Apps
COFE App Launches Voice Ordering with Amazon Alexa

COFE, the online coffee-centric marketplace platform, is now providing users in KSA and UAE a seamless innovative experience by rolling out access to its skills in both Arabic and English through its collaboration with Alexa, Amazon’s voice AI and the brain that powers the Echo device family. In a bid to elevate COFE lovers’ experience, customers can now use their voice to order and track their coffee by speaking commands through their Echo devices. This will enable our customers to use their voices to easily engage with COFE services wherever they are and whatever they’re doing. Customers simply need to connect their COFE accounts to their Echo devices and start the conversation by saying “Alexa, open COFE App”.
“At COFE we have two passions – coffee and technology, and it has been our continued effort to drive both of them forward,” said COFE App Founder & CEO, Ali Al Ebrahim. “Since the very beginning, we have worked to enhance our user experience in a way that is not only delightful but also firmly rooted in functionality. The occasion calls for a special shout-out to our tech and products teams, who are constantly working to innovate. It is both a pleasure and an honor to work alongside such passionate individuals.”
Dr. Raf Fatani, Amazon – Regional General Manager, Alexa, MENA, said, “Amazon is delighted to offer our regional customers another skill to make their lives easier, more productive, and fun. Teaming up with COFE is our latest customer-centric offering, so that coffee lovers can order and track their coffee using voice commands on Alexa devices. We will continue to explore collaborations with regional brands and expand Alexa’s Arabic-speaking skills across new verticals.
Working together with the Amazon Alexa team to launch this innovative new functionality has been fantastic. Working with a team that is as dedicated to improving the user experience as we are is always rewarding. We wish the new skill for COFE users would be as enjoyable to use as it was to create,” said Iyad Mallouh, Director of Product Management at COFE.
In the past few months, as COFE App has launched a number of new features both for their users as well as vendors, with a focus on convenience, functionality and speed. Some of the features include COFElytics – an in-platform analytics and promotion tool for vendors (B2B). Within the B2C segment they have also launched voice command ordering (Siri & Amazon Alexa), and the “I am here” button that allows users to alert the barista when they arrive at the store.
Reiterating COFE’s commitment to innovate, CTO Shahood Siddiqui added, “Challenging the norm is how we work. We take any day-to-day experience and add a layer of technology to make things easier for our users, and the Amazon Alexa capability does just that, brings COFE lovers even closer to their daily coffee.”
With a brand new COFE Store (ecommerce) offering and a host of B2B capabilities slated for release in the coming months, COFE is on its way to leading the digital revolution for the coffee industry both within the region and internationally.

Apps
Google’s Latest AI Model Enables Watermark Removal from Images

A potentially controversial application of Google’s new Gemini 2.0 Flash AI model has emerged: users are leveraging it to remove watermarks from images, including those from stock photo sites such as Getty Images.
The recently expanded image generation feature of Gemini 2.0 Flash allows for native image generation and editing, a powerful tool that seemingly lacks robust usage restrictions. Social media users have highlighted how the AI can not only remove watermarks but also intelligently fill in the resulting gaps, often with impressive accuracy, and it’s currently free within Google’s AI Studio developer tools.
While labeled “experimental” and “not for production use,” Gemini 2.0 Flash’s ability to bypass watermarks stands in contrast to models like Anthropic’s Claude 3.7 Sonnet and OpenAI’s GPT-4o, which explicitly prohibit such actions, citing ethical and legal concerns.
It’s important to note that Gemini 2.0 Flash isn’t foolproof; it can struggle with semi-transparent or heavily overlaid watermarks. Nevertheless, the ease with which it can remove watermarks raises potential copyright issues, as removing a watermark without the copyright holder’s permission is generally illegal in many countries. This situation underscores the ongoing challenges of balancing powerful AI capabilities with copyright protection.
Apps
Smiles Partners with Amazon.ae to Offer Amazon Prime Offers to UAE Customers

Shopping, streaming, and savings are set to get much better and more rewarding as Smiles, the UAE’s premier everyday rewards SuperApp, teams up with Amazon.ae to offer customers in the UAE up to 6 months of Amazon Prime, using Smiles points. With this collaboration, customers can now subscribe to an Amazon Prime membership directly on the Smiles app at discounted prices of up to 58 per cent, courtesy of Smiles. Customers have the flexibility to redeem their Smiles Points against the subscription or pay using their credit card, earning additional points with every purchase.
Khaled ElKhouly, Chief Consumer Officer, e& UAE, said, “Our collaboration with Amazon is all about bringing real value and convenience to our customers. By offering discounts on Amazon Prime subscriptions through the Smiles app, we’re making it easier to Reward Your Everyday while enjoying the best in shopping, entertainment, and savings.” Smiles customers can now subscribe to a 3 or 6-month Amazon Prime membership at a promotional rate through the Smiles app.
3-Month Promotion:
- Available for just AED24 on the Smiles app (retail price at AED48)—a 50 per cent discount. Customers can redeem this offer using
- 3,000 Smiles Points or pay via credit/debit card.
6-Month Promotion:
- Available for only AED40 on the Smiles app (retail price at AED96)—a 58 per cent discount. Customers can redeem this offer using
- 5,000 Smiles Points or pay via credit/debit card.
After the promotional period, customers will automatically be billed AED16/month by Amazon.ae to continue enjoying their Amazon Prime membership benefits. This collaboration brings together the best of both worlds for customers in the UAE, combining Smiles’ innovative rewards ecosystem with the incremental value of Amazon Prime shopping, convenience and entertainment benefits.
Smiles, the UAE’s leading everyday rewards SuperApp, boasts a community of over five million loyal members. It empowers customers to earn and redeem points for a wide range of daily activities, including ordering food and groceries, booking home services, dining out, shopping, entertainment, travelling, and much more. “Reward Your Everyday” underscores Smiles’ commitment to enhancing every aspect of daily life and integrating the SuperApp more deeply into the lifestyles of UAE residents by making each interaction convenient and rewarding and delivering unmatched value and convenience to its customers.
Prime continues to be the best way to enjoy Amazon, offering members a wide range of benefits such as Free Same-Day and One-Day Delivery, Free International Delivery from Amazon US, UK and Germany and access to Prime Video and Prime Gaming.
Apps
Apple Invites App Simplifies Gathering for Special Occasions

Apple today introduced Apple Invites, a new app for iPhone that helps users create custom invitations to gather friends and family for any occasion. With Apple Invites, users can create and easily share invitations, RSVP, contribute to Shared Albums, and engage with Apple Music playlists. Starting today, users can download Apple Invites from the App Store, or access it on the web through icloud.com/ae/invites. iCloud+ subscribers can create invitations, and anyone can RSVP, regardless of whether they have an Apple Account or Apple device.
“With Apple Invites, an event comes to life from the moment the invitation is created, and users can share lasting memories even after they get together,” said Brent Chiu-Watson, Apple’s senior director of Worldwide Product Marketing for Apps and iCloud. “Apple Invites brings together capabilities our users already know and love across iPhone, iCloud, and Apple Music, making it easy to plan special events.”
To get started with Apple Invites, users can choose an image from their photo library or the app’s gallery of backgrounds — a curated collection of images representing different occasions and event themes. Integrations with Maps and Weather give guests directions to the event and the forecast for that day.
Additionally, participants can easily contribute photos and videos to a dedicated Shared Album within each invite to help preserve memories and relive the event. Collaborative playlists allow Apple Music subscribers to create a curated event soundtrack that guests can access right from Apple Invites.
With Apple Intelligence, creating unique event invitations is easy. Users can tap into the built-in Image Playground experience to produce original images using concepts, descriptions, and people from their photo library. When composing invitations, users can use Writing Tools to help find just the right turn of phrase to meet the moment.
Hosts get full control of their invite experience: They can easily view and manage their events, share invitations with a link, review RSVPs, and choose the details they want included in the preview, like the event background or a home address. Guests can view and respond to an invitation using the new iPhone app or on the web without needing an iCloud+ subscription or an Apple Account. Attendees control how their details show up to others, and have the ability to leave or report an event at any time.
In addition to event creation in Apple Invites, iCloud+ subscribers have access to many more premium features:
- Expanded storage allows users to keep large libraries of original, high-resolution photos, videos, and files safe in iCloud, and easily accessible across all of their devices and the web.
- Private Relay keeps browsing in Safari entirely private from network providers, websites, and even Apple.
- Hide My Email generates unique, random email addresses whenever needed.
- HomeKit Secure Video allows users to capture and review home security footage in an end-to-end encrypted format.
- Custom email domains enable users to personalize their iCloud email addresses.
- Family Sharing allows users to share their iCloud+ subscription with up to five people at no extra cost.
Apple Invites is available today as a free download from the App Store for all iPhone models running iOS 18 or later.
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