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Samsung Launches Galaxy S23 FE, Galaxy Tab S9 FE and Galaxy Buds FE

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Samsung Gulf Electronics has announced the latest Fan Edition (FE) Series addition to the Samsung Galaxy Ecosystem in the UAE — the new Galaxy S23 FE, Galaxy Tab S9 FE and S9 FE+, and Galaxy Buds FE. Known for their iconic and durable designs, advanced performance, cutting-edge camera and audio capabilities, and so much more — these are the most epic FE devices yet. For those who want to experience Galaxy flagship devices for the first time, the new FE devices are the perfect entry point.

Fadi Abu Shamat, Head of the Mobile eXperience Division at Samsung Gulf Electronics said, “Samsung is committed to delivering cutting-edge solutions that suit users’ lifestyles and empower them to unleash their potential. Our new line of FE devices delivers innovative features that can be used individually or as part of a connected ecosystem, enabling Galaxy users to express their creativity and enhance their productivity.”

Galaxy S23 FE
Galaxy S23 FE stays true to the iconic S series design with its new floating camera and premium finish protected with dust resistance. Plus, it utilizes recycled materials and packaging, packing a punch with durability, functionality, and sustainability. Offered in new, vibrant colours, Galaxy S23 FE allows users to select the device colour that best fits their style.

Everyday moments come to life on Galaxy S23 FE with pro-grade camera features to help you capture amazing photos and videos. See sharp details in every scene with a 50MP high-resolution lens, and 3X optical zoom. After dark, Nightography on Galaxy S23 FE lets you take clear selfies and portraits in lifelike colours. With advanced digital image stabilization (VDIS) and optical image stabilization (OIS), take steady shots on the go using the rear camera.

When it comes to creating perfectly sharable content, Galaxy S23 FE is an editing studio on the go. In Pro Mode, controls for shutter speed, aperture, ISO, and more can be manually adjusted to your preferences. Capture customized shots with the Camera Assistant app and choose which automated features to use for a fully customized shooting experience. With the freedom to create and customize, the Galaxy S23 FE camera has AI-powered editing tools to help elevate your creations.

For gaming and streaming, Galaxy S23 FE’s powerful processor makes every action rapid and fluid with a vapour chamber that helps to control heat and sustain performance. The long-lasting 4,500mAh battery intuitively adjusts to conserve energy, charging up to 50 per cent in just 30 minutes with a 25W Adapter. All this power comes to life on a bright, super-smooth 6.4-inch Dynamic AMOLED 2X display. Based on your surroundings, Vision Booster technology on Galaxy S23 FE automatically detects bright lighting conditions, keeping the screen vivid just like flagship models.

The Galaxy S23 FE is available in modern, bold colours, including Mint, Black, Purple and White on Samsung.com and Samsung stores. Consumers will also have the option to avail trade-in offers for the new smartphone. Additionally, UAE customers purchasing the Galaxy S23 FE 128 GB will be upgraded to 256GB without any additional costs.

Galaxy Tab S9 FE and Tab S9 FE+
Whenever inspiration strikes, Galaxy Tab S9 FE and S9 FE+ deliver essential entertainment, expressive creativity, and seamless productivity. With two portable and powerful devices to choose from, even more, users can experience the versatility of the Galaxy Tab S series. Digital creators, entrepreneurs, busy students, artists, gamers, and more will explore their passions and get work done with improved device speed and even better performance compared to the previous FE Series.

Responsive and immersive viewing and creating can happen at home, at work, on campus, or even at the park on Galaxy Tab S9 FE’s 10.9-inch and Tab S9 FE+’s 12.4-inch displays — featuring an automatic refresh rate that adapts up to 90Hz. Sunlight is no match for Vision Booster, which enhances visibility in outdoor environments by optimizing colour and contrast especially in dark areas of the screen. Just like the newest Galaxy Tab S9 Series, both Tab S9 FE and Tab S9 FE+ received an IP68 rating, offering enhanced durability for peace of mind on the go. Plus, Tab S9 FE+’s long-lasting battery with up to 20 hours of video playback on a single charge means work and play won’t keep you tethered to a cord.

Ideas and notes are easy to capture with Galaxy’s signature in-box, IP68-rated S Pen. Like the Galaxy Tab S9 series, the Tab S9 FE and S9 FE+ include a wide variety of creative tools and apps, including fan favourites like Goodnotes, LumaFusion, Clip Studio Paint, and more. Easily keep class notes, sketches, videos, and more with up to double the storage, plus the option to upgrade to 1TB with a microSD card.

As a part of the launch offer running from October 5 – December 31, 2023, consumers across the UAE will be able to avail of a free Smart Book Cover upon the purchase of Galaxy Tab S9 FE and Tab S9 FE+. The offer will be valid on Samsung.com as well as Samsung stores and retailers. The Galaxy Tab S9 FE series is available in four fashionable colours such as Mint, Silver, Gray and Lavender.   Consumers will also have the option to avail trade-in offers for the new Galaxy Tab S9 FE.

Galaxy Buds FE
Galaxy Buds FE bring Samsung’s industry-leading sound experience to more users. Its powerful bass offers a deep and rich sound that allows you to enjoy music the way the artist intended, while powerful Active Noise Cancellation (ANC) and Ambient Sound enable you to hear more of what you love and less of what you don’t. Also, the automatic personalized beamforming of the advanced three-microphone system, along with an AI-powered Deep Neutral Network (DNN), separates your voice from unwanted background noise for clearer calls.

Boasting the longest battery life in the Buds line-up, Galaxy Buds FE provide up to 8.5 hours of playback with earbuds and total of up to 30 hours including the charging case. Even when using ANC, users can get up to 6 hours of playback with earbuds and total up to 21 hours including the case. Inspired by the iconic and ergonomic design of the series, Galaxy Buds FE are engineered to be comfortable enough to wear for a long time and enable a more customized fit with three different sizes of ear tips and two different sizes of wingtips. Galaxy Buds FE are available in two distinct, modern colours such as Graphite and White.

With new FE devices, it’s easier than ever to experience the full power of the connected Galaxy Ecosystem. Productivity is intuitive with Multi Control, which enables users to drag and drop content easily between multiple Galaxy devices. Copy and paste or drag and drop between smartphone and tablet. When creativity strikes, simply transfer videos or images from smartphone to tablet with Quick Share, for easier editing.

When it is time for immersive entertainment, Galaxy Buds FE is the perfect companion. Auto Switch intelligently switches sound between your smartphone, tablet, and even watch and TV – based on your usage with no manual adjustments required. Also, SmartThings Find helps you track down misplaced Buds and also sounds an alarm should they be left behind.

All these devices and connectivity capabilities uphold Samsung’s commitment to providing secure and private experiences. Galaxy S23 FE and Galaxy Tab S9 FE Series are backed by Samsung Knox protection, meaning personal information is kept that way, by default.

Galaxy S23 FE along with Galaxy Tab S9 FE Series and Galaxy Buds FE are now available in the UAE at the following prices:

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Accessories

HUAWEI Intros Open-Ear FreeArc Earbuds

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Huawei has launched its latest audio innovation, the HUAWEI FreeArc, further solidifying its leadership in the fast-growing open-ear wearables segment. Designed for comfort and situational awareness, the FreeArc offers a secure, pressure-free fit without blocking the ear canal—catering to users who demand high-quality audio without sacrificing awareness of their surroundings.

Open-ear earbuds, which sit outside the ear rather than inside it, have surged in popularity due to their comfort and safety benefits, particularly for fitness enthusiasts, commuters, and professionals. According to Canalys, global shipments of open-ear headphones reached nearly 8 million units in Q3 2024—a staggering fourfold increase from the same period last year.

Huawei has been at the forefront of this shift. The company ranked first in global wearable shipments for the first three quarters of 2024 (IDC), backed by its extensive audio R&D network—including seven research centers, over 1,000 audio specialists, and more than 250 patents. Its first open-ear model, the HUAWEI FreeClip, has already surpassed 2 million units shipped worldwide, demonstrating strong consumer demand for innovative wearable audio solutions.

Huawei’s journey in open-ear wearables began in 2019 with its collaboration with Gentle Monster on HUAWEI Eyewear, blending fashion with cutting-edge audio technology. The FreeClip, launched later, marked Huawei’s entry into the Open Wireless Stereo (OWS) category, featuring a flexible C-bridge design for a lightweight, breathable fit.

Now, the FreeArc takes this legacy further as Huawei’s first open-ear earbuds with earhooks. Built with a nickel-titanium alloy frame, the new model enhances stability and adaptability for a wider range of ear shapes while retaining the signature C-bridge comfort. Engineered for active lifestyles, the FreeArc boasts an IP57 rating for dust and water resistance, making it ideal for workouts, travel, and daily commutes. Key enhancements include:

  1. High-sensitivity drivers for crisp, balanced sound
  2. Dual-Resonator Antenna for stronger connectivity
  3. Wind-resistant microphones for clearer calls in outdoor environments

With the FreeArc, Huawei continues to refine its open-ear offerings, combining ergonomic design with practical durability.

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Audio Devices

TOZO NC9 Earbuds Review: Budget ANC Earbuds With a Battery Display

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The TOZO NC9 is a pair of true wireless earbuds featuring Active Noise Cancellation (ANC), a sleek design, and solid audio performance at a competitive price. TOZO has built a reputation for delivering affordable yet capable audio gear, but does the NC9 stand out in a market flooded with budget ANC options? Let’s take a closer look.

Design and Build Quality
The TOZO NC9 adopts a minimalist in-ear design. The earbuds have a matte finish that resists fingerprints and smudges, maintaining a clean look even with frequent use. Each earbud weighs just 5 grams, making them comfortable for extended wear, and they come with three pairs of silicone ear tip sizes to ensure a secure fit.

The charging case is compact and pocket-friendly, featuring a smooth, pebble-like shape with a satisfying magnetic snap closure. While the build is primarily plastic—expected at this price—the overall feel is sturdy and well-constructed.

One of the standout features of the charging case is that it has an LED display on the front that shows the battery level of the case and the earbuds. Another notable highlight is the IPX6 water resistance, which makes the NC9 resistant to sweat and light rain, adding durability for workouts and outdoor use.

Technical Specifications
The TOZO NC9 is equipped with Bluetooth 5.3, ensuring a stable connection with minimal latency. It features Hybrid Active Noise Cancellation, capable of reducing ambient noise by up to 35dB, and is powered by 9mm dynamic drivers for audio output.

While the earbuds support SBC and AAC codecs, the absence of aptX or LDAC means audiophiles may miss higher-resolution streaming. Battery life is solid, offering up to 6 hours of playback with ANC enabled (24 hours with the case) and 9 hours without ANC (40 hours with the case). Charging is handled via USB-C, with a full recharge taking about two hours, and the case also supports wireless charging for added convenience. Touch controls are fully customizable through the TOZO companion app, allowing users to tailor gestures for playback, calls, and ANC modes.

Audio Performance
The 9mm dynamic drivers deliver a V-shaped sound signature, emphasizing bass and treble while slightly recessing the mids. This tuning makes the NC9 particularly well-suited for bass-heavy genres such as EDM, hip-hop, and pop, though vocals and acoustic instruments may not be as pronounced as on more neutral-sounding earbuds.

The bass response is punchy and deep without becoming muddy, while the treble remains crisp, though it can get slightly harsh at higher volumes. The midrange is clear but not as forward as some listeners might prefer, which may affect the naturalness of voices and certain instruments.

When it comes to Active Noise Cancellation, the NC9 performs admirably for its price, effectively dampening low-frequency noises such as airplane engines, traffic, and air conditioning. However, higher-pitched sounds (such as chatter or barking dogs) are less effectively blocked. The Transparency Mode works well, allowing external sounds to pass through clearly when needed.

Battery Indicator Screen
One of the standout features of the NC9, as mentioned before, is its LED battery percentage display on the charging case. Unlike many budget earbuds that rely on vague LED indicators, this small screen provides an exact remaining charge percentage, eliminating guesswork and ensuring you always know how much battery is left.

Additional Features
The TOZO companion app enhances the user experience by allowing customization of the EQ, touch controls, and ANC settings. A low-latency mode helps reduce audio lag for gaming and video watching, though some minor delay may still be noticeable.

The earbuds also support multi-point connectivity, enabling simultaneous pairing with two devices—a useful feature for switching between a phone and laptop. Pairing is quick and hassle-free, with most devices recognizing the NC9 instantly.

Verdict
The TOZO NC9 delivers very good ANC performance for its price, along with a comfortable, secure fit and IPX6 water resistance. The battery life is solid, and the inclusion of wireless charging and a battery percentage display adds convenience rarely seen in budget earbuds. Sound quality is energetic and bass-forward, making these a great choice for casual listeners and commuters.

While the ANC is effective for low-frequency noise, it struggles with higher-pitched sounds. The lack of aptX or LDAC support may disappoint those seeking higher-resolution audio, and the V-shaped tuning might not suit listeners who prefer balanced mids.

If you’re looking for affordable ANC earbuds with good battery life, wireless charging, and a useful battery display, the TOZO NC9 is an excellent choice. However, if you prioritize audiophile-grade sound or stronger ANC for voices and sharp noises, you may want to consider higher-end models.

Pros:
✅ Strong ANC for the price
✅ Good battery life with wireless charging
✅ Clear battery percentage display
✅ Comfortable, secure fit with IPX6 rating
✅ Customizable via TOZO app

Cons:
❌ No aptX/LDAC for high-res audio
❌ Mid-range clarity could be better
❌ ANC struggles with high-frequency noise

Price: AED 150

TOZO NC9 ANC Earbuds AED 150
  • Final Rating
3

Summary

When it comes to Active Noise Cancellation, the NC9 performs admirably for its price, effectively dampening low-frequency noises such as airplane engines, traffic, and air conditioning.

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Audio Devices

HUAWEI Intros its First Open-Ear Earbuds with Earhooks Called FreeArc

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Huawei brings its first-ever open-ear earbuds with earhooks, HUAWEI FreeArc, to the UAE. Engineered for maximum comfort and stability, these earbuds stay securely in place even during the most vigorous physical activities. Being Huawei’s first earbuds to be IP57 water-resistance certified, it is perfect for any sports or outdoor adventure, even in wet conditions.

The HUAWEI FreeArc features the iconic C-bridge design with a new earhook form. Blending advanced engineering with user-centric design, it offers Sterling Sound, punchy bass, and all-weather comfort for an unmatched open-ear audio experience. The new HUAWEI FreeArc is available starting 27 March for AED 399 with HUAWEI Scale 3 as free gift for first buyers which is worth AED 109. Huawei’s ergonomics research team analysed over 10,000 auricle curves and utilised a vast 3D ear database to create the HUAWEI FreeArc. With micrometre-level precision, the design ensures a secure, comfortable fit that adapts to the natural shape of your ears.

The HUAWEI FreeArc features three key components: the Comfort Droplet, Acoustic Bean, and the C-bridge. The C-bridge, made from a 0.7mm nickel-titanium shape memory alloy, moulds the user’s ear shape for optimal comfort. Covered in ultra-soft, skin-friendly liquid silicone across 81.5% of its surface, these SGS Smart Green Medal-certified earbuds ensure lasting comfort and a breathable, open design for greater situational awareness and safety. From yoga sessions to hands-free work, the HUAWEI FreeArc allows for carefree motion and activity.

The HUAWEI FreeArc delivers exceptional sound with its 17 x 12 mm high-sensitivity driver unit, symmetrical acoustic structure, dynamic bass algorithm, and Adaptive Equal-loudness Algorithm, ensuring punchy bass and richer, detailed audio performance. The HUAWEI FreeArc ensures stable connections over long distances, from a sports field with a 400-meter circumference to a 100-square-meter office, providing uninterrupted connectivity across wide environments. These earbuds ensure clear voice pickup with a prime dual-mic setup, and triple call noise cancellation that blocks ambient noise during calls.

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