Entertainment
Al Hokair Group to Launch First of its Kind Entertainment Centre, Playocity, Powered by Hasbro

Al Hokair Group for Tourism and Development has entered into a licensing agreement with Hasbro. As part of this agreement, the company will bring Playocity to the Kingdom of Saudi Arabia and capitalize on the fandom surrounding Hasbro’s beloved brands and experiences. The first two Playocity sites will open soon, encompassing 6,000 sq ft across both sites to offer spectacular fun for everyone, and Al Hokair Group plans to launch additional sites across the Kingdom in the near future.
Playocity will give people and families of all ages the incredible opportunity to immerse themselves in the wonderful worlds of Hasbro brands including Power Rangers, Transformers, My Little Pony, Potato Head, Monopoly, Nerf, and Connect4, among others. As part of its Blueprint 2.0 strategy, Hasbro is looking to bring its brands to life in new omnichannel ways to thrill fans.
Mohamed Attia, Al Hokair Group’s General Manager of Entertainment commented, “The collaboration between Al Hokair Group and Hasbro is part of the Group’s strategy to develop new and unique entertainment concepts and experiences in the region and feeds into Saudi Arabia’s bigger tourism plans. The launch of Playocity will not only drive tourism within and to the Kingdom but will give children and families an incredible experience to live in the worlds of their favourite Hasbro characters that they cannot find anywhere else.”
Matt Proulx, Vice President of Location Based Entertainment at Hasbro said, “Hasbro is known for delivering compelling branded entertainment experiences to fans and families around the world, and we’re excited to work with the Al Hokair Group to bring just that with Playocity. The new attraction will allow visitors to immerse themselves in fun and interactive activities based on fan-favourite Hasbro brands and characters. Anyone who visits Playocity will surely have a one-of-a-kind experience and leave with memories that will last a lifetime.”
Playocity is an adventurous indoor experience where guests can explore the wonders and excitement of beloved Hasbro characters throughout seven main zones and enjoy thrilling experiences that include mechanical rides, roller coasters, a drop zone, carousels, soft play, and laser tag. The seven zones in Playocity have been inspired and built around some of Hasbro’s powerhouse brands and characters including the following:
- The Hungry Hungry Hippo feeding frenzy
- Tonka at Tonka Town, an experiential building site where children are invited to help Big Bob rebuild the city hall with diggers, cranes, dump trucks, and bulldozers
- The Connect4 zone featuring the Connect4 Disc-O-Drop ride
- The Power Rangers zone with two rides that will immerse our guests into the Power Rangers world. Allowing them to experience Zord-sized thrills on the Megazord Battle Spinner and Jet Racers attractions.
- The My Little Pony Magical Equestria zone, which invites children to meet their favourite My Little Pony characters and spin with the Pegasus Ponies on the Cloud Carousel
- The Transformers zone featuring an adrenaline-fuelled Transformers Laser Combat
- The Playocity Arcade, a colourful and exciting world of games and prizes.

Cars
‘Land of Legends’ Motor Show Returns to Dubai Parks and Resorts

Dubai Parks and Resorts, the Middle East’s largest theme park destination, is revving up for the highly anticipated third edition of the ‘Land of Legends’ Motor Show, taking place at RIVERLAND Dubai on Saturday, 22nd February from 2:00 PM to 10:00 PM.
In collaboration with Hot Rides U.A.E., a leading motorheads club, the adrenaline-fueled event will feature a stunning lineup of over 400 customized vehicles. Expect to see everything from sportscars and motorbikes to vintage beauties, muscle cars, and JDM, KDM, and SUVs, all spread across four themed zones – French Village, Boardwalk, Sports Boulevard, and The Peninsula.
Guests will have the chance to meet the passionate car owners, hear their stories, and get an up-close look at these mechanical masterpieces. Whether a dedicated automotive enthusiast or a casual fan, visitors can enjoy a day filled with automotive culture, live entertainment, and a variety of dining experiences.
This weekend promises to be an unforgettable experience, combining the thrill of the Land of Legends Motor Show with the excitement of the last weekend of the Riverland food & music festival. Alongside the electrifying motor show, guests are also treated to a spectacular lineup of live entertainment featuring a Michael Jackson tribute performance, high-energy DJ sets, laser shows, dinosaur parades, and a fireworks display to end the night in style.
Entertainment
Universal Music Group and Amazon Music Expand Global Partnership

Universal Music Group and Amazon Music today announced an expanded global relationship that will enable further innovation, exclusive content with UMG artists, and advancement of artist-centric principles including increased fraud protection. This reflects the two companies’ shared commitment to advancing and safeguarding human artistry while ensuring UMG’s artists achieve their commercial potential through the service’s continued product enhancements and exclusive content that elevate authentic engagement between artists and fans.
UMG and Amazon Music will work closely to explore new and enhanced product opportunities designed to benefit artists and enrich the experience of their fans. UMG will also collaborate with Amazon Music as it continues to expand in audio, including further innovation in audiobooks, audio and visual programming, and its investment in live-streamed content that has connected millions of fans with their favourite artists across all genres and corners of the world. UMG and Amazon will also work collaboratively to address, among other things, unlawful AI-generated content, as well as protect against fraud and misattribution.
Sir Lucian Grainge, Chairman & CEO, Universal Music Group said, “We are very excited to advance our long-standing, excellent partnership with Amazon Music that marks a new era in streaming—Streaming 2.0. We appreciate Amazon Music’s deep commitment to the interests of our artists, and look forward to progressing our shared artist-centric objectives through product innovation and accelerating the growth of their service.”
Steve Boom, VP of Audio, Twitch and Games for Amazon said, “UMG has always been a collaborative partner to Amazon Music, and as we continue to invent and introduce more artist-to-fan connections through our product and exclusive content, we’re redefining what it means to be a streaming service. We’re thrilled to expand our relationship with UMG which will enable us to partner on meaningful new ways for artists to deepen their engagement with fans around the world while working together to protect the work of artists, songwriters and publishers.”
Cool Stuff
Dubai International Baja is Now Underway

After months of preparation, the final event in the international off-road rallying season is underway. Crews have completed the spectacular Qualifying Stage in the Hatta Suhaila Area and the Ceremonial Start at Dubai Festival Bay and are now focusing on the 359km of driving in Dubai’s daunting Al Qudra Desert that will make up Saturday’s Al-Futtaim Toyota Stage 2 of the event.
Lucas Moraes took victory on the first stage in Hatta by the narrowest of margins over his Toyota Gazoo Racing teammate Seth Quintero. Just 0.2s separated the Brazilian and his Spanish codriver Armand Monelon from the US star Quintero and his German co-driver Dennis Zenz in their Toyota Hilux machines.
12-time event winner and reigning champion Nasser Al Attiyah got to within 1.4s of the leading pairing on his one-off outing with his team in his Taurus T3 Max while his team-mate Khalifa Al Attiyah was fourth, less than 10 seconds from the leading crew. Father/daughter combination Lionel and Lucie Baud were a fine fifth at the end of their first stage of rallying in Dubai with their Mini JCW Rally.
It was a tough start to the weekend for a couple of pre-event favourites Khalid Aljalfa and Eduard Pons who were 2m28s and 2m40s down after the stage after delays. However, they retain every chance of vying for honours in their battle for T3 class honours in the FIA World Cup Baja series. Poland’s Konrad Dabrowski took the early bragging rights among the two-wheel entry, the 23-year-old steering his Duust Rally Team KTM 450 to the fastest time in the 3.4km timed run at Hatta.
That was 25 seconds faster than Rafic Eid of Lebanon on his Gasgas and 28.2 seconds quicker than Pedro Bianchi Prata on his Honda CRF. Leading Quad rider on the Yamaha Raptors in the opening test was local man Abdulaziz Ahli, who had just under ten seconds in hand over Abdulaziz Al Atawi with the Saudi’s fellow countryman third Hani Al Noumesi third.
Following the stage in Hatta, the crews made their way back to the Service Park in Dubai Festival City for the tactically important Start Selection Ceremony. The competitors were then flagged away at Ceremonial Start in front of the fans in Dubai Festival City by His Highness Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum, Chairman of the Dubai Sports Council in the company of His Excellency Mohammed Ahmed ben Sulayem, President of the FIA, Omar Abdullah Al Futtaim, Vice Chairman and CEO of the Al Futtaim Group and His Excellency Dr Amer Al Zarooni Chief Executive Officer of the Al Jalila Foundation.
The crews then turned their attention to the challenges of Al-Futtaim Toyota Stage 2. In total there are 395km of timed ‘selective’ sections across the weekend and, with the untimed sections, the crews are facing a total of 867km of driving and riding until the champions of Dubai International Baja 2024 are crowned.
This year’s innovative use of the rugged landscape around Hatta means that gravel/dirt tracks make up 20% of the total route terrain on the selective sections. The rest is made up of open desert (35%) and 45% on the daunting dunes of Dubai which have made this rally so famous and popular with crews the world over.
Al-Futtaim Toyota Stage 2 begins at 8 am (Saturday 30th November) with the first crews expected to complete the selective sections from 11.30 am onwards, after which the teams will return to the Service Park in Dubai Festival Mall where they will be on view to spectators throughout the day. Now in its eighth edition under the Baja format, the event draws top competitors from around the globe to tackle the challenging dunes of Dubai.
Held under the patronage of H.H. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum and organised by the Emirates Motorsport Organization (EMSO) in collaboration with the Dubai Sports Council, the Baja is supported by Official Automotive Partner Al-Futtaim Toyota, Energy Partner ENOC, and the strategic collaboration of the Dubai Government and its entities, including the Dubai Police, RTA and Dubai Municipality.
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