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HUAWEI Launches New Wearables Including the HUAWEI WATCH GT 4, HUAWEI WATCH Ultimate Design, and More

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Huawei today held its landmark “Wearable Strategy and New Product Launch” event in Dubai, unveiling its next step in wearables with its “Fashion Forward” proposition, taking integration between technology and fashion to the next level. Huawei’s strategy reflects its vision to transform the wearables industry and provide users with the ultimate wrist companion for a modern lifestyle.

At the event, Huawei also unveiled a range of new devices, including HUAWEI WATCH GT 4 – the latest addition to the popular smartwatch series, the high-end HUAWEI WATCH Ultimate Design, HUAWEI FreeBuds Pro 3 high-fidelity TWS earbuds, HUAWEI Eyewear 2 smart glasses, and the HUAWEI MatePad 11-inch PaperMatte Edition and MatePad 11.5-inch PaperMatte Edition that offer a paper-like reading and writing with 97% light interference reduction.

“With the HUAWEI WATCH GT 4 and the other products we launched today, we are transforming the wearable experience for our customers in the MEA region. Our new wearable devices combine cutting-edge technology, fashion-forward design, and user-centric health features that revolutionise the industry. It empowers users to personalise their health and sports journey, without compromising style. This is the result of Huawei’s decade-long investment and innovation in the wearables category,” said Pablo Ning, President of Huawei Consumer BG, Middle East and Africa.

During the launch event Medcare Hospitals and Medical Centres, a leading premium healthcare provider in the region, and Huawei announced the signing of a Memorandum of Understanding (MOU) that marks the beginning of an exciting partnership. With a focus on accessibility and data-driven personalized care, this partnership promises to usher in a new era of healthcare that transcends traditional boundaries, providing users with the ability to monitor vital health metrics, including heart rate, sleep patterns, physical activity, and even advanced metrics like blood sugar levels risk assessment.

Dr. Shanila Laiju, CEO of Medcare Hospitals and Medical Centres, expressed her enthusiasm about the partnership, stating, “At Medcare, we believe in the power of technology to enhance healthcare. This partnership with Huawei aligns perfectly with our vision for patient-centric care. We are committed to fostering a healthier, more connected community through this collaboration.”

Huawei is redefining the design, health and sports experience with its new range of wearables that allow users to personalise their health and sports journey without compromising style. This marks the new beginnings for the brand’s wearables business, as it leverages its three major competitive advantages: breakthrough hardware detection technology, newly upgraded software algorithm platform, and more comprehensive digital health services.

Drawing from a decade of expertise in wearable technology, Huawei is setting new industry benchmarks. Huawei is expanding its presence in the high-end wearables market and forging global ecosystem partnerships to deliver personalised sports and healthy lifestyle experiences to consumers. Since entering the wearables sector 10 years ago, Huawei has been a trailblazer in sports and health monitoring, solving industry challenges in battery life, measurement precision, and comfort. With its new strategic direction for wearables, Huawei is making sports and fitness more accessible and enjoyable for everyone.

Huawei marks a new milestone with the launch of the stylish flagship smartwatches the HUAWEI WATCH GT 4 and HUAWEI WATCH Ultimate Design, the high-fidelity TWS earbuds HUAWEI FreeBuds Pro 3, a series of other smart devices.

HUAWEI WATCH GT 4

The latest generation of the WATCH GT flagship series introduces elevated design features with powerful health and fitness functionalities. Coming in 46mm and 41mm sizes, the new flagship smartwatch takes a bold Fashion Forward step up from classic GT Series designs, introducing inventive design elements while retaining the aesthetic signature of its predecessors. The 46mm version features a unique octagon-shaped watch body, a tribute to the classic luxury watches but with a modern twist. The 41mm version boasts a pendant-like design that exudes grace and sophistication. The watch also offers a variety of colours and watchbands to choose from so that you can match your mood and outfit.

The HUAWEI WATCH GT 4 has an exceptional battery life of up to 14 days on the 46mm and up to 7 days on the 41mm. This extended battery life ensures that you can always rely on your watch without frequent recharging. It also debuts the all-new Stay Fit app and upgraded GNSS tracking, all made better with the new TruSeen 5.5+ that brings AI-powered accuracy to health measurement, inspiring you towards a better, fitter self. By utilising the smartwatch’s LED sensors, PPG measures changes in blood volume and alerts users of irregular heartbeats using Pulse Wave Arrhythmia Analysis. The watch also supports over 100 sports modes and workout types, including Padel, a popular racket sport that combines elements of tennis and squash.

HUAWEI WATCH GT 4 is available in the UAE on October 3 at a starting price of AED 899. With HUAWEI Care+ for WATCH GT 4, you can enjoy peace of mind and protection for your smartwatch at an affordable price. You can choose between one year or two years of coverage for only 149 AED or 199 AED respectively. Moreover, with the trade-in program, you can get an extra AED 100 cashback when you buy a new WATCH GT 4.

HUAWEI WATCH Ultimate Design

The HUAWEI WATCH Ultimate Design is Huawei’s first-ever gold smartwatch. The luxury smartwatch with a sailboat-inspired design comes with a gold bezel, and a gold crown is inlaid with six segments of 18K gold to form a rudder-shaped ring design. The six-segment gold bars are designed according to the golden ratio, combining the calmness of black and the brilliance of gold to achieve a harmonious and balanced design aesthetic. It adopts the diamond-cut engraving process, where a 3D trapezoidal pattern is carved onto the surface of the gold. The watch comes with a gold and black Three-Compartment Chain Strap.

HUAWEI WATCH Ultimate Design will be available for pre-orders in the UAE Starting October 3  at a price of AED 10999 from Huawei’s online platforms as well as certified retailers. HUAWEI WATCH Ultimate Design customers can enjoy 2 years of exclusive Platinum Service, which includes Huawei Care+ service, 2 refresh services, free on-site pick-up service, and free spare unit service. They can also access the exclusive service centre and VIP hotline services.

HUAWEI FreeBuds Pro 3

The HUAWEI FreeBuds Pro 3 are a new generation of flagship TWS earbuds that balances design aesthetics with class-leading audio technology. The new earbuds bring Pure Voice 2.0, Intelligent ANC 3.0 and Triple Adaptive EQ, as well as smart connectivity experience for seamless listening, delivering an ultimate all-rounding earbud for the modern, connected consumer. The HUAWEI FreeBuds Pro 3 supports the L2HC 2.0 and LDAC codecs and is certified by both HWA and Hi-Res Audio Wireless.

HUAWEI FreeBuds Pro 3 will be available in the UAE on October 20 at a price of AED 749 from Huawei Experience Stores and e-shop.

HUAWEI MatePad 11” and MatePad 11.5” PaperMatte Editions

The event also marked the launch of the brand-new HUAWEI MatePad 11-inch and MatePad 11.5-inch PaperMatte Editions, bringing consumers the HUAWEI PaperMatte Display that minimises reflection and glare. It uses nano-level anti-glare etching technology that eliminates 97% of all light interference, bringing a paper-like visual experience. So that you can read or watch videos with less eye strain. Colour eBook mode allows you to read your favourite comic books on the tablet screen like paper books.

Both the MatePad 11” PaperMatte Edition and MatePad 11.5” PaperMatte Edition pack a refresh rate of 120 Hz, which enables smoother viewing, more responsive touch control, and low-latency handwriting input. HUAWEI MatePad 11” and HUAWEI MatePad 11.5” PaperMatte Editions will be available in the UAE on October 25 at a starting price of AED 1399.

HUAWEI Eyewear 2

The HUAWEI Eyewear 2 comes in stylish designs and a comfortable fit that allows you to wear it all day long and packs class-leading audio technology. It also has a long-lasting battery life that can support up to 11 hours of listening time or 9 hours of calls. Moreover, the HUAWEI Eyewear 2 features an Open Acoustic Design that delivers high-quality audio that prevents sound leakage and enhances listening privacy. Thanks to built-in sensors, the smart glasses support a range of smart touch controls.

HUAWEI Eyewear 2 will be available in the UAE on November 3 at a price of AED 899 from Huawei’s online platforms as well as certified retailers.

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Apple’s Beats Unveils Powerbeats Pro 2 with Heart-Rate Monitoring

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Apple Inc.’s Beats division has unveiled the long-awaited Powerbeats Pro 2, which features noise cancellation, a heart-rate monitor, and a revamped design aimed at athletes. This new model incorporates capabilities seen in Apple’s AirPods, such as transparency mode for better external noise awareness and the H2 chip for enhanced sound quality. Additionally, it offers improved spatial audio for a 3D listening experience and comes with a smaller, wireless charging case.

The heart-rate monitor is a notable first for Apple-designed earbuds, expanding the company’s health-related features, and utilizes technology found in the Apple Watch. Despite a slow holiday season for Apple’s wearables business—with sales in the division falling nearly 2% to about $11.8 billion—the introduction of these new earbuds is anticipated to drive interest and sales.

Priced at $250, the same as the previous model, the new Powerbeats Pro 2 will be available in black, orange, purple, and a color called quicksand. This price point matches the AirPods Pro 2, although the Powerbeats may be more appealing to athletes due to their secure ear hooks.

Apple Vice President Oliver Schusser, who oversees Beats as well as the company’s sports, TV+, and music initiatives, hailed the new Powerbeats as “the most impressive product in Beats’ history.” Acquired by Apple in 2014 for $3 billion, Beats remains the company’s largest acquisition to date.

The heart-rate monitor will be compatible with fitness apps like Peloton, Nike Run Club, Ladder, and Slopes, with data integration into the Apple Health app. The earbuds will also be compatible with Android devices. Apple is reportedly working on AirPods with heart-rate monitoring, though they are still many months away from release.

In terms of battery life, the Powerbeats Pro 2 holds an advantage over AirPods, with 10 hours of usage on their own and 45 hours with the charging case, compared to six hours for AirPods alone and up to 30 hours with the case. However, AirPods continue to offer unique features, such as a new hearing aid functionality.

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Elgato Launches Wave Link 2.0

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Elgato has unveiled Wave Link 2.0, the next-generation evolution of its acclaimed audio management software, packed with groundbreaking features and significant quality-of-life upgrades. Designed to address the challenges content creators, streamers, and digital professionals face, Wave Link 2.0 introduces tools like Voice Focus and One-Click Audio Routing, setting a new standard for audio control and customisation.

One of the standout features of Wave Link 2.0 is Voice Focus, a cutting-edge vocal enhancement tool developed in collaboration with ai|coustics. Leveraging advanced machine learning technology, Voice Focus eliminates unwanted background noise, room reverb, and echo while isolating the user’s voice for crystal-clear audio. This tool is a game-changer for creators working in less-than-ideal acoustic environments, delivering professional-grade sound quality in seconds—without the need for complex audio configurations. Whether streaming, podcasting, or participating in virtual meetings, Voice Focus ensures users sound polished and professional, even in spaces with poor acoustics. It’s an ideal solution for those who lack the time or expertise to fine-tune audio settings manually.

Wave Link 2.0 also introduces One-Click Audio Routing, a feature that revolutionises how users manage multiple audio channels. With just a single click, users can assign apps to specific channels, streamlining setup while maintaining flexibility. Additional enhancements like App Grouping, Input Channel Renaming, and Channel Hiding further improve organisation and usability, allowing creators to focus on their content rather than troubleshooting their audio setup.

These updates make Wave Link 2.0 an intuitive and efficient tool for managing complex audio workflows, ensuring a seamless experience for both beginners and seasoned professionals. Wave Link 2.0 doesn’t stop at routing and vocal enhancements—it also offers a suite of professional-grade audio effects. Built-in tools like Compressor, De-Esser, Equaliser, and ReverbFX enable precise audio tuning, while support for third-party VST2, VST3, and AU plugins opens up endless possibilities for sonic customisation.

For creators seeking ready-made solutions, the Elgato Marketplace provides a growing library of digital assets, including presets and tools from top creators like EposVox and Harris Heller. Once effects are applied, the built-in Sound Check tool allows users to preview their settings and make final adjustments, ensuring their audio is polished before going live.

As part of the Elgato ecosystem, Wave Link 2.0 integrates seamlessly with Stream Deck, taking audio control to the next level. Users can export their Wave Link settings to Stream Deck with a single click, transforming the device into a hardware mixer-like interface. This integration eliminates the need to navigate software during critical moments, allowing creators to stay focused on their content and audience.

With its innovative features and user-centric design, Wave Link 2.0 redefines what’s possible in audio management. From Voice Focus’s studio-quality vocal enhancements to One-Click Audio Routing’s streamlined setup, Elgato continues to empower creators and professionals with tools that elevate their craft. Wave Link 2.0 is now available, offering a transformative audio experience for anyone looking to achieve exceptional sound quality with ease. Whether you’re a streamer, podcaster, or digital professional, Wave Link 2.0 is poised to become an essential part of your creative toolkit.

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Audio Devices

Marshall Intros Emberton III and Willen II Portable Speakers

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Marshall has revealed exciting updates to their most loved portable speakers, offering powerful 360° sound to take on the road. Emberton III delivers 32+ hours of battery life in a dust and waterproof format to outlast any party. Meanwhile, the tiny but mighty Willen II is the perfect companion to bring on an adventure, with its rugged design and 17+ hours of portable playtime.

“It’s been a pleasure to see this generational update come to life. As always, with our iconic design and Marshall sound in focus, we’ve created something unique in the portable speaker category. On the outside of the speaker, the focus has been on improved material choices and usability, but the biggest update is on the inside. Both these products come ready for the next Bluetooth technology LE Audio, enabling Auracast. They also continue to deliver surprisingly heavy sound for the size, especially Willen II,” says Hanna Wallner, Product Manager.

The slightly larger Emberton III features True Stereophonic, a unique form of multi-directional sound from Marshall. True Stereophonic is stereo sound, but not as you’ve heard it before. Available exclusively with Marshall products, you can now experience superior spatial and binaural sound that flows around you, filling any space. Although smaller in size Willen II makes a huge impact. It has a slightly larger frame than its predecessor, to maximise bass and the overall acoustic performance. Improved drivers mean that every frequency gets its time to shine so you’ll hear a balanced sound at any volume you choose.

Both Emberton III and Willen II come with an IP67 dust and waterproof rating, meaning you can submerge it in 1 m (3 ft) of water for a period of up to 30 minutes. The speakers are also Bluetooth LE Audio-ready. Auracast is the latest Bluetooth technology that soon will be available as an over-the-air update in the Marshall Bluetooth app. One of the benefits that Auracast gives you is a “share audio” feature. With this new feature, you’re no longer dependent on a source device with Auracast. Instead, Emberton III and Willen II will act as source devices, allowing you to broadcast music to multiple Emberton III and Willen II units simultaneously. You simply have to connect your phone to one speaker via Bluetooth, and it will sync audio to the others.

Emberton III features Marshall’s signature sound with Dynamic Loudness that adjusts the tonal balance of the audio to ensure your music sounds brilliant at every volume. Emberton III features True Stereophonic, a unique form of multi-directional sound from Marshall. Experience superior spatial and binaural sound that flows around you and fills any space.

Emberton III offers 32+ hours of portable playtime on a single charge, so you can keep listening all day and into the next. Marshall’s on-the-road spirit lives on in our Emberton III speaker, boasting a rugged design that can battle dust and rain. Emberton III now comes with a built-in microphone, making hands-free talking much simpler and clearer. Emberton III is built to be Bluetooth LE Audio-ready. This future-proof technology will open a new world of audio-sharing possibilities with Auracast.

Featuring a balanced Marshall signature sound and harder-hitting bass, Willen II punches above its size in more ways than one. Willen II offers 17+ hours of portable playtime on a single charge, so you can keep listening and never run out of steam. Willen II is always ready for the road – rain or dirt won’t stop the session. Willen II is the ultimate multi-purpose speaker. Stand it up, lay it down, fix it to an object or let it hang thanks to its rubber fastening strap.

Willen II lets you do the talking. It comes with a built-in microphone so that you can take calls completely hands-free. Willen II is built to be Bluetooth LE Audio-ready. This future-proof technology will open a new world of audio-sharing possibilities with Auracast.

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