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Dyson Opens New Store in City Centre Mirdif

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Dyson has announced the grand opening of its latest demo store in the popular City Centre Mirdif mall in Dubai. The new immersive store is a hub of innovation and commitment to technology, displaying the company’s full portfolio of products and helping customers discover and better understand how Dyson technology works.

The City Centre Mirdif Dyson demo store provides an immersive experience with its unique styling room. This is a private space where customers can feel comfortable trying any of Dyson’s haircare technology, such as the Dyson Corrale cordless hair straightener, the Dyson Supersonic hair dryer, and the Dyson Airwrap multi-styler. Technology lovers can seek advice from the Dyson experts on hand and explore the brand’s iconic haircare collection with ease.

Visitors can shop Dyson’s innovations across all main product ranges – Floor Care, Environmental Care, Hair Care, and Wearables with the new audio range featuring the Dyson Zone. The store allows for interactive demonstrations that bring to life the science at the core of Dyson technology. The store features a space to test Dyson’s high-performing cordless vacuums and its range of intelligent, connected air purifiers, offering customers the ultimate ‘try-before-you-buy’ retail experience.

By buying directly from the Dyson store, shoppers have the chance to personalise the case of their haircare products, as well as gift wrap their purchases with exclusive Dyson-branded wrapping paper free of charge. The City Centre Mirdif demo store, located on the first floor in the home appliance area of the mall, joins Dyson’s Mall of the Emirates and Dubai Mall demo stores, as well as several Dyson demo zones in the UAE. These include The Galleria, Yas Mall, and Marina Mall in Abu Dhabi, and City Centre Al Zahia in Sharjah.

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Jumbo Group to Distribute Havells Kitchen Appliances in the UAE

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Havells India has announced its entry into the UAE kitchen appliances market through a strategic partnership with Jumbo Group. This alliance is set to bolster Havells product portfolio and market reach while enabling Jumbo Group to establish a significant presence in the Middle East. The partnership will see the launch of Havells India’s premier kitchen appliances, including advanced mixer grinders starting with online availability on Jumbo’s e-commerce website jumbo.ae followed by retail store distribution.

Havells’ energy-efficient appliances come equipped with advanced technology, super quality, and design. At a later stage, the Havells product line-up will be extended to include premium juicers and state-of-the-art air fryers, which will also be available in-store at Jumbo Electronics outlets and online. As part of the tie-up, Jumbo will also undertake distribution to retailers in the UAE to develop a brand presence in MEA.

Rahul Murgai, Senior Vice President, Havells India, expressed enthusiasm about the landmark expansion, stating, “At Havells, our dedication to growing globally remains steadfast, embodying our ‘Make in India’ ethos for a worldwide audience. We are excited to announce our partnership with Jumbo as the distributor of Havells’ Kitchen Appliances in the Middle East. This collaboration not only marks a significant step in strengthening Havells’ brand presence but also in expanding our channel reach to significantly enhance customer access to our innovative products.”

Commenting on the partnership, Vikas Chadha, CEO of Jumbo Electronics Ltd, said, “We are thrilled to enter the kitchen appliances market through our partnership with Havells India Ltd, a company that aligns with our vision of quality and innovation. With the growing demand for kitchen appliances, this partnership will allow us to provide our customers with the best products available, enhancing their lifestyle and convenience. Looking at the growing tech-savvy customer base we start availability with e-commerce and then expand to retail stores ensuring that we provide maximum accessibility and convenience to our customers.”

The Havells line-up offered by Jumbo Group will be backed up by Jumbo Serve, the UAE’s leading ISO 9001 certified after-sales service provider, which will manage the warranty and contract service of the full suite of Havells products sold in the UAE

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SharkNinja Launches its Range of Devices in the Middle East

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SharkNinja has announced the regional launch of multiple products designed for inside and outside the home across the Shark and Ninja brands at PAPA Dubai. With a number of product demonstrations by experts, media representatives and trusted retailers in attendance at the region’s first SharkNinja showcase got to witness the global brand’s first foray into new categories in the UAE.

Tapping into consumer demand for compact cooling, the company brings its new Shark FlexBreeze Fan – which transforms from pedestal mode to a compact tabletop fan that can be used on patios, at campsites, in home offices, and in the bedroom – to the market. With a firm focus on outdoor living, the Ninja Woodfire ProConnect Grill, which was introduced as part of the Dubai showcase today, offers true versatility with its grill, smoke, and air fry functionality. Designed to withstand the outdoors, the multifunctional Ninja Woodfire ProConnect Grill can conveniently be controlled with a smart device.

The Ninja Kitchen range today also welcomes the Combi multi-cooker, DetectDuo blender, Double Stack air fryer, and CREAMi Deluxe, after being developed by the company’s 800 engineers and design associates, and having undergone extensive consumer trials before being shared with the region. Also scoring some airtime at the event is the three-in-one Shark Hydrovac hard floor cleaner; available in both corded and cordless. It mops, vacuums and cleans itself, is tough on stains, gentle on all floors, and even refreshes rugs.

Boasting a regional launch, SharkNinja’s new FrostVault Cooler transfers cold air into the dry zone, where high-tech insulation can keep food cool, dry, and separate at food-safe temperatures for days. Featuring a lockable lid and an easy drain plug,it delivers premium ice retention thanks to its three inches of insulation. Commenting on the new developments, Tom Brown, President EMEA, SharkNinja said, “At SharkNinja, our greatest asset is our relentless drive; we strive to be a consumer problem-solving engine that uses unrivalled consumer insights and global innovation to build products that address problems others don’t see or can’t solve – positively impacting people’s lives. This region is one of the most exciting markets on the planet, and we’ve seen strong demand and growth already, but we are just getting started.”

Damian Woodward, Managing Director EMEA Distributors, SharkNinja, added, “The new products and categories that we are introducing today, will drive our growth as we invest in and build our business in the region and beyond. With a simple mission of positively impacting people’s lives, every day, in every home, we feel that in announcing to the UAE our new range of products, across Shark Clean, Ninja Kitchen, Shark Beauty, and Ninja Outdoor ranges, we are living up to that mission. We are also delighted to announce that we are working with Al Khayyat Investments (AKI) who has been appointed as the exclusive distributor for SharkNinja in the UAE.”

Zaid S. Al Khayyat, Managing Director, AKI said, “AKI has a proud legacy of introducing innovative products from around the world to the region and making a meaningful impact in people’s lives every single day. That ambition is reflected in our partnership with SharkNinja – a brand that continues to pioneer a broad array of products that consumers love. We are excited to bring these exceptional products to the UAE for the first time, opening a new chapter of international growth for SharkNinja while enriching the consumer experience locally.”

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TCL Electronics Intros the Latest QD-Mini LED TV and Smart Home Appliances in Istanbul

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TCL Electronics has unveiled its latest line-up of products spanning various categories tailored for the Middle East and Africa market at an exclusive launch event in the heart of Istanbul, Turkey. Furthermore, TCL highlighted its robust partnership with Arsenal Football Club as the Official Regional Consumer Electronics Partner during the event, which included a notable appearance by Arsenal Legend Martin Keown.
The event brought together industry leaders, media representatives, top influencers, and notable personalities from across the region to witness TCL’s latest product line-ups that emphasise the company’s dedication to delivering top-notch technological innovation to customers in the region.

This includes remarkable picture quality showcased in its 2024 QD-Mini LED TVs, as well as an enticing array of upgraded domestic appliances and air conditioners designed to enhance lifestyles with improved health and convenience. Looking back on the launch, Ms. Sunny Yang, General Manager of TCL Middle East and Africa, expressed her excitement, stating, “We are excited to introduce TCL’s latest generation of QD-Mini LED TV’s. We are especially looking forward to showcasing the TCL 115” X955 Max, the world’s largest QD-Mini LED TV. Our objective is to cater to the evolving needs of our consumers by delivering the latest cutting-edge technology and providing a premium and exceptional entertainment experience in the Middle East and Africa markets. Additionally, we are eager to unveil our newest home appliance offerings, designed to simplify daily life. These include the TCL FreshIN Series Air Conditioners, Free Built-in Series Refrigerators, and state-of-the-art washing machines boasting an industry-leading cleaning ratio.”

The launch event showcased the remarkable capabilities of the 115” X955 Max QD-Mini LED TV, the world’s largest, providing viewers with a cinematic experience right in their living rooms. With a peak brightness of 5,000 nits (unit of measurement for brightness) and over 20,000+ local dimming zones, this TV offers precise lighting and impressive contrast, ensuring crisper and sharper visuals even on such a large scale. Equipped with QLED PRO, a 144 Hz VRR and an ONKYO 6.2.2 Hi-Fi system, the TV delivers exceptional image quality and pulse-pounding audio with an ultra-slim design.

Boasting unparalleled advancements, the TCL C855 stands as the pinnacle of today’s market offerings. With dynamic HDR performance peaking at 3500 nits, it delivers striking contrasts from the brightest whites to the deepest blacks. Immerse yourself in vivid, true-to-life colours through our QLED PRO technology, while the Low Reflection feature guarantees virtually glare-free viewing. Audiophiles will revel in the ONKYO 2.2.2 Hi-Fi audio system, ensuring premium home theatre sound quality directly from your TV. Enhanced by the AiPQ PRO Processor and a 144Hz high refresh rate with VRR, this model guarantees smooth, crisp visuals for both cinematic experiences and gaming adventures. Prepare for an unparalleled audio-visual journey with the TCL C855. Available in various sizes of 50”/65″/75″/ 85″ and 98″

Introducing the TCL C755 QD-Mini LED TV. This model is equipped with the top-of-the-line 1344-zone QD-Mini LED technology, ensuring stunning HDR performance with peak brightness levels reaching 1600 nits. Its precise QLED colours faithfully reproduce the full spectrum visible to the human eye, promising captivating visuals and intricate colour details. Enhancing your audio experience, the TV is equipped with the integrated ONKYO 2.1 Hi-Fi sound system, transforming your space into a dynamic home theatre. Paired with the AiPQ Processor, it delivers exceptionally smooth and clear imagery, elevating your viewing experience to new heights. For gamers and movie enthusiasts alike, the VRR 144Hz technology ensures a genuinely high refresh rate, guaranteeing seamless motion and immersive entertainment. Prepare to be enthralled by the TCL C755. Available in a range of sizes from 55”/65″/75″/ 85″ and 98″

A quantum leap in home entertainment with the TCL C655 PRO. With cutting-edge Quantum Dot technology, this TV delivers picture-perfect clarity like never before. Using advanced Local Dimming across hundreds of zones, it precisely controls backlighting, unveiling every detail in stunning clarity. Plus, with QLED PRO, the picture quality is elevated to new heights, offering vibrant colours and true-to-life imagery. QLED PRO employs an upgraded version of the Quantum Crystal Quaternary PRO, surpassing conventional binary quantum dot materials. Paired with the top-of-the-line ONKYO 2.1 Hi-Fi sound system, bringing the cinema to your home.

In addition to its cutting-edge TV innovations, TCL unveiled a range of new products designed to enrich and simplify daily life. Updates were shared on the Air Conditioners line-up, featuring the innovative FreshIN 3.0 and BreezeIN renowned for its sleek, minimalist design and easy-to-maintain build. Furthermore, TCL introduced its latest Free built-in series for refrigerator and washing machine models TCL C2110WDG and C67110WDG Front Load Wash & Dry empowering consumers to embrace healthier and more convenient lifestyles.

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