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Mercedes-AMG Intros the new GLC Coupé

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A few weeks after the presentation of the new Mercedes-AMG GLC SUV, the performance and sports car brand is presenting the new GLC Coupé. It completes the successful midsize series from Mercedes-AMG and sets another highlight in the model portfolio with its combination of dynamic elegance and characteristic AMG features. Striking proportions and exciting surfaces underline its unmistakable appearance, complemented by the high-quality interior.

There are two powerful model variants to choose from: The GLC 63 S E PERFORMANCE Coupé is the brand’s first performance hybrid SUV coupé (combined fuel consumption 7.5 l/100 km, combined CO2 emissions 170 g/km, combined power consumption 12.7 kWh /100 km) with 500 kW (680 HP) system output at the start. There is also the entry-level model, the GLC 43 4MATIC Coupé (combined fuel consumption 10.2-9.8 l/100 km, combined CO2 emissions 232-223 g/km) with 310 kW (421 hp) power and a short-term boost of 10 kW (14 hp) via the belt-driven starter generator. The extensive standard equipment with rear-axle steering, all-wheel drive, AMG SPEEDSHIFT MCT 9G transmission with wet starting clutch and AMG RIDE CONTROL suspension with adaptive damping supports the dynamic driving experience.

“With the new Mercedes-AMG GLC Coupé, we are addressing customers who are looking for a sporty lifestyle and dynamic design coupled with impressive performance. The diverse and high-quality technical components guarantee the highest level of driving dynamics and pleasure. With the top model GLC 63 S E PERFORMANCE Coupé, we now also offer our innovative hybrid drive in this segment, which guarantees an extensive range of driving experience,” said Michael Schiebe, CEO Mercedes-AMG GmbH and head of business units Mercedes-Benz G-Class & Mercedes-Maybach.

The sporty silhouette with a flowing transition to the rear is the main feature of the new Mercedes-AMG GLC Coupé. The headlights connect to the top of the AMG-specific radiator trim and thus emphasise the width of the vehicle. The AMG front apron in jet wing design with large air inlets, vertical fins and additional flics sets striking, independent accents. Precise side edges emphasise the sporty proportions and the powerful wheel arches.

The wheel arch trim in the body colour and the AMG side skirt trim are harmoniously integrated into the elegant basic shape. The confident appearance is also emphasised by the wide track and flush-fitting wheels in 19-, 20- or 21-inch formats. Several of the wheels offered ex-works feature a glossy aesthetic with bi-colour surfaces. Optional equipment includes entry-optimised running boards and numerous other packages.

The two-part taillights visually widen the rear view with a black, dark red connecting element. The AMG-specific rear apron in a diffuser look (GLC 43) or with an additional diffuser board (GLC 63 S) as well as the two double tailpipe trims (round on the GLC 43, trapezoidal on the GLC 63 S) reinforce the powerful impression. In the interior, AMG seats in ARTICO man-made leather / MICROCUT AMG microfiber with unique graphics and covers provide a sporty touch. Optional upholstery made of leather and Nappa leather with an embossed AMG coat of arms in the front headrests is available. The AMG performance seats are also available as options.

There is also the standard AMG Performance steering wheel in Nappa leather (GLC 43) or Nappa leather/MICROCUT microfiber (GLC 63 S). It is flattened at the bottom, perforated in the handle area and equipped with silver-coloured aluminium shift paddles. The two round AMG steering wheel buttons enable quick and precise operation of various driving dynamics functions and the AMG DYNAMIC SELECT driving programmes. The sporty, luxurious atmosphere is rounded off by AMG sports pedals, AMG floor mats and illuminated door sills with AMG lettering.

The MBUX infotainment system includes various AMG-specific displays and functions. These include the independent displays in the instrument cluster, the portrait format multimedia central display in the centre console and in the optional head-up display. The AMG-exclusive “Supersport” style offers the possibility of displaying various content via a vertical structure. This includes a set-up menu that shows the current chassis or transmission settings. The driver can also have a navigation map or consumption data displayed in supersport style.

Also integrated is AMG TRACK PACE (standard in the GLC 63 S, optional for the GLC 43), the data logger for use on the racetrack. The software records more than 80 vehicle-specific data ten times per second while driving around a racetrack, such as speed, acceleration, steering angle and brake pedal operation. The display of lap and sector times as well as additional training and analysis tools are also revealing.

The heart of the new Mercedes-AMG GLC Coupé models is the AMG 2.0-litre four-cylinder engine, which combines innovative technologies and high performance with exemplary efficiency. The engine remains true to a tradition typical of the brand: it was not only completely developed at the company’s Affalterbach location but is also manufactured there in manufactory quality according to the “One Man, One Engine” principle. Mercedes-AMG combines the craftsmanship of its highly qualified employees with the most modern production methods of Industry 4.0 and a high level of digitalisation.

The engine, known internally as M139l (l for longitudinal installation), is so far the only series engine in the world that is charged with an electric exhaust gas turbocharger via the additional 48-volt on-board electrical system, which also includes the belt-driven starter generator (RSG). The system is a direct derivative of the technology that the Mercedes-AMG Petronas F1 Team has successfully used in the premier class of motorsport for many years. The new form of charging guarantees particularly spontaneous response across the entire speed range. This leads to an even more dynamic driving experience and at the same time increases efficiency.

An approximately four-centimetre narrow electric motor is integrated directly into the shaft of the turbocharger between the turbine wheel on the exhaust side and the compressor wheel on the fresh air side. Electronically controlled, this directly drives the shaft of the turbocharger and thus accelerates the compressor wheel before the exhaust gas flow takes over the conventional drive.

This significantly improves the response behaviour right from idle speed and across the entire speed range. The combustion engine reacts more spontaneously to accelerator pedal commands, and the overall driving experience is significantly more dynamic. In addition, the electrification of the turbocharger enables higher torque at low speeds. This also increases agility and optimises acceleration from a standstill. Even when the driver eases off the accelerator or brakes, the technology can maintain the boost pressure at all times. This ensures a continuously direct response.

Compared to the GLC 43, the turbocharger in the GLC 63 S is significantly larger. This enables a higher airflow and therefore more performance. In addition, the integrated electric motor is powered by a 400-volt high-voltage system. In the GLC 63 S E PERFORMANCE Coupé, the M139l produces 350 kW (476 hp) at 6,725 rpm. This makes it the most powerful series-produced four-cylinder in the world. The maximum combustion engine torque of 545 Nm is at 5,250-5,500 rpm. In the performance hybrid, the 2.0-litre engine is combined with a permanently excited synchronous electric motor, a high-performance battery developed in Affalterbach and the fully variable AMG Performance 4MATIC+ all-wheel drive.

The system output of 500 kW (680 hp) and the maximum system torque of 1,020 Nm enable impressive driving performance: acceleration from a standstill to 100 km/h takes place in 3.5 seconds. The propulsion only ends at an electronically limited speed of 275 km/h. The 150 kW (204 hp) electric motor is positioned on the rear axle and is integrated there with an electrically switched two-speed transmission and the electronically controlled rear-axle limited-slip differential in a compact Electric Drive Unit (EDU). Experts refer to this layout as a P3 hybrid. The lightweight high-performance battery is also located in the rear above the rear axle. This compact design results in numerous advantages.

The electric motor acts directly on the rear axle and can therefore convert its power more directly into propulsion – for that extra boost when starting, accelerating, or overtaking. As is typical of the design, the power of the electric motor can be used at full torque, so that particularly agile starting behaviour is possible. In addition, thanks to the integrated, electronically controlled rear axle locking differential, the driver immediately experiences a noticeable increase in performance: the hybrid model accelerates extremely agilely out of corners, offers optimal traction and therefore greater driving safety.

If any slip occurs on the rear axle, the driving force of the electric motor is also transferred to the front wheels as needed for more traction. The mechanical connection of the fully variable all-wheel drive makes this possible via the cardan shaft and drive shafts of the front wheels. The positioning on the rear axle improves the weight and axle load distribution in the vehicle. This forms the basis for the convincing handling.

The AMG concept offers very high recuperation efficiency because the system allows only minimal mechanical and hydraulic losses from the engine and transmission. The automatically shifting two-speed transmission on the rear axle, with its specially coordinated ratio, ensures the spread from high wheel torque for agile starting to safe continuous performance at higher speeds. An electric actuator engages the second gear at around 140 km/h at the latest, which corresponds to the maximum speed of the electric motor of around 13,500 rpm.

The development of lithium-ion energy storage is inspired by technologies proven in the Formula 1™ hybrid racing cars of the Mercedes-AMG Petronas F1 Team. The AMG High-Performance battery combines high, often consecutively available power with low weight to increase the overall performance of the vehicle. Added to this is the rapid energy consumption and high power density.

The high-performance battery in the GLC 63 S E PERFORMANCE Coupé offers a capacity of 6.1 kWh, 80 kW continuous power and 150 kW peak power for ten seconds. Charging takes place via recuperation or the installed 3.7 kW onboard charger with alternating current at a charging station, wall box or household socket. The battery is designed for fast power delivery and absorption and not for the longest possible range. Nevertheless, the electric range of 12 kilometres enables a practical operating radius, for example for low-noise, fully electric travel from residential areas to the outskirts of the city or to the motorway.

The basis for the high performance of the AMG 400-volt battery is the innovative direct cooling: a high-tech coolant flows around all 560 cells and cools them individually. Every battery needs a defined temperature for optimal power delivery. If the energy storage device becomes too cold or too hot, it temporarily loses noticeable power or must be turned down so as not to be damaged if the temperature is too high. A uniform temperature control of the battery therefore has a decisive influence on its performance, service life and safety. The AMG system is designed to ensure even heat distribution in the battery.

The basic operating strategy is derived from the hybrid power pack of the Mercedes-AMG Petronas Formula 1 racing car. As in the premier class of motorsport, maximum propulsion is always available when the driver uses kick-down – to accelerate powerfully out of corners or to overtake quickly. The electrical power can always be accessed and frequently reproduced through high recuperation performance and demand-based recharging.

Further advantages of the hybrid drive arise for vehicle dynamics control. Instead of ESP® braking intervention, the electric machine can also regulate traction as soon as a wheel signals too much slip. To do this, the intelligent control reduces the drive torque of the electric machine, which is transferred to the wheel via the rear axle locking differential. The result: The ESP® does not have to intervene or only intervene later. Advantage: The combustion engine can therefore be operated with higher torque. This improves agility afterwards and increases efficiency. In addition, the power that would otherwise be “wasted” when braking can be used to charge the battery.

In the entry-level model GLC 43 4MATIC Coupé, the 2.0-litre four-cylinder in-line engine offers a nominal output of 310 kW (421 hp) at 6,750 rpm. The maximum torque of 500 Nm is at 5,000 rpm. Depending on the situation, the system also briefly provides an additional boost of 10 kW (14 hp) from the belt-driven starter generator (RSG). The second generation RSG functions as a mild hybrid, which, in addition to the temporary boost in performance, also enables functions such as coasting and recuperation for maximum efficiency. The 48-volt technology also increases comfort, as the transitions between the start-stop and coasting functions are almost imperceptible. The GLC 43 4MATIC accelerates from a standstill to 100 km/h in just 4.8 seconds. The top speed is electronically limited to 250 km/h.

Power is transmitted in both Mercedes-AMG GLC Coupé models via the AMG SPEEDSHIFT MCT 9G transmission (MCT = Multi-Clutch Transmission), in which a wet starting clutch replaces the torque converter. It reduces weight and, thanks to its lower mass inertia, optimises the response to accelerator pedal commands, especially when sprinting and when changing loads. The elaborately coordinated software ensures extremely short switching times and, if necessary, quick multiple downshifts. In addition, the double-declutching function in the “Sport” and “Sport+” driving programmes delivers a particularly expressive shifting experience. The RACE START function is also applied, which guarantees optimal acceleration from a standstill. In the “Comfort” driving program, the ECO start/stop function is activated automatically, and the “Coasting” function can be activated in “Individual”.

In the GLC 43, the AMG Performance 4MATIC all-wheel drive has a permanent power distribution between the front and rear axles of 31 to 69 per cent. The rear-biased design ensures increased driving dynamics, including higher lateral acceleration and improved traction when accelerating. In the GLC 63 S, the fully variable AMG Performance 4MATIC+ all-wheel drive transfers the drive power to the road, including drift mode for even more driving pleasure.

The AMG DYNAMIC SELECT driving programmes (five for the GLC 43, eight for the GLC 63 S) enable a wide range of vehicle characteristics from comfortable to dynamic. The individual driving programmes offer an individual driving experience, precisely tailored to different driving conditions.

As part of the AMG DYNAMIC SELECT driving programmes, the integrated driving dynamics control “AMG DYNAMICS” is added. It expands the stabilising functions of the electronic stability program ESP by utilising interventions in the steering characteristic curve and in ESP’s additional functions. When cornering dynamically, for example, a brief brake intervention on the inside rear wheel creates a defined yaw moment around the vertical axis for spontaneous and precise steering.

The extent and effectiveness of these interventions depend on the AMG DYNAMIC SELECT programme selected, whereby the driver can determine the set-up himself in “Individual”. The ESP can be adjusted in three levels. “On” is the standard selection, which offers a high level of safety, adapted to the sporty character of the overall vehicle. While “Sport” allows higher drift angles, “Off” allows the system to be switched off completely for a particularly sporty driving style on closed racetracks.

Both models are equipped with the AMG RIDE CONTROL steel spring suspension with adaptive damping adjustment. It combines sporty driving dynamics with high long-distance comfort. The basis for this is the front axle with specially developed steering knuckles and ball joints of the spring link as well as the rear axle, which also has dynamically designed elastokinemetics. Building on this, the adaptive adjustment damping continuously adapts the damping on each individual wheel to the current requirement – always considering the pre-selected chassis level, the driving style and the condition of the road surface. In addition to improving rolling and driving comfort, this also leads to an increase in driving safety. There are three different damper maps to choose from (“Comfort”, “Sport” and “Sport+”).

Another feature makes a decisive contribution to the AMG-specific tuning for high driving dynamics: the active roll stabilisation AMG ACTIVE RIDE CONTROL, which is optional in the GLC 63 S E PERFORMANCE. Instead of using conventional, rigid transverse stabilisers, the system compensates for body movements electromechanically. For this purpose, the transverse stabilisers on the front and rear axles are divided into two parts. In the middle, there is an electromechanical actuator in which a three-stage planetary gear is integrated. If the road surface is uneven or the driving style is moderate, the actuator actively separates the stabiliser halves from each other, which increases driving comfort. During dynamic use, for example on a winding road, the halves connect and are twisted against each other.

The system not only reduces rolling movements when cornering but also enables more precise coordination of steering and load change behaviour. It also increases driving comfort when driving straight ahead because, for example, stimuli caused by uneven road surfaces on one side are compensated for. Movements of the body can be actively and optimally adapted to the driving condition. The typical AMG driving behaviour in terms of dynamics, precision and feedback for the driver can be experienced even more intensively.

In order to meet the high-performance requirements, the system is based on an additional 48-volt partial electrical system. Another advantage compared to conventional hydraulic-based systems is the significantly faster response. Added to this is the lower weight of the components compared to hydraulic solutions.

The steering layout of the Mercedes-AMG GLC models also contributes to increasing dynamics and comfort. The three-stage AMG parameter steering has a variable steering geometry ratio that adapts to the driving programme selected. At high speeds, the steering power assistance decreases; at low speeds, it increases continuously. As a result, comparatively little effort is required at low speeds as well as when manoeuvring and parking, while the best possible control over the vehicle is maintained when driving faster. In the “Sport” and “Sport+” suspension settings, the driver also receives significantly more feedback about the driving condition via the steering wheel.

Active rear-axle steering is also standard. It operates with a maximum steering angle of 2.5°. Up to this degree, the rear wheels turn in the opposite direction to the front wheels at speeds of up to 100 km/h (variable depending on the AMG DYNAMICS setting). This leads to a virtual shortening of the wheelbase, which in turn results in significantly more agile turning, less steering work and increased manoeuvrability. For example, the turning circle is noticeably reduced when turning or parking. At speeds of more than 100 km/h (variable depending on the AMG DYNAMICS setting), the rear wheels turn parallel to the front wheels – up to a maximum of 0.7°. This virtual extension of the wheelbase has a positive effect on driving stability, leads to a quicker build-up of lateral force when changing direction and thus to a more direct reaction of the vehicle to steering commands. The response behaviour of the rear axle steering depends on the selected AMG DYNAMIC SELECT drive programme.

The AMG sports brake system guarantees outstanding deceleration values and the best controllability in the GLC 43. Internally ventilated and perforated brake discs measuring 370 x 36 millimetres with 4-piston fixed calipers are mounted on the front axle, and 360 x 26 millimetres at the rear with 1-piston floating calipers.

In keeping with the extreme performance values and associated performance, the GLC 63 S comes as standard with the AMG high-performance composite brake system with 6-piston fixed callipers at the front (internally ventilated and perforated brake discs 390 x 36 mm) and 1-piston floating callipers at the rear (internally ventilated and perforated brake discs 370 x 26 mm) are used. The braking system impresses with very short braking distances as well as maximum stability and fading stability under heavy use. It also scores points with its long service life and particularly spontaneous response.

The AMG Exterior Night package contains the painted exterior mirror housings, the inserts in the AMG side sill panels, the beltline trim strip, the window surrounds, and the trim strip in the rear bumper in high-gloss black. The AMG Night Package Exterior II also comes in Dark Chrome: the slats on the radiator trim in Dark Chrome as well as the type identification on the fenders and at the rear, including a star at the rear.

The AMG Exterior Carbon Package includes elements in high-quality visible carbon for the A-wing of the AMG front apron, the inserts of the AMG side skirt panels and the trim strip in the AMG rear apron. With the AMG optics package, the GLC 43 looks even sportier: the front splitter in high-gloss black with flics on the sides and the rear diffuser with diffuser board are optical borrowings from motorsport. There are also additional flics for the air outlets in the rear apron in high-gloss black.

The GLC 63 S E PERFORMANCE Coupé can be ordered as an exclusive Edition 1 in the exterior colours graphite gray magno or high-tech silver magno for one year from market launch. A foil in magno charcoal visually stretches the vehicle’s sides. The 21-inch AMG forged wheels in cross-spoke design are painted matt black. The high-sheen rim flanges provide an attractive contrast. This also applies to the yellow-painted brake callipers of the AMG high-performance composite brake system.

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BMW Shows Off the new Vision Neue Klasse X SAV

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A new BMW Group Vision Vehicle provides a first glimpse of the Neue Klasse as an SAV: The BMW Vision Neue Klasse X brings the aesthetics, technology, sustainability, and philosophy of the Neue Klasse to the Sports Activity Vehicles sector. The first fully electric raised derivative on the new architecture will go into series production at Plant Debrecen (Hungary) in 2025.

“Together with the BMW Vision Neue Klasse, the BMW Vision Neue Klasse X showcases the breadth of our future BMW model line-up. The Neue Klasse reflects the variety of all the models that customers want today and, in the future, – from sporty sedan, with all its derivatives, to modern SAV family,” says Oliver Zipse, Chairman of the Board of Management of BMW AG. “In this way, we are underlining that the Neue Klasse is much more than just a car or a specific concept; it is redefining the BMW brand – and, at the same time, will be more BMW than ever.”

The company presented a clear picture of the brand’s future as a sedan with the BMW Vision Neue Klasse at IAA 2023. The latest Vision Vehicle now illustrates how BMW sees the future of its X models. The BMW Vision Neue Klasse X stands for an active lifestyle, efficient dynamics and a confident stance. Its design combines a clear exterior design language with a bright and spacious interior. Special lighting and sound effects enabled by the next generation of BMW iDrive enhance the intuitive digital user experience. The three main characteristics of the Neue Klasse – electric, digital and circular – are expanded here to include a fourth dimension. The driving pleasure that forms the core of the BMW brand is taken to the next level with drive and chassis control developed especially for the Neue Klasse and with the sixth generation of BMW eDrive technology. Its sustainability concept also ensures responsible production, operations, disassembly and recycling.

A new type of drive and chassis control delivers a superior driving experience that is tailored to individual needs. It is based on a new software stack developed in-house by the BMW Group that will help the vehicles of the Neue Klasse guarantee a smooth drive at all times. Two out of four new super-brains will take the driving experience in the Neue Klasse to a new dimension.

“Neue Klasse means BMW driving at an even higher level,” explains Frank Weber, member of the Board of Management of BMW AG responsible for Development. “The BMW of the future will have four new super-brains: high-performance computers working smartly together on what, up until now, was processed separately. We developed the first super-brain completely in-house. It integrates the entire powertrain and driving dynamics with up to ten times more computing power. The second super-brain will enable the next quantum leap in automated driving,” Weber continues. “Going forward, we will combine four key control units in a single high-performance computer. The result will be more dynamic performance, more precision, more efficiency and even more fun to drive.”

In combination with the two-box design of a BMW X model, the pared-down design language developed for the Neue Klasse also represents a major leap forward in both exterior and interior design. With its increased ground clearance, the fully electric vehicle architecture offers new possibilities for an even more spacious interior. It allows for a long wheelbase, short overhangs and classic BMW proportions. Large window areas and the panoramic glass roof flood the interior with natural light, creating an airy spaciousness that is complemented by textiles in warm colours.

“The BMW Vision Neue Klasse X provides a look ahead to the X models of the Neue Klasse. The same principles apply to our Sport Activity Vehicles: electric, digital and circular,” says Adrian van Hooydonk, head of BMW Group Design.
“The X models will always remain strong in character: monolithic, clean and with a very distinctive vertical interpretation of the BMW light signature.”

The new brand look for the BMW X models also contributes to the Vision Vehicle’s strong presence. Vertically aligned LED units offer a fresh interpretation of BMW’s hallmark light signature. Front and centre is the BMW kidney grille, reimagined as a three-dimensional sculpture with vertically aligned and backlit contours. Together, the headlights and kidney grille create a lighting effect that is activated as the driver approaches the vehicle and continues in the interior.

The rear section is powerful and athletic. Rear lights that reach far into the centre provide a horizontal interpretation of the familiar BMW L shape. Its 3D-printed elements are individually controlled with variable light intensity to convey a particularly expressive depth effect. Flush glass surfaces and the bright “Coral Silver” exterior paintwork give the BMW Vision Neue Klasse X a certain lightness. In the rear portion of the side windows, the brand’s signature Hofmeister kink is realised not through chrome edging, but with a “reflective print” that forms a transparent or reflective surface, depending on the viewing angle.

The slightly elevated seating position ensures a confident driving experience. The redesigned steering wheel with multifunction buttons, Central Display with intuitive touch control functionality and BMW Panoramic Vision, together with the advanced voice control of the BMW Intelligent Personal Assistant, serve as effortless and intuitive interfaces for human-car interaction. BMW Panoramic Vision projects key information across the full width of the windscreen. It will be complemented in production models of the Neue Klasse by the enhanced BMW 3D Head-Up Display.

In the BMW Vision Neue Klasse X, the Central Display is elegantly integrated into the instrument panel, providing both front passengers with optimal access to all infotainment functions. The colours shown are not only transferred to the ambient light but also to the backlit textile surfaces of the instrument panel.

The Personal Sound Experience, presented for the first time with the new HYPERSONX WHEEL, opens up further possibilities. With this digital function, car occupants can enjoy their favourite sound on any trip. The sound, generated in real-time and adjusted with the tap of a finger on the HYPERSONX WHEEL, is an innovative contribution to the immersive and holistic user experience that transforms the interior of the BMW Vision Neue Klasse X into a personal experience space.

In the Neue Klasse, overall vehicle efficiency reaches a new level. The latest, sixth generation of BMW eDrive technology is key to this. In addition to improved e-drive units, it also features new and now round lithium-ion battery cells, with a volumetric energy density more than 20 per cent higher than that of the prismatic cells previously used. In combination with the transition to an 800-volt system, this will improve charging speed by up to 30 per cent – allowing vehicles to charge enough for a 300-kilometre range in just ten minutes. The sixth generation of BMW eDrive also delivers up to 30 per cent more range. When it comes to aerodynamics, the BMW Vision Neue Klasse X boasts an impressive new top figure: with drag reduced by 20 percent to a comparable model in the current line-up. New tyre designs and a special brake system for fully electric vehicles help increase overall vehicle efficiency by up to 25 per cent.

A completely plant-based, mineral-based and petroleum-free surface material “Verdana” was developed for the interior. It will be used in the BMW Vision Neue Klasse X in the lower portion of the door panelling and in the centre console. Maritime plastics are also being utilised for the first time for injection-moulded parts. In selected components, this secondary raw material, which is obtained, for example, from discarded fishing nets, already accounts for 30 per cent.

The choice of materials and construction methods enable easier disassembly of components and improved recyclability. The side skirts and front and rear apron attachments are also produced from recycled mono-materials. In this, the new design concept follows the principle of the BMW i Vision Circular presented in 2021, which relied extensively on mono-materials to optimise recyclability. The Neue Klasse also heralds a new chapter in production history. BMW Group Plant Debrecen in Hungary was planned and developed as an iFACTORY.

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Galadari Automobiles Inaugurates New Showroom and Launches Mazda CX-60 and CX-90 Models in the UAE

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Galadari Automobiles Co. has launched the MAZDA CX-60 and CX-90 models during the inaugural ceremony of the all-new Mazda Showroom on Sheikh Zayed Road, Dubai. With meticulous precision, the first-ever Mazda CX-60 and CX-90 models have been built to embody automotive perfection, striking an ideal balance between performance and finesse. Both the CX-60 and CX-90 models are offered with a powerful and responsive 3.3L Inline-6 Turbocharged engine, combined with a 48V mild hybrid system.

This combination delivers an output of 284 hp and 450 Nm of torque in the CX-60, as well as a peak output of 345 hp and an impressive 500 Nm of torque in the CX-90. Furthermore, the fuel efficiency of the CX-60 is 15.4 km/L while that of the CX-90 is 14.3 km/L, which in itself is best-in-class. These key specifications distinguish the two models within the automotive landscape in terms of power and efficiency.

The all-new state-of-the-art showroom serves as a true reflection of the global brand identity of Mazda, a brand renowned for its sophisticated design and exhilarating performance. The showroom showcases an impressive line-up of the brand’s luxury vehicles with its spacious and minimalistic design. It further exemplifies Galadari Automobiles’ unwavering commitment to providing customers with a seamless and exceptional automotive experience.

Mohammed Abdullatif Ibrahim Galadari, Co-Chairman and Group CEO of Galadari Brothers commented, “Galadari Automobiles Co. has played a pivotal role in the success of Galadari Brothers Group, holding a prominent position in the UAE’s automotive industry. With more than five decades of partnership with Mazda, the company has remained committed to consistently making the customer’s experience of owning a car as exciting, enjoyable, and value-added as possible. At Galadari Brothers, we seek to make a substantial contribution to the UAE’s vision and developmental journey. Our overarching objective is to become a key driving force in the country’s technological, economic, sustainable progress, in line with our relentless pursuit of innovation and excellence.”

He added: “The inauguration of our all-new Mazda showroom on Sheikh Zayed Road symbolises our unrelenting commitment to excellence in the automotive industry. We are further pleased to launch the first-ever Mazda CX-60 and CX-90, which are the epitome of innovation, performance and style. Beyond presenting a fine selection of Mazda’s revolutionary new models, we have completely redesigned the showroom with state-of-the-art facilities, to enrich customer experiences. We look forward to working together with Mazda Corporation, to continue influencing the automotive industry in the years to come.”

The UAE’s top-notch infrastructure and convenient roads offer an ideal environment for car owners to enjoy the vehicles’ luxe features, leading to rising demand for comfort and opulent features among the population, coupled with a preference for upscale and luxury products. Galadari Automobiles Co. has strategically positioned itself at the forefront of innovation to effectively meet the demands of the UAE automotive market.

Axel Dreyer, Chief Executive Officer at Galadari Automotive Group Co. Ltd. stated, “The exclusive launch of the first-ever Mazda CX-60 and CX-90 in UAE, together with the opening of our all-new showroom, exemplifies our commitment to delivering the best possible services and models to the country. We look forward to providing customers with an exceptional driving experience, and setting new standards in the premium vehicle segment, solidifying our position in the automotive industry.”

The first-ever Mazda CX-60, positioned as a Sports Utility Vehicle, is a blend of luxury and elegance, with a capacity of 5 passengers, featuring advanced face recognition technology that identifies the owner/driver of the vehicle and customises the car according to their tastes and preferences. It further entails numerous cutting-edge technologies, which are carefully designed to safeguard drivers and passengers.

Furthermore, the first-ever Mazda CX-90 is a powerful three-row family luxury car that demonstrates a seamless blend of innovation and high-quality craftsmanship. Every single detail of the CX-90 model has been designed in unison, starting with the driver’s seat to the other parts of the vehicle. The model has been engineered to provide customers with the most immersive, performance-focused driving ever created in a three-row Mazda SUV, setting forth a front-engine, rear-biased, all-wheel-drive experience. In the UAE, the CX-90 is available in both 6-seater and 8-seater versions.

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The Elite Cars Launches Zenvo Aurora in the Region

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The Elite Cars, the authorized distributor of Danish-brand Zenvo Automotive across the MENA region, launched the Zenvo Aurora on February 21, 2024. Inspired by the majestic Aurora Borealis, the newest model comes in two distinct and purposeful derivatives, the Agil and Tur, and will be limited to just 50 pieces of each model. Notably, nearly 50% of the highly-anticipated models have already been booked for pre-production.

Mahmoud Imran, Sales and Operations Manager at The Elite Cars and Chairman of the Board and Chief Commercial Officer of Zenvo, Jens Sverdrup, introduced the eagerly awaited hypercar. The grand reveal was orchestrated by a synchronised light performance that emulated the graceful and impactful movements of the Aurora Borealis. Renowned for crafting artisan hypercars, Zenvo stands out with the Aurora as its lightest and most innovative model to date, starting at Euros 2.590 million (approximately AED 11-12 million). It features the most powerful V12 engine ever fitted to a road car. At the heart, a 6.6-litre quad-turbocharged V12 engine paired with lightweight electric motors produces 1850 hp for the Tur and 1450 hp for the Agil.

Designed by in-house chief designer, Christian Brandt, both derivatives bring Danish artistry and ingenuity to the hypercar market for the first time, inspired by the famous ‘form follows function’ design language. Utilising Formula 1 technologies and processes, the Aurora is designed with driving pleasure in mind, achieving the 0-100km/h sprint in as little as 2.3 seconds, and to a top speed of 450 km/h. With both two- and four-wheel-drive drivetrains, it can travel up to 35 km on pure electric power.

Both models feature a lightweight chassis design, cleanly channelling the airflow through the structure to aid downforce and stability. The aerodynamically aggressive Aurora Agil features a stripped-out cabin and rear-wheel drive system as standard, tipping the scales at 1,300kg, with a clear focus on track driving. The more classically styled Aurora Tur offers elevated luxury and is a permanent four-wheel-drive, with two additional electric motors on the front wheels providing 200 bph each, enhancing speed and stability for road driving.

“We are filled with immense pride as we officially unveil the limited-edition Zenvo Aurora in the UAE as the authorised distributor for the brand across the region. This partnership between The Elite Cars and Zenvo is a natural synergy, as we both share a deep passion for automotive excellence, a commitment to exceeding expectations and a dedication to providing clientele with the greatest in luxury and performance,” said Tamer Abu Khalaf,  Co-Founder at The Elite Cars. “With the UAE as a global hub of luxury, the Zenvo Aurora represents the pinnacle of artisanal craftsmanship for automotive enthusiasts and connoisseurs alike, offering an unparalleled ownership experience.”

“We are thrilled to be unveiling the Zenvo Aurora for the first time in the UAE market with our partners The Elite Cars,” explains the Chairman of the Board and Chief Commercial Officer of Zenvo, Jens Sverdrup. “The new model is best described as an equilibrium of extremes. We just wanted to build an uncompromised driver’s car, which delivered on every level, but without any one aspect negatively impacting another. The outcome has given us two models, which complement each other, deliver true driving pleasure and, almost as a byproduct, offer incredible performance.”

Zenvo Aurora will be hand-built at the Zenvo headquarters in Præstø, Denmark, with first deliveries expected in 2026.

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