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Audi Q8 Makes World Premiere at Geneva International Motorshow Qatar

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Audi Middle East and Audi Qatar announce the brand’s participation and activities in the prestigious Geneva International Motor Show in Qatar. The event will see Audi marking significant milestones as the brand is set to launch its much-anticipated Q8 model globally and showcase for the first time in the region the Audi Formula 1 project show car, providing a glimpse into the future of mobility and motorsport.

Audi has showcased the significance of the Middle East for the brand as visitors will have the exclusive opportunity to witness the world premiere of the Audi Q8, the flagship of the Audi SUV line-up, during the show. The arrival of the Audi Q8 in Qatar, showcased in its SQ8 derivative, holds profound importance for the region’s automotive landscape. With its 507hp V8 powerplant and Quattro all-wheel drive, the unveiling underscores Audi’s commitment to meeting the unique preferences and demands of Middle Eastern customers.

This extraordinary luxury SUV combines a striking and unforgettable design with innovative technology and unwavering performance. Its expansive, lavish and spacious interior transforms every journey into an extravagant voyage, guaranteeing an unparalleled first-class experience that leaves both the driver and passengers in awe.

Adding to the excitement, one of the many highlights of the momentous occasion and participation is the arrival of the F1 Showcar with Audi Launch Livery to the Middle East for the very first time – a significant step forward as the brand enters motorsports pinnacle series from 2026 onwards.

In addition to the Formula 1 project show car, Audi will also display a range of other exceptional models at the Geneva International Motorshow in Qatar. These include its all-electric e-tron range, the Audi RS e-tron GT and the Q8 e-tron, in addition to the Audi S8 and Audi exclusive RS 7, each representing Audi’s commitment to providing a diverse and innovative line-up that caters to the varied customisation preferences of our customers in the Middle East.

As the brand goes above and beyond with its unique presence during the motor show, Audi underlines the importance of the Middle East. Adding to the sheer display of cars and presence during the motor show is a presentation by Audi’s newly appointed Managing Director for the Middle East Region, Mr Rene Koneberg, reflecting on the brand’s regional momentum.

Visitors can pass by the Audi stand in GIMS QATAR to get a first-hand look at the F1 Showcar with Audi Launch Livery and the exclusive selection of Audi’s top models present. GIMS QATAR opens its doors to the public on 7th October and runs until 14th October.

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MG Motor Launches the New MG5 in the Middle East

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MG Motor Middle East has announced the official launch of the new MG5 in the Middle East, following the model’s regional debut at the Jeddah International Motor Show in Saudi Arabia. The new MG5 compact sedan combines a bold design, cutting-edge technology and exceptional comfort to offer excellent value for money. With a starting price of USD 12,600, (excl. VAT, depending on market), the model is the ideal choice for discerning drivers who seek both elegance in style and ease in drivability.

The new MG5 is tailored to suit a wide range of buyers, from first-time owners to small families and young drivers, and the model from the British-born brand will be available in three trims across the Middle East — Standard (STD), Comfort (COM), and Deluxe (DEL) — offering flexibility to meet diverse customer preferences. The entry-level STD model offers features like a multifunction steering wheel, a parking radar and Apple Carplay and Android Auto.

The COM variant, adds extra convenience and comfort with a rear-view camera, and PVC leather seats. The top-tier DEL trim, enhances the driving experience even further with a 360-degree camera, power-adjustable driver’s seat, sunroof, 6 speakers audio and a mobile phone wireless charger. While the STD and COM models come with a 3.5-inch colour instrument meter, the range-topping DEL trim features a larger 12.3-inch nautilus-style combination virtual meter for a premium feel.

In terms of style, the new MG5 introduces a fresh front design, showcasing dynamic lines and a confident stance. The new MG5 has a spacious interior that comfortably accommodates five passengers. With a luggage capacity of 406 litres, this model is as practical as it is stylish. The stylish element extends to the new MG5’s interior, which raises the bar with its Zero G five-seater comfort texture. These deluxe seats are equipped with a 20mm zero gravity padding layer, providing a soft yet supportive ride. The innovative seat design ensures perfect support and comfort for all passengers, comparable to that of premium vehicles. The eco-friendly microfibre leather and high-resilience foam seat framework further enhance the interior’s sustainability and durability.

Providing a versatile performance is also a key focus for the new MG5. Under the bonnet, all variants are powered by a 1.5L engine delivering 109HP. The intelligent throttle valve design optimises efficiency and extends service life. The new model features an 8-speed CVT transmission, tested rigorously over 2.35 million kilometres to ensure durability and optimum reliability.

The new MG5 is engineered for a refined driving experience, featuring an advanced EPS (Electric Power Steering) system. This system includes PDC (Pull Drift Compensation) and TCS (Torque Steer Compensation), ensuring stability and control in various driving conditions. The U-beam semi-independent rear suspension enhances ride comfort by reducing stress and improving torsional efficiency. Drivers can switch between three steering modes — Light, Standard, and Calm — offering a tailored driving experience that suits any preference.

Safety is a top priority in the new MG5, which is equipped with a high-strength cage body structure offering ultra-high torsional stiffness. The advanced laser brazing process strengthens the vehicle’s body while also improving sound insulation. Additionally, the Super 360 Visual Assistance system provides drivers with a comprehensive view of the vehicle’s surroundings, making parking and manoeuvring easier and safer. This robust safety system, combined with the vehicle’s strong design, ensures peace of mind for both drivers and passengers. Both STD and COM trim are equipped with dual front and side airbags, while DEL adds curtain airbags.

Tom Lee, Managing Director of MG Motor Middle East, commented: “Our understanding and connection with customers always brings us great feedback and knowledge. Thanks to our current and potential customers, we understand the demand for a model such as the new MG5, one which combines elegantly style, comfort, safety and affordability. We are confident that the new MG5 will set new standards in its class and become a favourite among drivers in the Middle East.”

The new MG5 is available for sale in the GCC markets, Iraq, Jordan, and Lebanon.

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JETOUR’s T1 and T2 i-DM Highlighted at Jeddah International Motor Show

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On October 29th, the 2024 Jeddah International Motor Show (JIMS) took place at the Superdome in Jeddah. JETOUR Auto showcased its top-tier models from both the off-road and family series. Among the highlights were the urban light off-road SUV JETOUR T1 and the super hybrid SUV JETOUR T2 i-DM, making their debut. This event underscored JETOUR’s confidence in its strategic glocalization efforts and its increasing investment in the Middle East as part of the “Travel+” strategy.

At the JETOUR booth, the T1, a new addition to the off-road series, made its international debut. As an urban lite off-road SUV, the T1 boasts a premium interior and a rugged boxy design, which earned the Red Dot Design Concept Award 2024. It comes equipped with the TOUR OS 2.0 system, ensuring advanced technology, a quiet cabin, and comfortable seating for a futuristic feel. The T1 features a 2.0TD+8AT powertrain and XWD intelligent four-wheel drive. It also supports official modifications, appealing to those seeking individuality and a high-quality lifestyle.

JETOUR’s ambition to become “The World’s Leading Brand in Hybrid Off-road Vehicles” is embodied in the T2 i-DM, which employs JETOUR’s Super Hybrid i-DM technology. This technology includes a high-efficiency hybrid engine, a hybrid transmission, and a Battery Safety System, characterized by high energy efficiency, performance, safety, and intelligence. The T2 i-DM achieves a maximum combined power of 280kW and a maximum combined torque of 610N·m, offering an exhilarating driving experience. Notably, the T2, the internal combustion engine (ICE) version of the T2 i-DM, has become the best-selling boxy SUV in Saudi Arabia since its launch in the first quarter of 2024. The introduction of the T2 i-DM is expected to further boost JETOUR’s popularity in the Saudi market.

As Ke Chuandeng, Vice President of JETOUR AUTO, said at the Jeddah Motor Show, “Since its establishment, JETOUR has already covered over 2000 sales and service networks in more than 60 countries and regions and has achieved a total of 1.4 million+ customers globally in just 74 months. JETOUR’s ‘acceleration’ has been created. In Saudi Arabia, JETOUR aims to continue this momentum of accelerated growth. To better serve customers in Saudi Arabia, JETOUR will upgrade its channels and services through the establishment of more exclusive showrooms, authorized dealerships and cooperation with FIX AUTO, creating a convenient and worry-free service experience.”

The T1, which debuted at JIMS, is set to officially launch in the Saudi market early next year. Once launched, the T1 will join forces with the T2 to form a premium product lineup, further enriching the off-road series. The rapid expansion of JETOUR’s family and off-road series, including models like the X70, X90, and DASHING, is anticipated to drive sales in the Saudi market to exceed 20,000 units next year.

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VinFast Officially Launches in the Middle East

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VinFast Auto has officially entered the Middle Eastern market. The company, together with its partner Al Tayer Motors, officially opened its first dealership in the United Arab Emirates (UAE), located in the downtown area of Dubai. With a total area of over 1,000 square meters, the store is designed with a modern and luxurious style, integrated with a service workshop, providing customers the opportunity to directly experience VinFast’s smart electric vehicles, including the VF 6, VF 7, VF 8, and VF 9 models.

With modern design, advanced technology, and impressive performance, VinFast’s electric vehicles promise to bring entirely new driving experiences to customers in the UAE as well as the Middle East region. Previously, on October 17, 2024, VinFast signed a Memorandum of Understanding with Charge&Go to promote the installation and operation of a network of public charging stations and related services in the UAE.

According to plans, additional VinFast dealerships in the Middle East, including Saudi Arabia, Qatar, Kuwait, and Bahrain, will be opened later this year. The VinFast VF 8 model is expected to be priced starting from $47,500 (Eco trim) and $51,500 (Plus trim) when it is launched for sale in the Middle East.

Speaking at the event, Ta Xuan Hien, CEO of VinFast Middle East, shared, “Today’s official brand launch in the Middle East marks an important step in VinFast’s journey to expand its presence in the global electric vehicle market. We are proud to partner with Gulf nations in the electrification revolution, offering smart and powerful electric vehicles with exceptional warranties, while gradually realizing our expansion plan in the Middle East and globally.”

As a pioneer in the all-electric vehicle strategy, VinFast has established a strong reputation with its presence in numerous international markets such as the U.S., Canada, Europe, Indonesia, India, and the Philippines. The Middle East is a new advancement in VinFast’s expansion strategy, especially as countries in the region are adopting policies to accelerate the development of electric vehicles.

In the Middle East, VinFast has signed exclusive partnership agreements with three leading regional dealers: Al Tayer Motors (UAE), Al Mana Holdings (Qatar), and Bahwan Automobiles & Trading (Oman). By promoting collaboration with top partners in the Middle East, VinFast is actively participating in realizing green mobility solutions in the region, while affirming the commitment of the Vietnamese electric vehicle manufacturer to making EVs more accessible to everyone.

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