Gadgets
vivo Launches V27 with Flagship-Level Cameras

vivo has launched the new V27, the latest flagship-level portrait addition to its stylish V series. Equipped with an exclusive Aura Light Portrait System, stylish color designs, a high-performance 4nm chip, and a 3D curved screen, V27 is the complete smartphone for users looking to capture every moment of their exciting lives.
V27 has been designed with the trendy lifestyles of its users in mind. The flagship-level cameras with their Aura Light Portrait System improve the photography experience through the integration of optical photography and computing photography to make images stand out. The smartphone offers video functions including Super Night Video and Hybrid Image Stabilization (OIS + EIS),which allow the user to take videos with bright and clear details in dimly lit environments.
The new smartphone colors are richer and more engaging, with each one offering a different visual experience by utilizing Fluorite AG Glass with a fashionable colour-changing effect. The new generation 4nm chip drives the powerful performance of the phone and improves the user experience. Furthermore, it has a 6.78” (17.22 cm) 3D curved screen and to make sure users never miss a thing, V27 comes with long-lasting battery life.
“vivo constantly strives to develop leading technology such as the studio-level lighting effect of Aura Light Portrait System in its smartphones to improve performance and user experience. The latest V27 model comes with flagship-level cameras, video capabilities, and a high-performance 4nm chip which will help users who lead an active social life capture and share special moments,” said Spark Ni, Senior Vice President, and Chief Marketing Officer at vivo. “The V series smartphones are well-known for their aesthetic beauty and vivo has continued this strong tradition with Fluorite AG Glass with color changing effect on V27. Looking ahead, vivo will continue to push the boundaries with its smartphones to ensure users enjoy the best experience.”
Saeed Klaib, Regional Manager of Communications and Social Media at vivo Middle East and Brand Manager at vivo Saudi Arabia, added, “We’re delighted to introduce the new vivo V27 to the Middle East, starting with the UAE. vivo has established a reputation for inventive and class-leading devices in the region, and our V series cements this status. The all-new V27 has arrived with an impressive color range, professional photography capabilities, and improved battery life, making it, unlike any other smartphone in such a competitive price range. Our goal is to continue spreading joy in the region through our smartphones by simplifying technology for one and all — bridging the gap between humans and everything digital.”
In addition, the rear camera of V27 also has OIS, which allows for a longer exposure and increases light intake by six times, producing more stable snapshots and boosting the quality and success rate of images taken in low-light conditions. The Real-Time Extreme Night Vision feature available in Night mode allows users to see how bright the image is in preview mode, providing a real-time view of the brightness level of the final image. What’s more, users can manually adjust the exposure and brightness during the preview, to gain total control in night photography scenarios. vivo’s own RAWHDR algorithm makes more detailed color adjustments, faithfully restoring highlights, colors, and brightness. This enables users to record amazing night scenes.
V27 combines two video features: Super Night Video and unique Hybrid Image Stabilization (OIS+EIS). Super Night Video reduces noise in night footage and makes the video look brighter, enabling users to capture wonderful moments with one simple tap even in dark conditions. Hybrid Image Stabilization (OIS + EIS) can perform stabilization computations and movements up to 10,000 times per second, giving users smoother, more stable, and clearer footage.
In addition, the Vlog Movie Creator feature offers a new one-stop video creation experience, providing 24 templates with rich video effects to show users how to shoot objects, people, or landscapes, along with real-time guidance for camera movement. Furthermore, Vlog Movie Creator also enables users to edit videos efficiently with a built-in time slider, allowing users to crop and delete redundant segments of videos with ease. To match the look of professional vloggers, Vlog Movie Creator also comes with portrait optimization to enhance skin texture, focus, lighting, and stabilisation, to ensure the subjects in the video look their best.
Adhering to the stylish aesthetic for which the V series is known, V27 defies the conventions of using static designs. The phone has a beautiful design flow which gives it a dynamic, artistic, simple, and elegant look. Each color offers a different visual experience. The Magic Blue[3] edition adopts the Fluorite AG Glass with a colour-changing effect under UV light, giving it a minimal yet graceful appearance. The Noble Black edition also uses Fluorite AG Glass but with an embossed glitter texture on the surface that resembles stars in the night sky.
More and more users are looking for smartphones with high-performance capabilities. V27 features a 4 nm advanced process, exceptionally low power consumption, higher processing speed, and a substantial performance boost over the previous generation of MediaTek chip. Furthermore, V27 is equipped with Extended RAM 3.0[4] which works in tandem with the 4 nm chip to help people seamlessly switch between apps and store data.
Dynamic app grouping, data compression, and data aggregation algorithms precisely compress and process background app data, increasing the number of active open apps and decreasing resource usage and consumption to provide a smoother user experience. Extended RAM supports extended RAM of up to 8 GB, which means, for example, an 8 GB RAM phone has an equivalent RAM of 16 GB, and a 12 GB RAM phone has an equivalent RAM of 20 GB.
vivo constantly strives to improve the visual experience for its users. V27 has a 6.78” (17.22 cm) 3D curved screen which provides a more immersive and engaging visual experience with a refresh rate of 120 Hz, 1.07 billion colors, and ultra-high brightness and contrast. The 3D curved screen offers rich details, giving users a cinema-like immersive visual world. In addition, V27 is the thinnest phone with a 3D curved screen in vivo’s history, with a 7.36mm thickness and weighing 180g[5], giving the phone a comfortable grip.
The new V27 model is equipped with a 4600 mAh (TYP) battery, coupled with vivo’s in-house developed FlashCharge technology, it allows for 66W of charging power and a peak energy conversion efficiency of up to 97.5%. And with the further support of an advanced cooling system, the phone can be charged to 50% in only 19 minutes while the screen is off[6]. The battery lets users play videos, music, and games, or simply stay connected continuously for longer and has twice the lifespan compared to the industry standard.
V27 (8GB+256GB) is available in UAE for AED 1599 and V27 (12GB+256GB) for AED 1799.

Digital Cameras
Sony Launches RX1R III Full-Frame Compact Camera with 61MP Sensor and AI Capabilities

Sony today announced the highly anticipated RX1R III, the third generation of its RX1R series, a premium compact camera featuring a fixed lens. This new model boasts a 61-megapixel 35mm full-frame Exmor R CMOS image sensor, the latest BIONZ XR image processing engine, and a ZEISS Sonnar T 35mm F2 lens.
The RX1R III’s combination of the 61-megapixel full-frame Exmor R back-illuminated CMOS image sensor and the BIONZ XR image processing engine delivers high resolution and sensitivity, coupled with low noise and a wide dynamic range. The sensor surface includes an AR (Anti-Reflection) coating and omits the optical low-pass filter to achieve superior image quality. The integrated lens is optimized at the micron level, ensuring excellent image quality and high optical performance within a compact form factor.
To ensure accurate and effortless shooting, the RX1R III incorporates the latest AI processing unit, a feature valued in Sony’s top-of-the-line professional Alpha cameras. This AI unit can accurately recognize subject shape and movement, eye position, human bodies, and heads, allowing it to track subjects even when their faces are not visible, for both still images and videos. The image sensor’s capture area covers approximately 78% with up to 693 densely arranged phase-detection AF points.
Despite its fixed lens, the camera offers the versatility of three prime lenses through its Step Crop Shooting function, enabling users to switch between focal lengths equivalent to 35mm, 50mm, and 70mm via assigned buttons or dials. When shooting in RAW format, users can reselect the focal length during post-production. The lens’s macro ring allows instant switching to macro mode, enabling close-up shots as near as 20 cm with a maximum magnification of 0.26x.
For creators seeking unique and personalized visuals, the RX1R III offers twelve built-in Creative Looks. Adjustments to hue, saturation, brightness, contrast, and sharpness can be applied to both still images and videos. Notable Creative Looks include FL2 for a nostalgic expression with subdued colors, and FL3 for a more vibrant image.
Crafted from lightweight yet highly rigid magnesium alloy, the RX1R III balances aesthetics and functionality. Its design maintains excellent operability and expandability, with dials and the Multi-Interface (MI) Shoe embedded into the camera body, featuring a flat top surface. The grip design and surface texture provide a secure and comfortable hold.
The camera is equipped with an electronic viewfinder boasting an approximately 2.36 million-dot XGA OLED with high resolution and contrast, offering a magnification of approximately 0.70x. The RX1R III uses the rechargeable battery pack NP-FW50, capable of capturing up to 300 still images. It also features a USB Type-C port for rapid charging with USB Power Delivery-compatible devices or for connecting external power sources like mobile batteries for extended shooting sessions.
In alignment with Sony’s ‘Road to Zero’ initiative, the RX1R III supports the company’s vision for achieving a zero environmental footprint by 2050. Manufacturing facilities for Sony imaging products, including the RX1R III, operate on 100% renewable electricity. The camera’s packaging utilizes Sony’s proprietary environmentally friendly Original Blended Material instead of plastic. The camera system also includes comprehensive accessibility options, such as a Screen Reader function and Display Magnification, to support visually impaired users across an expanded range of menu items.
Optional accessories for the RX1R III include the TG-2 dedicated thumb grip , the LCS-RXL compact body case , and the LHP-1 lens hood. The RX1R III will be available in selected countries in the Middle East starting from September 2025.
Gadgets
Nothing Unveils Flagship Phone (3) and Headphone (1) at Dubai’s Museum of the Future

Nothing has marked a significant moment in technology and design with the official launch of its latest innovations, the Nothing Phone (3) and Headphone (1), at the prestigious Museum of the Future in Dubai. Nothing became one of the first smartphone brands to host an event at this architectural marvel, showcasing its dedication to pushing boundaries and reimagining the future of personal technology.
The launch event, held in collaboration with Creators HQ, brought together a diverse group of local, regional, and global media, alongside leading content creators from across the Middle East and beyond. Against the futuristic backdrop of the museum, attendees experienced firsthand how Nothing’s new products blend cutting-edge technology with bold, expressive design.
Rishi Kishor Gupta, Regional Director of Nothing MEA, emphasized the significance of the venue, stating, “Hosting our launch at the Museum of the Future is symbolic of what Nothing stands for – innovation, creativity, and a relentless drive to shape the future of technology. With Nothing Phone (3) and Headphone (1), we’re not just delivering devices; we’re delivering experiences that inspire individuality and empower people to connect, create, and express themselves in ways they never imagined.”
Alia Al Hammadi, Deputy Chairperson of the UAE Government Media Office and CEO of the 1 Billion Followers Summit, highlighted Dubai’s growing role as a hub for innovation, “The UAE continues to solidify its position as a global hub for innovation and creativity. Hosting the launch of Nothing’s new products in Dubai further proves the attractiveness of our environment for creators and pioneering businesses alike. It enables a new generation of content creators to produce meaningful content at the intersection of creativity and technology”. She further added, “Creators HQ is a nurturing space for innovation, driving the growth of the creator economy and offering talented influencers world-class tools and a stimulating interactive environment.”
Abdulaziz AlJaziri, Deputy CEO of the Dubai Future Foundation, commented on the UAE’s leadership in future technologies, “The UAE has firmly established itself as a global leader in advancing future technologies and nurturing companies and talent in this space. Our infrastructure and digital capabilities uniquely position us as a key player in shaping the future of tech.” He continued, “Hosting this global product launch by Nothing at the Museum of the Future reflects the strong interest of global tech giants, startups, and entrepreneurs in being part of the UAE’s innovation ecosystem. From AI and digitization to the creator economy and new media, our country offers unparalleled opportunities across emerging sectors, especially advanced technology and communications. This reflects the UAE’s deep commitment to developing innovative solutions that accelerate progress and human prosperity.”
The event introduced attendees to the unique features of the Nothing Phone (3), Nothing’s latest flagship smartphone, and Headphone (1), its debut over-ear headphones. Both products showcase Nothing’s iconic design language, combining transparent elements, premium materials, and user-centric functionality.
The Nothing Phone (3) is designed to inspire creativity, featuring the all-new Glyph Matrix, a pro-grade camera system, and next-gen performance powered by Snapdragon® 8s Gen 4. It aims to be a device that sparks individuality and makes technology feel personal again. The Headphone (1), crafted for audiophiles and everyday listeners, delivers immersive sound engineered in collaboration with KEF, intuitive tactile controls, and a striking transparent design. Live demonstrations at the event highlighted the seamless integration of both devices into daily life and their potential to redefine user interaction with technology.
As part of the regional rollout, Nothing announced an exclusive #100Drops activation on July 17th at 7 PM at Sharaf DG, Dubai Mall. This highly anticipated event offers fans and early adopters the chance to be among the first to own the Nothing Phone (3) and Headphone (1). Both devices will be available in black and white variants, with open sales commencing on July 18, 2025, across key retail partners in the UAE and Saudi Arabia.
The Nothing Phone 3 (12GB+256GB) is priced at AED 2,999; the Nothing Phone 3 (16GB+512GB) is priced at AED 3,299, and the Nothing Headphone 1 is priced at AED 999. As part of the launch, customers purchasing the Nothing Phone 3 will receive complimentary Nothing Ear (a) with the 256GB variant and Nothing Ear with the 512GB variant. Additionally, for a limited time until August 3, 2025, customers buying the 12GB/256GB variant of the Nothing Phone (3) can avail a free upgrade to the 16GB/512GB variant and will also receive a complimentary Nothing Ear.
Creator Tools
Logitech Intros Affordable Wireless Keyboards and Combos for Everyday Productivity

Logitech has announced the upcoming availability of its most affordable wireless keyboard lineup yet: the Logitech K250 Bluetooth Keyboard and the MK250 Bluetooth Combo. These new products aim to make reliable wireless productivity accessible to everyone, offering easy Bluetooth connectivity, familiar comfort, and durable design at a budget-friendly price.
“At Logitech, we’re committed to making great design and reliable technology available to as many people as possible,” said Elza Ovsyannikova, Category Manager of Logitech’s Personal Workspace Solutions in the Middle East. “With K250 and the MK250 Combo, users can experience the freedom of wireless with the quality and durability they expect from Logitech, all at an affordable price.”
The Logitech K250 Bluetooth Keyboard proves that affordability doesn’t mean compromising on quality. It features a full layout with arrow keys, a numeric keypad, and predefined F-key shortcuts, providing a familiar and smooth typing experience for hours of uninterrupted productivity.
Designed for modern workspaces, the K250 has a slim, space-saving Graphite colored silhouette and includes adjustable tilt legs for a comfortable 7-degree typing angle. Its Bluetooth pairing ensures quick, reliable connections across various operating systems, including Windows, macOS, and ChromeOS, and is certified to Work With Chromebook (WWCB), requiring no dongles or software. Built for durability, the K250 boasts a spill-resistant design, durable construction using recycled plastic, and an impressive battery life of over 12 months.
For users seeking an easy all-in-one solution, the MK250 Bluetooth Combo pairs the K250 Keyboard with the versatile M196 Wireless Mouse. The M196 mouse is designed for comfortable, ambidextrous use, featuring smooth optical tracking and fluid line-by-line scrolling for precise navigation. Together, the MK250 Combo offers a 12-month battery life for both the keyboard and mouse, seamless Bluetooth® connectivity, and Logitech’s trusted design quality, making it ideal for work, study, and daily multitasking.
Logitech continues its commitment to sustainable design with the K250 Keyboard and MK250 Combo. Both products incorporate post-consumer recycled plastic in their plastic parts to help reduce environmental impact, while their paper packaging comes from FSC-certified forests and other controlled sources.
The Logitech K250 Bluetooth Keyboard and MK250 Bluetooth Combo will be available in Graphite with an Arabic keyboard layout starting in July 2025 at major retailers.
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