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Sony MEA Launches APS-C Mirrorless Interchangeable Lens Camera α6700

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Sony Middle East and Africa announced the release of its newest APS-C mirrorless camera, the α6700 (ILCE-6700). This new offering combines the cutting-edge still image and video capabilities found in the latest full-frame Alpha and Cinema Line series with the compact and lightweight design of the α6000 series, resulting in Sony’s most advanced APS-C mirrorless camera to date.

Combining an APS-C back-illuminated Exmor R CMOS image sensor boasting 26.0 effective megapixels with the speed and power of Sony’s advanced BIONZ XR processing engine, the α6700 achieves exceptional imaging performance while maintaining a compact and lightweight design. The camera supports high-resolution 4K video recording at up to 120fps, a wide latitude of 14+ stops for capturing details in harsh or under-lit conditions and features the S-Cinetone picture profile found in Sony’s professional Cinema Line for refined movie imagery that doesn’t require colour grading, and it delivers stunning representation of human skin tones.

For videographers and vloggers, Sony simultaneously releases the ECM-M1 shotgun microphone, capable of high-quality sound with eight sound pickup modes including stereo. The latest APS-C size, back-illuminated Exmor R CMOS image sensor boasts approximately 26.0 effective megapixels, paired with our advanced BIONZ XR engine for exceptional imaging performance. Standard ISO sensitivity spans 100 to 32000 for both stills and movies, allowing high-sensitivity, low-noise shooting. Enhanced colour reproduction ensures subjects like people and plants are captured with natural hues, while Creative Look features allow unique visual expressions.

The AI processing unit is inherited from the “α7R V,” enabling high accuracy “Real-Time Recognition AF (autofocus).” Beyond the α6000 series’ human and animal recognition, it now accurately identifies various subjects such as human, animal, bird, insect, car/train, and airplane, catering to diverse creative expressions. When paired with today’s newly launched FE 70-200mm F4.0 G Macro OSS II, it offers 105 mm to 300 mm focal lengths in 35mm full-frame equivalent, leveraging the power of telephoto zoom for high-quality shooting. Additionally, it’s compatible with a broad array of E-mount lenses, and Sony’s E-mount lenses cover full-frame and Cinema Line cameras with a single mount.

Harnessing data equivalent to 6K, the α6700 outputs superior 4K video, including support for high-frame-rate recording at 4K 120fps. It features S-Log3, offering a latitude of 14+2 above, for stellar gradation. Also equipped with S-Cinetone, the α6700 offers impressive skin tone depiction and subject highlighting, technologies honed through our Cinema Line development, while its AI-driven Auto-Framing smoothly tracks subjects, eliminating the need for manual camera movement. The body houses a Multi-Interface (MI) Shoe compatible with digital audio interfaces. Used in conjunction with our new ECM-M1 shotgun microphone, it allows for direct digital audio transmission, capturing high-quality, undegraded sound.

With a compact design, the α6700 is highly portable. It claims a user-friendly, touch-operable vari-angle LCD monitor, coupled with a modern touch menu for effortless operation. A customisable front dial and a switching dial for still images, movies, and S&Q modes are also featured. It is also equipped with an optical 5-axis in-body image stabilisation system with 5.0 stops of shutter speed advantage for stills and an Active Mode ensures stable footage. In terms of connectivity, the camera now supports the Creators’ App for seamless uploads of videos and still images to cloud services. Sony also plans to roll out a new version of the “Camera Remote SDK” in July 2023, allowing remote operation and setting adjustments.

Over the past 10 years, Sony has replaced approximately 379 tons of virgin plastic with recycled plastic in digital cameras and digital video cameras. Recycled materials, including SORPLAS, are actively used for the camera body, reducing environmental impact without sacrificing functionality. In addition, it is equipped with a Screen Reader function that reads menus and video playback screens aloud to assist operations, supporting the creative activities of a wide variety of creators.

Sony is set to launch the ECM-M1, the world’s first shotgun microphone with eight dial-selectable audio recording modes. With 4 microphone capsules and unique beamforming and advanced digital processing technology, it offers varied modes including stereo. Its ultra-directional mode captures targeted sound from the front (within a 30-degree width) and at the same time effectively suppresses other sounds, dynamically adapting to ambient sound in the surroundings. This mode is ideal for interviews and selfie-oriented scenarios where the subject is always in front of the microphone.

A newly added mode dial with a locking mechanism ensures easy, secure switching of sound pickup modes. The ECM-M1 features noise reduction utilities like a noise-cut filter for reducing background noise and a low-cut filter for minimising vibration and low-frequency noise. These filters are implemented through digital signal processing, maximising audio quality at the recording stage and thereby reducing the need for complex post-processing. It also supports 4-channel recording (compatible cameras only), allowing safety recording in omnidirectional mode on channels 3 and 4, while channels 1 and 2 focus on selected directivity.

The new α6700 and ECM-M1 will be available from July 2023 onwards.

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Creator Tools

Sony Unveils Next-Gen ZV-E10 II Vlogging Camera with New Lens Kit

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Sony Middle East and Africa has launched the ZV-E10 II, the successor to their popular ZV-E10 vlogging camera. The new model builds on the strengths of the original while adding improved performance and features for content creators. The ZV-E10 II boasts a new 26-megapixel sensor and the latest BIONZ XR image processing engine for better image quality. Autofocus and video capturing have also been enhanced, with features like a new vertical format user interface and improved battery life.

The camera offers two key functions for creating professional-looking content: Creative Looks and Cinematic Vlog Setting. Creative Looks provides a variety of presets for different looks, while Cinematic Vlog Setting automatically adjusts settings for a cinematic feel.

Key Highlights:

  1. Upgraded 26MP Exmor R CMOS sensor and BIONZ XR processor
  2. Improved autofocus and video capturing
  3. Cinematic Vlog Setting for Automatic Video Optimization
  4. Vertical shooting mode with a rotating user interface
  5. Upgraded battery for extended recording time
  6. Compact and lightweight design

The ZV-E10 II camera body will be available in selected countries from July 2024. Sony also announced the E PZ 16-50mm F3.5-5.6 OSS II lens, a compact zoom lens ideal for the ZV-E10 II. This lens is lightweight, offers good image quality, and features built-in image stabilization. The E PZ 16-50mm F3.5-5.6 OSS II will be available in black in selected countries from July 2024.

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Digital Cameras

Canon Adds New Cinema RAW Light Recording Formats to EOS C500 Mark II Via Firmware Update

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Canon Europe has announced the release of a new free-of-charge firmware update for the EOS C500 Mark II, further enhancing the camera’s professional functionality. The firmware update adds 12-bit Cinema RAW Light formats: LT (Light), ST (Standard) and HQ (High Quality), improving workflow flexibility and providing more options post-production. Previously made available for the EOS R5 C and EOS C70, this highly requested feature allows users to select a scalable range of internal RAW recording data rates that either further enhance the fidelity of the sensor output or reduce file sizes – all while maintaining the high-quality 12-bit colour information.

The EOS C500 Mark II features a 5.9K full-frame sensor, internal RAW recording, interchangeable lens mount and highly configurable modular design. The camera is a popular choice for television and cinematic productions due to its impressive image quality, extensive connectivity, and compact body. 

Aron Randhawa, Senior Product Specialist at Canon Europe, said, “Cinema RAW Light is continually evolving and has a clear advantage over heavily compressed formats, especially for colour grading and VFX pipelines. All three scalable new formats are 12-bit, even at higher frame rates, with no chroma subsampling, enabling cinematographers to unleash the full capability of their production camera.”

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Digital Cameras

Fujifilm Launches INSTAX Pal

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FUJIFILM Corporation has launched the “INSTAX Pal” in the market. The palm-top size camera joins the INSTAX series of instant cameras, allowing users to take photos anytime and anywhere. It will be available in five colours to suit different lifestyles, broadening the scope of shooting situations and experiences. The INSTAX instant photo system marks its 25th anniversary this year since its original launch in 1998. The system evolved with time, embracing trends and new technologies, to expand its lineup from analogue instant cameras to hybrid instant cameras and smartphone printers. The INSTAX series offers diverse ways of enjoying photography to broaden its user base covering young people and middle-aged groups.

The new INSTAX Pal is INSTAX series’ first model specialising in taking pictures. Removal of the printing function has made it possible to reduce the size to a palm-top level for even greater walkaround capacity. The INSTAX Pal features a variety of functions to facilitate shooting situations and photographic experiences. The Standard mode, activated by pressing the shutter button on the rear panel, takes advantage of the wide-angle lens to shoot from an elevated position or at a sharp angle, difficult to achieve with smartphones, using just one hand to capture a dynamic image that brings in more of the background.

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The Remote mode connects the camera to a smartphone installed with a dedicated app via Bluetooth so that pictures can be checked on the smartphone as they are taken. The Interval mode takes photos continuously at a three-second interval. These features set this camera apart from smartphones with unique shooting experiences. The INSTAX Pal can also establish a Bluetooth connection with the INSTAX Link series of smartphone printers to produce INSTAX prints out of images taken with it.

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