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HONOR Announces “Memories Together” Ramadan Campaign and Great Discounts on its Best-Selling Gadgets

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In an interview, Daniel Wang, the MEA President at HONOR Middle East Africa, speaks about the company’s new campaign for Ramadan

Tell us about HONOR’s “Memories Together” Ramadan Campaign.
As Muslims worldwide celebrate the holy month of Ramadan and its spiritual values, HONOR has launched the “Memories Together” Ramadan Campaign. This campaign aims to foster a sense of togetherness and strengthens social ties, while also highlighting the tremendous ways that HONOR products offer to perfectly capture Ramadan moments and memories together.

We are encouraging users to get creative during Ramadan and try out new ways to capture and record the moment with a wide range of innovative features and camera capabilities of HONOR’s smartphones. The advanced vlogging options of HONOR smartphones can inspire users to create stunning and high-quality content during the blessed month.

Are you also running any special promotions on your products during Ramadan?
Yes, as part of the “Memories Together” campaign, customers can enjoy up to AED 800 savings on their favourite HONOR products. Customers can also enjoy massive bundles with up to 60% off at HONOR Online Store, making it the perfect time to upgrade their tech devices. In addition, customers will also receive free gifts worth up to AED 161 with their purchases, making it an even more exciting and rewarding shopping experience.

Where will these special offers and discounts be available?
HONOR’s Ramadan Offers will be available through the HONOR Online Store and through our partners such as Axiom, Emax, Jumbo, lulu, KM Trading, Nesto, Sharaf DG, noon, Amazon, Etisalat by e&.

How can customers use HONOR’s devices to capture their best moments during Ramadan?
HONOR’s smartphones have always been known for their innovative camera features, and HONOR 70 5G and HONOR X9a are no exception. HONOR 70 5G comes with the industry’s first Solo Cut Vlog Mode allows multiple videos to be produced simultaneously, including a dedicated video of the subject being spotlighted alongside the original video featuring all subjects, which can be a great way to record Ramadan moment in a creative and unique way.

With HONOR X9a’s multi-video recording option and in just one take, users can use the front and rear camera at the same time or choose from the different modes to vlog their Ramadan experience and social gatherings from different angles, making their videos even more engaging and creative.

Tell us about the specific offers you would like to highlight.
The HONOR 70 5G (8+256GB) will be available during Ramadan for AED 1599 instead of AED 1799. That’s an AED 200 discount for our customers. The HONOR X9a (8+128GB) will be available for AED 1199 and customers will get a free HONOR CHOICE portable Bluetooth speaker worth AED 129 with the smartphone purchase. The HONOR X9a (8+256GB) will be available for AED 1299 and customers will get a free HONOR CHOICE portable Bluetooth speaker worth AED 129.

We are also offering great discounts on other smartphones from the HONOR X Series lineup, including the HONOR X8a, HONOR X7a, HONOR X8 5G, HONOR X6, as well as other models. The brand new HONOR X8a will be available for AED 899 with an exclusive gift from HONOR, while the HONOR X7a will be available for AED 599. The HONOR X8 5G will be available for AED 749, the HONOR X7 for AED 549, and the HONOR X6 for AED 449.

If you’re looking for a smartphone that can capture the beauty and magic of Ramadan, the HONOR Magic4 Pro with its advanced camera features could be a great choice. With its high-quality camera features, including the 50MP wide camera, 50MP 122o ultra-wide camera, and 64MP periscope telephoto camera, users can capture beautiful and detailed photos and videos of their Ramadan experiences. The HONOR Magic4 Pro will be available for AED 2999, with AED1000 off exclusively on the HONOR online store.

Tablets and laptops can be a great way to watch content during Ramadan, especially due to their large screen size and great audio quality. Hence, we are also offering some great discounts on our latest tablets and laptops. The HONOR Pad 8 will be available for AED 999, with AED 100 off and a free Keyboard worth AED 161. The HONOR Magicbook X14 will be available for AED 1899, with AED 800 off the price tag.

And to celebrate HONOR Online Store’s 1st anniversary, HONOR will offer a flash sale for a limited time with extra discounts. During this limited-time flash sale, customers can enjoy incredible discounts of up to 50% off on audio and wearables, as well as AED 300 off on HONOR X9a. But that’s not all – when users make a purchase during the anniversary celebration, they will also have the chance to win extra gifts.

And for those who want even more peace of mind with their purchase, selected products will come with exclusive services such as a 24-month warranty or 6 months of screen protection. Users also will enjoy free COD delivery, and they will also have the option to return their purchases within 7 days for free. This campaign is an excellent opportunity for customers to take advantage of unbeatable offers and get the latest technology to enhance their lifestyles.

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Video: Taiwan’s Innovation Hub – CHC’s Role in Advancing Cycling and Health Technology

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Reporting from Taichung, Taiwan: Nestled in Taichung, Taiwan – often hailed as the “Heart of Asia” – lies a pivotal, yet perhaps lesser-known, institution driving innovation in two rapidly evolving sectors: cycling and health technology. The Cycling & Health Tech Industry R&D Center (CHC), a non-profit organisation co-founded by the government and industry in 1992, has quietly become a global force, assisting manufacturers in developing cutting-edge products and shaping industry standards.

At its core, CHC’s mission is multifaceted: to serve as an innovative design service platform for bicycles, conduct extensive R&D in bicycle and manufacturing technologies, establish crucial industry standards, provide rigorous testing and certification services, and cultivate future talent for these dynamic fields.

A Hub of Expertise and Advanced Testing
What truly sets CHC apart is its deep well of human expertise and state-of-the-art facilities. With a team of 99 employees, an impressive 55% hold Master’s degrees, and a significant 46% boast over a decade of experience. Their specialties span mechanical engineering, material science, electrical and electronic engineering, computer science, and design, reflecting the interdisciplinary nature of modern product development.

Taiwan Launches Global Challenge: “Go Healthy with Taiwan 2025” Seeks Innovative Health Solutions

This intellectual capital is matched by an array of 12 specialised R&D labs. From the Material Analysis Lab and Medical Performance Lab to the Smart Machines Lab and Electrically Power Assisted Cycle Lab, CHC covers every facet of bicycle and health tech development. Their commitment to quality is evident in their international accreditations from bodies like TÜV SÜD, UL, TAF (Taiwan Accreditation Foundation), and the International Laboratory Accreditation Cooperation (ILAC-MRA), ensuring their testing and certification services meet global benchmarks.

Driving Innovation: From Olympic Tracks to Everyday Wellness
CHC’s innovative spirit is visible in a range of compelling product examples:

  1. E-handcycle: A testament to inclusive design, this electrically power-assisted, foldable, and lightweight handcycle is specifically crafted for disabled individuals, offering them enhanced mobility and leisure opportunities. Its design incorporates aerodynamic principles with CAD and CAE simulated analysis.
  2. Track Bike for Olympic Athletes: Showcasing high-performance engineering, this track bike is designed for low wind resistance and high stiffness, giving elite athletes a competitive edge.
  3. Functional Learning Pushbike: A multi-patterned kid’s bike made from bent wood, it transforms into a rocking horse, baby walker, pushbike, or traditional kid’s bike, adapting to a child’s growth from one to seven years old.
  4. CHC Climber (Indoor Training System): This innovative trainer simulates outdoor riding by incorporating inclinations and vibrations, mimicking asphalt, brick, gravel, plank-road, and off-road scenarios. It’s compatible with any FTMS (Fitness Machine Service Protocol) supported trainers or software, offering simulated slopes of +20% to -10%.
  5. The Handcycle 2.0: An advanced version featuring torque assistance for starting, integrated safety detection and warning systems, dual disc brakes, an adjustable seat position with lower span height, and a dual-battery system.

Beyond individual products, CHC is actively pushing boundaries in broader technological themes like Electrification & Connection (especially for e-bikes) and Smart Manufacturing. Their smart manufacturing initiatives leverage technologies such as APS (Advanced Planning and Scheduling), IR (Industrial Revolution), CPS (Cyber-Physical Systems), M2M (Machine-to-Machine), IoT (Internet of Things), Traceability, Cloud, and Big Data.

Fostering Sustainability and Global Collaboration
CHC’s influence extends far beyond product development. They organise the International Bicycle Design Competition (IBDC), which has run for 25 editions, fostering global participation and developing future industry talent. They also play a crucial role in promoting sustainability. As the Secretariat of the Bicycling Alliance for Sustainability (BAS), established in 2022 with major manufacturers like GIANT, MERIDA, and KMC as members, CHC drives efforts to reduce carbon emissions and achieve net-zero transformation within the bicycle industry. This includes conducting seed personnel training and carbon footprint assessments.

“Our new R&D project integrates the human-bicycle-environment interface, resonating with the ‘Go Healthy with Taiwan‘ initiative,” states a CHC representative, highlighting their commitment to holistic health solutions. The center actively engages with international partners, fostering cooperative ties with associations across Europe, the U.S., and Japan. They regularly exchange information and participate in major international exhibitions like EUROBIKE 2025, where they will deliver keynote speeches on health and bicycle technology trends. CHC is also a member of influential international associations such as Cycling Industries Europe (CIE), LEVA-EU, CAN in Automation (CiA), People For Bikes (USA), LEVA (USA), and JBPI (Japan).

The Future: Smart, Sustainable, and AI-Driven
Taiwan’s bicycle industry, largely clustered in the central region, is known for its export-oriented focus on mid-to-high-end products. With an annual production value of approximately $4.8 billion (2024 data), Taiwan remains a significant player. However, the industry faces the challenge of transitioning from traditional manufacturing to mechatronic integration and AI-driven intelligence.

CHC identifies intelligentisation, electrification, and ESG (Environmental, Social, and Governance) trends as primary influencing factors for the future. They are actively developing smart products, open communication protocols, advanced testing technologies, and environmentally friendly materials. “Achieving net-zero emissions and addressing issues related to environmental sustainability have become the primary challenges faced today,” a CHC spokesperson noted.

Through its extensive R&D, adherence to global standards, commitment to sustainability, and strategic international collaborations, the Cycling & Health Tech Industry R&D Center (CHC) continues to solidify Taiwan’s position as a global leader, powering the next generation of healthier and more technologically advanced cycling and health solutions.

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The All-New HONOR 400 Beats the Samsung A56 in Every Way That Matters

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With an incredible AI camera, innovative AI features, display, and powerful hardware, HONOR 400 built to lead (more…)

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Editor’s Pick: HUAWEI WATCH 5 Series is the Best Smartwatch You Can Get in 2025

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The HUAWEI WATCH Series is not updated every year. The WATCH 4 came out almost 2 years ago and the WATCH 3 is about 4 years old now. This is a rarity among smartwatch brands. But for consumers, this is a win. There is no constant pressure to upgrade every year and each new iteration of the WATCH Series comes out with more than some superficial glow-up. Naturally, when the HUAWEI WATCH 5 launched there was much excitement and pep.

Now, Huawei also has a WATCH GT Series that’s entirely separate from the HUAWEI WATCH Series. The WATCH GT 5 was debuted last year. Compared to the WATCH GT Series, though, the WATCH Series is more upscale with premium materials and even more advanced features. So, does the WATCH 5 Series justify the long wait? In more ways than one. It brings a brand-new sensor, a futuristic design, a revamped app ecosystem, and more.

X-TAP is a health revolution
The WATCH 5 Series makes big strides towards becoming a serious health management device. It draws inspiration from real medical devices and introduces a fingertip sensor called X-TAP. The HUAWEI X-TAP is a 12mm long glass sensor on the side of the watch body that redesigns smartwatch health management with the industry’s first all-in-one sensor. In cardiovascular health monitoring, the quality of physiological signals collected through fingertips is much more reliable, which can unlock more accurate, faster, and comprehensive health monitoring. The fingertips contain an abundance of blood vessels and a thinner skin surface, greatly reducing signal interference from skin pigmentation, hair, etc. You can check your SpO2 levels in under 10 seconds by placing your finger on the X-TAP sensor.

The watch also has the Health Glance feature, which is a smarter, more accurate and more attentive way to asses your health by analysing 11 bodily indicators and long-term health trends. Despite the comprehensive nature, it only takes Health Glance 60 seconds to generate a report.

For most users, raw health metrics don’t mean much. Much more important is the correlation between different monitoring results and, above all, what they mean. That’s why the WATCH 5 introduces Health Insights. It analyses the correlation between health indicators in sleep and heart health scenarios through visual cues and textual analyses, offering personalised health advice and smarter health management.

Futuristic design, tough build
The front of the watch has a prominent spherical design that incorporates a spherical sapphire glass screen, second only to diamond in hardness. The use of premium materials goes beyond sapphire. The HUAWEI WATCH 5 42mm, available in Beige and Sand Gold, features a 904L stainless steel casing—the same alloy used in luxury watches known for its exceptional corrosion and wear resistance. Meanwhile, the HUAWEI WATCH 5 46mm, available in Silver and Purple, uses Aerospace-grade Titanium material, which is 45% lighter than 904L stainless steel, 1.8 times stronger, and 1.5 times harder.

A finely crafted classic trapezoidal crown tops of the design. The new X-TAP button that sits on the side next to the crow blends into the overall visual language without drawing too much attention. Everything from the spherical watch face to the new retrofuturistic hues and high-end materials lends the watch a unique appeal that exudes precision and craftsmanship.

Apps and ecosystem
The HUAWEI WATCH 5 Series supports e-sim cellular calling, standalone navigation, onboard music streaming, and access to Huawei’s ecosystem of fitness and general apps. It can handle key tasks without needing your phone constantly in your pocket.

The watch also introduces new gesture controls designed for one-handed use. Users will now be able to tap and Double Slide with their fingers to instantly interact with their smartwatch. You can easily answer or hang up calls, switch music, and take photos by double tapping or swiping your fingers with one hand, greatly improving the efficiency of smartwatch usage.

Battery life that keeps giving
The battery life of Huawei watches has always been astonishing. Despite all the added features and even an extra sensor, Huawei has managed to keep it impressively long. In Standard Mode, HUAWEI WATCH 5 46mm can last for up to 4.5 under normal usage and 42mm edition can last up to 3 days on Standard Mode. The battery life can be extended with the Battery Saver Mode, allowing the watch to last up to 7 days on the 42mm edition and 11 days on the 46mm edition.

The HUAWEI WATCH 5 brings a whole host of new features to smartwatches while the rest of the industry has been largely in a trickle. And just like that, Huawei once again proves it is far ahead in health and well-being management. What’s more, the HUAWEI WATCH 5 works equally well with iOS and Android devices, making it a universal choice for everyone looking for a smartwatch in 2025.

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