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Samsung’s Galaxy Buds2 Pro Brings New Auracast to Samsung Smart TV



Samsung Electronics has announced new software updates to Galaxy Buds2 Pro and Samsung Smart TVs, reshaping the audio experiences across even more connected devices. The new updates extend LE Audio capabilities to Samsung TVs with Auracast broadcast audio technology, enabling rich and complex audio transmission to nearby Bluetooth devices.

LE Audio, an advanced Bluetooth audio standard, broadens the spectrum of audio experiences to deliver more complex and richer sound that goes beyond providing better-sounding music, but also allows users to share sound with others as they personally experience it. As a pioneer of innovative technologies, Samsung has been leveraging new LE Audio-based features that further elevate sound experiences, including 360 Audio Recording, enabling Galaxy smartphone users to capture sound on video precisely as they hear it without the need for professional equipment. Additionally, the select Galaxy Book3 devices offer a crystal clear listening experience with improved latency — perfect for immersive gaming and multimedia consumption.

And now, with Auracast broadcast audio technology for Galaxy Buds2 Pro and Samsung 2023 Neo QLED 8K and 2023 MICRO LED, Samsung is again up-levelling and expanding connected experiences beyond mobile devices to home appliances. With Auracast, users can turn their device into a shared radio station able to broadcast across connected devices. Leveraging the new LE Audio, it allows users to connect multiple sets of Buds to a TV while users could only connect a maximum of two devices previously. Auracast opens a variety of potential use cases and possibilities for further device applications — from augmented or assistive listening in a theatre or lecture hall for those who won’t hear better, to sharing a playlist from your smartphone while on a run with friends, to even multi-language support without translation devices by sending different language interpretations via different channels.

“As an innovator across a wide range of electronic devices — from smartphones to wearables, and from TVs to home appliances — we at Samsung are in a unique position to capitalize on delivering more seamless and extended experiences,” said Junho Park, VP and Head of Galaxy Ecosystem Product Planning Team, MX Business at Samsung Electronics. “LE Audio is a perfect example of that shows our commitment to connected experiences across our entire library of devices, and how Samsung is introducing new capabilities and technologies that bring them all together.”

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Jabra Launches Two Premium True Wireless Earbuds



Jabr has launched two new premium earbuds in its Elite true wireless earbuds range. The Jabra Elite 8 Active, tested to be the world’s toughest earbuds, and the Elite 10, Jabra’s most advanced earbuds for work and life with clear calls, all-day comfort and optimised to deliver a more immersive Dolby Atmos experience through Dolby Head Tracking.                                            

Jabra’s new addition to its active range, the Elite 8 Active, will set a new standard for durability and fit. Built for much more than running or sports, they are designed to be durable enough for users regardless of what they choose to do and wherever life takes them. The Elite 8 Active buds pass all the required tests for the US Military Standard for Ruggedized Electronics (810H).

That is everything from humidity and high temperature to rain and altitude. They are completely watertight when submerged up to 1.5m. – they are IP68 rated, meaning that they are fully dust and waterproof, whilst the charging case is IP54 rated to be dust and splashproof. In addition, we put Elite 8 Active through its paces with Highly Accelerated Corrosion Testing (HACT). This requires the earbuds to pass 11 full cycles of testing, including enduring 2 hours in 40°C temperatures with 93% humidity, going through a 15-minute splash test in salt water, and surviving a 15-minute 40°C heat drying test, to successfully prove their anti-corrosion credentials. All of this whilst staying secure in the ear with the improved grip provided by Jabra ShakeGrip technology.

While Jabra Elite 8 Active earbuds are proud to be tough, they have not sacrificed their sound, or aesthetic. They are made to fuel workouts with incredible sound thanks to Dolby Audio, which delivers lifelike, clear sound for a longer and more comfortable listening experience. The Adaptive Hybrid Active Noise Cancellation (ANC) automatically optimizes the ANC performance to the environment you’re in. Wind Neutralizing HearThrough technology also muffles any wind interference without blocking out traffic, ensuring safety without compromising on steady sound.

With 6-mic call technology and wind noise protecting mesh, stable smartwatch connectivity, Google Assistant, Fast Pair, Swift Pair and Spotify Tap, and battery life for up to 8 hours (32hours with a case), these earbuds are just as good for working as for working out. Jabra’s new top-of-the-line Elite 10 earbuds promise the best combination of comfort, sound and calls anywhere, for both work and life. These true wireless earbuds, which are optimized for enjoying content in Dolby Atmos, are truly immersive and Jabra’s first earbuds to support Dolby Head Tracking.

Dolby Head Tracking engages listeners in a whole new way by keeping them in the centre of the soundstage as they move their heads, enabling a more natural sound experience for all your favourite entertainment, including both Dolby Atmos and stereo content. And when available, the combination of Dolby Head Tracking together with Dolby Atmos content further elevates the sound with incredible detail and clarity for the ultimate Dolby Atmos listening experience.

Elite 10 also eliminates surrounding noise with Jabra Advanced Active Noise CancellationTM. The ultra-powerful ANC auto-adjusts for what’s around you. This is achieved by infrasonic waves that measure the ear canal and algorithms which detect noise leakage and wind conditions. As a result, the earbuds will automatically switch to the highest ANC gain in noisier environments and reduce the gain in quiet places.

Designed with learnings from Elite 7 Pro for fit and Elite 85t for all-day wearing comfort, the Elite 10 is the first in Jabra’s true wireless earbuds range to offer Jabra ComfortFit technology for the most natural, airy fit and less occlusion, due to its semi-open design that relieves ear pressure, allowing users to walk and talk in comfort. Every surface the ear touches is made of soft silicon for a snug fit, meaning less wearing fatigue for all-day use. These earbuds are also designed to cater for more ear shapes and sizes than ever before.

The Elite 10 is complete with 6-mic call technology for crystal-clear calls, a 6-hour battery (27 hours with case), a pocket-friendly cradle optimised for wireless charging, Bluetooth Multipoint connection, hands-free voice assistance and easy pairing.  

Calum MacDougall, SVP at Jabra, said, “Jabra has been successful by identifying user needs and then applying our unique audio engineering capabilities to meet those needs. For Elite 10, we focused on comfort, calls and music performance to meet the need for all-day use from music to meetings. For Elite 8 Active, we meet the need for users to be confident to use their earbuds, wherever they are, from work to work-out”

Javier Foncillas, VP of Commercial Partnerships & Global Sales at Dolby Laboratories said, “Dolby innovations have redefined how entertainment is created and experienced for consumers across the world. We share Jabra’s passion and ambition for quality, and the combination of the new hero Elite range together with Dolby’s latest audio innovations like Dolby Head Tracking and Dolby Audio are a perfect match.”

Elite 8 Active is available for AED 699/SAR 749, in caramel, navy, black and dark grey, while the Elite 10 is available for AED 849/SAR 899, in cream, cocoa, titanium black, gloss black, and matte black.

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Cisco and Bang & Olufsen Launch True Wireless Earbuds



Cisco and Bang & Olufsen have launched new true wireless earbuds built with enterprise-grade features customised for professionals on-the-go. Furthering their partnership to provide customers with top-quality audio experiences whether they’re at home, at work or in transit, the Bang & Olufsen Cisco 950 delivers a high-end aesthetic and premium sound combined with advanced security and manageability features.

This product release is an extension of the Cisco and Bang & Olufsen partnership, which addresses increased customer expectations for multifunctional devices that fit their lifestyles in and out of work.

As hybrid work continues to enable flexibility in how and where people work, the Bang & Olufsen Cisco 950 enables crystal-clear audio for seamless collaboration from any setting. The earbuds are fully manageable in Cisco’s Control Hub platform, giving IT greater visibility and control over their entire fleet of collaboration devices and peripherals.

“As businesses continue to embrace the flexibility of hybrid work, employees need professional-grade tech solutions that enable work from any setting,” said Snorre Kjesbu, Senior Vice President and General Manager of Webex Devices at Cisco. “We’re excited to expand our partnership with B&O to deliver exceptional audio experiences with extensive functionality and timeless design and craftsmanship.”

“We’re excited to expand our partnership with Cisco to deliver the Bang & Olufsen Cisco 950,” said Duncan McCue, Vice President of Business Development and Strategic Partnerships at Bang & Olufsen. “Equipped with Cisco’s advanced features for secure collaboration and Bang & Olufsen’s unparalleled capabilities in sound innovation and design, these earbuds are perfect for hybrid workers who want immersive audio experiences.”

The key features of the Bang & Olufsen Cisco 950 include:

  • Enhanced connectivity and functionality: With long battery life, high-fidelity audio, Adaptive Active Noise Cancellation, in-ear voice notifications, on-ear controls and Bluetooth 5.2 for quick pairing, the Bang & Olufsen Cisco 950 provides an elevated user experience.
  • Enterprise-grade security and management features: IT admins can easily maintain and securely update the device in Webex’s Control Hub, the central dashboard for Cisco Collaboration Devices and Webex services. They can also get valuable insights on device inventory and utilization, to help maximize their return on investment.
  • Extended interoperability: The Bang & Olufsen Cisco 950 is optimized for Webex and pairs perfectly with other Cisco collaboration devices, with call controls and prioritization for calling and meetings. The earbuds are also platform agnostic and able to quickly and simultaneously pair with both Android and iOS devices without compromising sound quality.
  • Tailored fit: The earbuds have a sleek ergonomic design, plus four sets of silicon tips and one pair of foam tips for comfort and fit based on preference.

The Bang & Olufsen Cisco 950 will be available for order starting this November.

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Samsung Launches Galaxy S23 FE, Galaxy Tab S9 FE and Galaxy Buds FE



Samsung Gulf Electronics has announced the latest Fan Edition (FE) Series addition to the Samsung Galaxy Ecosystem in the UAE — the new Galaxy S23 FE, Galaxy Tab S9 FE and S9 FE+, and Galaxy Buds FE. Known for their iconic and durable designs, advanced performance, cutting-edge camera and audio capabilities, and so much more — these are the most epic FE devices yet. For those who want to experience Galaxy flagship devices for the first time, the new FE devices are the perfect entry point.

Fadi Abu Shamat, Head of the Mobile eXperience Division at Samsung Gulf Electronics said, “Samsung is committed to delivering cutting-edge solutions that suit users’ lifestyles and empower them to unleash their potential. Our new line of FE devices delivers innovative features that can be used individually or as part of a connected ecosystem, enabling Galaxy users to express their creativity and enhance their productivity.”

Galaxy S23 FE
Galaxy S23 FE stays true to the iconic S series design with its new floating camera and premium finish protected with dust resistance. Plus, it utilizes recycled materials and packaging, packing a punch with durability, functionality, and sustainability. Offered in new, vibrant colours, Galaxy S23 FE allows users to select the device colour that best fits their style.

Everyday moments come to life on Galaxy S23 FE with pro-grade camera features to help you capture amazing photos and videos. See sharp details in every scene with a 50MP high-resolution lens, and 3X optical zoom. After dark, Nightography on Galaxy S23 FE lets you take clear selfies and portraits in lifelike colours. With advanced digital image stabilization (VDIS) and optical image stabilization (OIS), take steady shots on the go using the rear camera.

When it comes to creating perfectly sharable content, Galaxy S23 FE is an editing studio on the go. In Pro Mode, controls for shutter speed, aperture, ISO, and more can be manually adjusted to your preferences. Capture customized shots with the Camera Assistant app and choose which automated features to use for a fully customized shooting experience. With the freedom to create and customize, the Galaxy S23 FE camera has AI-powered editing tools to help elevate your creations.

For gaming and streaming, Galaxy S23 FE’s powerful processor makes every action rapid and fluid with a vapour chamber that helps to control heat and sustain performance. The long-lasting 4,500mAh battery intuitively adjusts to conserve energy, charging up to 50 per cent in just 30 minutes with a 25W Adapter. All this power comes to life on a bright, super-smooth 6.4-inch Dynamic AMOLED 2X display. Based on your surroundings, Vision Booster technology on Galaxy S23 FE automatically detects bright lighting conditions, keeping the screen vivid just like flagship models.

The Galaxy S23 FE is available in modern, bold colours, including Mint, Black, Purple and White on and Samsung stores. Consumers will also have the option to avail trade-in offers for the new smartphone. Additionally, UAE customers purchasing the Galaxy S23 FE 128 GB will be upgraded to 256GB without any additional costs.

Galaxy Tab S9 FE and Tab S9 FE+
Whenever inspiration strikes, Galaxy Tab S9 FE and S9 FE+ deliver essential entertainment, expressive creativity, and seamless productivity. With two portable and powerful devices to choose from, even more, users can experience the versatility of the Galaxy Tab S series. Digital creators, entrepreneurs, busy students, artists, gamers, and more will explore their passions and get work done with improved device speed and even better performance compared to the previous FE Series.

Responsive and immersive viewing and creating can happen at home, at work, on campus, or even at the park on Galaxy Tab S9 FE’s 10.9-inch and Tab S9 FE+’s 12.4-inch displays — featuring an automatic refresh rate that adapts up to 90Hz. Sunlight is no match for Vision Booster, which enhances visibility in outdoor environments by optimizing colour and contrast especially in dark areas of the screen. Just like the newest Galaxy Tab S9 Series, both Tab S9 FE and Tab S9 FE+ received an IP68 rating, offering enhanced durability for peace of mind on the go. Plus, Tab S9 FE+’s long-lasting battery with up to 20 hours of video playback on a single charge means work and play won’t keep you tethered to a cord.

Ideas and notes are easy to capture with Galaxy’s signature in-box, IP68-rated S Pen. Like the Galaxy Tab S9 series, the Tab S9 FE and S9 FE+ include a wide variety of creative tools and apps, including fan favourites like Goodnotes, LumaFusion, Clip Studio Paint, and more. Easily keep class notes, sketches, videos, and more with up to double the storage, plus the option to upgrade to 1TB with a microSD card.

As a part of the launch offer running from October 5 – December 31, 2023, consumers across the UAE will be able to avail of a free Smart Book Cover upon the purchase of Galaxy Tab S9 FE and Tab S9 FE+. The offer will be valid on as well as Samsung stores and retailers. The Galaxy Tab S9 FE series is available in four fashionable colours such as Mint, Silver, Gray and Lavender.   Consumers will also have the option to avail trade-in offers for the new Galaxy Tab S9 FE.

Galaxy Buds FE
Galaxy Buds FE bring Samsung’s industry-leading sound experience to more users. Its powerful bass offers a deep and rich sound that allows you to enjoy music the way the artist intended, while powerful Active Noise Cancellation (ANC) and Ambient Sound enable you to hear more of what you love and less of what you don’t. Also, the automatic personalized beamforming of the advanced three-microphone system, along with an AI-powered Deep Neutral Network (DNN), separates your voice from unwanted background noise for clearer calls.

Boasting the longest battery life in the Buds line-up, Galaxy Buds FE provide up to 8.5 hours of playback with earbuds and total of up to 30 hours including the charging case. Even when using ANC, users can get up to 6 hours of playback with earbuds and total up to 21 hours including the case. Inspired by the iconic and ergonomic design of the series, Galaxy Buds FE are engineered to be comfortable enough to wear for a long time and enable a more customized fit with three different sizes of ear tips and two different sizes of wingtips. Galaxy Buds FE are available in two distinct, modern colours such as Graphite and White.

With new FE devices, it’s easier than ever to experience the full power of the connected Galaxy Ecosystem. Productivity is intuitive with Multi Control, which enables users to drag and drop content easily between multiple Galaxy devices. Copy and paste or drag and drop between smartphone and tablet. When creativity strikes, simply transfer videos or images from smartphone to tablet with Quick Share, for easier editing.

When it is time for immersive entertainment, Galaxy Buds FE is the perfect companion. Auto Switch intelligently switches sound between your smartphone, tablet, and even watch and TV – based on your usage with no manual adjustments required. Also, SmartThings Find helps you track down misplaced Buds and also sounds an alarm should they be left behind.

All these devices and connectivity capabilities uphold Samsung’s commitment to providing secure and private experiences. Galaxy S23 FE and Galaxy Tab S9 FE Series are backed by Samsung Knox protection, meaning personal information is kept that way, by default.

Galaxy S23 FE along with Galaxy Tab S9 FE Series and Galaxy Buds FE are now available in the UAE at the following prices:

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