Apps
Yandex Games is now Available Across the MENA Region

Yandex had made its way to the Middle East, launching a new service – Yandex Games. The platform is a launchpad for game-makers and a catalog of brand-new HTML5 games. The platform is available for game developers and creators in the MENA region giving them an excellent opportunity to share and monetize their game projects.
Yandex Games was founded in 2018 and has been growing rapidly in the past four years, including its expansion to international markets. The platform holds over 10 thousand games in 70 different languages. The set of games offers more than 30 genres, including action games, puzzles, races, games for two, and many more. Every day, users spend around 40 minutes on the platform, while in a month, there are more than 24 million users playing games worldwide.
The new gaming service is both a launching pad for developers and a list of browser-based online games for users that can be played on smartphones or desktop devices, requiring no installation. The service is free for users and developers, providing all the necessary technical support and tools. For example, if a developer translates a game into a local language, it automatically becomes available in the regions of that language; or once the game has passed the moderation, it drives free traffic from users based on their preferences.
The most popular games of different genres are listed on the main page of Yandex Games. The user can choose the game he likes from any category, or focus on the platform’s selection. In addition to a comprehensive system of user ratings and reviews, the service uses AI algorithms to create personalized collections and user recommendations based on previous choices. All games at Yandex Games are free, only some have in-app purchases. The user can buy extra time, life, points, or accessories for the game character. All this can be paid with a bank card or the virtual currency of the service, called Yang.
The platform provides income and game monetization for developers by advertising and in-app purchases. As part of the service, the Yandex App dashboard is a dedicated tool for new games on the platform. App developers with Yandex ID accounts can easily add their games, track the progress, and edit if needed. Developers can enable monetization in games to earn money through the Yandex Advertising Network (YAN), where they can adjust the rate and format of advertising (interstitial ads, rewarded videos, custom ads). There is also an in-game platform currency developed specifically to encourage in-game purchases through promotions and bonuses.
Yandex Games does not require exclusive rights to the hosted content. Developers can port HTML5 games from their portfolio rather than create a new one from scratch. However, the mandatory moderation by Yandex includes integration with the Yandex Games SDK. Yandex Games provides tools for game distributions by placing games on partners’ resources to generate additional income for developers. Examples of this may include a chatbot for Viber or preinstallation on mobile devices.

Apps
Twitch Announces Major Global and MENA Product Upgrades at TwitchCon Europe 2025

Twitch has announced a suite of significant product and service updates aimed at transforming how creators stream, monetize, and share content. The announcements were made by CEO Dan Clancy during the Opening Ceremony of TwitchCon Rotterdam 2025, the annual IRL festival celebrating Twitch’s expansive global community.
These new initiatives build on the roadmap outlined in Twitch’s 2025 open letter to its community, which prioritized streamer growth. With Twitch currently commanding over 60% of the gaming livestreaming market and viewers collectively watching an astounding average of 46 million hours of content daily, the platform continues to solidify its position at the forefront of live gaming and interactive entertainment.
This momentum is particularly evident in the MENA region, where viewership has seen a significant surge. In 2024 alone, viewers across the Middle East and North Africa spent over 209 million hours watching content on Twitch, underscoring the region’s rapidly growing appetite for livestreamed entertainment.
Today’s announcements underscore Twitch’s unwavering commitment to its creators. Key updates include the introduction of dual-format and 2K streaming in Open Beta, providing streamers with more versatile broadcasting options. To enhance monetization, custom sub gift promotions are being rolled out, offering new ways for communities to support their favorite creators.
A brand-new feature called Combos was also unveiled, alongside significant mobile app upgrades, some of which are specifically tailored to meet the needs and preferences of the MENA region’s burgeoning streaming community. “TwitchCon is our largest annual IRL gathering, bringing together our global community of streamers, viewers, and brands in a powerful way,” said Dan Clancy, CEO of Twitch, addressing the audience in Rotterdam. “This weekend is a celebration of creativity, connection, and fun. We’re introducing new tools and features to help streamers grow, including ones tailored to the MENA region.”
Clancy further emphasized the platform’s strategic focus on regional expansion, “We’ve seen strong momentum around gaming and esports, plus a rising demand for new and existing audiences. We’re excited to keep building in MENA, because when streamers thrive, so do the communities around them.”
Apps
Canva Outage: Company Blames Internal Error for Widespread Disruption

Popular graphic design platform Canva suffered a major global outage on Monday, leaving thousands of users unable to access accounts, load projects, or use key features. The disruption, which began earlier in the day, quickly spiraled into a trending topic on social media as frustrated designers and businesses reported widespread login failures and error messages.
Canva’s homepage displayed a notice acknowledging the issue: ‘There was an issue on our end,’ confirming the problem stemmed from internal servers rather than user-side connectivity. The company has since released an official statement attributing the outage to an ‘internal error’ and is working to restore full functionality. Stay tuned for updates.
Apps
Madrasa and TikTok Partner to Launch STEM Feed in UAE

Madrasa e-learning platform, part of the Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), has partnered with TikTok as the latter launched its globally successful STEM Feed in the UAE. This partnership brings the largest free Arabic language educational library to the platform, marking a key milestone in both organizations’ shared commitment to enhancing learning opportunities, promoting innovation, and enriching communities across the region.
The announcement was made during the signing of a cooperation agreement attended by His Excellency Saeed Al Eter, Assistant Secretary General at MBRGI; Dr. Waleed Al Ali, General Coordinator of the Madrasa.org online platform; and Kinda Ibrahim, Regional General Manager of Operations for TikTok Middle East, Turkey, Africa, Pakistan, and South Asia. The partnership aims to deliver high-quality, verified content focused on science, technology, engineering, and mathematics to millions of Arab youth through innovative formats that resonate with today’s learners.
Dr. Waleed Al Ali said MBRGI continues to expand its strategic partnerships and initiatives to spread education and knowledge, reflecting the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, which emphasizes education as fundamental to building a new Arab generation capable of positive societal change. MBRGI is also keen to implement the directives by His Highness Sheikh Mohammed bin Rashid, for the development of a world-class educational environment that empowers Arab students with modern knowledge and skills, fostering their creativity and contribution to a knowledge-based future.
“Launching the largest free Arabic educational video library on TikTok marks a new phase for Madrasa in advancing self-learning and providing Arab students with essential knowledge. This initiative offers accessible, high-quality content through an innovative approach that blends structured learning with engaging presentation, leveraging the reach and appeal of social media and educational videos.”
Dr. Al Ali noted that this launch significantly contributes to Madrasa’s success since 2018, highlighting its impressive video views, growing subscriber base, and regional and international recognition for its influential role in promoting self-learning and strengthening the Arabic language among younger generations. The partnership also reflects TikTok’s long-term strategy to amplify educational impact through strategic partnerships. It delivers STEM topics while sparking curiosity, promoting creativity and inspiring youth in the region to pursue STEM careers.
Kinda Ibrahim said, “Launching the STEM Feed in the UAE furthers our mission to empower the next generation of innovators. With nearly 10 million STEM-related videos shared globally on TikTok over the past three years, it’s clear there’s a strong appetite for educational content,” she added “Partnering with MBRGI is part of TikTok’s long-term strategy to amplify educational impact through collaboration. By launching the STEM feed in UAE and through Madrasa’s largest free Arabic educational video library, we aim to encourage the community to explore, experiment, and expand their knowledge. This aligns with our shared vision of prioritizing education as a key driver of community development.”
This partnership expands Madrasa’s mission to transform Arabic into a language of modern science and learning. Since its launch in 2018, the platform has offered more than 7,000 interactive lessons across STEM subjects and Arabic language studies, earning international accolades from organizations like UNESCO and ESCWA. The STEM Feed is now available to all users, with users aged 18 and above able to activate it by going to their app settings, selecting Content Preferences, and turning on the STEM Feed. The feed will feature leading STEM creators as well as content from partners like Majarra, a trusted provider of high-quality Arabic content.
To maintain the quality and integrity of the STEM Feed, all content will be carefully reviewed by TikTok’s internal teams in collaboration with Common Sense Networks and Poynter. These partnerships ensure that every piece of STEM content is thoroughly vetted for both appropriateness and accuracy. Common Sense Networks will evaluate the educational value of the content, while Poynter will verify the reliability of the information presented. Any content that does not meet these standards will not be featured.
Together, MBRGI and TikTok are paving the way for knowledge-based societies by making STEM education accessible, entertaining, and impactful. They are empowering young people to explore, experiment, and innovate one short video at a time.
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