Buying Guides
Upgrade and Save: ASUS Presents Exclusive Promotions at Dubai Shopping Festival

Unveiling ASUS’s unmissable deals with unparalleled quality and up to AED 1200 discount
As the year comes to an end, the demand for cutting-edge electronics becomes irresistible during promotion seasons. ASUS is ready to cater to the varied needs of tech enthusiasts with not only attractive prices but also exceptional build quality. They feature a wide range of products designed for different purposes, offering options that cater to everyday tasks and versatile work needs, as well as powerful selections for gaming enthusiasts.
This season is not just about upgrading; it’s about ensuring that every customer, regardless of budget, finds their perfect match. Join us on this tech-filled journey where innovation meets affordability, promising an upgrade experience that caters to one and all.
Unleash Versatility with Carefree Ease
If you are looking for a laptop that effortlessly combines versatility and lightweight, the ASUS Vivobook and Zenbook series are your perfect choices, where lightweight design meets amazing performance.
The ASUS Vivobook S 14 Flip (TP3402ZA-LZ070W), driven by a powerful Intel Core i5-12500H Processor, seamlessly navigates multiple tasks with ease. Its 360° hinge promotes effortless collaboration, while the sleek and modern design showcases individuality and enhances productivity.
For those seeking a perfect blend of value and portability, the ASUS Vivobook Go 14 (E1404GA-NK039W) is an unrivalled choice. Priced at just AED 1399, it combines a friendly budget with a lightweight design and ASUS ErgoSense keyboard for exceptional typing experiences. Finally, the ASUS ZenBook 14 OLED (UM3402YA-OLEDR7W), weighing in at a mere 1.39 kilograms, redefines on-the-go productivity with its OLED display and AMD Ryzen 7 processor, delivering style and power in a portable form.
Ascend to Gaming Excellence
If you are looking for a gaming experience that transcends boundaries, ASUS introduces a trio of powerhouse laptops in this promotion season, each redefining the realm of gaming.
The ASUS TUF Gaming A15 (FA507XI-LP018W) is designed for performance enthusiasts, featuring a potent AMD Ryzen 9 7940HS Mobile Processor and NVIDIA GeForce RTX 4070 graphics. Its 15.6-inch display with a high refresh rate delivers immersive visuals, supported by a durable MIL-STD-810H military-grade construction that ensures reliability during intense gaming sessions.
To further elevate your gaming experience, the ASUS ROG Strix G16 (G614JU-N4098W) brings the games on. It boasts a powerful Intel Core™ i7-13650HX Processor and NVIDIA GeForce RTX 4050 Laptop GPU. The 16-inch display with a 240Hz high refresh rate and RGB backlit keyboard adds a touch of personalization to your gaming setup.
As for those who demand top-tier performance in a portable package, the ASUS ROG Zephyrus G16 (GU603VV-N4083W) is the ultimate choice. With its ultra-portable design, Intel Core i7-13620H Processor, and NVIDIA GeForce RTX 4060 Laptop GPU, the Zephyrus G16 delivers smooth and immersive gaming experiences, setting itself with an equally powerful cooling solution to handle even the most intensive gaming sessions with ease.
Buckle up now to explore the full range of ASUS laptops at ASUS Eshop and leading retailers in the UAE. And seize the opportunity of this exclusive promotional deal and elevate your lifestyle to new heights.
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Buying Guides
Here Are the Best Gaming Laptops from ROG for 2024 in the UAE

Explore the cutting-edge technology from ROG gaming laptops for gamers and creators, powered by NVIDIA GeForce RTX 40 Series GPUs
NVIDIA GeForce RTX 40 Series Laptop GPUs are the driving force behind the world’s speediest laptops for gaming enthusiasts and content creators. This features the best gaming laptops for gamers and creators by ASUS ROG. Constructed with the highly efficient NVIDIA Ada Lovelace architecture, these ASUS ROG laptops are equipped with the RTX 40 Series, which boasts specialized AI Tensor Cores, paving the way for innovative AI experiences that are beyond the reach of a typical laptop.
With these ASUS ROG laptops, you can experience a significant performance boost with DLSS 3 and immerse yourself in realistic virtual environments with comprehensive ray tracing. Additionally, the Max-Q suite of technologies fine-tunes system performance, power, battery life, and acoustics for optimal efficiency.
Here then are the 2024 best gaming laptops now available in the ASUS official eshop in the UAE!
The ROG Strix has been upgraded with the latest CPUs and ROG Nebula HDR Displays. The Strix SCAR 18 now features Mini LED displays with over 2,000 dimming zones for exceptional HDR performance. This year sees the debut of the first 18-inch ROG Nebula HDR Display.
The 2024 Strix SCAR 18 is equipped with enhanced Mini LED panels that boast over 2,000 discrete dimming zones and a peak brightness of 1,100 nits. This makes HDR content and games look better than ever. The increased density, combined with the ROG Nebula HDR Engine, reduces blooming and haloing even in challenging scenes, resulting in incredibly vibrant HDR performance for the Strix SCAR 18.
While the ROG Nebula HDR panels exclusive to the Strix SCAR line are truly remarkable, all the displays in the 2024 Strix family are visually impressive. Each model features a 2.5K 240Hz refresh rate panel with a grey-to-grey response time of less than 3ms, providing gamers with an outstanding visual experience.
For added immersion, these panels have an extra tall 16:10 aspect ratio and cover 100% of the DCI-P3 colour space. Regardless of the Strix machine a gamer chooses, they will be treated to a panel that makes their games and content more vibrant and immersive than ever.
The pricing of the 2024 ROG Strix SCAR 18 starts from AED 17999 and goes up to AED 24999. The highest spec 2024 ROG Strix SCAR 18 is as below:
- 14th Gen Intel Core i9-14900HX Processor
- 64GB DDR5-5600
- 1TB + 1TB PCIe 4.0 NVMe M.2 Performace SSD (RAID 0)
- 18” QHD+ (2560 x 1600) 16:10 240hz ROG Nebula HDR Display (MiniLED)
- NVIDIA GeForce RTX 4080 GPU 12GB
- ROG Intelligent Cooling technology
- MUX Switch and NVIDIA Advanced Optimus
BUY NOW: 2024 ROG Strix SCAR 18 (G834)
The ROG Strix G16 2024 (G614) is a high-performance gaming laptop that offers a range of impressive features. It is powered by the 14th Gen Intel Core i9-14900HX Processor, providing efficient AI processing. The laptop comes with an NVIDIA GeForce RTX 4060/4080 Laptop GPU, delivering exceptional graphics performance. The graphics are also powered by NVIDIA DLSS 3, ultra-efficient Ada Lovelace arch, and full ray tracing.
The Strix G16 features a dazzling 16-inch, up to a QHD 240Hz Nebula Display with a 16:10 aspect ratio, 240Hz/3ms, and 100% DCI-P3 colour coverage. This laptop is designed for gamers and creators who demand top-tier performance, stunning visuals, and efficient cooling in their devices.
The pricing of the ROG Strix G16 2024 starts from AED 7999 and goes up to AED 14999. The highest spec of the laptop is listed below:
- Powered by NVIDIA DLSS 3, ultra-efficient Ada Lovelace arch, and full ray tracing.
- NVIDIA GeForce RTX 4080 GPU 12GB
- Windows 11 Home
- 14th Gen Intel Core i9-14900HX Processor
- 16-inch, QHD+ 16:10 (2560 x 1600, WQXGA), Refresh Rate: 240hz
- 1TB PCIe 4.0 NVMe M.2 SSD
BUY NOW: ROG Strix G16 2024 (G614)
ASUS TUF Gaming A15 (2023) (FA507)
The ASUS TUF Gaming A15 is equipped with AMD’s Ryzen 7000 series processor, a fast 144hz display, and a USB 4.0 Type-C port. It also boasts up to a GeForce RTX 4060 and a long-lasting 90Wh battery.
The price of the ASUS TUF Gaming A15 (2023) starts from AED 4199. The highest spec of the laptop is listed below:
- Powered by NVIDIA DLSS 3, ultra-efficient Ada Lovelace arch, and full ray tracing.
- AMD Ryzen 7 7735HS Mobile Processor
- 16GB 4800Mhz DDR5 RAM
- 512GB PCIe 4.0 NVMe M.2 SSD
- 6” FHD (1920 x 1080) 16:9 144hz
- NVIDIA GeForce RTX 4060 GPU 8GB
- Military-grade certified durability
BUY NOW: ASUS TUF Gaming A15 (2023) (FA507)
In the ever-evolving world of laptops, finding the perfect combination of performance and affordability can be a daunting task. Look no further; the ASUS TUF Gaming A15 is your go-to option if you’re in search of a high-performance laptop without breaking the bank. Or you can also explore the refurbished laptop options on the ASUS eShop today!
Best Gaming Laptops Selection from ROG for 2024 in UAE:
https://ae.rog.gg/24q1ecgrowthplangv
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Buying Guides
The Ultimate Small Business Routers Buying Guide

Small and Medium-sized Businesses (SMBs) require reliable and efficient network infrastructure to support their operations. A crucial component of this infrastructure is the router, which manages data traffic between devices within the network and connects the business to the internet. Choosing the right router for your SMB is essential for seamless connectivity and security. Here’s a comprehensive buying guide to help you make an informed decision.
Performance and Bandwidth
Different SMBs may have different requirements for their network, such as the number of users, devices, and applications, the bandwidth and speed, the security and reliability, and the scalability and flexibility. You should assess your current and future network needs before selecting a router. Ensure that the router can handle the data traffic without slowing down the connection.
Wireless Standards
Opt for routers that support the latest wireless standards, for improved speed, efficiency, and better handling of multiple devices simultaneously.
Security Features
Prioritize routers with robust security features to protect sensitive business data. Look for features such as firewall protection, VPN support, intrusion detection, and content filtering.
Quality of Service (QoS)
QoS features allow you to prioritise certain types of traffic, ensuring that critical applications receive the necessary bandwidth. This is crucial for businesses that rely on real-time communication or cloud-based applications.
Gigabit Ethernet Ports
Select a router with Gigabit Ethernet ports to support high-speed wired connections. This is essential for activities like large file transfers, video conferencing, and data-intensive tasks.
Scalability
Choose a router that can grow with your business. Look for options with expandable features, such as the ability to add more wireless access points or support for additional devices.
Management and Monitoring Tools
Opt for routers with user-friendly management interfaces and monitoring tools. This simplifies network administration, allowing you to troubleshoot issues, monitor performance, and manage security settings efficiently.
Vendor Support and Firmware Updates
Select routers from reputable vendors that offer regular firmware updates and excellent customer support. This ensures that your router stays secure and up-to-date with the latest features and improvements.
Cost Considerations
Balance your budget with the required features. While it’s essential to invest in a reliable router, consider your SMB’s specific needs to avoid overpaying for unnecessary features.
Here then are some of the best SMB routers out there in the market, which we can recommend…
ASUS ExpertWiFi EBG19P
This Gigabit PoE+ VPN Wired Router is a powerhouse for SMBs. Boasting 8 PoE+ ports with 123W total power, it seamlessly powers and connects devices. Featuring three WAN Ethernet ports and one USB WAN port, it’s ideal for APs, ensuring reliable high-speed internet access. With commercial-grade security, including advanced firewall and VPN support, your data is protected. You can enjoy effortless centralised management through the user-friendly ExpertWiFi app.
ASUS ExpertWiFi EBR63
This AX3000 Dual-Band WiFi 6 (802.11ax) All-in-One Access Point offers a Router, Switch, and Security Gateway. This advanced solution supports up to 5 SSIDs, VLAN, and SDN, and features a customised guest portal. Experience heightened security with site-to-site VPN and commercial-grade network security. The easy-to-use management app ensures seamless control. This all-inclusive device combines cutting-edge technology with versatility, offering a powerful and secure networking solution for your business.
More info: https://www.asus.com/networking-iot-servers/business-network-solutions/asus-expertwifi/asus-expertwifi-ebr63/
ASUS ExpertWiFi EBP15
This 5-Port GbE Smart Managed PoE+ Switch is essential for streamlined network connectivity. Featuring 4 PoE+ ports with 60W power capacity, it prioritizes PoE settings for optimal performance. Ideal for PoE-enabled Access Points (APs), IP Cameras, and VoIP Phones, this switch ensures efficient power distribution. You can experience centralised management through the ExpertWiFi router app, providing hassle-free control over your network devices.
ASUS ExpertWiFi EBG15
This Gigabit VPN Wired Router is a powerful networking solution for businesses. With up to 3 WAN Ethernet ports and 1 USB WAN port, it ensures versatile connectivity options. You can experience enhanced security with IPS intrusion prevention and a Layer 7 firewall, providing robust protection for your network. Boasting commercial-grade security features, this router prioritizes data safety. You can effortlessly manage your network with the user-friendly ExpertWiFi app, offering centralized control.
ASUS ExpertWiFi EBA63
This AX3000 Dual-Band WiFi 6 (802.11ax) PoE Access Point is a cutting-edge solution for seamless connectivity. This access point supports up to 5 SSIDs and VLAN, offering flexibility in network customisation. With support for both PoE and PoE+, it simplifies installation and ensures efficient power delivery. The easy-to-use management app provides hassle-free control, while AiMesh compatibility enhances the network coverage. Elevate your wireless experience with advanced technology, self-defined networks, and effortless management.
ASUS ExpertWiFi EBM68
Choose the ASUS ExpertWiFi EBM68 for a swift, secure, and scalable network experience crafted for small-to-midsize businesses. Packed with tailored features, it stands strong on its own or seamlessly integrates with other ASUS ExpertWiFi solutions, adapting effortlessly to your evolving business network requirements. You can elevate your connectivity with a solution designed for speed, security, and scalability, ensuring your network keeps pace with the dynamic demands of your business environment. Check out the ASUS ExpertWiFi EBM68 for a reliable and adaptable networking solution that empowers your business to thrive in the digital age.
Choosing the right router is a critical decision for SMBs, impacting the overall efficiency and security of the network. By considering these factors, you can make an informed decision that aligns with your business requirements and supports future growth.
Buying Guides
Boost Your Game with Gaming Routers from ASUS

When you’re in the market for a gaming router, there are several key factors to consider to ensure you get the best performance for your gaming needs. Here’s a buying guide to help you make an informed decision:
Speed
Look for a router that can handle high-speed internet connections. The faster the router, the smoother your gaming experience will be.
Bandwidth
A router with dual, tri-band, or even quadband capabilities can provide more bandwidth, which is crucial for gaming. Dual-band routers can transmit data over two frequencies (2.4GHz and 5GHz), while tri-band routers add a 5GHz band. This can help reduce congestion if you have multiple devices connected.
Quality of Service (QoS)
QoS allows you to prioritize gaming traffic over other types of traffic on your network. This means your gaming won’t be interrupted by other devices streaming video or downloading files.
Ethernet Ports
While Wi-Fi has improved significantly, a wired connection is still the most reliable option for gaming. Look for a router with multiple Gigabit Ethernet ports if you plan on using wired connections for your gaming devices.
Range
If you’re gaming on a console in your living room but your router is in another room, you’ll need a router with a strong signal that can reach across your home. Consider the size and layout of your space when choosing a router.
Advanced Features
Some gaming routers come with advanced features such as geo-filtering (which allows you to limit distance to game servers or other players), VPN services, and advanced security options.
Price
Gaming routers can vary significantly in price. Determine your budget and find a router that offers the best balance of price and features for your needs.
Remember, the best gaming router for you depends on your specific gaming needs, your home network setup, and your budget. Here then are our top picks for the best gaming routers out there. Happy gaming!
ROG Rapture GT-BE98
The ROG Rapture GT-BE98 is a quad-band WiFi 7 (802.11be) gaming router that supports the new 320MHz bandwidth and 4096-QAM, offering significantly increased network capacity and throughput with speeds of up to 25 Gbps. It features dual 10G ports and quad 2.5G ports for maximized wired connectivity and flexibility, making it ideal for bandwidth-intensive games.
This router also supports Multi-link Operation, linking to multiple bands simultaneously to ensure stable internet connections and efficient data transfers. Its cutting-edge external dual-feeding antennas boost coverage by providing high efficiency and significantly enhanced signal strength.
Price: AED 3099
More info: https://rog.asus.com/networking/rog-rapture-gt-be98-model/
ROG Rapture GT-AX11000 PRO
The ROG Rapture GT-AX11000 PROa is a Tri-Band WiFi 6 gaming router that comes with a 2.5G port, a 10G port, and enhanced hardware. It features ASUS RangeBoost Plus for expanded coverage, operates on 5.9 GHz, and supports Triple-level game acceleration. It also offers free network security and AiMesh support.
The GT-AX11000 Pro is a high-efficiency WiFi 6 router that provides ultrafast tri-band WiFi with speeds up to 11,000 Mbps. It uses 160 MHz channels for improved efficiency and throughput. The exclusive ASUS RangeBoost Plus technology enhances signal range and overall coverage, ensuring a stable and strong connection throughout your home or office.
Price: AED 2199
More info: https://rog.asus.com/me-en/networking/rog-rapture-gt-ax11000-pro-model/
ROG Rapture GT-AXE16000
The ROG Rapture GT-AXE16000 is a quad-band WiFi 6E (802.11ax) gaming router that features a new 6 GHz band, dual 10G ports, a 2.5G WAN port, and dual WAN. It supports AiMesh, VPN Fusion, and Triple-level game acceleration, and offers free network security.
The GT-AXE16000 is the world’s first quad-band WiFi 6E gaming router. It provides ultrafast WiFi 6E (802.11ax) quad-band WiFi with speeds up to 16,000 Mbps, ensuring a smooth and fast gaming experience.
Price: AED 2699
More info: https://rog.asus.com/me-en/networking/rog-rapture-gt-axe16000-model/
ROG Rapture GT-AX6000
The ROG Rapture GT-AX6000 is a dual-band WiFi 6 (802.11ax) gaming router that comes with dual 2.5G ports, enhanced hardware, WAN aggregation, VPN Fusion, Triple-Level Game Acceleration, free network security, and AiMesh support.
The GT-AX6000 is a high-efficiency WiFi 6 router that provides ultrafast dual-band WiFi with speeds up to 6,000 Mbps. It uses 160 MHz channels for improved efficiency and throughput, ensuring a smooth and fast gaming experience.
Price: AED 1299
More info: https://rog.asus.com/me-en/networking/rog-rapture-gt-ax6000-model/
ROG Rapture GT6 (B-2-PK) and ROG Rapture GT-6 (W-2-PK)
The ROG Rapture GT6 is a Tri-Band WiFi 6 Mesh WiFi System that covers up to 5,800 sq ft. It comes with a 2.5G port, triple-level game acceleration, ASUS RangeBoost Plus, operates on 5.9 GHz, and offers free lifetime network security.
The GT6 is a high-efficiency WiFi 6 tri-band gaming mesh system with a dedicated high-performance backhaul and 160 MHz channels. These features provide ultrafast speeds of up to 10,000 Mbps, ensuring a smooth and fast gaming experience.
Price: AED 2999
More info: https://rog.asus.com/me-en/networking/rog-rapture-gt6-model/
ROG STRIX GS-AX5400
The ROG STRIX GS-AX5400 is a dual-band WiFi 6 gaming router that is compatible with PS5. It features a Mobile Game Mode, VPN Fusion, lifetime free internet security, Instant Guard, Gear Accelerator, a dedicated Gaming Port, Adaptive QoS, port forwarding, and ASUS Aura RGB for a personalized touch.
The GS-AX5400 is a new-generation WiFi 6 router that provides ultrafast speeds of up to 5400 Mbps with 160 MHz WiFi 6 channels, ensuring a smooth and fast gaming experience. This router is fully optimised for gaming. The Mobile Game Mode, dedicated Gaming Port, and Gear Accelerator let you optimise any type of gaming, whether on mobile, console, or PC.
Price: AED 899
More info: https://rog.asus.com/networking/rog-strix-gs-ax5400-model/
TUF Gaming AX6000 (TUF-AX6000)
The TUF Gaming AX6000 (TUF-AX6000) is a dual-band WiFi 6 gaming router that comes with a dedicated Gaming Port, Dual 2.5G Port, 3-step port forwarding, AiMesh for mesh WiFi, AiProtection Pro network security, and AURA RGB lighting for personalised touch.
The TUF Gaming AX6000 is a high-performance WiFi 6 router that provides ultrafast WiFi speeds of up to 6000 Mbps and 4X network efficiency, ensuring a smooth and fast gaming experience.
Price: AED 999
More info: https://www.asus.com/networking-iot-servers/wifi-routers/asus-gaming-routers/tuf-gaming-ax6000/
ASUS RT-AX88U Pro
The ASUS RT-AX88U Pro is a dual-band WiFi 6 router that comes with dual 2.5G ports, a 2.0 GHz quad-core CPU, AiProtection Pro, WPA3, Parental Control, and Mesh WiFi support. It also features Adaptive QoS, Port Forwarding, WAN aggregation, free network security, and AiMesh support.
The AX6000 is a new-generation WiFi 6 router that provides ultrafast WiFi speeds of up to 6000 Mbps with the latest WiFi 6 (802.11ax) and 160 MHz channels, ensuring a smooth and fast internet experience. This router is fully optimized for all your networking needs. The dedicated dual 2.5G ports and the 2.0 GHz quad-core CPU provide high-speed connectivity and processing power. The AiProtection Pro and WPA3 ensure your network is secure, while the Parental Control feature allows you to manage internet access for your family.
Price: AED 1499
More info: https://www.asus.com/me-en/networking-iot-servers/wifi-routers/asus-gaming-routers/rt-ax88u-pro/
ASUS RT-AX82U
The ASUS RT-AX82U AX5400 Dual Band WiFi 6 Gaming Router has been designed for optimal gaming performance. This router is compatible with PS5, featuring Mobile Game Mode for enhanced gaming experiences. With ASUS AURA RGB lighting, enjoy a visually dynamic setup.
You can benefit from lifetime free Internet security, Mesh WiFi support, Gear Accelerator, Gaming Port, Adaptive QoS, and Port Forwarding. You can experience new-generation WiFi 6 with ultrafast speeds up to 5400 Mbps, utilizing the latest 802.11ax technology and 160MHz channels.
Price: AED 699
More info: https://www.asus.com/networking-iot-servers/wifi-routers/asus-gaming-routers/rt-ax82u/
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