Ford Middle East has officially launched the all-new Ford Territory for the first time in the Middle East. The small SUV combines a modern and striking look, ample cabin space, and confident driving with smart, safe technologies and empowering experiences for young professionals and small, busy families. “The all-new Ford Territory was built for young, smart, and connected customers. It has a modern design and advanced technology features that deliver a highly exciting and progressive customer experience,” said Ravi Ravichandran, Executive Director at Ford Middle East.
“We made sure to put the all-new Territory through its paces with an extensive 18-month evaluation journey before bringing it here to the region. With special expectations of product quality and customer experience, our customers here in the Middle East have unique preferences, and the all-new Territory ticks all their boxes,” he added.
Before bringing the all-new Territory to the Middle East, Ford put the SUV through a rigorous and extensive in-market evaluation. Three prototype vehicles with different build pedigrees were tested on diverse terrains for over 18 months – including two summer cycles (June to August) – to guarantee consistent exposure to peak daily temperatures, which range between 43°C and 49°C, and sun load.
The evaluation’s purpose was to verify the all-new Ford Territory would not experience any severe-weather concerns during production and to confirm that its performance, comfort, and design would suit conditions in the region. Improvements were made to ensure the SUV exceeds customers’ expectations in the region. To name a few, there is the vehicle’s ability to cool the cabin quickly and comfortably during scorching summers; powertrain optimization to allow the Territory to sustain maximum vehicle speed over prolonged distances, and infotainment system upgrades to ensure it is tailored for local customers.
The all-new Ford Territory was envisioned through Ford’s new ‘Progressive Energy in Strength’ design philosophy, which is based on the rich heritage of the brand and its iconic aesthetics. It embodies three fundamental design principles: commanding, agile, and responsive. “We focused on three key areas that we felt were important for our customers when designing the all-new Ford Territory,” said Maurizio Tocco, chief designer of Ford Territory. “It had to have a commanding presence on the road, a sense of spaciousness inside, and smart technology that was integrated into the design.”
On the all-new Ford Territory’s exterior, the Ford DNA is visible through coast-to-coast upper graphics – comprising an integrated grille and signature light – balanced with lower graphics, with full LED lighting, which drives the focal point higher and communicates purpose, stability, and capability. The headlamps show off a unique design, with daytime running LED lights incorporated with a strong horizontal grille bar, which adds to the eye-catching appearance. The form also has a function, with the headlamps lowered towards the ground for expanded lighting areas that also create a more powerful front look. The bold grille bar is manufactured with high-quality materials that help to reflect Ford’s global design DNA on the car.
From front to back, a strong shoulder line front to back enhances the power and progressive energy of the all-new Territory’s contemporary design language. The elements in the body and rear of the vehicle emphasize 3D floating graphics and represent the youthfulness and energy of this small SUV. Innovative lighting technology is used for the rear headlamps, which focuses on the modern advancement of the latest Ford models.
The all-new Ford Territory’s interior provides a convenient and sophisticated experience space that caters to a wide range of customer needs, whether for work, play, or family. The horizontal coast-to-coast design evokes a connecting space in an embracing gesture, creating openness and spaciousness.
The cabin is designed with vigorous and well-matched color arrays that highlight the harmony of blue and wood, dark tones. The combination of white and other color options also creates a unique aesthetic contrast within the interior design. Comfort and function are maximized through Premium Leather seats, with a 10-way adjustable ergonomic driver’s seat.
Along with the air conditioning, the Titanium edition of the all-new Territory is equipped with a Dual Zone Climate Control System. All variants of Territory in the Middle East are equipped with a particulate matter 2.5 (PM2.5) air cabin filter, which comes standard as an extra layer of protection for passengers against dust and allergens, ensuring high air quality in the cabin at all times.
The premium leather ventilated seat row in the Territory Titanium model cools backseat passengers quickly, designed to offer optimal comfort while also retaining the aesthetic of a high-end, powerful SUV. The central platform is almost fully flat, providing passengers with comfortable freedom of movement – whether they’re sat in the front or back. Built to optimize loading capacity, the all-new Territory is also equipped with more than 20 spacious storage compartments – as well as an extensible trunk with a 448-liter volume – allowing passengers to flexibly use storage spaces throughout the car.
Iain Jones, Product Development Director, Ford International Markets Group (IMG), added: “The all-new Ford Territory is a global product of Ford, and we utilized our expertise in developing small SUVs to develop this model with the best combination of technology and comfort for confident driving. The Territory is competitive and value for money.”
The all-new Ford Territory is equipped with an EcoBoost 1.8L engine on all versions, delivering 320Nm of max torque at 1,500-3,500rpm using moderate fuel and impressive power up to 190 hp (187 bhp). The vehicle is equipped with an advanced dual clutch Seven-Speed automatic transmission engineered by Magna – Ford’s long-term strategic supplier in Germany – providing smooth, responsive gear shifting with exceptional fuel efficiency compared to other SUVs in this segment. Low rolling resistance tires improve fuel efficiency further.
The Territory is reinforced with ultra-high-strength boron steel that can be melded into thinner components than regular steel – becoming lighter while retaining strength and stiffness to help protect drivers and passengers while providing improved fuel economy. A height of 190mm provides good visibility to drivers, giving them confidence to handle complex situations on the road.
In the Middle East, all variants are equipped with four driving modes – Eco, Normal, Sport, and Mountain – to provide customers the ability to tailor their driving experience across a range of situations, whether driving in crowded urban areas or across the open highway on long-distance journeys. The all-new Ford Territory is equipped with a suite of driver-assist technologies that offer maximum safety and enhance customers’ driving experiences. Middle Eastern customers can easily take control of this modern technology suite with the control interface in Arabic. The vehicle enables customers to drive with confidence by offering an impressive array of safety features available in Ford Co-Pilot:
- BLIS with Cross-Traffic Alert includes enhanced blind spot monitoring. The system is like having another set of eyes when performing a lane change or merging onto a freeway. If a fast-moving vehicle enters the Territory’s blind spot zone, BLIS will alert the driver via a small light in the side mirror, so they know not to change lanes.
- Adaptive Cruise Control (ACC) with A Stop-and-Go Feature on Titanium lets drivers set a cruising speed in the all-new Ford Territory and then maintain a set distance from the vehicle ahead, or even completely stop the vehicle if required.
- The Pre-Collision Assist with Automatic Emergency Braking (AEB) uses both the new, wide-view windscreen-mounted camera and radar located near the front bumper to scan the road ahead to detect a potential collision with another vehicle, pedestrian, or cyclist directly in front of your vehicle. If an imminent collision is detected, the system emits an audible and visual warning. If the driver’s response is not sufficient, the Automatic Emergency Braking (AEB) system activates automatically.
In addition, the all-new Ford Territory also includes safety technologies such as Lane Departure Warning (LDW) and Lane Keeping Aid (LKS), Tire Pressure Monitoring System (TPMS), and Passive Anti-Theft System to ensure absolute safety for drivers and passengers. The all-new Ford Territory also offers convenience and comfort for customers with a wide range of smart features. Minimalist design touches have been applied to the center area with a large 12-inch central touchscreen, spread to the sides, incorporating either a seven-inch (Ambiente and Trend models) or 12-inch (Titanium model) digital speedometer display to support the driver with easier command overall functions while ensuring they remain focused on the road. With limited physical buttons, the central console is highly appreciated by drivers for the practical experience it offers. The E-Shifter has been innovated to rotary, showing its modernity and suitability for customer tastes.
The all-new Ford Territory incorporates a host of premium features that support drivers through their daily lives while adding a touch of enjoyment to every journey with their family. These include wireless, USB type-C, and type-A charging; wireless smartphone connectivity through Apple Carplay and Android Auto; a rich audio entertainment system with six speakers (Trend and Ambiente versions) or eight speakers (Titanium); audio controls on the steering wheel; smart keyless entry with Power Push Start; and a Hands-free Power Liftgate.
Ford Middle East is offering the all-new Ford Territory in Ambiente, Trend, and Titanium variants, with a host of features that help customers live their life to the fullest. The all-new Ford Territory will offer seven choices of exterior color, including Panther Black, True Blue Metallic, Star White Metallic Tri-coat, Ruby Red Metallic Tinted Clearcoat, Autumn Brown Metallic, Diffused Silver Metallic, and Crystal Pearl White Metallic Tri-coat. A dark interior is available for Ambiente and Trend; Light Grey for Trend and Titanium; while Peacock Blue is exclusive to the Titanium version. The Ambiente and Trend Territory have vinyl-style seats while the Titanium comes with leather.
“Our refreshed line-up, which began with the all-new Taurus, Bronco Raptor, Expedition, and Ranger Raptor, is set to continue expanding with more to come in the coming months,” explained Ravichandran. “The all-new Ford Territory complements this range by being the entry ticket into the Ford SUV world. Its launch also aligns with our Ford+ plan of creating must-have products and competing like a challenger.”
Developed with joint venture partner Jiangling Motors Corporation (JMC), the Territory boasts the commanding presence, craftsmanship, and spacious, flexible interior that tech-savvy customers expect. Originally designed by the Ford Design Studio in Melbourne, Australia, the all-new Ford Territory was tested and developed in global markets. The all-new Ford Territory is available for sale in most of the Ford showrooms in the Middle East.
EVLAB Intros UAE’s First Electric Vehicle Marketplace App
EVLAB, the multi-brand electric vehicle start-up, has made adopting a sustainable lifestyle easier for drivers in the UAE with the launch of the EVLAB App, an all-in-one mobility app to rent, lease and host their EVs in the UAE with phase 2 to include buy and sell electric vehicles (EVs) available in the Middle East. EVLAB’s new one-stop marketplace app addresses a growing desire among consumers in the Middle East to make a switch to sustainable mobility solutions. Electric vehicle sales have seen rapid growth in the region, with an increase of 72 per cent during 2020 alone.
In line with the goals of COP28, EVLAB is committed to reducing CO2 emissions and fostering sustainable mobility in the Middle East, striving to play a pivotal role in catalyzing positive transformation. The new platform supports the UAE’s Net Zero 2050 strategic initiative, which is a national drive to achieve net-zero emissions and make the Emirates the first nation in the MENA region to do so. The app also complements other sustainability initiatives in the country, including the Dubai Green Mobility Strategy 2030, which has resulted in the installation of more than 1,000 public charging stations across the UAE.
The EVLAB App allows eco-conscious drivers to browse a unique collection of electric vehicle brands available in the Middle East and take advantage of EVLAB’s expertise to understand the benefits of electric vehicles and make a seamless transition to sustainable transportation. Drivers can consider short-term rentals, leasing or hosting their electric vehicles through a seamless and hassle-free user journey.
The booking process is straightforward with easy navigation using the rent, lease, host and chat tabs on the homepage. Users can filter options based on brand preferences and features, such as performance and range, to save time and effort in finding an electric vehicle that suits their requirements and budget. All the listed cars and their hosts are vetted to guarantee authenticity and quality of service by the owners. In phase 2, electric vehicle owners can also conveniently sell their vehicles on the platform with guidance from EVLAB’s experts at every step of the way.
“With the accelerated pace of climate change, the adoption and transition to e-mobility is inevitable. At EVLAB, our ongoing goal is to consistently reduce emissions, and we are proud to say that we have successfully saved a cumulative total of 76,174 kilograms of CO2 to date and will further reduce with the EVLAB app. The all-in-one EVLAB App complements our EVLAB website with a broader range of functionality and services to make the eco-mobility journey easier for drivers in the region. The app allows users to rent, lease and host their electric vehicles seamlessly in a safe and trusted marketplace. As battery technology is rapidly evolving, the range of electric vehicles today will become obsolete in two to three years, so this model of renting and leasing becomes more attractive than buying. Consumers will have the additional ease of choosing their preferred electric vehicle based on their budget and lifestyle by selecting from a variety of options, including performance, acceleration, range, and charging times,” said Kevin Chalhoub, CEO and Founder of EVLAB.
Hyundai Launches the All-Electric IONIQ Range
Hyundai Motor Middle East and Africa Headquarters unveiled its sustainability and electric mobility plans at a media event held at the SEE Institute in the Sustainable City, Dubai. The event featured the debut of Hyundai’s electric car range under the IONIQ sub-brand, showcasing the IONIQ 5 and IONIQ 6 models.
Bryan Park, Head of Hyundai Motor Company Middle East and Africa Headquarters, emphasized Hyundai’s commitment to humanity’s progress through pioneering electric technologies. He stated, “Today, we are proud to launch our sustainable strategy and our confident direction towards electric mobility, aligning with the ambitious plans of Middle East countries for emissions-free transportation.”
Suliman AlZaben, Director of Hyundai UAE, expressed pride in Hyundai UAE’s role in the electric revolution, highlighting the company’s dedication to providing environmentally friendly, innovative, and efficient transportation.
The event included a hands-on experience for attendees, enabling them to drive the IONIQ 5 and IONIQ 6 fully electric cars. The IONIQ 5, inspired by Hyundai’s ’45’ EV concept, boasts a unique exterior design, spacious interior, and sustainable features. Its 531-litre trunk space and eco-friendly materials, including recycled PET bottles, emphasize Hyundai’s commitment to sustainability.
The IONIQ 6 Electrified Streamliner, a new addition to the IONIQ lineup, was also introduced. With an estimated electric range of over 610 km, this model showcases Hyundai’s advanced technologies, personalized interior space, and fast charging capabilities.
IONIQ 6’s interior, leveraging the Electric-Global Modular Platform (E-GMP), prioritizes comfort with Dual Color Ambient Lighting, Relaxation Comfort Seats, and a customizable driving experience through the EV Performance Tune-up system. The vehicle supports both 400-V and 800-V charging infrastructures, allowing for an 18-minute charge from 10% to 80% with a 350-kW charger.
Notably, IONIQ 6 is the first Hyundai model to feature Over-the-Air (OTA) Software Updates, allowing drivers to enhance controllers for electric devices, autonomous driving, and more, ensuring a safer and more convenient driving experience. The advanced driver assistance systems, including Highway Driving Assist 2 and Smart Cruise Control, prioritize safety on the road.
Inter Emirates Motors Intros Four Electric Vehicles (EVs) From MG Motor
Inter Emirates Motors has announced the introduction of four innovative electric vehicles (EVs) from MG Motor, marking a significant stride in bolstering sustainable mobility across the United Arab Emirates. The introduction of MG4, MG Marvel R, The New MG ZS EV, and MG HS PHEV to the UAE market brings forth a suite of vehicles that seamlessly blend performance, efficiency, and eco-friendly technology, catering to a diverse range of consumer preferences and driving needs.
The recently launched MG4 is a compact electric hatchback that is set to redefine sustainable mobility in the United Arab Emirates. The MG4 Electric is not just a vehicle; it’s a statement on wheels, offering a Rear-Wheel Drive (RWD) design, ensuring optimal weight distribution and a nimble driving experience.
The MG4 is powered by an E-Motor that promises 180kW power and features 3-Level Energy Recovery, presenting a perfect amalgamation of performance and efficiency. With its sleek design, interactive ambient light with 64 colours, a 12-inch full virtual dashboard, and a 10-inch touchscreen, the MG4 is a testament to MG Motor’s commitment to providing technologically advanced vehicles without compromising on style or performance.
Mohamed Ali Khalfan Al Dhaheri, Managing Director of Inter Emirates Motors, stated, “The introduction of the MG4 to the UAE market marks a significant milestone for both Inter Emirates Motors and MG Motor. This vehicle is not only a testament to the innovative spirit of MG Motor but also aligns seamlessly with the UAE’s vision for sustainable and technologically advanced mobility solutions. We are incredibly excited to offer our customers not just the MG4, but three more vehicles that perfectly blend performance, technology, and sustainability.”
The MG Marvel R Electric, a mid-sized SUV, is equipped with a large module cell pack solution, ensuring a longer range and employs hair-pin winding technology in its electric motors, guaranteeing an efficient and powerful driving experience. The MG ZS EV, a practical and well-equipped small electric family car, introduces a new long-range version, offering an impressive range at an affordable price, making electric driving accessible to a wider audience.
Lastly, the MG HS PHEV combines the best of both worlds with its plug-in hybrid technology, offering various interior colour options, ambient light, a driving mode selection with a Super Sport button, and sport synthetic leather seats, ensuring a comfortable and dynamic driving experience.
These models are pivotal in aligning with the UAE’s vision towards sustainability and reducing carbon footprints. With the UAE’s robust infrastructure for EVs and a growing emphasis on adopting green vehicles, these models from MG Motor represent not only a luxurious and technologically advanced driving option but also a step towards eco-friendly mobility.
Hisham ElSahn, General Manager of Inter Emirates Motors, added, “The addition of the MG Marvel R, MG ZS EV, and MG HS PHEV to our portfolio underscores our dedication to providing diverse and sustainable mobility solutions. These models are equipped with cutting-edge technology and provide efficient, yet powerful performance, ensuring that our customers in the UAE experience the future of driving, today.”
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