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Sony MEA to Host Creators Convention in Dubai Tomorrow

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Sony Middle East and Africa will roll out the red carpet on 16 December for content creators and photographers from UAE to an electrifying day at the Creators Convention. At this event hosted at Garage Studio in Dubai’s buzzing Al Quoz neighbourhood, Sony Middle East and Africa will not only celebrate creativity but take it to newer heights.

What can one expect at the event?

  • Inspiring sessions by industry experts and top content creators
  • Hands-on workshops where you can dive into the latest techniques with some of the coolest digital imaging devices and accessories
  • Thought-provoking keynote addresses and networking opportunities to connect with fellow creators

The event will kick-start tomorrow (16th December, 2023) at 2:00 PM. You will need to bring your SD cards along for the event. Registration for the event is being accepted, here.

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Creator Tools

Elgato Launches 4K X & 4K Pro Capture Cards

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Elgato has launched the 4K X and 4K Pro today. These capture cards are best suited for high-quality capture on PCs and current-generation consoles, recording each moment while preserving the tiniest details in modern games.

Both cards target separate markets, adding more versatility to the lineup. The 4K X is a USB card equipped with up to 4K 144Hz capture. Meanwhile, the 4K Pro is a PCIe card boasting 8K 60Hz passthrough.

The former is a compact capture card with essential features like HDMI 2.1 ports and USB 3.2 Gen 2 connectivity. It also supports VRR and HDR10. For seamless 4K 120FPS gameplay captures, Elgato’s 4K X does not disappoint. Breaking new ground, the capture card offers compatibility for the new iPad with USB-C support. Elsewhere, the 4K Pro offers enthusiast features, shipping with the same input/output port setup and HDR10 support.

Thanks to 4K60 and HDR10 capture, this is Elgato’s answer for high-end demands. It also enables 4K 240FPS passthrough for competitive gaming, allowing users to capture 1080p240 quality. Utilising a PCIe 2.0×4 connection, the 4K Pro is designed to work exclusively with Windows-based systems. Both capture cards support popular software like OBS Studio, Twitch Studio, Streamlabs Desktop, and more.

Elgato’s companion app is also included as part of the package, allowing users to capture and sort through recordings in addition to exporting files to software like Adobe Premier. The 4K X and 4K Pro are now available to buy. An 8K HDMI cable comes included with both capture cards, while the former ships with an additional USB 3.2 C-to-C cable. Backing these latest releases is a two-year warranty. Meanwhile, Corsair and Elgato will provide worldwide support for maximum customer satisfaction.

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Buying Guides

The Ultimate Buying Guide for Creator Displays

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For content creators, a high-quality display is indispensable. However, the challenge arises when it’s time to select one. To simplify this process, we’ve compiled a comprehensive guide to buying displays, which should assist you in making an informed decision.

As you sift through the myriad of display models on the market, you’ll undoubtedly come across a variety of specifications. Some of these are self-explanatory, while others necessitate a grasp of certain concepts. Let’s deep dive into the key features of a display.

Screen Size
Monitor size plays a significant role, with a broad range to choose from. Typically, a monitor for video editing should measure between 24 and 32 inches, with the sweet spot around 27 inches. This size allows for split-screen editing while maintaining overall screen focus.

Monitors smaller than 24 inches are generally designed for laptops, while those larger than 32 inches are primarily suitable for movie viewing or playback. However, as the display size increases, so does the need for higher resolution to maintain quality.

Resolution
Monitor resolution is a frequently debated topic, and if you’re considering a career in photography, video editing, or content creation, a 4K monitor is a minimum requirement. Given that most contemporary cameras capture in 4K or higher, investing in a 4K monitor enhances your viewing experience. This also ensures that you’re prepared for the future, as camera technology continues to improve annually.

Refresh Rate
Typically, a monitor with a high refresh rate is likely to have a lower resolution. Monitors with high refresh rates are ideal for gamers who prioritize high frame rates over high resolution, a preference that doesn’t apply to video editing.

Such monitors can reach up to 144Hz, which is somewhat excessive for video editing. In this context, 60Hz is perfectly adequate and even favoured by some gamers. This is particularly relevant considering that most projects are edited in the 24-30fps range, which corresponds to approximately 24-30Hz.

Bit Depth
For those involved in creative work, having a monitor that can display a wide range of colours is crucial, and this is where 10-bit technology comes into play. Although 8-bit monitors may be adequate, they fall short when it comes to colour grading.

This is because an 8-bit monitor can display 16.7 million colours, while a 10-bit monitor can display a staggering 1.07 billion colours. Moreover, most professional cameras used by videographers and photographers nowadays shoot in at least 10-bit. Therefore, to fully utilise your camera’s capabilities, ensure that your monitor isn’t limiting you to viewing only a small portion of what your camera can produce.

Contrast Ratio
The contrast ratio is a specification that is frequently disregarded, yet it’s crucial to examine. A standard contrast ratio of 1000:1 on a monitor implies that a pixel can be 1000 times brighter than its darkest state. It represents the luminance difference between the deepest black and the brightest white. As a rule of thumb, aim for monitors with a contrast ratio ranging from 1000:1 to 3000:1 to avoid being misled by marketing tactics. Generally, a higher contrast ratio equates to superior image quality.

This guide to buying monitors provides all the necessary information for making an informed choice. It’s essential to consider your specific needs and select a monitor that will contribute positively to your work. Here then are some of the best displays in the market for content creators.

ASUS ProArt Display PA328QV
The ASUS ProArt Display PA328QV Professional Monitor is a 31.5-inch IPS WQHD display that offers a resolution of 2560-by-1440 pixels. It also supports 100% sRGB, 100% Rec.709, and offers a Color Accuracy of ΔE < 2.

The display is also Calman Verified and comes with an Ergonomic Stand. The PA328QV is an HDR display with a 178° wide viewing angle panel, perfect for content creators.

Price: $435
More Info: https://www.asus.com/me-en/displays-desktops/monitors/proart/proart-display-pa328qv/

Boost Your Game with Gaming Routers from ASUS

ASUS ProArt Display PA27UCX-K
The ASUS ProArt Display PA27UCX-K is designed for discerning content creators, including videographers, cinematographers, and colourists, who demand the best display for their workflow. The new Off-Axis Contrast Optimization (OCO) technology minimises halo effects when viewed from a wide angle, ensuring accurate on-screen content display for all viewers. The PA27UCX-K stands out as the world’s first 27-inch 4K HDR monitor with a peak brightness of 1,000 nits and mini-LED backlighting.

This allows for 576 zones of local dimming control and supports multiple HDR formats, including Dolby Vision, HLG, and HDR-10. The PA27UCX-K’s remarkable panel delivers the brightest whites and the deepest blacks, resulting in sharper and more detailed visuals. Equipped with Quantum Dot technology and support for DCI-P3, Rec. 709, Rec. 2020, and Adobe RGB colour spaces, along with a wide range of connectivity options, the PA27UCX-K is ready to handle any studio workflow.

Price: $1465
More Info: https://www.asus.com/me-en/displays-desktops/monitors/proart/proart-display-pa27ucx-k/

ASUS ProArt Display PA248CRV
The ProArt Display PA248CRV is a 24.1-inch 16:10 WUXGA monitor, specifically engineered for professional video editors. This display, verified by Calman, features an expansive colour gamut with 97% DCI-P3 coverage and comes factory pre-calibrated to Delta E < 2, ensuring remarkable colour precision. For enhanced convenience, it includes a built-in USB-C port that provides DisplayPort support, rapid data transfers, and 96-watt power delivery, all through a single cable.

The ProArt Display PA248CRV, compared to its predecessor, features a base that saves 33% more space and a profile that’s 30% slimmer, measuring a mere 8 mm at its thinnest point. Like its counterparts in the ProArt Display series, the PA248CRV seamlessly blends into a studio or any living space, exuding a subtle elegance that reflects exquisite craftsmanship and meticulous attention to detail. Surpassing industry colour standards, the PA248CRV offers 97% DCI-P3 and 100% sRGB coverage, highlighting even the minutest details in photos.

Price: $295
More Info: https://www.asus.com/me-en/displays-desktops/monitors/proart/proart-display-pa248crv/

The Ultimate Buying Guide: Gaming Mice

ASUS ProArt Display PA278QV
The ProArt Display PA278QV is a 27-inch monitor tailored to meet the requirements of creative professionals, encompassing fields such as photo and video editing to graphic design. Factory calibrated and Calman Verified, the ProArt Display PA278QV delivers exceptional colour accuracy (∆E < 2) and adheres to industry-standard 100% sRGB / 100% Rec. 709 colour space coverage. Equipped with ASUS-exclusive features like ProArt Preset and ProArt Palette, which offer six-axis colour, black-level, and brightness adjustments, the PA278QV facilitates achieving your desired look swiftly, effortlessly, and accurately.

The ProArt display provides industry-standard 100% sRGB and 100% Rec. 709 colour gamut, ensuring rich and vivid reproduction that brings out every detail in your photos with lifelike clarity. ProArt displays attain ∆E < 2, guaranteeing accurate on-screen reproduction of your images, allowing you to preview exactly how your final work will appear.

Price: $265
More Info: https://www.asus.com/me-en/displays-desktops/monitors/proart/proart-display-pa278qv/

ASUS ProArt Display PA279CV
The ProArt Display PA279CV is a 27-inch monitor meticulously crafted to meet the demands of creative professionals engaged in tasks ranging from photo and video editing to graphic design. Boasting factory calibration and Calman Verification, this monitor ensures exceptional colour accuracy with an ∆E < 2. It achieves industry-standard 100% sRGB / 100% Rec. 709 colour space coverage, further enhancing its precision.

Equipped with an integrated USB-C port, the ProArt Display PA279CV supports data transfers, DisplayPort, and facilitates 65W power delivery through a single cable, offering a convenient solution while maintaining a clutter-free desk area. This feature-rich monitor empowers users to achieve their desired visual aesthetic quickly and effortlessly. Featuring a 4K UHD (3840 x 2160) panel, the ProArt Display PA279CV provides four times the pixel density and up to 300% more onscreen space compared to similarly-sized Full HD displays.

This results in sharp, detailed visuals and ample onscreen real estate for efficient multitasking, enabling users to accomplish tasks with speed and efficiency. The ProArt display goes beyond by delivering industry-standard 100% sRGB/100% Rec. 709 and supporting the DCI-P3 colour gamut. This ensures a rich, vivid reproduction, capturing every detail of photos with clarity and lifelike precision. The ProArt Display PA279CV is a comprehensive solution for professionals seeking top-tier performance in their creative endeavours.

Price: $410
More Info: https://www.asus.com/me-en/displays-desktops/monitors/proart/proart-display-pa279cv/

The Ultimate Buying Guide: Gaming Keyboards

ASUS ProArt Display OLED PA32DC
The ProArt Display OLED PA32DC stands as the pioneer in OLED monitors, introducing automatic calibration for unprecedented colour precision. With a built-in motorized flip colourimeter, this 31.5-inch 4K HDR monitor guarantees professional-grade colour accuracy. The advanced OLED panel, featuring pure RGB stripes and an extensive 99% DCI-P3 coverage, ensures the rendering of highly precise colours that unveil the minutest details in your creative work.

Designed to meet the needs of content creators, the monitor supports multiple HDR formats, creating an optimal platform for handling dynamic HDR content. Whether it’s fast-moving visuals or intricate details, the PA32DC provides an ideal canvas for creative endeavours. To enhance user comfort and convenience, the PA32DC is equipped with two stands, accommodating various viewing positions and work setups. With its innovative features and cutting-edge technology, the ProArt Display OLED PA32DC redefines the standards for colour accuracy and visual excellence in the world of monitors.

Price: $2915
More Info: https://www.asus.com/displays-desktops/monitors/proart/proart-display-oled-pa32dc/

ASUS ProArt Display PA329CV
The ProArt Display PA329CV is a 32-inch monitor, specifically engineered to cater to the needs of creative professionals, spanning from photo and video editing to graphic design. Factory calibrated and Calman Verified, the ProArt Display PA329CV delivers exceptional colour accuracy (∆E < 2) and adheres to industry-standard 100% sRGB / 100% Rec. 709 colour space coverage. The built-in USB-C port supports data transfers and DisplayPort and also provides 90W power delivery via a single cable for a convenient solution.

The C-clamp design ensures a tidy desk area. The PA329CV facilitates achieving your desired look swiftly, effortlessly, and accurately. The monitor boasts a 4K UHD (3840 x 2160) panel, offering four times the pixel density and up to 300% more screen space compared to Full HD displays of similar size. This translates into sharp, detailed visuals for your viewing pleasure. With up to 400 nits of brightness and VESA DisplayHDR 400 certification, it delivers a brighter, more realistic viewing experience.

Price: $700
More Info: https://www.asus.com/me-en/displays-desktops/monitors/proart/proart-display-pa329cv/

ASUS ProArt Display PA279CRV
Tailored for professional video editors, the ProArt Display PA279CRV is a 27-inch 4K HDR monitor. This Calman Verified display stands out with its wide colour gamut, featuring impressive 99% DCI-P3 and 99% Adobe RGB coverage. It comes factory pre-calibrated to Delta E < 2, ensuring exceptional colour accuracy.

The built-in USB-C port not only supports DisplayPort but also facilitates superfast data transfers and 96-watt power delivery through a single cable, adding a layer of convenience for users.

Price: $450
More Info: https://www.asus.com/displays-desktops/monitors/proart/proart-display-pa279crv/

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Creator Tools

ASUS Zenbook Pro 14 OLED Brings Powerful Performance for Content Creators

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ASUS has announced Zenbook Pro 14 OLED (UX6404), a 14.5-inch laptop that’s the most compact model in the creator-friendly Zenbook Pro series. Built for discerning users who need a sophisticated, lightweight and powerful tool for on-the-go creativity and productivity, the elegant Zenbook Pro 14 OLED features best-in-class components and a host of creator-friendly features.

Leading the premium specification is an all-new cutting-edge 16:10 3K 120 Hz OLED NanoEdge Dolby Vision display that produces jaw-dropping detail, super-smooth motion, and ultra-vivid colours. It’s PANTONE Validated for color accuracy and has a cinema-grade 100% DCI-P3 gamut.

For outstanding performance in any creative tasks, Zenbook Pro 14 OLED is powered by up to the latest 13th Generation Intel Core i9 H-series processor and studio-grade NVIDIA GeForce RTX 4070 graphics, matched with 16 GB of fast DDR5 RAM, 32 GB SO-DIMM and a 2 TB SSD. Zenbook Pro 14 OLED includes many thoughtful features to enhance productivity and creativity, such as the ASUS DialPad for intuitive app control, along with a full set of I/O ports including Thunderbolt 4 USB-C, USB 3.2 Gen 2 Type-C, USB 3.2 Gen 2 Type-A, HDMI 2.1 and a convenient audio combo jack. For immersive audio, there’s a Harman Kardon-certified Dolby Atmos speaker system and ASUS AI noise-cancelling audio technology for the clearest conference calls. The full-size ASUS ErgoSense keyboard and touchpad offer unrivalled typing comfort.

The premium 3K OLED touchscreen on Zenbook Pro 14 OLED has a 120 Hz refresh rate and a 0.2 ms pixel response time, making it incredibly smooth and clear. Even fast-moving visuals are smoother and clearer than ever, and the Dolby Vision certification ensures the deepest HDR True Black levels. PANTONE Validated colour rendering makes it perfect for creative use, and it’s also TÜV Rheinland-certified for eye care.

The display’s colour gamut can be quickly and easily switched for different tasks or preferences. As well as the ultra-vivid colour setting, users can choose sRGB for creating web content or browsing and DCI-P3 for cinematic content. Automatic brightness and colour balance adjustments, along with adaptive dimming when the user looks away or moves away, maximise the lifespan of the OLED display and help prevent burn-in. A covering of Corning Gorilla Glass NBT makes the display more resistant to swipes, taps and stylus use. It also supports the optional ASUS Pen 2.0, an MPP 2.0 stylus with 4096 pressure levels and interchangeable tips that deliver an unrivalled drawing or writing experience.

The Zenbook Pro 14 OLED delivers powerful all-round performance for efficient creativity and daily productivity. With up to a 13th Gen Intel Core i9-13900H processor, studio-grade NVIDIA GeForce RTX 4070 graphics, an ultrafast 2 TB PCIe 4.0 SSD, and 16 GB of fast DDR5 RAM with 32 GB SO-DIMM, it’s a dream machine for creators. A long-lasting high-capacity 76 Wh battery makes it the perfect match for serious on-the-go use.

The potent NVIDIA GeForce RTX 4070 GPU has the speed needed for deep-learning analytics, with real-time ray tracing for accelerating motion-blur rendering. Users also get the reassurance of NVIDIA Studio Driver for maximum performance and stability. For users creating gaming content, Zenbook Pro 14 OLED has a clear advantage with its MUX Switch, which allows the GPU to send graphics frames directly to the display without passing through the CPU, a strategy that reduces latency and boosts the refresh rate.

Zenbook Pro 14 OLED offers a premium user experience, with superior audiovisuals and thoughtful design features that enhance everyday productivity and creativity. The powerful Harman Kardon-certified sound system is also Dolby Atmos-certified for a realistic multi-dimensional audio experience, and ASUS AI noise-cancelling technology ensures that received and sent audio in conference calls is crystal clear, even when multiple voices are present.

Users can discover new ways to work with the updated ASUS DialPad, an intuitive rotary touch controller that provides instant and precise fingertip control over parameters in creative apps. ASUS DialPad is also fully customisable, so users can define their functions for use in any other app. The ASUS ErgoSense keyboard is engineered to perfection, with a full-size 19.05 mm key pitch, 1.4 mm key travel and 0.1 mm keycap relief. An anti-fingerprint and hydrophobic coating makes the ASUS ErgoSense touchpad comfortable and easy to clean.

ASUS Zenbook Pro 14 OLED (UX6404) is available in UAE key retailer stores, priced at AED 9,999.

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