A year ago, Dyson unveiled a revolutionary new professional hair dryer enabled by new power-dense technologies. It has a new technology streamlined heater, the Dyson Hyperdymium motor, and intelligent Radio Frequency Identification (RFID) sensors in attachments which communicate with the hair dryer, automatically adjusting the motor and heater to deliver optimal airflow and temperature. The Dyson Supersonic r hair dryer is Dyson’s most powerful, yet lightest and most precise hair dryer to date. 30% smaller, 20% lighter, and more manoeuvrable than the original Supersonic hair dryer, it delivers fast drying, smoother and shinier6 results.

Developed and tested with professionals, the machine has only been available for stylists to purchase so far, being unveiled at Fashion Week in the A/W24 season. It has since become an essential in the kits of talent such as Sam McKnight, Eugene Souleiman and Lacy Redway, who choose the Dyson Supersonic r hair dryer for its enhanced manoeuvrability, comfort and precision. Following participation in design reviews with Dyson engineers over five years, Matthew Collins, Global Styling Ambassador at Dyson, says “this is the best blowdryer I have ever used”. Elsewhere, Stylist Anthony Turner, backstage at the Issey Miyake A/W24 show, describes the machine as “a magic wand”, and stylist Gary Gill says, “at first glance it is visually astonishing, even strange. But I like it. I felt like it could never work, but it’s the complete opposite.”

Today, Dyson announces that the Dyson Supersonic r hair dryer will be available for general sale, making salon-finishes open to all. The announcement comes following demand from users hungry to achieve high-quality results at home between appointments. The machine will be available in two new colours – Ceramic Pink, inspired by the orient of a pearl, and Jasper Plum, inspired by the rare purple jasper gemstone (exclusive to dyson.ae or dyson.sa).

Founder and Chief Engineer, Sir James Dyson, along with Beauty President, Kathleen Pierce, Dyson’s Global Styling Ambassadors, and the engineers who developed the machine, are in Paris for the announcement during A/W25 fashion week. It’s a city that the company and its Founder are fond of, with the first Dyson Demo Store opening in 2000 on Rue de la Boetie in Paris. It offered a fundamentally different way to show technology.

This week, Dyson’s flagship Opera store on Rue Auber will embrace the innovative spirit and excitement of Fashion Week. An intimate launch event gives beauty enthusiasts the opportunity to try the Dyson Supersonic r hair dryer in the Dyson Beauty Lab, before it is available to purchase across Europe from April, whilst it will be available for sale in the US and Mexico from 6 March, with other locations to follow in the coming weeks.

Dyson has a long history of innovative collaborations in fashion. As far back as 2007, Dyson collaborated with designer Issey Miyake on a runway collection, “The Wind”. Upon entering the beauty space in 2016, they worked with stylists and models in the backstage environment to improve styling experiences and hair health. In 2024, Dyson introduced their newest solution backstage at iconic Fashion Week shows such as Chloe, Stella McCartney, and Issey Miyake. Reflecting on the long-standing friendships behind Dyson’s partnership with these shows, especially Issey Miyake, James Dyson shared in an exclusive backstage interview, “It’s an emotional time because he’s no longer with us. But it’s lovely to be back and to see the Dysons they are using at a fashion show.”

For the A/W25 season, Dyson will be partnering the Chloe show on 6 March, styling models backstage for the runway with lead session stylist, Gary Gill. Gill used Dyson’s professional range in ‘24 at the first show imagined by new Creative Director, Chemena Kamali. It was a collection that paid homage to the late 1970s, a decade when the natural beauty of women was celebrated but also their courage and strength. Gill created a look that was as effortless as it was natural, altering between loose, subtly curled hair and relaxed low buns. The A/W25 looks will be released on 6 March after the show, and the stage is set for another inspiring moment in fashion and beauty.

Alongside the launch of the Dyson Supersonic r hair dryer, Dyson is introducing a Styling Menu at select Dyson Demo flagship stores worldwide7 where beauty shoppers can explore this year’s trending styles on different hair types and learn how to achieve their favourite look with the guidance of a Dyson styling expert. The Styling Menu kicks off with five signature looks “Styled with r”, curated from trend predictions by Dyson’s more than 50 Global Styling Ambassadors that have used the tool to create some iconic runway and red carpet looks in the past year.

The five trending styles for the launch are: textured wave bob; S-shaped curls; sleek straight; halo curls; and soft twist outs. About the launch of the Styling Menu, Dyson’s Head of Global Education, Amy Johnson says, “It will be updated every season with looks created using different machines, ensuring fresh and iconic styles are at the forefront of our education programme for customers in store and online. Appointments with stylists are bookable at the Dyson website, taking skills from the backstage to the front row, to you, at home.”

Dyson’s Styling Menu features trend predictions for all hair types. Johnson continues, “Dyson engineers are passionate about researching and designing products with cutting edge technology for diverse hair types. Our stylists in Dyson stores, as well as our Professional Styling Ambassadors around the world, are excited to help you learn the skills to look and feel at the top of your game.”

SharkNinja has announced the availability of the new Ninja 10-in-1 CREAMi DELUXE Ice Cream & Frozen Drink Maker in the UAE. This advanced appliance offers four new functions for creating a wide variety of chilled desserts and frozen drinks throughout the year, following its global success.

The CREAMi DELUXE features 50% larger CREAMi Max Tubs, allowing for family-sized servings of frozen treats. With 10 one-touch functions, including Ice Cream, Gelato, Sorbet, Light Ice Cream, Milkshake, Frappe, Slushi, Frozen Yogurt, Frozen Drink, and Mix-Ins, consumers can quickly create a range of delicious frozen concoctions from their kitchen countertops.

Building on the popularity of the original Ninja CREAMi, the DELUXE model includes the Mix-In function, enabling users to add fruits, cookies, chocolate, dates, and more to their creations. Ninja’s Advanced Creamify Technology ensures smooth, scoopable consistency every time by using dual-drive motors to mix ingredients from the bottom up, ensuring thorough incorporation and full flavor in every bite.

The CREAMi DELUXE also features a simple touchscreen control panel for easy navigation between functions, a progress display bar, and top rack dishwasher-safe tubs, lids, and the Deluxe Creamerizer Paddle for easy cleaning.

The Ninja Woodfire Electric Outdoor Oven is a revolutionary appliance that brings versatility to indoor cooking to the great outdoors. With its 8-in-1 functionality, this oven combines the capabilities of a pizza oven, high-heat roaster, and BBQ smoker, making it a must-have for outdoor cooking enthusiasts. Its burnt orange finish, robust build, and included accessories make it stylish and practical.

Design and Build Quality
The Ninja Woodfire Electric Outdoor Oven features a sleek, modern design with a burnt orange exterior that adds a vibrant touch to any outdoor setting. Weighing 14.6kg, it is compact yet sturdy, making it portable for patios, decks, or camping trips. The device has been built using high-quality materials, thus ensuring durability and longevity.

The oven’s user-friendly interface includes a digital display and dials for selecting cooking modes and temperatures. The heat-resistant door handle ensures safe operation, even at high temperatures. The included accessories—such as the pizza stone, accessory frame, Pro-Heat tray, roast rack, pellet scoop, and two starter packs of wood pellets—are thoughtfully designed to enhance the oven’s functionality and ease of use.

8-in-1 Functionality
The Ninja Woodfire’s 8-in-1 versatility is its standout feature, offering a wide range of cooking methods to suit any culinary need. These functions include:

1. Pizza Mode: Create artisan, thin, New York, deep-pan, calzone, or custom pizzas in under 3 minutes (excluding preheat time) at temperatures up to 370°C.
2. Max Roast: Perfect for large cuts of meat, such as a 5kg beef joint, delivering high-heat roasting for juicy, flavorful results.
3. Gourmet Roast: Ideal for smaller roasts or vegetables, ensuring even cooking and caramelization.
4. Top Heat: Achieve a golden-brown finish on casseroles or melt cheese to perfection.
5. Bake: Bake bread, cookies, and other treats with consistent results.
6. Smoker: Infuse dishes with rich, smoky flavours using 100% hardwood pellets for low-and-slow smoking.
7. Dehydrate: Make homemade jerky, dried fruits, or herbs with ease.
8. Keep Warm: Maintain food at the perfect serving temperature until ready to eat.

This versatility makes the Ninja Woodfire a true all-in-one solution for outdoor cooking, eliminating the need for multiple appliances.

Performance
The Ninja Woodfire delivers exceptional performance across its various cooking modes, thanks to its high-power electric heat and innovative Woodfire Technology. Here’s a closer look at its performance in key areas:

Pizza Making
The pizza oven mode is a standout feature, reaching temperatures of up to 370°C to replicate the conditions of a traditional brick oven. The included pizza stone ensures even heat distribution, resulting in perfectly crispy crusts with a wood-fired flavour. With settings for artisan, thin, New York, deep-pan, calzone, and custom pizzas, this mode caters to all pizza preferences. Pizzas cook in under 3 minutes (excluding preheat time), making it a quick and convenient option for pizza lovers.

High-Heat Roasting
The Max Roast and Gourmet Roast modes are perfect for roasting meats and vegetables. The high-power electric heat ensures even cooking and locks in moisture, while the roast rack elevates food for better air circulation. Whether you’re roasting a beef joint, racks of ribs, or a traybake meal, the results are consistently tender and flavourful.

Smoking
The smoker function is a game-changer for barbecue enthusiasts. The Woodfire Technology allows you to easily add smoky flavours to any dish using 100% hardwood pellets. The low-and-slow smoking process ensures tender, fall-off-the-bone results for ribs, brisket, salmon, and more. The included Robust Blend and All-Purpose Blend starter packs provide a variety of smoky flavours to experiment with.

Baking
The Ninja Woodfire’s bake function performs admirably, making it a versatile option for baking bread, cookies, or casseroles.

Dehydrating
The dehydrator mode is a unique addition that allows users to make homemade jerky, dried fruits, or herbs. While not as powerful as a dedicated dehydrator, it performs well for occasional use.

Keep Warm
The keep-warm mode is a convenient feature for maintaining food at the ideal serving temperature, ensuring that dishes stay hot until ready to eat.

Ease of Use
The Ninja Woodfire is designed for user convenience. Its digital interface is intuitive, with clear labels for each cooking mode and temperature setting. The included accessories are easy to use and clean, and the oven’s compact size makes it simple to store when not in use. The wood pellet system is particularly user-friendly, with a dedicated hopper for pellets and a scoop for easy refilling.

Cleaning and Maintenance
Cleaning the Ninja Woodfire is relatively straightforward, thanks to its non-stick interior and removable accessories. The roast rack and Pro-Heat tray are dishwasher-safe, simplifying the cleanup process. The exterior can be wiped down with a damp cloth, and the wood pellet hopper is easy to empty and clean. The pizza stone though can be cleaned by scrapping leftovers and cleaning it using a dry piece of cloth.

However, it’s worth noting that the oven’s interior may require occasional deep cleaning, especially after extended use in smoking or high-heat modes. Regular maintenance, such as emptying the pellet hopper and cleaning the drip tray, will help ensure optimal performance and longevity.

Value for Money
The Ninja Woodfire Electric Outdoor Oven is priced at a premium – AED 1599 – reflecting its advanced features and multifunctional capabilities. While it may be more expensive than traditional pizza ovens or smokers, its versatility and performance justify the investment for serious home cooks and outdoor cooking enthusiasts. The inclusion of high-quality accessories and the ability to replace multiple appliances with a single unit further enhance its value.

Verdict
The Ninja Woodfire Electric Outdoor Oven is a standout product that combines innovation, versatility, and performance in a compact and stylish package. Its 8-in-1 functionality makes it a versatile tool for a wide range of cooking methods, from wood-fired pizzas to smoked barbecue. With its high-power electric heat, Woodfire Technology, and user-friendly design, it delivers restaurant-quality results with minimal effort.

While it may have some limitations in terms of capacity and portability, its ease of use, high-quality construction, and impressive results make it a worthwhile investment for anyone looking to elevate their outdoor cooking game. Whether you’re a seasoned chef or a casual home cook, the Ninja Woodfire Electric Outdoor Oven offers endless possibilities for creating delicious, flavourful meals in the comfort of your backyard. If you’re willing to invest in a premium outdoor cooking appliance, the Ninja Woodfire Electric Outdoor Oven is an excellent choice that delivers on its promises.

Price: AED 1599

Photography by Ryan Chris