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Sonos Launches Era 300 and Era 100

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Sonos has debuted Sonos Era 300 and Sonos Era 100, the company’s new smart speakers. Era 300 comes packed with support for Dolby Atmos, while Era 100 is based on the Sonos One. The Era family powers new levels of immersive listening with expanded connectivity and Trueplay technology. Era 300 and Era 100 are also the first speakers built to Sonos’ new responsible design standards, which span long-term serviceability, energy-efficient technologies, and the use of post-consumer recycled (PCR) materials. Both Era 300 (AED 2,099) and Era 100 (AED 1,149) will be available globally on March 28, 2023.

“In an age of constant background noise, quality listening matters more than ever. Our vision is to make listening to an experience that is charged with feeling, and help our customers feel joy and vitality through their favorite music and audio content,” said Patrick Spence, CEO of Sonos. “The Era family is the next generation of smart speakers, epitomizing our commitment to sound innovation, responsible design, and a deep connection to the creator community.”

Era 300
Unprecedented for a single compact speaker, Era 300 boasts six powerful drivers that direct sound left, right, forward, and upward, delivering a breakthrough audio performance featuring Dolby Atmos that places listeners at the very heart of their movies and music.

“Dolby Atmos created a new way for music and audio entertainment to be experienced. Sounds and music come alive with unparalleled clarity and depth,” said Kevin J. Yeaman, CEO of Dolby. “Era 300’s sound innovation with Dolby Atmos creates a completely immersive music experience.”

Era 300 wraps its beautifully complex acoustic architecture in an elegantly cinched hourglass design, with every angle, proportion, and perforation enhancing the direction and dispersion of sound to truly surround you. Era 300 is the brand’s first speaker that delivers multi-channel surround sound when used as a home theater rear. Movie fans can pair two speakers with Arc or Beam (Gen 2) to create a supercharged Dolby Atmos experience that draws them deeper into the action.

Sonos worked closely with its community of leading artists and creators – including Sonos Soundboard members – to meticulously fine-tune Era 300 so listeners can enjoy sounding straight from the studio that’s true to the artist’s intent. “Just like the shift from mono to stereo, spatial audio is the next evolution in listening – creating a sound experience that wraps you in music,” said Giles Martin, VP of Sound Experience at Sonos. “As both creators and major streaming platforms embrace spatial audio for music, the time is right to create an out loud listening experience that delivers against the promise of this thrilling and creative format.”

Sonos Era 300 will be available globally on March 28, 2023, for AED 2,099.

Era 100
Only slightly larger than its predecessor Sonos One, Era 100 features all-new hardware and software, with next-gen acoustics and design that deliver detailed stereo sound and deep bass. Two angled tweeters send crisp high frequencies left and right for a rich stereo experience, while a larger mid-woofer creates stunning bass that’s unexpected from a single compact speaker.

Packed full of audio and tech enhancements, Era 100’s slim, modern design makes it a chic accent piece for any bookshelf, kitchen counter, desk, or nightstand. Level-up movie night by adding two Era 100 speakers as rears with your soundbar to create a surround sound system, or simply pair two together for room-filling stereo sound.

Sonos Era 100 will be available globally on March 28, 2023, for AED 1,149.

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Audio Devices

Dual Driver Audio and Noise-free Clear Calls, HUAWEI FreeBuds 6 are Mid-range Earbuds with Premium Chops

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Huawei is making a bold new statement with the FreeBuds 6. These open-fit earbuds promise a rich tapestry of notes and immersive bass with an open-fit design, all made possible thanks to an innovative dual-driver system. But what strikes the notes is not just the sound itself. The striking new design and the incredibly impressive call clarity launches these new earbuds to the top spot in the market.

Being the first open-fit earbuds to incorporate a dual-driver unit is no small accomplishment. Huawei has evidently grappled with the conundrum of fitting a sophisticated dual-driver architecture into a compact, lightweight form factor. The payoff is a remarkable, earbuds that are notably smaller than many conventional in-ear earbuds but sound unreal.

Their approach has been meticulous. It stacks high and low frequency dual-magnetic high-sensitivity driver units in a small space. The acoustic system is designed to work independently for a pure, distortion-free sound quality. Bolstering the low-end frequencies is a dedicated booming bass system powered by an 11mm dual-magnetic driver unit augmented by the new Bass Turbo 2.0 technology. The UHF planar diaphragm driver has a wider high-frequency range and can reach 48 kHz. Each unit operates in tandem, each focusing on its optimal frequency band to deliver a cohesive and high-definition acoustic experience.

Beyond music, Huawei has placed a strong emphasis on call quality, especially in challenging environments. The FreeBuds 6 introduce a Voice Pick-up Unit bone conduction microphone. This works to deliver highly accurate voice recognition, isolating your speech even amidst a cacophony. This allows for crystal-clear audio calling even with wind speeds up to 8m/s. So, whether you’re on a blustery commute, cycling through the city, or navigating a bustling airport terminal, both you and the person on the other end will be able to have clear communication without unwelcome interruptions. Adding a touch of convenient innovation, the FreeBuds 6 also support head movement interaction, allowing users to answer or reject calls by simply nodding or shaking their head.

One of the inherent trade-offs with open-fit earbuds is often a lack of noise isolation compared to their sealed in-ear counterparts. However, the FreeBuds 6 are capable of reducing external noise interference in everyday settings like offices, cafes, parks, and squares. This allows users to immerse themselves in music or focus fully on their calls, while balancing between situational awareness and focused listening.

The design of the HUAWEI FreeBuds 6 is both fashionable and functional, featuring a curved water droplet shape. This smooth, streamlined design is engineered for an ergonomic fit across a wide range of ear shapes. The stem’s thickness gradient ensures both smoothness and comfort, while the handle maintains the graceful droplet shape, making them unique and recognisable. Compared to previous editions, each FreeBuds 6 earbud stem is reportedly 9% lighter and 12% smaller, making them feel feather-light on the ears and suitable for all-day use.

Battery life is a crucial factor for any wireless earbuds. The HUAWEI FreeBuds 6 boast a superb all-day power capacity, offering up to a whopping 36 hours of music playback with the charging case. For those in a hurry, a quick 5-minute charge is said to provide 2.5 hours of music playback, easily enough to cover an intercity commute.

The FreeBuds 6 present a compelling package, particularly for those who prioritise comfort and call quality without wanting to be completely sealed off from their surroundings. The FreeBuds 6 provide a good middle ground for users who want to stay aware of their environment while still enjoying audio immersion.

– Partner Content

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Accessories

HUAWEI Intros Open-Ear FreeArc Earbuds

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Huawei has launched its latest audio innovation, the HUAWEI FreeArc, further solidifying its leadership in the fast-growing open-ear wearables segment. Designed for comfort and situational awareness, the FreeArc offers a secure, pressure-free fit without blocking the ear canal—catering to users who demand high-quality audio without sacrificing awareness of their surroundings.

Open-ear earbuds, which sit outside the ear rather than inside it, have surged in popularity due to their comfort and safety benefits, particularly for fitness enthusiasts, commuters, and professionals. According to Canalys, global shipments of open-ear headphones reached nearly 8 million units in Q3 2024—a staggering fourfold increase from the same period last year.

Huawei has been at the forefront of this shift. The company ranked first in global wearable shipments for the first three quarters of 2024 (IDC), backed by its extensive audio R&D network—including seven research centers, over 1,000 audio specialists, and more than 250 patents. Its first open-ear model, the HUAWEI FreeClip, has already surpassed 2 million units shipped worldwide, demonstrating strong consumer demand for innovative wearable audio solutions.

Huawei’s journey in open-ear wearables began in 2019 with its collaboration with Gentle Monster on HUAWEI Eyewear, blending fashion with cutting-edge audio technology. The FreeClip, launched later, marked Huawei’s entry into the Open Wireless Stereo (OWS) category, featuring a flexible C-bridge design for a lightweight, breathable fit.

Now, the FreeArc takes this legacy further as Huawei’s first open-ear earbuds with earhooks. Built with a nickel-titanium alloy frame, the new model enhances stability and adaptability for a wider range of ear shapes while retaining the signature C-bridge comfort. Engineered for active lifestyles, the FreeArc boasts an IP57 rating for dust and water resistance, making it ideal for workouts, travel, and daily commutes. Key enhancements include:

  1. High-sensitivity drivers for crisp, balanced sound
  2. Dual-Resonator Antenna for stronger connectivity
  3. Wind-resistant microphones for clearer calls in outdoor environments

With the FreeArc, Huawei continues to refine its open-ear offerings, combining ergonomic design with practical durability.

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Audio Devices

Sony Announces new BRAVIA Theatre Home Audio Products

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Sony has launched its 2025 BRAVIA Theatre home audio lineup, designed to replicate the cinematic experience within home environments. Addressing the limitations of typical home setups, the new range offers immersive surround sound solutions, drawing from Sony’s expertise in professional film production.

The lineup includes the BRAVIA Theatre Bar 6, a 3.1.2ch soundbar with a wireless subwoofer, and the BRAVIA Theatre System 6, a 5.1ch home theatre system, both delivering standalone cinematic audio. For enhanced experiences, the BRAVIA Theatre Rear 8 rear speakers and BRAVIA Theatre Sub 7 subwoofer can be added to compatible soundbars, creating a more dynamic and personalized audio setup.

These new products, alongside Sony’s new BRAVIA TVs and home cinema projector, aim to connect creators and viewers by delivering film sound designers’ intended audio experience. The BRAVIA Theatre Bar 6 features Dolby Atmos/DTS:X, Vertical Surround Engine, and S-Force PRO Front Surround for immersive sound, and a dedicated center speaker for clear dialogue. Its AI-powered Voice Zoom 3 enhances dialogue clarity when paired with compatible BRAVIA TVs.

The BRAVIA Theatre System 6, a 5.1ch 1000W system, offers deep, rich sound with Dolby Atmos/DTS:X support and Voice Zoom 3. Multi Stereo expands stereo sound to a multi-directional experience. The optional BRAVIA Theatre Rear 8 and BRAVIA Theatre Sub 7 elevate existing setups with 360 Spatial Sound Mapping and powerful bass, respectively. Both feature designs that complement modern living spaces.

BRAVIA Theatre products seamlessly integrate with BRAVIA TVs, controllable via smartphone app or TV remote, for user-friendly operation. Sony’s commitment to sustainability is evident in the reduced plastic packaging and recycled PET fabric used in the products. Accessibility features, like QR code indicators and tactile dots, aid visually impaired users during setup.

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