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Huawei Shows Off its High-End Fashion-Forward Product Lineup at MWC 2024

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The Mobile World Congress (MWC) 2024, held on February 26 in Barcelona, Spain, saw Huawei showcase a lineup of high-end, fashion-forward flagship products that drew significant attention, notably the HUAWEI Mate 60 RS ULTIMATE DESIGN, HUAWEI FreeClip, and HUAWEI WATCH GT 4. Huawei’s exhibition space reflected its focus on the user experience through scenario-based zones: ULTIMATE DESIGN, Fashion Forward, XMAGE, Creation of Beauty, and Fitness & Health. These zones demonstrated Huawei’s continuous investment in innovation and commitment to building rich, personalised and fashion-forward experiences for its global consumers.

“Huawei will continue to cement its position as a global high-end, fashion-forward, and technology-driven brand”, said Kevin Ho, COO of the Huawei Consumer Business Group, “In 2024, we will continue to increase R&D investments in smart devices, fitness & health, and digital creation. These efforts will make innovative products and services more accessible to users worldwide, and create cutting-edge, pioneering, and personalised lifestyles for consumers.”

Over the past year, Huawei CBG has seen steady growth, making breakthroughs in the global high-end wearable, audio, tablet, PC, and smartphone markets, by releasing an intriguing lineup of products. Huawei has held flagship product launch events across Europe, the Middle East and Africa, Latin America, and Asia Pacific regions, demonstrating its commitment to growing its global presence as a premium brand.

Notable 2023 smartphone releases like the HUAWEI Mate 60 Series and HUAWEI Mate X5 have solidified Huawei’s technical prowess. Huawei also introduced ULTIMATE DESIGN, a new ultra-high-end brand that offers distinctive aesthetics, craftsmanship, and cutting-edge technology. According to Counterpoint Research, Huawei gained a 5% market share in the global high-end smartphone market in 2023, ranking third among all brands. In the first two weeks of 2024, Huawei ranked first in the Chinese market for smartphone sales volume.

Beyond smartphones, Huawei strengthened its leadership in wearables, with global shipments surpassing 150 million units by the end of 2023. Huawei has held the top spot in the Chinese smartwatch market for five consecutive years, with HUAWEI Health App boasting over 450 million users. And in 2023, Huawei celebrated a decade of tablet innovation with a milestone of over 100 million tablets shipped. Huawei’s commitment to design innovation was evident in its “Fashion Forward” exhibition zone. In 2023, Huawei unveiled its “Fashion Forward” campaign. Huawei’s substantial investment in R&D is what drives its ability to forge new design paradigms for each new product, leading the industry’s fashion trends.

While developing HUAWEI Mate 60 RS ULTIMATE DESIGN, for instance, rare earth elements were added to the red ceramics sintering process for the first time. Each phone underwent 1400°C calcining and was subject to more than 50 processes during the 60-day manufacturing process, all of which proved crucial for creating the vibrant red body. Another example is the HUAWEI WATCH ULTIMATE DESIGN, Huawei’s first-ever gold smartwatch, featuring 18K gold and Zirconium-based Liquid metal. The HUAWEI FreeClip earbuds also showcase innovation with their C-bridge Design for both durability and a comfortable, breathable fit, with a refreshingly original look and feel. The HUAWEI WATCH GT 4, with its distinctive octagonal design, showcases meticulous attention to detail.

To gain insight into the design and aesthetic trends across different cultures, Huawei has set up Aesthetics Research Centers in Paris, Milan, and London. These centres serve as global platforms that fuel the continuous advancement in bridging technology and design. Huawei’s Fitness & Health exhibition captivated visitors with its focus on smart wearables, one of the most crucial sectors in Huawei CBG’s global business. 2023 saw the release of several flagship smart wearables, including the HUAWEI WATCH Ultimate, the first daily smartwatch to support two-way BeiDou satellite messaging; the HUAWEI WATCH 4, which introduced the all-new Health Glance feature; the HUAWEI WATCH GT 4, which came with brand-new Activity Rings and the Stay Fit App; and the HUAWEI WATCH ULTIMATE DESIGN, Huawei’s first ever gold smartwatch.

Huawei has made continuous breakthroughs in technology, design, health management, and science-based workout monitoring, earning global consumer recognition. The HUAWEI WATCH GT 4 is a testament to this success, exceeding 2.5 million units shipped globally within just three months of its launch. A decade of expertise in wearables has also allowed Huawei to develop its proprietary TruSeen vital signs monitoring technology, now in its fifth generation after eight years of refinement. In 2023, Huawei underscored its position as an industry innovator with over 800 smart wearable patent applications. This commitment is further demonstrated by the opening of its third Health Lab last year in Helsinki, Finland and the network of global R&D centres.

In 2024, Huawei will prioritise addressing three industry challenges: sleep, blood pressure, and mental health management. The goal is to provide even more accurate, convenient, and comprehensive health management solutions for everyone. The HUAWEI MatePad Pro 13.2″, Huawei’s latest flagship tablet, and the collection of digital artworks by creators from across the globe using the tablet drew interest at MWC 2024. Launched in 2023 as the first tablet to support NearLink technology, it was also the thinnest tablet with the narrowest bezels and the highest screen-to-body ratio. The tablet works seamlessly with HUAWEI M-Pencil (3rd generation), the first stylus to support 10,000+ pressure sensing levels, offering an unprecedented stylus experience. In 2023, Huawei also launched the global GoPaint Activity, inviting creators worldwide to showcase works made on Huawei tablets.

Huawei pledges continued investment in digital creation throughout 2024, prioritising technologies like PaperMatte Display and NearLink, to provide consumers with enhanced experiences. The GoPaint Activity will also expand to more countries and regions, making it a global platform for the digital art community. Huawei’s achievements in mobile imaging are similarly impressive with its XMAGE brand, encompassing optical systems, imaging technology, and image processing. The HUAWEI XMAGE Awards in 2023 saw over 600,000+ submissions from nearly 100 countries and regions, inspiring users to capture and share the beauty around them.

Huawei’s showcase at MWC 2024 demonstrated the company’s commitment to the global high-end market. 2024 will be critical as Huawei breaks boundaries, making high-end, fashion-forward, technology-driven products, services, and experiences more accessible worldwide.

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Components

CORSAIR Intros MP700 ELITE Series PCIe 5.0 M.2 SSDs

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CORSAIR has announced the immediate release of the MP700 ELITE series of PCIe 5.0 SSDs. These new drives bring the next generation of storage technologies to mainstream markets, offering incredible performance and reliability at a more affordable price point.

The MP700 ELITE boasts incredible sequential read speeds of up to 10,000MB/sec and sequential write speeds of up to 8,500MB/sec, powered by the cutting-edge PCIe 5.0 x4 controller. This leap in performance ensures users can experience faster boot times, quicker game loads, and seamless file transfers, taking their overall computing experience to new heights.

Featuring High-Density 3D TLC NAND, the MP700 ELITE series provides the perfect blend of performance and endurance, keeping your system running smoothly for years. With support for Microsoft DirectStorage, these drives can communicate directly with your graphics card, significantly reducing load times for compatible games and enhancing gameplay.

Utilizing the compact M.2 2280 form factor, the MP700 ELITE is available both with a heatsink for desktop motherboards, and also without a heatsink for use with integrated motherboard cooling and in compatible laptops. Moreover, backward compatibility with PCIe 4.0 and PCIe 3.0 platforms ensures that a wide range of users can benefit from this advanced technology. A PCIe 5.0 platform, such as Intel’s 800-series or AMD’s 800-series is required for the highest throughput.

With a comprehensive five-year warranty and the CORSAIR SSD Toolbox software for advanced drive management, the MP700 ELITE series stands as a testament to CORSAIR’s commitment to innovation and customer satisfaction. The CORSAIR MP700 ELITE series is available in 1TB and 2TB capacities.

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Components

Cooler Master Releases the MasterLiquid 360 Ion White

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Cooler Master, a leading provider of PC components, gaming peripherals, and tech lifestyle solutions, has today announced the release of the MasterLiquid 360 Ion White, an all-new colourway for their premium liquid cooler. This flagship AIO cooler features the company’s first LCD display and showcases the most advanced cooling technology to date.

Key features and benefits of the MasterLiquid 360 Ion White include:

  1. Gen X Dual Chamber Design: Dual chambers work together for the most efficient cooling.
  2. 2.1-inch IPS LCD Screen: The pump features a 2.1-inch LCD screen, fully customizable via the MasterCTRL software.
  3. Mobius 120P ARGB Fans: Equipped with three white Mobius 120P ARGB fans for unmatched cooling performance.
  4. Personalization and Compatibility: Built-in features such as controllable ARGB lighting and automatic PWM adjustment are compatible with all major motherboards and allow for in-depth personalization.
  5. Easier Installation: Preinstalled Mobius 120P ARGB fans and a simplified bracket design make installation simpler and faster.

The MasterLiquid 360 Ion White is the liquid cooler to watch for in the next generation of PC building. With the ideal combination of flagship performance and customization possibilities, as well as an all-white aesthetic for an entirely different look, the Ion is a cooling powerhouse you just can’t look away from.

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Artificial Intelligence

LG Launches New AI-Powered OLED TVs

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LG Electronics is once again pushing the boundaries of OLED technology with its 2024 lineup of OLED TVs. This year’s models, including the C4, M4, G4, and B4 OLED evo series, promise to deliver unparalleled picture quality, personalized content, and seamless interactivity. At the top of the range, the LG G4, available in sizes up to a stunning 97 inches, offers a gallery-design aesthetic that seamlessly blends into any living space. This model delivers breathtaking visuals, thanks to LG’s advanced OLED technology.

The LG C4, available up to 83 inches, strikes a balance between performance and value. It offers vibrant colours, deep blacks, and incredible detail, making it the perfect all-around OLED TV. For those seeking a truly wireless experience, the LG M4, also available up to 97 inches, eliminates cable clutter with its innovative Zero Connect Box. This allows for a cleaner and more minimalist setup. The LG B4, available up to 77 inches, provides an immersive cinematic experience at an exceptional price point.

Powered by the latest α11 and α8 AI processors, LG’s 2024 OLED TVs offer a range of intelligent features:

  • Personalized Content Recommendations: The TVs analyze viewing habits and preferences to curate tailored content recommendations.
  • Multiple User Profiles: Create up to 10 individual profiles for a truly personalized experience.
  • AI Concierge: Get personalized content recommendations based on your viewing history.
  • AI Picture Pro: Experience unparalleled realism with AI-enhanced picture quality.
  • AI Acoustic Sound: Enjoy immersive audio with AI-optimized sound performance.

LG’s 2024 OLED TV lineup sets a new standard for home entertainment, offering a blend of cutting-edge technology, stunning design, and intelligent features.

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