Inter Emirates Motors (IEM), a subsidiary of Ali and Sons Holding LLC and the official distributor of MG Motor in the United Arab Emirates (UAE) continues to gain momentum following the recent launch of the all-new 2023 MG RX5. The all-new 2023 MG RX5 is now available in three models across the UAE with a starting price of AED 77,900 inclusive of VAT.

Incorporating 22 stylish design enhancements, eight performance upgrades, and 25 configuration upgrades, the all-new 2023 MG RX5 is designed to provide a healthy and comfortable, safe and efficient, intelligent, and connected travel experience. The arrival of the MG’s newest SUV is set to help the brand reinforce its position in the top six Middle East car makers.

The all-new 2023 MG RX5 harnesses the latest technology with the introduction of a second-generation Net Blue petrol engine, offering more power and greater efficiency. This 1.5T high-pressure direct injection turbocharged unit delivers 171hp and max. torque of 275Nm – a significant 10 percent higher than its predecessor – powering the new model to a top speed of 190 km/h, while its fuel economy figure is 6.8 l/100km. All models are equipped with an innovative 7-speed Dual Clutch Transmission for smoother, more efficient gear changes and optimum reliability.

Designers of MG’s newest SUV were inspired by the intelligence and originality of home design to create a truly natural and comfortable cabin space. The aesthetically-designed cabin is padded with soft materials to ensure total comfort for occupants during their journey.  The central control panel integrates a stylish, hi-tech 14.1” HD vertical touchscreen, that floats up and over the redesigned dashboard. The ergonomic gear lever wouldn’t look out of place in a spacecraft while positioning the central armrest level with the door armrests ensures an ergonomic design more akin to that of a comfy sofa. There are plenty of storage spaces and even a wireless mobile phone charger on top-of-the-range models.

Tom Lee, Managing Director of MG Motor’s Middle East operations, commented, “MG’s popularity in the region has been greatly driven by the demand for our great value SUVs, and we expect the all-new 2023 MG RX5 to enhance this demand. It will offer that extremely appealing combination of competitive pricing, fantastic equipment levels, and eye-catching styling, for which new MG models are renowned and appreciated by car buyers across the Middle East.”

Mohamed Al Daheri, Managing Director of the Motors Division in Ali & Sons Holding LLC, said, “Over the past year, our goal was to re-introduce the MG brand to people that reside in the UAE and the successful launch of the all-new 2023 MG RX5 is a testament to our vision for the automaker in the region. Our goal is to meet expectations and demand by providing our customers with exceptional value at every touch point. As a result, we plan to continue to open more showrooms and service centers across the UAE as part of our national commitment to customers in the UAE.”

Hisham Elsahn, General Manager of Inter Emirates Motors, said, “Given that the all-new 2023 MG RX5 is one of the best SUVs in the region, it is with pride that we launch the all-new 2023 MG RX5 and further grow the MG brand in the UAE. Strong demand and outstanding customer feedback on people not only enjoying the performance of MG vehicles but also the after-sales support offered at our facilities around the Emirates continue to fuel our growth within the region. As IEM strives to provide every automotive enthusiast with unmatched service, we are happy to be expanding our vehicle offerings to appeal to people of all ages and lifestyles.”

Over the years, MG has successfully broken into a number of major categories and has emerged among the top 10 car manufacturers across the GCC region. In 2021, MG selected IEM, a subsidiary of Ali & Sons Holding, as the official distributor in the UAE, and since then it has expanded quite rapidly as it now operates across showrooms – in Dubai, Abu Dhabi, Ras Al Khaimah, Fujairah, Al Ain, and Sharjah – as well as service centers in Dubai, Abu Dhabi, Ras Al Khaimah, and Fujairah. Since IEM took over operations for MG, the automaker continues to gain momentum and in less than a year, was able to secure a 3% market share in the UAE with forecasts predicting continued growth.