News

Dubai International Airport Welcomes the “World’s Biggest” Lego Store

Published

1 year ago

January 29, 2024

Lagardere Travel Retail, in partnership with LEGO Travel Retail, has officially opened the “world’s largest” LEGO store within an airport at Dubai International (DXB). Located at the B Gates in Terminal 3, the new LEGO store spans an impressive 190 square meters, bringing to life the brand’s retailtainment approach, through showcasing the latest store design and retail experiences. The store has been constructed to resemble giant LEGO bricks and features interactive zones designed to stimulate creativity and engagement. This unique design provides a dynamic space for fun, creativity, and play, inviting customers to explore the endless possibilities that the LEGO universe has to offer.

The fun starts as customers enter the store as they are greeted by an interactive experience where they can scan their hand on the Minifigure Scanner, instantly bringing to life the LEGO Minifigure on the screen. Within the store, customers can explore the wide range of both iconic and latest LEGO sets, including favourite collections, in addition to the impressive models showcased throughout the space. The LEGO range has been carefully curated to ensure there is something for all ages.

The store also features the exciting Digibox, an augmented reality solution that brings LEGO sets to life. Customers can present the LEGO® 3in1 creator set in front of the screen’s camera, and a short animation of the set being built, and the movable elements will appear to inspire different ways to play, underpinning the brand’s commitment to driving engagement and education.

Vadim Motlik, Lagardere Travel Retail UAE, CEO commented, “We are thrilled to officially open this extraordinary LEGO® store at DXB. Through our strategic partnership with LEGO Travel Retail, we have been able to introduce a new immersive encounter for travellers, further underscoring our commitment to continually elevating the airport experience. This new store delivers an exceptional phygital experience through seamlessly integrating innovation, play, and technology. We aimed to create a place that was more than just a destination to shop the latest LEGO sets, but also a space that brings enjoyment and creativity to travellers. We have recruited a dedicated team of passionate LEGO enthusiasts and creators to support in bringing this vision to life and create memorable experiences for passengers at DXB.”

Commenting on the latest addition to DXB’s exciting array of entertainment offerings, Eugene Barry, Executive Vice President of Commercial at Dubai Airports said, “The opening of the world’s largest airport LEGO store here at Dubai International (DXB) introduces an exciting new retail space which in itself is a wonderful destination. This collaboration between Lagardère Travel Retail and LEGO Travel Retail underscores Dubai Airports commitment to enhancing the airport experience for our guests and reflects a direction of boldly meeting changing consumer expectations, through creative partnerships and experiences.”

The LEGO team skilfully designed and constructed captivating installations for the store to create a sense of place for passengers. Features include a mosaic wall of the iconic Dubai skyline, which took 134 hours of craftsmanship and comprises 33,219 bricks and weighs 62 kilograms. Complementing this, the store showcases a 3D LEGO pilot, towering over 190cm, also expertly crafted by the LEGO team. The pilot took 180 hours to construct, utilising 45,033 bricks and weighing 134 kilograms. Together, these impressive installations provide the perfect photo backdrop for travellers.

Annette Rosendahl, Head of Travel Retail, LEGO Travel Retail Development added, “We are excited to welcome the new LEGO store in Dubai International (DXB) and congratulate our partner Lagardère Travel Retail with the official opening. This store is the biggest LEGO airport store that we have ever opened and is a perfect match for the important strategic airport location in the region. Our mission is to inspire and develop the builders of tomorrow, and this unique LEGO store offers an immersive brand experience that allows all passengers in DXB to engage with our brand, spark creativity and imagination, and create fun and memorable experiences.”

To mark World LEGO Day and the official opening of the store at DXB, from January 25^thto 28^th, passengers in Concourse B had the opportunity to meet the walkabout LEGO pilot, and as part of the festivities, over 1,000 LEGO gifts were given away to travellers.

Related Topics:Dubai International Airport Featured Lego Store

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Gaming

Pokémon Centers Target TCG Scalpers by Removing Packaging

Published

16 minutes ago

March 18, 2025

Chris Fernando

To combat the surging issue of scalping in the incredibly popular Pokémon Trading Card Game (TCG), Pokémon Center stores are escalating their tactics. Following the lead of most Pokémon Centers in Japan, the Singapore store has become the first location selling English TCG products to remove the outer plastic wrapping from sealed booster boxes at the time of purchase.

This strategy aims to deter scalpers who buy at retail price only to resell at inflated prices. By removing the plastic, it makes it harder for secondary market buyers to trust the integrity of the boxes.

For regular Pokémon TCG enthusiasts buying cards at official stores, this packaging removal has no real impact, as the individual card packs inside remain sealed and untampered with. While some collectors of sealed products have expressed disappointment, the move is largely seen as a positive step by the majority of consumers frustrated by the prevalence of scalping in the TCG market.

3D Printing

Bambu Lab Intros 3D-Printed Toys with Reusable Smart Electronics

Published

21 minutes ago

March 18, 2025

Chris Fernando

Bambu Lab, through its MakerWorld brand, has launched an innovative toy system called CyberBrick on Kickstarter. This new initiative pairs reusable, programmable electronic components with a wide range of 3D-printable toy models, both official and community-designed. Having already surpassed its funding goal, the first CyberBrick kits are expected to ship in May 2025.

The initial CyberBrick launch features three official toy designs: a forklift, a truck, and a “soccer bot,” all controlled by a universal wireless controller. The starting kit, priced at $29.99, includes solderless electronic modules, wireless components, and instructions for printing and assembling these designs. Pre-printed kits are also available during the Kickstarter campaign but will be discontinued afterward.

The true potential of CyberBrick lies in its open ecosystem. Bambu Lab is encouraging community contributions and has already showcased several impressive user-created designs, including a lunar rover, a walking table, and a Tesla Cybertruck replica. Beyond toys, the system even includes components for a 3D printing timelapse kit. Notably, all CyberBrick components are fully programmable.

This isn’t Bambu Lab’s first venture into the world of 3D-printable gadgets under the MakerWorld brand, which already offers components for items like smart lights and mice. However, CyberBrick marks their first cohesive ecosystem bringing together electronics and printable models. Importantly, CyberBrick is compatible with various 3D printers, which should be welcome news to users concerned about Bambu Lab’s recent implementation of an authentication tool that restricts remote printing with third-party software.

Displays

OLED Rival? Sony Unveils Promising New RGB LED Technology

Published

24 minutes ago

March 18, 2025

Chris Fernando

Sony has announced a promising new display technology dubbed “General RGB LED Backlight Technology.” This innovation replaces the standard blue LEDs in mini-LED TVs with RGB LEDs, allowing for more accurate color projection without relying on traditional color filters or quantum dots. The result is significantly richer colors and brighter images compared to conventional mini-LEDs, potentially rivaling OLED’s picture quality.

Currently, the top TV technologies are mini-LED LCD and OLED. Mini-LED excels in bright HDR highlights, while OLED offers superior contrast with individually controlled pixels but typically lower brightness. Sony’s RGB LED aims to bridge this gap.

While lacking the pixel-level control of OLED, RGB LEDs demonstrate remarkable color accuracy and exceptional brightness. Demonstrations have shown brightness levels exceeding 4,000 nits, surpassing even high-end models and approaching professional reference monitor standards. Furthermore, this technology significantly improves viewing angles, a long-standing weakness of mini-LED TVs, eliminating color saturation loss or green tints at wider angles.

Interestingly, this technology isn’t exclusive to Sony, with manufacturers like Hisense also displaying impressive TVs utilising RGB LEDs. The technology is also expected to scale well, potentially leading to more affordable large-screen TVs. While it might not immediately dethrone OLED, RGB LEDs offer a compelling combination of vibrant colors, stellar brightness, and wide viewing angles, occasionally even outperforming OLED in color richness. With further development, especially in improving response times for gaming, RGB LED technology could become the next dominant display technology, similar to how OLED once overtook plasma.

Gadget Voize

Dubai International Airport Welcomes the “World’s Biggest” Lego Store

News

Dubai International Airport Welcomes the “World’s Biggest” Lego Store