The HUAWEI AppGallery Gamers Cup has made a spectacular return to Ras Al Khaimah with the action-packed Esports Carnival 2025 held on 2nd & 3rd May at the Radisson Resort Al Marjan Island. Organized under the guidance of the Emirates Esports Federation (EESF) and in partnership with Ras Al Khaimah Tourism Development Authority (RAKTDA), the two-day event delivered a spectacular showcase of mobile Esports, reaffirming Ras Al Khaimah’s position at the forefront of the Middle East’s fast-growing Esports scene.

 

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Building on the success of its 2024 edition, this year’s event delivered a bigger and better platform, attracting a record number of gamers, tech enthusiasts, and esports professionals from across the region. A standout addition this year was the collaboration with Jetour, whose sleek and innovative vehicles were on full display at the venue entrance, adding a dynamic lifestyle element to the experience. Additionaly, LikeCard, was a key sponsor of the event, whose generous support was instrumental in powering the tournament’s success. Providing seamless hospitality, the newly opened Rove Al Marjan Island hosted participants, ensuring their comfort and convenience throughout the weekend. Together, these partnerships played a vital role in creating a world-class atmosphere that seamlessly blended competition, innovation, and lifestyle.

The tournament featured a thrilling two days packed with competitions across the most popular two esports games on the main-stage; with PUBG MOBILE on Day 1 and Mobile Legends: Bang Bang (MLBB) on Day 2 with AXE MENA esports team emerging as the champion. The teams participating underwent a challenging two weeks of online qualifiers across a 100+ players competing for the top 4 seed placements for the final event to stand a chance in becoming the champion teams to win the AED 300,000 prize-pool.

In addition to the Main-Stage esports events, gaming booths for the top casual mobile games were set together with their respective prizes, in which passionate players participated in mini-tournament elimination brackets with the top 5 in each booth receiving massive prizes from HUAWEI AppGallery that totaled to an approximate of 600 on-site participants! The game booths included top mobile game titles including, King’s – Candy Crush Saga, Yalla Group’s – Yalla Jackaroo, Gameloft’s – Asphalt Legends Unite, and EA Games’ – Golf Clash.

The tournament formats for the casual games included leaderboards across all booths. The leaderboard for Candy Crush Saga was determined by racing through completing a fixed amount of levels within a time limit with the players that completed the stages in the fastest time with the highest combo score getting the top winning placements. Yalla Jackaroo featured thrilling 2v2 classic Jackaroo matches, where top players competed fiercely, eliminating rival teams one by one to claim the coveted number one spot. Asphalt Legends Unite participants played in an elimination bracket of 4 racers competing against each other in each race with the top place racers of each match competing against each other in the final race that determined their placements. For Golf enthusiasts, the elimination bracket included 1v1 matches where the winner qualified for the next stages after defeating their opponent.

A key highlight of the event was the official launch of the AppGallery Gamers Cup – Emirates Women’s Championship on May 2nd, a joint initiative with the Emirates Esports Federation to promote the representation of female gamers and foster innovation in women’s esports. During the conference, industry leaders, prominent female gamers, and media representatives participated in an engaging discussion titled “Breaking Barriers: Women in Esports”, highlighting the importance of inclusivity in the gaming community. This event also provided an excellent opportunity for one-on-one interviews, Q&A sessions, and extensive media engagement.

Adding a vibrant creative dimension to the event, the GoPaint activation brought together art and gaming in a dynamic fusion of culture and technology, where 60 young artists participated in digital painting sessions using Huawei tablets, and expressed their passion through digital art. Raki Phillips, CEO of Ras Al Khaimah Tourism Development Authority said, “We are incredibly proud to continue supporting events that speak to the interests of next-generation visitors and residents. Hosting events like the HUAWEI AppGallery Gamers Cup is a prime example of how we are embracing innovation to diversify our tourism offerings and support the intersection of technology, entertainment, and culture. Esports today are much more than just entertainment, they are a platform for talent development, inclusion, and community engagement.”

EESF General Secretary, Saeed Al Tahir added, “At the Emirates Esports Federation, we are proud to witness the growing impact of esports as a force for innovation, inclusion, and economic opportunity across the UAE. Collaborations like the AppGallery Gamers Cup – Ras Al Khaimah Esports Carnival reflect our commitment to building a vibrant and sustainable esports ecosystem that nurtures talent, celebrates diversity, and positions the UAE as a global hub for digital culture.”

William Hu, Managing Director of Huawei Consumer Business Group for the Middle East and Africa, reflected on the success of the event, stating, “The AppGallery Gamers Cup – Ras Al Khaimah Esports Carnival 2025 aligns perfectly with Ras Al Khaimah’s ambitious vision to lead in Esports and gaming initiatives. We are honored to support Ras Al Khaimah’s ambition by creating a platform where gamers can showcase their skills, driven by the vibrant community spirit, innovation, and enthusiasm that are shaping the region’s Esports future.”

The success of the AppGallery Gamers Cup – Ras Al Khaimah Esports Carnival 2025 highlights HUAWEI AppGallery’s ongoing commitment to nurturing a thriving mobile Esports ecosystem across the region. As a key milestone for the UAE’s Esports sector, the event reflects the accelerating growth and professionalization of the industry throughout the Middle East and Africa.

The Dubai Esports & Games Festival (DEF) 2025, organized by the Dubai Festivals and Retail Establishment (DFRE), has officially begun today, 25 April, and will run until 11 May, transforming the city into a vibrant hub of gaming, esports, and pop culture. This year’s festival promises an unparalleled celebration for gamers, families, and fans, featuring free-to-play experiences, mega prizes worth over AED 500,000, and immersive activities across Dubai. The highlight of DEF 2025 is the flagship GameExpo, set to take over Dubai World Trade Centre (DWTC) in Zabeel Halls 2 and 3 from 9 to 11 May.

Tickets are now on sale for GameExpo, which offers non-stop gaming, next-level entertainment, and interactive zones—all free to play. Attendees can look forward to:

1. Influencer Showdowns (10-11 May): Featuring top regional gamers like Abo Flah.
2. Dubai Cosplay Championship (11 May): With prizes up to AED 30,000—registration open until 7 May.

Key Festival Highlights:

1. DEF Educational Engagement Programme (Until 8 May)
   A citywide initiative inspiring young gamers with esports tournaments, AI and game design workshops by Microsoft and Unreal Engine, and a chance to win AED 50,000 in prizes. Students can also visit GameExpo on 8 May for an exclusive school trip experience.
2. Power Up Parade Week (28 April – 2 May)
   Schools, students, and families are encouraged to dress as their favorite gaming characters and share photos on social media using #DEFPowerUp for a chance to win prizes.
3. Game Changers Initiative (Deadline: 30 April)
   Student teams can submit innovative gaming ideas with real-world impact. The top five entries will pitch live at GameExpo on 8 May, with winners receiving sponsorships and recognition.
4. ENBD Fortnite Quest (Until 8 May)
   The UAE’s biggest Fortnite competition culminates in a live final on 8 May at GameExpo, featuring a custom Dubai-themed map and AED 20,000 in prizes.
5. GameOn with HP Gaming Garage (Until 8 May)
   An online hackathon where students develop Dubai-inspired game prototypes, with finalists showcasing their work at GameExpo.
6. JPEX Entertainment Exhibition (25-27 April, Expo City Dubai)
   A must-visit for anime, manga, and cosplay fans, offering live performances, workshops, and Japanese pop culture experiences.
7. Yalla Ludo Challenge (29 April – 6 May, Online)
   A mobile gaming tournament where players compete for exclusive in-game rewards and leaderboard glory.
8. Rove Hotels Exclusive Offer (Until 12 May)
   GameExpo attendees can enjoy 25% off stays at select Rove Hotels using the code “Esports”.

With 17 days of non-stop action, DEF 2025 brings together esports, gaming innovation, and community fun for all ages. Supported by strategic partners including Amazon, du, Emirates NBD, and Red Bull, the festival cements Dubai’s position as a global gaming destination.

Dubai is preparing to transform into a global gaming epicenter as the Dubai Esports and Games Festival (DEF) 2025 announces its most ambitious edition yet. Organized by Dubai Festivals and Retail Establishment (DFRE) in alignment with the Dubai Economic Agenda D33, this year’s festival promises to elevate the city’s status as a hub for digital entertainment while creating new opportunities in the burgeoning esports sector.

DEF 2025 caters to every level of gaming enthusiast, from casual players to professional esports athletes, with an expansive program featuring cutting-edge technology demonstrations, high-stakes competitions, and family-friendly activities. Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), said, “The Dubai Esports and Gaming Festival is more than a citywide celebration; it is a catalyst for the gaming industry in the region and beyond. With an exciting calendar of events spanning premier esports tournaments and engaging interactive showcases, we are once again curating a dynamic programme that fosters digital innovation, nurtures homegrown talent, and encourages entrepreneurial growth. This aligns perfectly with Dubai’s vision for a thriving knowledge economy, supporting SMEs, and creating new career opportunities in the gaming and esports sector.”

The festival’s flagship event returns to Dubai World Trade Centre from 9-11 May with expanded facilities in Zabeel Halls 2 and 3. Attendees can explore eight specialized zones including the nostalgic Retro Zone featuring classic arcade cabinets, the family-oriented Emirates NBD zone with multiplayer consoles, and two exciting new additions: The Quest: The New IRL Zone testing real-world skills through physical challenges, and the Just Dance Zone in partnership with Ubisoft hosting live dance competitions.

Competitive gaming takes center stage in the Main Arena with premier titles like League of Legends and PUBG Mobile, while the Gaming District hosts continuous 5v5 tournaments. The Narrows marketplace offers exclusive merchandise, complemented by dedicated food zones curated by talabat. Play Beyond returns on 10-11 May featuring regional superstar Abo Flah alongside top gaming influencers in special exhibition matches. Technology partners showcase groundbreaking experiences including the Web3 Pavilion’s fitness-to-crypto rewards system, Red Bull’s racing challenges, and the GCC debut of The Vintage Company’s rare collectibles exhibition.

The 11 May Cosplay Championship offers AED 30,000 in prizes for spectacular costume artistry, while the Educational Engagement Programme on 8 May introduces students to esports careers through workshops and competitions with AED 50,000 in academic prizes. New components include the mobile Game Quest Express truck touring schools and Cool Career Talks challenging students to propose gaming-based solutions for social impact.

The GameExpo Summit on 7-8 May convenes 100+ speakers to discuss gaming trends, investment opportunities, and technological advancements, culminating in the MENA Games Awards. Competitive players can participate in the DEF PlayStation Cup’s EA FC 25 finals (9 May) with a $10,000 prize pool or the Yalla Ludo Challenge running 29 April-6 May. Early bird tickets start at AED 29 for students, with family packages and premium influencer meet-and-greet options available via Platinumlist. Rove Hotels offers 25% discounts for attendees, while Dubai World Trade Centre provides extensive parking including EV charging stations and discounted rates for festival visitors.