience: In addition to the racing, attendees enjoyed live DJ performances, a dedicated children’s play zone, a variety of dining options from food trucks, a fan zone, and opportunities to meet racers and influencers.

2024-2025 Championship Calendar

Round 1: October 26, 2024 – National Circuit, Dubai Autodrome
Round 2: November 10, 2024 – Yas Marina Circuit, Abu Dhabi (debut event)
Round 3: November 23, 2024 – National Circuit Dubai Autodrome
Round 4: February 2, 2025 – National Circuit, Dubai Autodrome
Round 5: April 5, 2025 – National Circuit, Dubai Autodrome
Round 6: April 19, 2025 – National Circuit, Dubai Autodrome

Founder of DSBK Racing and celebrated racer Nasir Syed & Co-Founder Abdul Samee, who has claimed many podium finishes, shared their vision for the championship: “The DSBK Middle East Championship is more than a race. It’s a platform for promoting responsible riding and advancing motorsport culture in the region. Our mission is to make DSBK Racing a fixture on the Middle East motorsports calendar.

DSBK Racing Academy, the UAE’s first-ever Superbike training academy aims to foster the next generation of racing talent by providing comprehensive training programs for aspiring riders. DSBK Racing is committed to building a passionate community of riders, families, and motorsport enthusiasts, offering more than just races but an experience filled with entertainment and education. Fans of motorsport and superbike racing can look forward to Round 2 on November 10, 2024, at Yas Marina Circuit, Abu Dhabi.

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Events

Doogee Showcases its Range of Devices at GITEX Global 2024

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At GITEX Global 2024, Doogee made a significant impact by showcasing its latest range of smartphones, tablets, smartwatches, and wearables. This event, held at the Dubai World Trade Centre, provided a platform for Doogee to highlight their innovative products and connect with potential distributors in the Middle East region.

 

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Doogee’s tablet lineup was a major attraction at the event, featuring three distinct series: the U Series, the T Series, and the V Series. The U Series is designed as a play-and-learn companion for children. These tablets combine entertainment with educational features, making them ideal for young users.

The T Series tablets prioritise productivity and stability and are equipped with powerful processors and optimised software for efficient multitasking. The V Series includes the V Pad, which stands out in this series. It is a powerful 5G tablet with a large display and long-lasting battery, catering to users who need high performance and connectivity.

Doogee also showcased its diverse range of connectivity options across its tablet models. Their Wi-Fi models are designed for users who primarily rely on Wi-Fi networks for internet access, offering robust performance and seamless connectivity. Their 4G models are for users who need mobile connectivity. These tablets provide reliable internet access on the move, ensuring that users stay connected wherever they are.

Doogee’s 5G models, including the V Pad, offer ultra-fast internet speeds and enhanced connectivity, making them ideal for high-demand applications and future-proofing against evolving network standards. In addition to showcasing their products, Doogee announced their search for distributors in the Middle East region. This strategic move aims to expand their market presence and make their innovative products more accessible to consumers in this rapidly growing market.

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Cool Stuff

Animenia Abu Dhabi Festival to Open Doors on 23rd October 2024

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Anime enthusiasts, get ready for a five-day immersive experience! The Department of Culture and Tourism – Abu Dhabi and BRAG are bringing the inaugural Animenia Abu Dhabi festival to Manarat Al Saadiyat from October 23rd to 27th, 2024. This event promises to be a haven for anime and video game fans, offering a unique blend of entertainment, interactive experiences, and celebrity appearances.

Animenia will feature a diverse range of activities, including:

  1. Cosplay Extravaganza: Witness the world’s top cosplayers compete for a massive prize pool of over AED 400,000.
  2. Celebrity Meet-and-Greets: Interact with renowned anime directors, voice actors, manga artists, and video game creators.
  3. Live Performances: Enjoy a lineup of J-Pop concerts, anime-inspired shows, and captivating performances.
  4. Interactive Exhibits: Immerse yourself in themed exhibits showcasing iconic scenes and characters from popular anime.
  5. Gaming and Workshops: Explore a dedicated gaming hub featuring VR zones, Esports, arcade games, and engaging workshops.

The festival will host a stellar lineup of guests, including:

  1. Legendary Anime Figures: Renowned figures like Yoko Takahashi (Neon Genesis Evangelion), Ryo Horikawa (Dragon Ball, Super Smash Bros), Naoto Ohshima (Sonic the Hedgehog), and more.
  2. Cosplay Icons: World-class cosplayers from Thailand, Indonesia, France, Latvia, Japan, and Saudi Arabia will be present.

Tickets for Animenia Abu Dhabi are now available with pricing starting at AED 65 for a single weekday pass.

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