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Cisco and Bang & Olufsen Launch True Wireless Earbuds



Cisco and Bang & Olufsen have launched new true wireless earbuds built with enterprise-grade features customised for professionals on-the-go. Furthering their partnership to provide customers with top-quality audio experiences whether they’re at home, at work or in transit, the Bang & Olufsen Cisco 950 delivers a high-end aesthetic and premium sound combined with advanced security and manageability features.

This product release is an extension of the Cisco and Bang & Olufsen partnership, which addresses increased customer expectations for multifunctional devices that fit their lifestyles in and out of work.

As hybrid work continues to enable flexibility in how and where people work, the Bang & Olufsen Cisco 950 enables crystal-clear audio for seamless collaboration from any setting. The earbuds are fully manageable in Cisco’s Control Hub platform, giving IT greater visibility and control over their entire fleet of collaboration devices and peripherals.

“As businesses continue to embrace the flexibility of hybrid work, employees need professional-grade tech solutions that enable work from any setting,” said Snorre Kjesbu, Senior Vice President and General Manager of Webex Devices at Cisco. “We’re excited to expand our partnership with B&O to deliver exceptional audio experiences with extensive functionality and timeless design and craftsmanship.”

“We’re excited to expand our partnership with Cisco to deliver the Bang & Olufsen Cisco 950,” said Duncan McCue, Vice President of Business Development and Strategic Partnerships at Bang & Olufsen. “Equipped with Cisco’s advanced features for secure collaboration and Bang & Olufsen’s unparalleled capabilities in sound innovation and design, these earbuds are perfect for hybrid workers who want immersive audio experiences.”

The key features of the Bang & Olufsen Cisco 950 include:

  • Enhanced connectivity and functionality: With long battery life, high-fidelity audio, Adaptive Active Noise Cancellation, in-ear voice notifications, on-ear controls and Bluetooth 5.2 for quick pairing, the Bang & Olufsen Cisco 950 provides an elevated user experience.
  • Enterprise-grade security and management features: IT admins can easily maintain and securely update the device in Webex’s Control Hub, the central dashboard for Cisco Collaboration Devices and Webex services. They can also get valuable insights on device inventory and utilization, to help maximize their return on investment.
  • Extended interoperability: The Bang & Olufsen Cisco 950 is optimized for Webex and pairs perfectly with other Cisco collaboration devices, with call controls and prioritization for calling and meetings. The earbuds are also platform agnostic and able to quickly and simultaneously pair with both Android and iOS devices without compromising sound quality.
  • Tailored fit: The earbuds have a sleek ergonomic design, plus four sets of silicon tips and one pair of foam tips for comfort and fit based on preference.

The Bang & Olufsen Cisco 950 will be available for order starting this November.

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Sennheiser Launches the MOMENTUM True Wireless 4 in the Middle East



Sennheiser has launched the new MOMENTUM True Wireless 4 in the Middle East. This latest generation flagship earbuds from Sennheiser are equipped with impressive and useful technological advancements. At the heart of MOMENTUM True Wireless 4’s appeal is its ability to provide an unmatched fusion of superior sound quality, innovative features, and personalized comfort. It is by the trifecta of the latest Snapdragon Sound Technology with Qualcomm aptX Lossless Technology, Auracast and ultra-low-latency mode, this portable powerhouse series offers uncompromised sound to the high-performance audio enthusiast. These earbuds also ensure top-tier performance and compatibility with the next generation of wireless technology i.e. Bluetooth 5.4 connectivity.

Heston Saldanha, General Manager, Sonova Consumer Hearing (Sennheiser ME), said, “The introduction of the MOMENTUM True Wireless 4 in the UAE market is a proud moment for us at Sennheiser. These earbuds go beyond delivering excellent sound. They embody our commitment to providing users with a comprehensive audio experience. With its perfect blend of personalized comfort and cutting-edge features, we are confident that these earbuds will be able to deliver premium sound experiences.”

Building on the Qualcomm S5 Sound Gen 2 platform, the MOMENTUM True Wireless 4 supports both aptX Lossless and aptX Adaptive Audio. Additionally, upcoming firmware updates will introduce Bluetooth LE Audio with LC3 and AURACAST capabilities. These features promise a future-proof listening experience, offering premium sound quality without compromising on latency, making the MTW4 ideal for watching videos, gaming, and communicating on devices where low latency is crucial.

MOMENTUM True Wireless 4 brings Qualcomm RF Front End (RFFE) technology with Sennheiser’s signature TrueResponse transducer technology. Its improved antenna design results in greater RF sensitivity, an improved signal-to-noise ratio, and dynamic role switching for faster connections and better on-the-go signal continuity. Such advancements ensure a seamless and natural user experience, surpassing previous generations of MOMENTUM True Wireless earbuds.

Battery life is another area where the MOMENTUM True Wireless 4 shines, offering up to 7.5 hours of continuous use, extendable to 30 hours with the charging case. The inclusion of quick charging capabilities allows for up to 1 hour of additional playback with just 8 minutes of charging. The USB-C charging case and integrated Qi wireless charging option add convenience while the new battery protection mode optimizes charging cycles to upgrade the earbuds’ long-term battery performance.

Sennheiser has also focused on enhancing the acoustical experience. An array of six microphones improves voice pickup and the effectiveness of the Adaptive Noise Cancelling system, adapting swiftly and efficiently to environmental noise. The adaptive equalizer ensures consistent sound quality across various content types, while features like Sound Personalization, Sound Zone, and Sound Check are seamlessly integrated into the new hardware via the Smart Control App.

The newly designed ear tip and nozzle offer better protection from earwax, ensuring that users can fully immerse themselves in the evolved tuning. The MOMENTUM True Wireless 4 comes with a comprehensive fit kit, allowing users to find the perfect combination of comfort and stability, further enhanced by a fit test within the Smart Control app to ensure optimal bass response and noise-cancelling performance.

The Sennheiser MOMENTUM True Wireless 4 will be available in 3 colours – Black Graphite, White Silver, and Black Copper. This sophisticated sound solution offers a host of progressive features with a timeless design, encapsulating Sennheiser’s unwavering commitment to quality. Its launch unlocks a mesmerising new world of sound for audio enthusiasts, promising experiences that are deeply immersive.

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ASUS ROG Cetra True Wireless Speednova Review: A Great Choice for Mobile Gamers



The ASUS ROG Cetra True Wireless Speednova aims to be the ultimate weapon for mobile gamers. With a feature set boasting ultra-low latency wireless, high-fidelity audio, and active noise cancellation (ANC), it promises an immersive and uninterrupted experience. But does it live up to the hype?

Unboxing and First Impressions
The Speednova arrives in a sleek, ROG-branded box. Inside, you’ll find the charging case, earbuds, multiple ear tips for a secure fit, a USB-C cable, a USB-C to USB-A adapter, and a 2.4 GHz wireless dongle.

The case itself is compact and lightweight, featuring a subtle RGB lighting strip that adds a touch of gamer flair. The earbuds are comfortable and have a secure, in-ear design. Build quality feels excellent, with a mix of matte and glossy plastics.

The Speednova boasts two key features for competitive gamers: ROG SpeedNova low-latency wireless technology and Bluetooth 5.2. The included dongle provides a rock-solid connection with minimal audio delay, perfect for Twitch-based games where timing is crucial. Bluetooth offers a convenient option for everyday use, and the multipoint functionality lets you connect to two devices simultaneously.

For audiophiles, the Speednova offers high-resolution 24-bit 96 kHz audio support, ensuring crisp and detailed sound. The Dirac Opteo sound enhancement further refines the experience, offering customisable profiles for gaming, movies, and music. The Bass Boost mode adds some much-needed thump for explosion-heavy games.

The ANC on the Speednova is surprisingly effective for in-ears, blocking out a good amount of ambient noise. It comes with an “Auto” mode that automatically adjusts noise cancellation based on your environment. This is handy, but we found manually switching between ANC modes yielded better results in different scenarios.

Another highlight is the Bone Conduction AI microphone. This innovative tech uses bone vibrations in your jaw to enhance voice clarity, resulting in crystal-clear communication during in-game chats or calls. This is a significant improvement over traditional microphones that can struggle with background noise.

Battery Life and Usability
The Speednova boasts a lengthy battery life, with ASUS claiming up to 46 hours of combined use with the charging case. In our testing, we achieved around 5-6 hours per charge on the earbuds themselves, with the case providing multiple top-ups. This is impressive for wireless earbuds, especially considering ANC usage.

The touch controls on the earbuds are responsive and customisable through the Armoury Crate software. They offer basic functions such as play/pause, volume control, and skipping tracks.

Gaming Performance
The Speednova shines when it comes to mobile gaming. The combination of low-latency wireless, clear audio, and comfortable design makes for extended gaming sessions without fatigue. Footsteps and in-game cues are reproduced accurately, giving you a competitive edge. The microphone ensures your teammates can hear you loud and clear, even in noisy environments.

Music and Entertainment
While the Speednova prioritises gaming, it also holds its own for music and entertainment. The customisable audio profiles allow you to tailor the sound to your preference. The strong bass response is enjoyable for action movies and certain music genres.

Call Quality
The Bone Conduction AI microphone makes the Speednova a great choice for calls. During our tests, voice came through crisp and clear, even in moderately noisy environments. This makes the Speednova a good option for gamers who frequently use voice chat or for those who take a lot of calls on the go.

The ASUS ROG Cetra True Wireless Speednova is a compelling option for mobile gamers seeking a feature-rich, low-latency wireless experience. The combination of excellent audio quality, effective ANC, and comfortable design makes it a strong contender in the crowded wireless earbud market. The ASUS ROG Cetra True Wireless Speednova comes across as highly recommended.

Price: AED 950 approx.

ASUS ROG Cetra True Wireless Speednova AED 950 approx.
  • Final Rating


For audiophiles, the Speednova offers high-resolution 24-bit 96 kHz audio support, ensuring crisp and detailed sound. The Dirac Opteo sound enhancement further refines the experience, offering customisable profiles for gaming, movies, and music. The Bass Boost mode adds some much-needed thump for explosion-heavy games.

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Xiaomi Unveils the New Redmi Note 13 Series



Xiaomi has launched the much-awaited Redmi Note 13 Series in the UAE, highlighting the company’s commitment to bringing innovative products to the market. At the event, the company launched four new models such as the Redmi Note 13 Pro+ 5G, Redmi Note 13 Pro 5G, Redmi Note 13 Pro, and the Redmi Note 13, with starting prices of AED 749. Alongside the smartphones, the company also took the wraps off its new Redmi Watch 4, Redmi Buds 5 Pro, and Redmi Buds 5.

The Redmi Note 13 Series marks a significant advancement in camera technology, design, display quality, and processing power, narrowing the gap between mid-tier and high-end smartphones. These devices offer outstanding durability, an excellent user experience, and superior photographic capabilities at an accessible price point.

The series introduces a revolutionary camera system that transforms mobile photography. The professional models, including the Redmi Note 13 Pro+ 5G, Redmi Note 13 Pro 5G, and Redmi Note 13 Pro, are equipped with a remarkable 200MP camera featuring Optical Image Stabilization (OIS) and 2x/4x lossless zoom, allowing for incredibly detailed and precise photography. The camera system is enhanced by a large 1/1.4″ sensor, advanced image processing, and cutting-edge technologies like Tetra2 pixel, ensuring superb image quality even in low-light conditions.

The standard models, the Redmi Note 13 5G and Redmi Note 13 come with a 108MP primary camera that includes 3x lossless zoom and filmCamera filters for personalization. The triple camera array and a 16MP front-facing camera, powered by the Xiaomi Imaging Engine, provide state-of-the-art computational photography and strong image processing.

In addition to its impressive photographic capabilities, the Redmi Note 13 Series stands out with its modern design, featuring ultra-thin bezels and vivid AMOLED screens that support refresh rates up to 120Hz. This blend ensures a top-notch user experience with fluid scrolling and enhanced visual quality for a more pleasurable viewing experience.

The Redmi Note 13 Series emphasizes resilience, incorporating Corning Gorilla Glass Victus to significantly improve protection against drops and scratches. Select models, like the Redmi Note 13 Pro+ 5G, go beyond by securing an IP68 rating for dust and water resistance, ensuring greater reliability in various environments.

Internally, the series is equipped with state-of-the-art processors that deliver both power and efficiency. The premier model, the Redmi Note 13 Pro+ 5G, is powered by the MediaTek Dimensity 7200-Ultra chipset and features a 5,000mAh battery. It also debuts the 120W HyperCharge technology, achieving a full charge in a mere 19 minutes. In the realm of wearables, the Redmi Watch 4 shines with its large 1.97″ AMOLED screen, sleek design, and advanced health tracking capabilities.

The Redmi Buds 5 and Redmi Buds 5 Pro revolutionize the listening experience with active noise cancellation (ANC) and extensive customization through the Xiaomi Earbuds app. The Redmi Buds 5 Pro, supporting LDAC and various EQ settings, enhances the audio experience, providing a rich and tailored sound landscape. The Redmi Note 13 Series goes beyond the norms of typical smartphones, offering a holistic and cutting-edge mobile experience that includes superior imaging, elegant design, robustness, and the latest technological advancements.

The Redmi Note 13 Series presents an array of models, each with unique storage options and a palette of colours. The top-tier Redmi Note 13 Pro+ 5G is offered in Midnight Black, Moonlight White, and Aurora Purple, with a 12+512GB storage option, beginning at 1599 AED. The Redmi Note 13 Pro 5G is available in Midnight Black, Ocean Teal, and Aurora Purple, featuring a 12+512GB storage variant, at 1399 AED.

The Redmi Note 13 Pro comes in Midnight Black, Lavender Purple, and Forest Green, offering two storage configurations: 12+512GB starting at 1159 AED and 8+256GB from 969 AED. The Redmi Note 13 is up for grabs in Midnight Black, Mint Green, and Ice Blue, with a single storage model, starting at 749 AED.

Additionally, the Redmi Watch 4 is priced at 379 AED, the Redmi Buds 5 Pro at 319 AED, and the Redmi Buds 5 at 179 AED, rounding out a full range of products. The entire series, including the wearable devices, will be available in the UAE from January 19th via official Xiaomi outlets.

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