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Zoom Intros New Production Studio and Mobile App

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Zoom has announced two key updates and investments in its Zoom Events portfolio — Production Studio and a Zoom Events hybrid experience including the mobile app for events. These new features will help event professionals expand their reach and foster community beyond the events, engage and inform audiences while building connections across in-person and virtual audiences, and simplify the hybrid experience.

Zoom launched Production Studio for Zoom Events and Zoom Sessions, a new feature for event professionals to easily create virtual event design elements for polished, professional, and dynamic events. Now available globally with a Zoom Events or Zoom Sessions license, Production Studio allows event, marketing, and internal communications professionals to free up their time and budget that is usually spent working with a production agency.

“Now, every event pro has access to professional-looking events in an easy-to-use interface, without spending thousands of dollars on a production agency,” said Annika Elias, product manager at Zoom. “Other ‘out of the box’ webinar solutions don’t allow you to customize the look and feel of your event, which makes for a bland and less engaging experience. With Production Studio, event specialists can curate and customize the attendee experience without needing specialized design skills.”

Whether planning internal events like an All Hands webinar or external marketing events like product demos, Production Studio provides dynamic layout options, custom branding, and presenter management tools to make every virtual event visually engaging and uniquely branded.

Production Studio includes the following features to make virtual events look unique and on-brand:

Dynamic layout selection

  • Choose from 50+ customized layouts
  • Flexible aspect ratios
  • Ability to adjust space between videos

Customized branding

  • Create multiple webinar scenes per session with shared screen layout options
  • Determine scene sequencing
  • Border editing
  • Customized wallpapers for each scene

Presenter management tools

  • Pre-route people in scenes
  • Update the presenter in live scenes

Technical features

  • Cloud recording
  • Lobby and third-party live-streaming capabilities
  • Easy setup within the Zoom Events portal

In the coming months, existing Webinar customers will be able to unlock all Production Studio features instantly through the web portal by upgrading to a Zoom Sessions or Zoom Events license.

Zoom also announced its updated mobile app with access to Zoom Events. Available globally for Android and iOS, attendees can access the hybrid event experience from their existing Zoom mobile app, so there’s no need to download an event-specific app they will use only once. The mobile app makes managing an itinerary, event chat, session Q&A, and networking easier for on-the-go participants.

Through the Zoom mobile app, attendees can join the event, explore, bookmark, and attend sessions, receive important event notifications, navigate the physical space using maps and digital aides, easily switch between in-person and virtual / on-demand sessions, and connect with other in-person and virtual attendees. During live events, mobile app users can access event sessions, participate in chats, polls, and Q&A, and view recordings of past events.

Zoom has also enhanced its hybrid setup flow for event hosts. Event professionals today struggle with planning hybrid events, feeling like it requires twice as much work, and Zoom Events aims to simplify that process with new features. Now available in the web portal, event professionals can use templates to easily set up hybrid events, including the ability to build out hybrid ticketing, add venue maps, and set up a native hybrid experience via the Zoom mobile app.

Host hybrid event capabilities

  • Pre-event host setup (web)
    • Event setup (virtual/hybrid/in-person)
      • Event level
      • Session Level
    • Ticketing (virtual/hybrid/in-person)
    • Mapping: Upload maps, drop pins, and associate sessions
    • Badge printing integration with xTag
  • In-Event: Attendee experience (native mobile)
    • Event discovery: meeting feed and “Events” tab in the Zoom app
    • Check-in (join): links, QR codes, manual
    • M / W companion mode: shared chat / Q&A, no video/audio, “go virtual” controls
    • Mapping: View maps, find sessions, find rooms
  • Existing desktop features: Chat, networking, and itinerary (excluding Expo)
  • Post-Event: Attendee experience (native mobile)
    • VOD: View recordings on mobile
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Gadgets

Ajax Systems Intros DoorBell with Built-in AI

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Ajax has announced the release of its new video doorbell, the Ajax DoorBell, which integrates AI, infrared sensors, and app control features. The device is designed to function within the Ajax ecosystem, enhancing security measures and ensuring reliable operation. It is now available for order.

The Ajax DoorBell offers functionality as both a standard doorbell and a security camera. When activated by visitors, it sends real-time notifications to the Ajax app, allowing users to see and communicate with guests directly. The device incorporates motion detection for people, animals, and vehicles and can record video footage on the Ajax NVR or the upcoming Ajax Cloud Storage service. Security alerts can also be transmitted to monitoring companies without the need for Wi-Fi, utilizing its connection to the Ajax hub.

The doorbell includes a 4 MP CMOS camera with HDR technology and infrared illumination, which provides high-quality visuals even in low-light environments. Audio capabilities are enhanced with noise and echo cancellation technology, delivering clear communication. The primary communication channel for the Ajax DoorBell is Wi-Fi, with a range extending up to 500 meters in unobstructed spaces or 30 meters through concrete walls. In the event of Wi-Fi failure, the device remains connected to the Ajax hub via Jeweller and Wings radio protocols. These proprietary technologies offer interference detection and jamming protection through frequency-hopping mechanisms.

Designed for versatility, the Ajax DoorBell features a compact structure suitable for installation in narrow or challenging spaces. It is available in four neutral color options to match different architectural styles. The inclusion of a colored LED ring around the button enhances usability and functionality.

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Apps

Astra Tech Unveils Botim AI

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Astra Tech announced the integration of Botim AI into its Botim Ultra App, bringing advanced AI capabilities to the platform and enhancing accessibility for over 150 million global users. This makes Botim the first fintech in the region to introduce this innovation. Botim AI is a chat assistant designed to elevate user engagement and interaction, offering free, seamless access to cutting-edge features directly within the Ultra App. Users will benefit from intelligent, AI-driven conversations and assistance across various areas, including productivity, education, research, and everyday problem-solving.

H.E. Dr. Tariq Bin Hendi, Board Member and CEO of Astra Tech, commented: “The launch of Botim AI marks a significant milestone in our journey to revolutionize digital communication in the MENA region. By integrating advanced AI capabilities, we are enhancing user experiences and setting new standards for intelligent, seamless interactions. This innovation underscores our commitment to leveraging cutting-edge technology to meet the evolving needs of our users, while advancing our mission to deliver more inclusive solutions that empower individuals from all demographics and enable frictionless engagement with our solutions.”

The AI currently supports chat-based interactions, with enhancements such as web search capabilities and action-based integration planned for future phases. As part of its strategic evolution, Botim is advancing toward the deployment of executional AI, enabling users to complete tasks in their native language with ease. This innovation meets the growing demand for inclusive AI solutions that ensure seamless, accessible interactions, empowering individuals from all backgrounds to engage effortlessly with the Ultra App.

Botim AI represents a significant step forward in the evolution of communication apps in the MENA region, offering users a smarter, more interactive way to connect and engage. Easily accessible from the landing page, Explore, and Search sections of the app, Botim AI allows current users to simply update to the latest version to access these new features directly on the landing page. Additionally, users can securely save chat history for future reference and have the option to delete past conversations for privacy and control.

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Cars

MG Motor Unveils the Next-Generation MG ZS

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Building on the success of its predecessor, which secured a leading position in the compact SUV segment, MG Motor proudly introduces the all-new MG ZS—a bold and stylish evolution designed for modern urban explorers. Packed with cutting-edge technology, enhanced performance, and advanced safety features, the latest MG ZS continues the legacy while setting new benchmarks in its class.

Delivering an engaging driving experience, enhanced by state-of-the-art safety and infotainment systems, the MG ZS is now available in the GCC. The latest iteration of MG’s popular SUV is set to capture the attention of young drivers and families alike. The MG ZS offers two dynamic powertrain options tailored to different driving needs. The efficient 1.5L engine delivers 112HP for smooth city cruising, while the turbocharged variant boosts performance to an exhilarating 168HP. With three selectable Drive Modes, the MG ZS adapts effortlessly to both urban streets and open highways, ensuring a confident and engaging drive.

Tom Lee, Managing Director of MG Motor Middle East, stated, “With its bold styling, cutting-edge technology, and impressive performance, the MG ZS delivers exactly what today’s drivers seek—style, capability, and outstanding value. As one of our most successful models, the ZS continues to evolve with advanced features while maintaining its strong price competitiveness, ensuring accessibility for a wider audience. This latest generation reflects MG’s commitment to innovation, not only through upgraded technology but also as part of our broader vision to integrate new EV technologies into our global lineup. We are excited to bring this model to our customers across the region, offering a dynamic and future-ready driving experience.”

The MG ZS makes a bold statement with its refined yet dynamic styling. Featuring a striking front fascia with a wide grille and connected ‘Hunter-Eye’ LED headlights, it exudes a confident and contemporary appeal. The aerodynamic silhouette is complemented by sculpted lines, a smooth spoiler, and sleek LED taillights, adding a sporty touch. With its 18-inch alloy wheels, the MG ZS maintains a strong road presence, making it an eye-catching companion for city driving and weekend getaways alike.

Modern comfort meets sophisticated design in the MG ZS. With its jet-wing-style console and ergonomically sculpted steering wheel providing a driver-centric experience, and premium fabric or optional leather seats offer superior comfort. A panoramic sunroof floods the cabin with natural light, enhancing the sense of space and luxury.

Safety is paramount in the MG ZS, which comes equipped with an advanced suite of driver assistance technologies. Adaptive Cruise Control ensures seamless highway driving, while Forward Collision Warning, Speed Assist, and Hill Start Assist provide added protection and confidence in every journey. A 360-degree camera and parking sensors make tight manoeuvres effortless, ensuring complete peace of mind behind the wheel.

With prices starting from $14,700 (excluding taxes), the MG ZS offers remarkable value for those seeking a stylish yet practical SUV to complement their lifestyles and is now available at MG showrooms across the GCC.

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