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Lenovo Launches New Yoga Laptops for Creators

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Creating, consuming, and collaborating in a hybrid world just got easier with Lenovo’s latest generation of Windows 11 Yoga laptops that deliver impressive performance, incredible versatility, and easy mobility in a sleek and portable design:

  1. Lenovo’s flagship Yoga Pro 9i available in two screen sizes (14.5″ and 16″), offers innovative engineering with features including improved Lenovo X Power2, enhanced PureSight Pro3 display, and a range of features both new and updated.
  2. The slim, light, and elegant Yoga Slim 7 (14.5″) gives users more power, portability, and longer battery life than before.
  3. Ideal for multi-tasking content creators, Yoga Pro 7 (14.5″) and Yoga Pro 7i (14.5″), both deliver strong performance in a sleek design.
  4. Merging curved comfort edge design in a versatile 2-in-1 convertible laptop, the Yoga 7 (available in 14” and 16” screen size) enables extreme flexibility.
  5. The refreshed Yoga Slim 6 (14”) comes with up to the latest AMD Ryzen 7000 processor, enabling peak performance and efficiency in a super slim device.

Equipped with Windows 11, this generation of Yoga laptops is made to impress, whether it’s the new and improved Lenovo X Power offering a powerful performance in a thin chassis, the enhanced PureSight display, or the Premium Suite – a collection of upgraded and new features including the new Yoga keyboard with larger dish keycaps designed for comfort and efficiency. “We know that digital content creators continue to embrace the hybrid lifestyle to create anytime, anywhere, from making videos to designing graphics on the move,” says Jun Ouyang, Lenovo’s vice president and general manager of the Consumer Business Segment, Intelligent Devices Group. “Lenovo’s latest new premium Yoga Pro laptops are made for creators. Combining performance and portability, including an impressive new Mini-LED PureSight Pro display and an upgraded keyboard, creators will revel in the exceptional user experience to create whenever inspiration strikes.”

Designed to provide a premium experience, the Yoga Pro line-up is the most powerful in its Yoga sub-brand of clamshell laptops. Offering peak performance with convenient portability, the Yoga Pro line allows users to create and consume wherever and whenever they need to. This generation has an upgraded version of Lenovo X Power – a set of hardware and software features that work together for a faster, smoother creative experience.

For example, users will notice their video editing run faster with drastically sped-up software preview, rendering, and exports – which means more time making videos and less time spent waiting. Significant increases in thermal capacity since the previous generation include a 62.5% increase in the 16-inch Yoga Pro 9i and more than 25% increase in the 14.5-inch model – both of which enable users to experience faster graphics, video, or 3D rendering while maintaining cool and quiet performance. Lenovo X Power combined with NVIDIA GeForce RTX 40 Series GPUs and AI acceleration to improve performance and stability, lets creators confidently use high-end creative applications with ease.

In addition, spectacular new Mini-LED PureSight Pro displays available on the Yoga Pro 9i (14.5” and 16”) offer a sharper and more realistic visual experience, with incredible colour accuracy. The inclusion of 100% DCI-P3 and 100% Adobe RGB allows a much greater color gamut and more vibrant images, while the Mini LED option gives an impressive 1200 nits, enabling creators to work comfortably in nearly any environment, indoors and outdoors. Also updated and available in the Yoga Pro 9i (14.5” and 16”), the Yoga Pro 7 (14.5”), the Yoga Pro 7i (14.5”), and the Yoga Slim 7 (14.5”), is the new Lenovo Premium Suite, a set of new and updated hardware features designed to enhance the Yoga user experience.

Most notable is the upgraded keyboard with 1.5mm dish cap keys for comfort and efficiency, quicker tap response, and anti-grease coated keys for a smoother touch while minimizing fingerprints or smudges. In addition to the keyboard, laptops equipped with the Lenovo Premium Suite will also include four microphones for enhanced video and audio calls, four noise reduction speakers, quieter fans, and a larger trackpad for easier handling of content and better efficiency overall. As with the previous generation, all Yoga laptops come with the Lenovo AI Engine+, giving users fast and intuitive performance with the ability to anticipate their power or battery needs based on what they’re doing on their device. Also part of Lenovo AI Engine+ is Lenovo Intelligent Sense and Integrated Security, both of which help keep performance smooth, seamless, and better protected.

Defined by its slim, elegant portability, the Yoga Slim line is known for not only its sleek appearance but also for its ease of mobility – an important feature for a generation of users who want to be able to create, consume and collaborate on their own terms. This latest generation of Yoga Slim devices has become even more appealing with the addition of a PureSight OLED display, giving sharper, smoother, and more realistic visuals in a TÜV Rheinland and Eyesafe-certified screen.

With power and performance top of mind, the Yoga Slim 7 (14.5”) and Yoga Slim 6 (14”) come with up to the latest generation AMD Ryzen 7000 series processors providing a fast and strong performance with a more than 60Whr battery and a Rapid Charge option for efficiency. Yoga Slim users can also experience the new integrated RDNA 3 graphics technology to enable realistic content creation visuals and a rich entertainment choice on the Yoga Slim display.

The AMD Ryzen AI engine brings clever new features to this generation of Lenovo Yoga Slim, including AI Eye Gaze Correction so users always appear to be looking at the camera while on a video call, AI camera auto-framing to ensure the user’s head is always in the picture, and AI depth-based background blur to let users set background images to a specific distance from the camera. With all of this on-the-go content creation, users can help protect their devices while out and about with Lenovo Smart Lock the cloud-based security software that lets them remotely locate, lock, delete data, and recover their lost or stolen device.

Yoga Pro 9i
Tailor-made for the content creator, the 8th Gen Yoga Pro 9i comes with Windows 11 and up to 13th Gen Intel Core mobile processors, an NVIDIA RTX 4070 laptop GPU solution, together with the greater thermal capacity to provide users with a powerful laptop. Whether editing or rendering videos, performing intensive 3D modelling, or designing graphics, creators can expect a smooth, stress-free experience.

Available in two colours, Tidal Teal and Storm Grey, the Yoga Pro 9i also offers a PureSight Pro3 Display in both 14.5-inch and 16-inch screens. The 16-inch model has up to 3.2K resolution,1200 nits brightness, 165Hz refresh rate, a triple color gamut of 100% DCI-P3, 100% sRGB and 100% Adobe RGB, sharp, smooth, and realistic visuals that will appeal to those seeking achieve high-quality creations.

The new and upgraded features in the Premium Suite4 provide users with an enhanced Yoga Pro 9i experience, whether it’s the availability of four noise-cancelling microphones so users can be online anywhere or the quieter fans for less disturbance. Merging comfort with productivity is also possible with the new 1.5mm Yoga keyboard, which comes with 0.3mm dish keys for ease and comfort, and the larger trackpad allowing for efficiency. The inclusion of the 5 MegaPixel Webcam means users can also enjoy visually clear, high-quality video calls.

Built with 50% post-consumer recycled plastic in the keyboard and 50% recycled aluminum in the bottom cover, both Yoga Pro 9i (16”) and Yoga Pro 9i (14.5″) are ENERGY STAR rated and EPEAT Gold Registered. 100% FSC paper is used in the packaging and both devices are shipped with a packaging cushion containing 90% recycled plastic.

Yoga Slim 7
For those who value stylish elegance in a lightweight device, yet still need power and portability to achieve their creative ambitions, the new 8th gen Yoga Slim 7 delivers. With a 14.5-inch, up to 3K PureSight OLED display providing sharper, smoother, and more realistic visuals that are powered by up to the next generation of AMD Ryzen 7000 series processors, users can edit and upload photos on the go, work on a presentation, or video conference from a café. And with TÜV Rheinland Low Blue Light (Hardware Solution) and Eyesafe6 Certification, the risk of eye strain is significantly reduced.

At just 13.9mm (0.5 in), the Yoga Slim 7 is easily transportable and fits in small spaces. Users will also find the newly designed keyboard, coupled with the larger touchpad, a more efficient and productive experience. Another impressive feature in the Premium Suite4 is the inclusion of six speakers with two back-to-back subwoofers, giving exceptional audio quality whether on a meeting or live-streaming music.

Another significant upgrade in the Yoga Slim 7 is the higher capacity 70Whr battery, allowing creators to work for longer without needing to find a power outlet. The Rapid Charge boost feature also enables a quick 15-minute recharge for up to 2 more hours of use8. With dual fans and 30-watt Thermal Design Performance in this generation, users can also enjoy a cooler and quieter performance.

Yoga Pro 7 and Yoga Pro 7i
Encompassed within comfort edge design, the Yoga Pro 7 and 7i contain powerful hardware combined with NVIDIA RTX 3050 or 4050 laptop GPUs, making it a high-performing laptop ideal for multitasking content creators. With more battery power (up to 73Whr) in this generation, this 15.6mm (0.6-inch) thin laptop delivers a quieter and cooler experience no matter the workload demand.

Intel’s new Unison software solution helps connect IOS and Android devices with the Yoga Pro 7i for an integrated, one-screen, multi-device experience. Available in a 14.5-inch PureSight Pro display with up to 3K resolution, 400 nits brightness, and 120Hz refresh rate, users can enjoy a sharp, smooth visual quality whether video editing, graphic designing, or creating a presentation.

In addition to a high-quality display, Yoga Pro 7 users can also enjoy the new hardware features offered in the Premium Suite,4 which include a quality audio and video experience with four microphones with voice ID noise cancellation, four speakers, and an FHD infrared (IR) camera, Time of Flight (ToF) sensor, and privacy shutter, as well as the upgraded Yoga keyboard with 1.5mm anti-grease dish cap keys offering comfort and a faster tap response. Yoga Pro 7 and Yoga Pro 7i attract attention with a chic, ultra-slim design, available in Tidal Teal or Storm Grey.

Yoga 7 and Yoga 7i
Featuring rounded edges in a polished comfort edge design, the 8th gen Yoga 7 is crafted for easy handling and versatility. True to its form, the Yoga 7 convertible laptop empowers users to create and consume content virtually anywhere with 360-degree multimode capabilities that can flip the device from a full-sized laptop into a portable tablet. Updated with the latest 13th Gen Intel CPU or AMD Ryzen 7000 series processors, creators can expect a strong and smooth performance whether video editing, photo retouching, or music streaming. A high-quality display with a 16:10 Aspect Ratio, up to 2.8K OLED Panel and 100% DCI-P3 color accuracy also lets users create and share their best work yet.

Yoga Slim 6
A slim, lightweight, and durable design, the 8th gen Yoga Slim 6 comes in a convenient aluminum casing designed for those on the go. It is now available with up to the latest generation AMD Ryzen 7000 series processors, giving a faster and smoother performance. The refreshed Yoga Slim 6 comes with two colour options – Misty Grey and Storm Grey.10

Further enhance the Yoga laptop experience by leveraging the power of software solutions like Lenovo Vantage and Lenovo Smart Performance for device optimization, performance monitoring, PC health checks, improved security, and even issue resolution and prevention. In the event a PC issue does occur, prioritized access to expert technicians, fast repairs, added device protection and software how-to assistance is available with the advanced Premium Care Plus service.

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Dreame Technology Debuts Next-Gen Smart Home Ecosystem, Launches Flagship MEA Store

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Global smart home innovator Dreame Technology has officially entered the Middle East and Africa (MEA) market, marked by the grand opening of its first regional flagship store at Dubai Hills Mall and the debut of a strategic new product lineup tailored to the region’s demand for intelligent, integrated living solutions.

Building on this momentum, Dreame is accelerating its regional expansion strategy. “As a leading home technology brand known for innovation and user experience, Dreame has empowered over 21 million families worldwide to enjoy smarter living,” said Toni Xia, President of Middle East & Africa, India, and Latin America at Dreame. “The MEA region has always been a strategic priority—and we aim to become the No. 1 smart home brand here.”

“By 2027, our goal is to achieve 50% market share in the robot vacuum category across both the United Arab Emirates (UAE) and the Kingdom of Saudi Arabia (KSA),” said Johannes Mueller, Director of Middle East & Africa at Dreame. “To support this, we’ve launched the Star Light Expansion Plan — a retail initiative designed specifically for the MEA market, with 150 points of sale including Dreame-owned stores and key channel partners.”

The Dubai flagship store serves as a hands-on showcase for Dreame’s cutting-edge smart home appliances, offering consumers an immersive experience with the brand’s latest innovations in robotic cleaning, air purification, and personal care. The opening underscores Dreame’s commitment to bringing AI-powered, lifestyle-enhancing technology to households across MEA.

Next-Gen Smart Home Innovations
At the launch event, Dreame unveiled several industry-first technologies, including:

  1. X50 Ultra Complete (X50 UC) Robovac – The world’s first robotic vacuum with retractable legs, overcoming traditional limitations with ProLeap height adjustment and 20,000Pa Vormax suction for seamless multi-surface cleaning.
  2. H15 Pro Wet & Dry Vacuum – Featuring the first AI-powered robotic arm (GapFree AI DescendReach) for edge-to-edge coverage, 100°C hot water washing, and 21,000Pa suction.
  3. Z30 Cordless Stick Vacuum – A 310AW TurboMotor powerhouse with HEPA H14 filtration, ideal for pet hair and fine dust.
  4. AirStyle Pro – A 7-in-1 professional hair styling kit with salon-grade precision and heat protection.
  5. PM20 Air Purifier – Equipped with adaptive airflow tracking and real-time Enviro Detect sensors for intelligent air quality control.

A Flagship Experience in Dubai
Located at Dubai Hills Mall (First Floor, FF-247), the new store blends sleek, marble-inspired design with interactive displays that bring Dreame’s AI-driven technology to life. To celebrate the opening, visitors can enjoy:

  1. Exclusive promotions, including gifts with purchase and a lucky draw (grand prize: X50 UC worth AED 5,999).
  2. Live styling demos and expert-led product walkthroughs.

MEA Market: A Strategic Priority
Dreame’s MEA expansion is backed by its Star Light Expansion Plan, aiming to establish the brand as the No.1 robot vacuum in the UAE and KSA by 2027. With 60% of its workforce dedicated to R&D, Dreame emphasizes localized innovation, including:

  1. Region-specific product adaptations (e.g., enhanced suction for Middle Eastern homes).
  2. Future retail expansions and partnerships across MEA.
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TCL Intros the New C6K QD-Mini LED TV Series

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TCL Electronics has launched its new C6K QD-Mini LED TV series in the UAE Designed to deliver unbeatable performance and unbelievable value, the C6K lineup redefines home entertainment by combining next-gen display innovation, elegant aesthetics, and immersive sound. The TCL C6K features advanced QD-Mini LED technology with over 512 local dimming zones, high HDR brightness, and a wide colour gamut, delivering ultra-vivid colours, sharp details, and superior contrast, ensuring every scene is lifelike and cinematic.

This flagship performance is driven by TCL’s exclusive All Domain Halo Control Technology, which covers the entire light journey from generation to display. It integrates high-efficiency light-emitting chips, self-developed lens technology, super Micro-OD structure, precision light and shadow control algorithms, and TCL’s self-produced high-end CSOT HVA panels. This full-stack innovation dramatically reduces haloing, enhances black levels, and ensures image clarity from every angle.

By tackling common halo effects and improving light control at every step, TCL delivers unparalleled contrast, depth, and picture precision even in the brightest environments.

Key features of the TCL C6K series in the UAE:

  1. QLED Technology: Next-gen colourful quantum crystal material achieving a wide colour gamut for longer-lasting, vibrant visuals.
  2. 144Hz Native Refresh Rate: Ultra-smooth, fluid motion for gaming, sports, and fast-action scenes.
  3. ONKYO 2.1 Hi-Fi Sound: Immersive cinematic audio with Dolby Atmos and DTS Virtual:X support.
  4. Ultra-Slim Design: Sleek profile with magnetic seamless wall-mounting and ≤ 60mm thickness for a refined aesthetic.
  5. Matte Display (85” & 98”): Anti-glare, reflection-free screen for uninterrupted viewing in bright spaces.
  6. High Contrast HVA Panels (75″ and below): Up to 7000:1 native contrast ratio and ultra-wide viewing angles for deeper blacks and richer details.

Whether it’s the thrill of gaming, the passion of football, or the richness of cinema, the TCL C6K delivers flagship performance across all content formats. It is available in multiple screen sizes, including 65”, 75”, 85”, and 98”, the C6K is crafted to its designed to elevate every living space into an immersive entertainment zone.

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Sony MEA Intros It’s 2025 Line-Up of BRAVIA TVs and ULT Power Sound Series

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Sony Middle East and Africa showcased its latest line-up across home and audio entertainment product categories for 2025 during a three-day exclusive conference held at W Hotel, Yas Island, Abu Dhabi. The immersive event brought together distinguished media representatives, content creators, retailers and business partners from across the GCC, Central Asia, Africa and beyond. Underscoring Sony’s commitment to regional and global engagement, the event took place in the esteemed presence of newly appointed Global Sales and Marketing officer, Sony Corporation, Tadato Kimura.

The event gave guests in attendance a first look into Sony’s newest offerings, reinforcing its leadership positioning in premium home entertainment and it’s drive to meet the evolving needs of digital savvy consumers. Key highlights of the affair included the unveiling of the BRAVIA television lineup including the BRAVIA 8 II, BRAVIA 5 and the BRAVIA 2 II as well as an array of home audio products such as the BRAVIA Theatre Bar 6, BRAVIA Theatre System 6, BRAVIA Theatre Rear 8, BRAVIA Theatre Sub 7. Introduced under its tagline “Bigger is Better” and engineered to deliver cinematic realism, bringing film creators’ intent home through stunning contrast, colours and captivating sound, the new lineup offers large and small screen size models to perfectly complement any viewing environment delivering the cinema-like sound from the comfort of the living room.

In addition, Sony also introduced its latest advancements in the audio segment with the expansion of the ULT Power Sound series. Founded as the concept of providing Massive Bass and Ultimate Vibe, the newly expanded portfolio is designed to offer a superior music experience with powerful bass and dynamic sound. Introducing the ULT TOWER 9 and ULT TOWER 9AC, the speakers are equipped to deliver powerful sound at the touch of the ULT button and complemented by the 25 hour battery life with the ULT Tower 9.

Ensuring the party never has to stop, the 360° Party Lights delivers a synchronized light display syncing seamlessly with both music and up to 100 compatible speakers. For those looking for an elevated audio experience within a compact body, the series also includes the ultra-portable ULT FIELD 5 and ULT FIELD 3 to carry the music wherever you go. Taking center stage lies the ULTMIC1 – a pair of wireless microphones offering crystal-clear vocals, built to integrate seamlessly with the ULT line-up. Commenting on the lineup, Tadato Kimura, Global Sales and Marketing Officer, Sony Corporation said, “Today’s consumers aren’t seeking just technology upgrades – they’re looking for experiences that are intuitive, curated and immersive and our latest line-up reflects this purpose.”

Jobin Joejoe, Managing Director, Sony Middle East and Africa, said, “At Sony, we remain committed to delivering innovative and unique products that cater to the evolving needs of our customers. Our aim is to ensure that consumers in the region gain access to the latest technologies at the same time as the global launch and by offering a diverse and unique product portfolio, we strive not only to meet immediate customer expectations but also to enhance our customer lifetime value.”

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