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iSTYLE Opens UAE’s First Apple Premium Partner Store in Dubai

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iSTYLE has announced that it will formally open UAE’s first Apple Premium Partner (APP) store on Saturday, May 20, 2023, at 6 pm in Dubai Marina Mall (Level 1) with a grand opening event. The new Apple Premium Partner store is the perfect destination to shop the entire ecosystem of Apple Products and accessories in a spacious and welcoming environment. The store’s professional team speaks multiple languages to give customers the best-personalized service for all their Apple requirements.

“Established in 2005, iSTYLE has 13 Apple Premium Reseller stores in UAE, with Dubai Marina Mall being the first Apple Premium Partner store, taking the customer experience to the next level for all visitors. We cater to the needs of all types of customers, including business enterprises. We encourage you to drop by one of our stores, where iSTYLE’s professional team can tell you more about incorporating Apple hardware and software into your digital lifestyle,” said Nicolas Daher, General Manager, iSTYLE- Middle East and North Africa.

“We conduct workshops, training, and group demo sessions regularly, where our customers can meet up, learn something new and share their experiences. Along with the products, we offer multiple services like AppleCare+, Trade-in & B2B solutions. The authorized Apple service center at the new store will take care of customers’ post-purchase requirements,” said Julia Manzyuk, Retail Manager, iSTYLE UAE.

iSTYLE Apple Premium Partner runs more than 59 dedicated Apple points of sale in 12 countries (Central and Eastern Europe, Middle East, and Africa). iSTYLE is part of the Midis Group, which has over 50 years of experience representing the leading global technology vendors in the Middle East, Europe, and Africa.

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Yango Launches Yasmina Max Smart Speaker

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Yango Group has announced the launch of its flagship smart speaker, Yasmina Max. Equipped with the human-like AI assistant Yasmina, this speaker delivers exceptional sound quality along with an interactive LED screen. Yasmina Max allows you to fully appreciate music, featuring a three-way sound system and five distinct drivers for bass, midrange, and treble, along with a passive radiator, all powered by 65 watts of impressive audio performance. Yasmina Max’s high-quality microphones make it easy to interact with it, even in a noisy room.

Users can transform their entire home into an interconnected audio space by placing Yasmina Max alongside other Yasmina smart speakers, such as Yasmina Mini and Yasmina Midi, in every room. With Multiroom Mode, you can enjoy seamless, synchronised music playback throughout your living spaces. To activate the multiroom mode, simply link the speakers to one account, connect them to the same Wi-Fi network, and say, “Yasmina, play music everywhere.”

Yasmina Max has an LED screen that adjusts its brightness based on the room’s lighting. When the speaker is turned off, the screen displays the time, and when music is playing, it shows a dynamic visual representation of the audio. It also uses the screen to supplement answers with animations. For example, the AI assistant can show the weather forecast or express an emotion when you ask, “Yasmina, how are you?”

Powered by a cutting-edge GPT model, YangoGPT, Yasmina is more than just a smart assistant. It engages in human-like conversations in both Khaleeji Arabic and English. The assistant simplifies daily tasks by providing help with decision-making, generating new ideas, and clarifying complex concepts. Simply ask, “Yasmina, how many grams of beans do I need for 2 cups of Arabic coffee?” or “Yasmina, how can I plan a surprise party for my best friend?”

“Apart from its superior technological characteristics, Yasmina Max offers a sophisticated design. Available in three colours — green, beige, and black — it is crafted to complement any interior, making it the perfect addition to any GCC home,” said Rami Abu Arja, Senior Innovation Marketing Manager at Yasmina, Yango Middle East. To fully enjoy everything Yasmina Max has to offer, including music streaming and recommendations, users need to activate a subscription to Yango Play.

Yango Play is an AI-powered entertainment super app that offers an extensive library of movies, series, TV channels, mini-games, music, and more. With an active subscription, Yasmina suggests songs, plays music that suits the user’s mood and recognises family members, adapting its recommendations to match each person’s preferences. Yasmina Max is now available for purchase through various outlets across the UAE, with an exclusive one-month partnership with the retail outlet Virgin Megastore. Customers can also find Yasmina Max online on Noon, and, for the first time, Amazon. The smart speaker is currently priced at AED 1199.

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Huawei to Launch Next-Generation Foldable Smartphone at Dubai Launch Event

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Huawei is set to host a highly anticipated launch event in Dubai this December, where the company will unveil several innovative products that promise to redefine the tech landscape. The event marks a pivotal moment for the brand, unveiling groundbreaking products like the HUAWEI Mate X6, HUAWEI FreeBuds Pro 4, and HUAWEI nova 13 Series. The new products will set new benchmarks for design, functionality, and user experience in the mobile and audio markets.

As Huawei continues solidifying its position as a leader in the tech industry, this launch will underscore the company’s expanding influence in international markets. Huawei’s latest flagship foldable, the HUAWEI Mate X6, will be unveiled during the Dubai launch. The phone is expected to redefine the future of foldable smartphone technology. It is among the company’s most advanced foldables to date. The Mate X6 is expected to take mobile photography to new heights, building on Huawei’s legacy of pioneering smartphone cameras of the Mate Series.

Besides the Mate X6, Huawei will unveil its next-generation audio products, including the HUAWEI FreeBuds Pro 4. These earbuds will be the first to feature HUAWEI SOUND, offering an immersive audio experience. They will also include AI-driven noise reduction technology, designed to isolate the wearer’s voice during calls while eliminating environmental noise. This feature significantly enhances call quality, particularly in noisy environments.

Consumers can also look forward to the launch of the HUAWEI nova 13 series, a new midrange smartphone that brings a unique interweaving design and an array of exciting features. The nova 13 series offers significant upgrades over its predecessors, including enhanced camera capabilities, a performance boost, and more. The new HUAWEI MatePad 11.5 will also deliver a paper-like experience, perfect for light office productivity, efficient learning, and everyday tasks.

The Dubai event, scheduled for the 12th of December, will mark the global unveiling of Huawei’s several innovative products. The MEA market is one of the fastest-growing and most dynamic regions for technology, and Huawei is committed to strengthening its regional presence. By continuing to introduce groundbreaking products, Huawei is positioning itself to shape the future of mobile technology while reinforcing its role as a global tech powerhouse.

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The Browser Company Unveils Dia, Its AI-Powered Browser

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The Browser Company, known for its Arc Browser available on desktop and mobile, has unveiled its upcoming web browser called Dia, which focuses heavily on AI tools. Having previously launched Arc on Mac and Windows, and Arc Search on iOS and Android, the company is now working on a new product aimed at a broader audience.

Scheduled for an early 2025 release, Dia promises to bring a host of innovative features. The company recently launched a new website showcasing a video about Dia and listing various open roles within the company. The website states, “AI won’t exist as an app. Or a button. We believe it’ll be an entirely new environment — built on top of a web browser.” This vision for an integrated AI environment is a key component of Dia’s development.

In a video presentation, CEO Josh Miller demonstrated some of Dia’s early prototypes. One tool operates at the insertion cursor, aiding users in writing the next sentence or retrieving facts from the internet about topics such as the original iPhone’s launch and specifications. Additionally, the tool can fetch Amazon links opened in the browser to include in emails with basic descriptions.

Another feature allows users to type commands into the address bar to perform various actions, such as fetching documents, sending emails through the preferred email client, and scheduling meetings using natural language prompts. While some of these features may seem similar to existing browser-based writing and calendar tools, the true uniqueness and usefulness of Dia will only be known upon its release.

A more ambitious demo showcased Dia’s ability to perform actions on the user’s behalf, such as adding items from an email to an Amazon cart. In the demo, Dia browses Amazon, finds the specified items, and adds them to the cart autonomously. Another example demonstrated Dia’s capability to email participants listed in a Notion table for a video shoot. The Browser Company is not alone in envisioning an AI assistant capable of understanding interfaces and executing tasks. Many startups have showcased similar concepts and demos of AI models and tools designed to control users’ screens.

In a recent video, Miller hinted at developing new products for a wider audience while assuring current users that Arc’s design and functionality would remain largely unchanged. He acknowledged that although Arc has a dedicated and growing user base, its complexity might not appeal to everyone. The challenge for the company will be to create a browser with AI features that work seamlessly and potentially generate revenue.

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