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Polestar 3 Launches in the UAE

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Al-Futtaim Electric Mobility Company, the official distributor of Polestar in the UAE, have announced the official launch of Polestar 3. Polestar 3 is also the brand’s first vehicle planned to be produced on two continents – marking a milestone in green mobility in the UAE and adding a luxury high-performance electric alternative to the most popular car segment in the country – SUVs.

Featuring a unique design language inspired by Polestar Precept and Scandinavian minimalism, Polestar 3 is a fully electric 5-seat luxury SUV with a power range of up to 380 kW and 910 Nm of torque. Marking Polestar’s entry into the thriving electric SUV market, Polestar 3 introduces a new aerodynamic profile with a focus on retaining SUV characteristics and features subtle yet effective aerodynamic optimisations – such as a front aero wing integrated into the bonnet, an aero wing integrated into the rear spoiler, and rear aero blades.

In the UAE, Polestar 3 prototypes were tested last year with temperatures reaching up to 50°C, aimed to fine-tune the vehicle’s climate system as a part of extreme weather tests to ensure optimal performance. The launch of Polestar 3 in the UAE is also in line with the official distributor of Polestar in the UAE, Al-Futtaim Electric Mobility Company’s pioneering role in developing a new sustainable mobility ecosystem that contributes to the country’s firm commitment to net-zero by 2050.

Hasan Nergiz, Managing Director, Al-Futtaim Electric Mobility Company, said, “Polestar 3 is one of the most anticipated electric vehicles worldwide, and of course, we are thrilled to bring this car into the region. For us, this is the car that will unlock the UAE market for Polestar, as it redefines what SUVs can do in terms of performance in the electric age while enabling zero carbon emissions. It is also a strong manifestation of our commitment to continue spearheading the sustainable mobility transition of the country, and delivering the best of performance, luxury and sustainability, all at the same time. The introduction of Polestar 3 is perfectly timed, as Al-Futtaim continue to drive investments in shaping an end-to-end electric mobility ecosystem across the UAE, including our charging stations and the region’s first IMI-certified e-mobility training centre launched by us last year.”

Polestar 3 is available at launch with a dual-motor configuration with a power bias towards the rear and an optional Performance Pack for increased power and torque. It boasts a 111 kWh battery pack with a driving range of up to 610km WLTP*. Polestar 3 is also equipped for bidirectional charging, enabling future potential for vehicle-to-grid and plug-and-charge capabilities in the future.

Polestar 3 is equipped with central computing using the NVIDIA DRIVE core computer and carries next-generation advanced active and passive safety technology from Volvo Cars as part of its DNA. This includes the latest innovation – interior radar sensors that can detect sub-millimetre movements in the interior of the car, to help protect against accidentally leaving children or pets inside. This is also linked to the climate control system to avoid heat stroke or hypothermia. Further collaborations with industry-leading safety technology partners like Zenseact, Luminar and Smart Eye, provide Polestar 3 with cutting-edge ADAS (Advanced Driver Assistance System) technology that integrates seamlessly thanks to the centralised computing power.

The infotainment system is powered by a next-generation Snapdragon Cockpit Platform from Qualcomm Technologies, providing an immersive in-vehicle experience. The infotainment interface is powered by Android Automotive OS and features Google built-in, an evolution of the ground-breaking system first introduced in Polestar 2. Materials used inside Polestar 3 have been selected for their sustainability credentials while raising premium aesthetics and luxury tactility. These include bio-attributed MicroTech, animal welfare-certified leather from Bridge of Weir, and fully traceable wool upholsteries.

Standard equipment includes air suspension, a panoramic glass roof, all-LED lighting, retractable door handles, and 21-inch alloy wheels. Optional packs, such as the Pilot Pack with LiDAR from Luminar and the Performance Pack, offer additional capabilities and performance enhancements. A significant aspect of the Polestar brand in the UAE is the powerful aftersales support network dedicated to electric and hybrid vehicles developed by Al-Futtaim Electric Mobility Company. Recognising that the maintenance of green mobility vehicles needs a new kind of expertise, the company offers dedicated training on e-mobility technologies at their IMI-certified training academy.

The Polestar 3 Long-range Dual motor is now available for order, with a starting price of AED 360,000. 

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Audio Devices

Sony Electronics Expands its Car Speaker and Subwoofer Lineup

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Sony Middle East and Africa today announced its GS car speaker and subwoofer lineup, including the XS-162GSXS-160GSXS-690GS speakers, and XS-W124GS and XS-W104GS subwoofers. For those who are seeking for step-up acoustic system from their factory car audio, the GS lineup is designed to deliver smooth, detailed sound, that will turn an everyday journey into a real audio experience.

GS Lineup Overview:

  • XS-162GS | 16 cm (6 ½”) 2-way Component Speakers
  • XS-160GS | 16 cm (6 ½”) 2-way Coaxial Speakers
  • XS-690GS | 16 x 24 cm (6 x 9“) 2-way Coaxial Speakers
  • XS-W124GS | 30 cm (12“) Subwoofer
  • XS-W104GS | 25 cm (10“) Subwoofer

XS-162GS, XS-160GS, XS-690GS, Speakers’ Key Features:

  • Composite Polypropylene Cone Woofer: Optimally designed polypropylene diaphragm gives deep bass while suppressing peaks and dips in the mid and high-frequency smooth integration with the tweeter.
  • Foam Rubber Surround: The woofer surround material is made of foam rubber, manufactured with an air-filled matrix structure that is lightweight and durable, providing optimal damping characteristics for responsive bass notes.
  • Dynamic Air Diffuser: The integrated Dynamic Air Diffuser ensures efficient air circulation for smooth cone travel and cooling of the voice coil.
  • Progressive Height Rate Spider: The acoustically optimised spider allows for higher power handling and airflow, with a profile designed for more rapid and precise cushioning of the speaker cone.
  • Silk Soft Dome Tweeter: Based on technology developed for our premium speaker designs, the soft-dome tweeter boasts a flat frequency response and wider dispersion. In addition, its silk diaphragm contributes to natural and smooth sound with good internal loss.
  • Easy Installation: The smaller tweeter chassis and shallow woofer basket decrease physical interference with factory grilles, enabling easy installation in a wider variety of vehicles.
  • Phase Plug (XS-162GS Only): The resonance damping phase plug on the woofer helps realise the ideal frequency response, right up to the crossover point with the matched tweeters.
  • Supplied Tweeter Mounts/ Adaptors (XS-162GS Only): The newly designed angle mounts and surface mount adaptors ensure flexible installation in various types of vehicles for the best acoustic results.
  • In-line Crossover Networks (XS-162GS Only): The in-line crossover networks enable easy wiring realising installation in a wider variety of vehicles.

XS-W124GS and XS-W104GS Subwoofers’ Key Features:

  • Paper Cone Diaphragm with Polypropylene Cap: A lightweight paper cone diaphragm directly connected to the voice coil reproduces tight low end. The injected polypropylene dust cap ensures rigidity and optimises internal damping, realising powerful and responsive bass sound.
  • Progressive Height Rate Double Spider: The acoustically optimised spider allows for higher power handling and airflow, with a profile designed for more rapid and precise cushioning of the speaker cone. To increase signal integrity and prevent sound interference the lead wire from the voice coil is also sewn to the spider, reducing wire movement.
  • Long Excursion Structure: The voice coil is supported by the double-layered spider, suppressing unwanted rolling, while also ensuring long excursion to reproduce rich bass sounds.
  • Rubber Surround: Rubber surround reduces excessive vibration and supports cone excursion with less distortion. The result is a solid bass response at high volume levels so that the system can play loud and clear.

“Sony’s products are not only designed to be stylish but also with the environment in mind. For the GS lineup individual packaging, 98% of the cushions are made of paper materials, and compared to the prior model, printed information has been carefully considered for simplicity and length to reduce printer ink usage by approximately 90%, reflecting Sony’s commitment to reducing environmental impact,” the company said in a press statement.

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The Elite Cars Launches the new Jetour T2 in the UAE

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The Elite Cars, the exclusive distributor of Jetour in the UAE, has launched the JETOUR T2.


At the event, six of the first customers of the Jetour T2 were ceremoniously handed the keys to their cars.

The new off-road SUV model is the first T-series product under the JETOUR brand, and it is available at a starting price of AED 119,000.

Notable features include its 4-cylinder 2.0 Turbo-charged engine delivering 254 bhp, choice of seven driving modes, intuitive multi-function display, bilingual voice control, and Kunpeng Power.

“We take great pride in introducing the highly anticipated JETOUR T2 to our esteemed clientele in the UAE, who will have the unique distinction of being the first to own and drive these exceptional vehicles. As part of our steadfast dedication to providing a world-class experience, we are committed to catering to their needs and surpassing their expectations,” remarked Tamer Abu Khalaf, Co-Founder, The Elite Cars. “With its impeccable design and advanced features, Jetour’s latest model – The T2 is perfectly suited for the demands of this region. Our valued customers can venture into any terrain with peace of mind, knowing that their JETOUR T2 will effortlessly conquer any challenge.”

“We have seen exponential growth in the UAE since our official launch in 2018, and are confident that, with the launch of the all-new JETOUR T2, we will continue to further captivate the hearts of customers in the region, given our strong appreciation towards innovation, quality craftsmanship and performance,” commented Li Xueyong, President of JETOUR Auto and Vice President of Chery Automobile Co. Ltd.

Jetour offers a 10-year/1 million kilometre warranty and a comprehensive 3-year service package with every Jetour T2.

Photography by Ryan Chris

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Inter Emirates Motors Launches the MG Whale SUV Coupe in the UAE

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Inter Emirates Motors, a subsidiary of Ali & Sons Holding LLC and the official distributor of MG in the UAE, has announced the launch of the MG Whale SUV Coupe in the UAE. Expanding on MG’s range of sedans and SUVs in the region, the all-new MG Whale, a sporty mid-size SUV is designed to cater to the travel requirements of younger buyers, ambitious professionals, and families residing in urban environments, who are always aspiring to add a dash of adventure into their lives. The MG Whale embodies British-born automotive brand MG’s commitment to innovation and cutting-edge technology, making it a truly remarkable masterpiece.

The futuristic design and the daring coupe-like silhouette of the MG Whale embody the youthful and progressive spirit of the people who live and work in the vibrant cities of the region. The Whale-inspired details like its signature front grille and Baleen daytime running lamps help convey the playfulness, intelligence, and grace of its namesake. Other marine-related cues include Whale-fin door mirrors and a Whale-tail spoiler and gearshift.

Additionally, traits like the two-tone glossy black roof, matte gold bumper accents, chrome dual exhaust pipes, and silver decoration add to the visual appeal of the SUV Coupe. The car also rides on stylish alloy wheels which have a large 19-inch diameter indicating its stylistic dominance over its competitors. The SUV Coupe offers a well-laid-out, premium-quality cabin that will ensure daily commutes and long journeys are quiet, hassle-free, and comfortable thanks to features like electric seat adjustments with memory seats, dual-zone air conditioning, and a power-operated panoramic sunroof.

Passengers will also be entertained and remain connected thanks to the superlative technologies and features like the 9-speaker BOSE sound system, 256-colour ambient lighting setup, and the seamlessly integrated dual 12.3-inch Curved Panoramic Screen. The comprehensive list of safety features includes an HD 360°surround view system a host of active and passive safety features, and electronic aids to make the journey incident-free as well as comfortable. Moreover, the MG Whale is built on a chassis with a high-strength structure that is rated for high levels of torsional stiffness, which will provide maximum protection and a dynamic advantage.

The sleek SUV Coupe is driven by a powerful 2.0L turbocharged engine producing 231 HP and 370 Nm torque which is coupled to a reliable 8-speed automatic gearbox. The forced-induction motor provides the torque necessary to transport five passengers and their luggage swiftly and efficiently, while the low-displacement configuration aided by the 8 speeds of the modern transmission helps minimise fuel consumption.

Tom Lee, Managing Director of MG Motor’s Middle East operations, commented, “MG’s campaign to deliver great value SUVs continues with the launch of our all-new Whale model. The MG Whale will be appreciated by those who are progressive and believe in self-expression. The emotive design language draws cues from the whale to reflect power and grace in its lines. It also offers an exceptional list of comfort options with an affordable package to cater to the demands and needs of our customers in the Middle East.”

Mohamed Al Dhaheri, Managing Director, Motors Division, Ali & Sons Holding LLC, said, “The launch of the MG Whale in the UAE represents a significant milestone in the future of MG in collaboration with Inter Emirates Motors. Our unwavering commitment to delivering exceptional vehicles that cater to every need is reflected in the remarkable design, cutting-edge features, and outstanding performance of the MG Whale. Soon, we are excited to introduce a diverse range of models, including SUVs, sedans, and crossovers, all designed to elevate and redefine the driving experience for our valued customers.”

Hisham ElSahn, General Manager IEM, said, “The launch of the all-new SUV Coupe is a testament to our dedication to delivering excellence, exceeding expectations, and setting new benchmarks in the automotive industry. With its striking design, advanced features, and remarkable performance capabilities, the MG Whale embodies the spirit of progress and innovation that drives us forward. We are glad to provide customers in the UAE an opportunity to experience first-hand the embodiment of our shared vision as we embark on this remarkable journey together, shaping the future of mobility in the UAE and beyond.”

The all-new MG Whale model is now available for sale at Inter Emirates Motors. All models will benefit from the brand’s acclaimed six-year/200,000 km warranty, for ultimate peace of mind.

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