Cars
The 2023 Nissan Z Launches in the Middle East

Nissan has launched the all-new 2023 Nissan Z for the first time in the Middle East. Serving as a testament to the brand’s passion and dedication towards driving excitement, the Nissan Z has been the first word in Japanese performance since 1969. Steeped in sports car history, and since its global introduction over 50 years ago, the Nissan Z has built a reputation for power, performance, and utility at a competitive price.
An icon for over 50 years, the all-new Nissan Z is its most thrilling iteration yet, with 400 horsepower and tactile inputs from legendary racing drivers to deliver a truly exhilarating driving experience. Adding to the excitement is a 6-speed close-ratio manual transmission with an EXEDY high-performance clutch and carbon-fiber composite drive shaft or an all-new 9-speed automatic transmission.
Hosted by Thierry Sabbagh, President of Nissan Saudi Arabia, INFINITI Middle East, and Managing Director of Nissan Middle East, the event also served as the world’s first Nissan Z pop-up museum. Audiences were taken on a journey through time as they discovered the Z sports car’s evolution over decades, set against a backdrop of a lively Japanese city street complete with street-style artists and unique decorative embellishments.
Speaking at the exclusive event, Thierry Sabbagh, said, “The Nissan Z is an icon, one that is loved by the people of the Middle East and an integral part of our exciting line-up across the region. It is a pleasure to welcome the all-new Nissan Z in the presence of our longstanding partners. Embodying our brand promise of ‘Innovation that Excites’, each generation of this iconic model has seen the brand raise the bar and attract a larger following of enthusiasts, in search of thrilling driving experiences. The Nissan Z serves as a tangible testament towards our dedication to making our cars safer, more connected, and more fun to drive, built on three key pillars of heritage, design, and thrill.”
An automotive veteran with decades of experience as part of the global Nissan Z product team, Hiroshi Tamura, was the lead on the product development of the seventh generation Z. At the Regional Premiere of the Nissan Z, the company’s Brand Ambassador, said, “The Nissan Z has been a core part of our brand DNA for over 50 years. This all-new seventh-generation model is the result of a hardworking team who took pride and wanted to share the thrill of this iconic sports car with past and future generations of driving enthusiasts. A perfect blend of tradition and modernity, the all-new Nissan Z encompasses the essence and excitement of models before it while strengthening the human-machine bond that has dominated and set the Nissan Z apart for over half a century.”
The all-new 2023 Nissan Z boasts a fresh, sleek exterior design with an appearance that communicates respect to its lineage. Available in a choice of nine exterior colors, including six two-tone colors, the new Z takes on a traditional rear-wheel-drive sports car design, with a long hood, lower rear stance, and a silhouette that pays homage to the first-generation Fairlady 240Z.
Inspired by the shape and color of a katana blade (samurai sword), the silver roof accent highlights the lower body section and emphasizes the sweeping silhouette of the all-new model. In the rear, combination lamps incorporate modern technology with new 3D signature LED taillights, reminiscent of the design of the famed 300ZX.
The cabin of the all-new 2023 Nissan Z, which is available in two color options, including a sporty dual-tone color scheme, seamlessly blends modern technology with vintage touches. The center stack takes inspiration from generations before it, with the placement of three analog pod gauges on the instrument panel and climate control switches near the shifter. A 12.3-inch customizable digital meter display with three individual modes helps drivers grasp important information at a glance and includes the redline shift point at the 12 o’clock position, taking strong inspiration from modern racecars.
Equipped for driving excitement, the R32 GT-R-inspired steering wheel and design of the seats in the all-new 2023 Nissan Z utilize know-how from the GT-R’s development. Expanded use of suede on the seatback suppresses initial lateral shake for more comfortable drives, as well as reducing body movement when driving spiritedly. One of the defining traits of the Nissan Z has always been a bond forged between the vehicle and the driver – a physical and visceral connection. That human-machine bond dominates the new Z, which is powered by a 3.0-liter V6 twin-turbo engine that produces 400 horsepower at 6,400 rpm and 475 Nm of torque starting from 1,600 to 5,600 rpm.
In a first for a rear-wheel drive Nissan vehicle, all-new Z models equipped with the 6-speed close-ratio manual transmission include an advanced launch assist control system that helps prioritize acceleration and allow for the optimal amount of wheelspin. The 9-speed automatic transmission offers direct and quick acceleration, with a wide gear ratio for an engaging driving experience. Adding to the thrill are aluminum paddle shifters and two drive modes – Standard and Sport – to cater to driver preferences.
The all-new 2023 Nissan Z offers a range of driver assistance and safety technologies, including Automatic Emergency Braking with Pedestrian Detection, Blind Spot Warning, Lane Departure Warning, Rear Cross Traffic Alert, High Beam Assist, and Intelligent Forward Collision Warning. In addition to the wide range of safety and convenience features, the all-new Z also comes equipped with an 8-speaker Bose Audio System and an 8.0-inch touchscreen with navigation, Apple CarPlay, Android Auto, and Bluetooth Hands-free Phone System with audio streaming capabilities.
With a rich lineage spanning over 50 years, the legacy and thrill of the Nissan Z are celebrated across the Middle East. Admired for its capabilities, the legendary sports car set a Guinness World Record for the longest twin-vehicle drift in the UAE, winning the respect of enthusiasts across the region. The all-new 2023 Nissan Z is now available for order at Nissan’s partner network across the Middle East.

Cars
The 2025 INFINITI QX55 Arrives in the Middle East

INFINITI has announced the arrival of the 2025 QX55, a stylish and comfortable crossover coupe that makes a statement with its iconic sloped roofline and confident presence. The latest iteration of the QX55 emphasises daring design, a meticulously crafted interior, and user-friendly technology, promising an elevated driving experience.
The 2025 model year offers buyers a streamlined selection of three well-appointed grades, each providing the added confidence of standard INFINITI Intelligent All-Wheel Drive. Prioritising driver and passenger safety, every QX55 comes equipped with a comprehensive suite of standard active safety technologies. This includes Intelligent Cruise Control, Predictive Forward Collision Warning, Forward Emergency Braking with Pedestrian Detection, Rear Automatic Emergency Braking, Blind Spot Warning and Intervention, Lane Departure Warning and Prevention, High Beam Assist, and Cross Traffic Alert.
The entry-level QX55 LUXE offers a compelling package, powered by a potent and efficient 2.0-liter Variable Compression Turbo (VC-Turbo) engine producing 268 horsepower and 280 lb-ft of torque. Exterior highlights include 20-inch dark-painted aluminum-alloy wheels. Inside, drivers will appreciate a leather-wrapped steering wheel, the ProACTIVE Package, heated front seats, a convenient wireless phone charging pad, and the intuitive INFINITI InTouch infotainment system featuring both Android Auto and wireless Apple CarPlay integration.
Stepping up to the QX55 ESSENTIAL grade adds practical enhancements designed for everyday convenience. These include the Around View Monitor with Moving Object Detection for enhanced visibility, integrated navigation, climate-controlled front seats for optimal comfort, and rain-sensing front wipers. The top-of-the-line QX55 SENSORY builds upon the already well-equipped ESSENTIAL grade with a focus on premium materials and advanced features.
The interior is adorned with black natural maple open-pore wood trim and luxurious semi-aniline leather-appointed seating, complemented by heated rear seats. Audiophiles will appreciate the rich and immersive sound delivered by a 16-speaker Bose Performance Series premium audio system, complete with metallic speaker grilles for the tweeters. The SENSORY grade also boasts an elite 3-zone full auto air-conditioning system with front and rear ventilation shut function, auto recirculation with ionizer, and fine particle anti-allergen deodorising filters, along with a convenient head-up display and a motion-activated liftgate.
Cars
The BMW Group Shows Off New Innovations of Future Vehicle Generations at Auto Shanghai 2025

On the road to Neue Klasse, the BMW Group will be showcasing the outstanding innovations of future vehicle generations at Auto Shanghai 2025. “Innovative strength, a pioneering spirit and sheer driving pleasure – these characteristics are deeply rooted in BMW’s DNA,” says Oliver Zipse, Chairman of the Board of Management of BMW AG. “In the Neue Klasse, they can be experienced by our customers on a whole new level: the user interface is even more intuitive, the design even more progressive and the driving experience even more precise and dynamic. By the end of this year, we will be putting the mobility of the future on the road”.
The smart display and operating concept BMW Panoramic iDrive and the lightning-fast Heart of Joy central computer take centre stage at the auto show.
- The BMW Group presents the BMW Panoramic iDrive in a version specially developed for the Chinese market.
- The Heart of Joy centrally calculates all driving dynamics functions and raises the hallmark BMW driving pleasure to a new level with ten times faster information processing. BMW presents the Heart of Joy in the specially developed high-performance test vehicle BMW Vision Driving Experience, which shines in a spectacular, luminescent paint finish.
By the end of the year, the iX3 will be the first Neue Klasse model to roll off the production line at the new plant in Debrecen (Hungary). The BMW Vision Driving Experience is presented to the public for the first time in Shanghai: It is a high-performance test vehicle with no connection to series production, which BMW has designed as a rolling laboratory for optimising the Heart of Joy drive and driving dynamics control system.
“The BMW Vision Driving Experience is equipped with the “Heart of Joy” – one of four super brains specifically developed for our software-defined Neue Klasse models,” says Jochen Goller, member of the Board of Management of BMW AG, responsible for Customers, Brands and Sales. “The Heart of Joy takes every aspect of sheer driving pleasure to the next level. Starting with the launch of the first Neue Klasse model, the “Heart of Joy” will beat in every all-electric BMW model”.
The four super brains combine the computing power for the most important customer functions: infotainment, automated driving, basic functions and driving dynamics. In this new, zonal electronics architecture, the Heart of Joy is responsible for drive, braking, charging, recuperation and partial steering functions. In conjunction with the BMW Dynamic Performance Control software, the system, which was developed entirely in-house, calculates all driving dynamics functions. It processes information ten times faster than previous systems and achieves latencies in the millisecond range. There will be control units with comparable functions for combustion engines and hybrids.
As the “world’s fastest test rig”, the BMW Vision Driving Experience takes the Heart of Joy and BMW Dynamic Performance Control to their absolute limits. With a maximum torque of 18,000 Newton metres and active aerodynamics, it generates 1.2 tonnes of downforce and lateral forces of up to 3G – a dimension on par with Formula 1 and far beyond the requirements of conventional vehicles in road traffic. The logic behind this: If the hardware and software can tame the brute forces of this test rig, they can easily cope with the demands of everyday use.
In Shanghai, the BMW Vision Driving Experience shines in an innovative, fluorescent paint finish. The paint’s special light-sensitive pigments recharge in daylight, with even the smallest amount of ambient light sufficient. In the dark, the colour varies from a whitish yellow to an expressive neon yellow, depending on the state of charge. In addition, the rear of the car has been fitted with a “magic film” which, when stimulated by UV light, creates an expressive gradient from yellow to orange to pink from the rear to the front of the car. These special looks underline the uniqueness and innovative power of the car. Like the vision vehicle, they are not intended for series production.
The Auto Shanghai at the National Exhibition and Convention Center has become the largest auto show in the world. More than one million visitors are expected from April 23 to May 2, 2025. Across almost 5,000 square meters, the BMW Group presents the latest products of the BMW and MINI brands. An oversized installation of the complete BMW Panoramic iDrive display and control system is the focus of the exhibition space. The road to Neue Klasse leads guests along a “road” across the exhibition. On display will be a BMW 1500, the historical model of the Neue Klasse from the 1960s, as well as the visionary vehicles BMW Vision Neue Klasse and BMW Vision Neue Klasse X. The BMW Group will showcase a total of 42 vehicles at its largest exhibition booth in the world.
BMW M celebrates more than 25 years of cooperation with the Nürburgring with the exclusive special edition BMW M4 Edition Nürburgring. This special edition vehicle, which is only available in China, is limited to just 53 units to mark the 53rd anniversary of BMW M. Specific design elements make reference to the world’s most famous racetrack. The BMW Individual Frozen Deep Green metallic paint finish is a nod to the “Green Hell”.
The red Nürburgring Nordschleife logo is embroidered on the headrests and the frameless radiator grille is also framed in this striking red. The uniform “nürburgring 1/53” lettering in the door sills symbolises that the vehicle is part of an exclusive special edition. The edition based on the BMW M4 Competition with M xDrive has the familiar in-line six-cylinder engine with M TwinPower Turbo technology and generates 390 kW/530 hp. This not only enables acceleration from 0 to 100 km/h (60 mph) in 3.5 seconds or 3.2 seconds according to the “1-foot rollout” method, but also highly dynamic driving on the racetrack – tried and tested on the Nürburgring-Nordschleife, of course.
Cars
EXEED by Al Ghurair Launches Electric and Hybrid Model Range

EXEED by Al Ghurair celebrated the unveiling of its electric vehicle (EV) and hybrid models in the UAE, with an exclusive launch event at Skydive Dubai on 9 April 2025. The premium automotive brand is reshaping the region’s sustainable mobility landscape, combining innovative technologies and performance to offer superior driving experiences.
EXEED is redefining the future of mobility with the launch of its fully electric models: the EXLANTIX ET SUV and the ELANTIX ES – EXEED’s first sedan. Equipped with the Super Hybrid Range Extended Electric Vehicle (REEV) technology, both models deliver an exceptional driving range of over 1,000 km. At the heart of this line-up is the Qualcomm-powered technology. Prioritising safety, the models have received a 5-star C-NCAP & CIASI rating, 88% high-strength steel, and advanced airbags, alongside cutting-edge driver assistance technologies for effortless control.
Designed for those who demand versatility and endurance, the EXLANTIX ET SUV offers both pure electric and range-extended powertrain options, featuring EXEED’s pioneering Golden Range Extender Technology to eliminate charging anxiety. A high-performance adaptive air suspension system ensures a premium, smooth ride, rivalling luxury SUVs. With a drag coefficient of 0.266Cd and a 0-100 km/h acceleration in 4.9 seconds, the ET seamlessly blends efficiency with power, while offering passengers exuding comfort in zero gravity seats. Furthermore, it offers Arabic voice command, and an intelligent cockpit that puts drivers in control with minimal effort.
The ELANTIX ES is a bold expression of avant-garde design, blending aerodynamics with artistry for a striking yet efficient silhouette. With a 0.205Cd drag coefficient, it enhances energy efficiency while ensuring a smooth, whisper-quiet ride. Engineered for precision handling and optimised weight distribution, the ES delivers an exhilarating 0-100 km/h acceleration in just 3.7 seconds. Its sleek aesthetics coupled with dynamic performance, offers an unmatched fusion of innovation, elegance, and driving excitement. Inside the sporty frameless door design encompasses a D-shaped steering wheel ready to give drivers a racing feeling of handling and grip.
EXEED has also introduced the RX Plug-in Hybrid SUV that balances power and efficiency. Powered by the Super Hybrid REEV System, it delivers a total range of over 1,300 km and maintains real-world fuel efficiency as low as 1.2L/100 km of a full charge. The model is equipped with a Three-Speed Super Hybrid Transmission generating 445KW of power through 11 gear combinations, ensuring a responsive yet smooth ride. The safety is reinforced by a high-performance CATL battery, enhanced with EXEED’s M3P material system, which delivers real-time diagnostics and can cut power within just 2 milliseconds in the event of a collision. Also, designed for extreme conditions, it operates reliably across a wide temperature range of -35°C to 60°C – ideal for the UAE’s harsh climate.
With its Smart Hybrid REEV technology system, advanced safety measures, and long-range capabilities, the RX PHEV stands as a strong addition to EXEED’s new energy line-up. EXEED also opened its flagship showroom on 9 April 2025, located on Corniche Street in Abu Dhabi. This state-of-the-art facility will offer customers an immersive introduction to the brand’s electric future, with futuristic art installations, interactive digital advisors and EXLANTIX merchandise and products.
“This launch is about more than just new models, it’s about EXEED defining the future of electric mobility in the region. With our industry-leading new technology, full EV and hybrid range of vehicles, and the introduction of the UAE’s first dedicated EXEED EV showroom, we are taking a major step forward in delivering intelligent, high-performance electric vehicles. The future of driving is here, and EXEED is at the forefront of this transformation,” said Oscar Rivoli, Chief Executive Officer of Motors, an Al Ghurair Mobility business.
You must be logged in to post a comment Login