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Huawei Shows Off its High-End Fashion-Forward Product Lineup at MWC 2024

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The Mobile World Congress (MWC) 2024, held on February 26 in Barcelona, Spain, saw Huawei showcase a lineup of high-end, fashion-forward flagship products that drew significant attention, notably the HUAWEI Mate 60 RS ULTIMATE DESIGN, HUAWEI FreeClip, and HUAWEI WATCH GT 4. Huawei’s exhibition space reflected its focus on the user experience through scenario-based zones: ULTIMATE DESIGN, Fashion Forward, XMAGE, Creation of Beauty, and Fitness & Health. These zones demonstrated Huawei’s continuous investment in innovation and commitment to building rich, personalised and fashion-forward experiences for its global consumers.

“Huawei will continue to cement its position as a global high-end, fashion-forward, and technology-driven brand”, said Kevin Ho, COO of the Huawei Consumer Business Group, “In 2024, we will continue to increase R&D investments in smart devices, fitness & health, and digital creation. These efforts will make innovative products and services more accessible to users worldwide, and create cutting-edge, pioneering, and personalised lifestyles for consumers.”

Over the past year, Huawei CBG has seen steady growth, making breakthroughs in the global high-end wearable, audio, tablet, PC, and smartphone markets, by releasing an intriguing lineup of products. Huawei has held flagship product launch events across Europe, the Middle East and Africa, Latin America, and Asia Pacific regions, demonstrating its commitment to growing its global presence as a premium brand.

Notable 2023 smartphone releases like the HUAWEI Mate 60 Series and HUAWEI Mate X5 have solidified Huawei’s technical prowess. Huawei also introduced ULTIMATE DESIGN, a new ultra-high-end brand that offers distinctive aesthetics, craftsmanship, and cutting-edge technology. According to Counterpoint Research, Huawei gained a 5% market share in the global high-end smartphone market in 2023, ranking third among all brands. In the first two weeks of 2024, Huawei ranked first in the Chinese market for smartphone sales volume.

Beyond smartphones, Huawei strengthened its leadership in wearables, with global shipments surpassing 150 million units by the end of 2023. Huawei has held the top spot in the Chinese smartwatch market for five consecutive years, with HUAWEI Health App boasting over 450 million users. And in 2023, Huawei celebrated a decade of tablet innovation with a milestone of over 100 million tablets shipped. Huawei’s commitment to design innovation was evident in its “Fashion Forward” exhibition zone. In 2023, Huawei unveiled its “Fashion Forward” campaign. Huawei’s substantial investment in R&D is what drives its ability to forge new design paradigms for each new product, leading the industry’s fashion trends.

While developing HUAWEI Mate 60 RS ULTIMATE DESIGN, for instance, rare earth elements were added to the red ceramics sintering process for the first time. Each phone underwent 1400°C calcining and was subject to more than 50 processes during the 60-day manufacturing process, all of which proved crucial for creating the vibrant red body. Another example is the HUAWEI WATCH ULTIMATE DESIGN, Huawei’s first-ever gold smartwatch, featuring 18K gold and Zirconium-based Liquid metal. The HUAWEI FreeClip earbuds also showcase innovation with their C-bridge Design for both durability and a comfortable, breathable fit, with a refreshingly original look and feel. The HUAWEI WATCH GT 4, with its distinctive octagonal design, showcases meticulous attention to detail.

To gain insight into the design and aesthetic trends across different cultures, Huawei has set up Aesthetics Research Centers in Paris, Milan, and London. These centres serve as global platforms that fuel the continuous advancement in bridging technology and design. Huawei’s Fitness & Health exhibition captivated visitors with its focus on smart wearables, one of the most crucial sectors in Huawei CBG’s global business. 2023 saw the release of several flagship smart wearables, including the HUAWEI WATCH Ultimate, the first daily smartwatch to support two-way BeiDou satellite messaging; the HUAWEI WATCH 4, which introduced the all-new Health Glance feature; the HUAWEI WATCH GT 4, which came with brand-new Activity Rings and the Stay Fit App; and the HUAWEI WATCH ULTIMATE DESIGN, Huawei’s first ever gold smartwatch.

Huawei has made continuous breakthroughs in technology, design, health management, and science-based workout monitoring, earning global consumer recognition. The HUAWEI WATCH GT 4 is a testament to this success, exceeding 2.5 million units shipped globally within just three months of its launch. A decade of expertise in wearables has also allowed Huawei to develop its proprietary TruSeen vital signs monitoring technology, now in its fifth generation after eight years of refinement. In 2023, Huawei underscored its position as an industry innovator with over 800 smart wearable patent applications. This commitment is further demonstrated by the opening of its third Health Lab last year in Helsinki, Finland and the network of global R&D centres.

In 2024, Huawei will prioritise addressing three industry challenges: sleep, blood pressure, and mental health management. The goal is to provide even more accurate, convenient, and comprehensive health management solutions for everyone. The HUAWEI MatePad Pro 13.2″, Huawei’s latest flagship tablet, and the collection of digital artworks by creators from across the globe using the tablet drew interest at MWC 2024. Launched in 2023 as the first tablet to support NearLink technology, it was also the thinnest tablet with the narrowest bezels and the highest screen-to-body ratio. The tablet works seamlessly with HUAWEI M-Pencil (3rd generation), the first stylus to support 10,000+ pressure sensing levels, offering an unprecedented stylus experience. In 2023, Huawei also launched the global GoPaint Activity, inviting creators worldwide to showcase works made on Huawei tablets.

Huawei pledges continued investment in digital creation throughout 2024, prioritising technologies like PaperMatte Display and NearLink, to provide consumers with enhanced experiences. The GoPaint Activity will also expand to more countries and regions, making it a global platform for the digital art community. Huawei’s achievements in mobile imaging are similarly impressive with its XMAGE brand, encompassing optical systems, imaging technology, and image processing. The HUAWEI XMAGE Awards in 2023 saw over 600,000+ submissions from nearly 100 countries and regions, inspiring users to capture and share the beauty around them.

Huawei’s showcase at MWC 2024 demonstrated the company’s commitment to the global high-end market. 2024 will be critical as Huawei breaks boundaries, making high-end, fashion-forward, technology-driven products, services, and experiences more accessible worldwide.

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Audio Devices

Sony Intros ULT POWER SOUND Series of Speakers and Headphones

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Sony Middle East and Africa has launched ULT POWER SOUND series – a new series of wireless speakers and headphones designed to make you feel like you have dived into the front row of the arena. Built for music lovers, it produces powerful deep sound designed to make your heart tremble. The new range consists of wireless speakers ULT TOWER 10, ULT FIELD 7, ULT FIELD 1, and wireless headphones ULT WEAR. All models in the series include the ULT button, providing signature sound quality by enhancing the music with one or two different sound modes.

ULT TOWER 10
Turn your home into party central with massive bass, 360° Party Sound, 360° Party Light and karaoke, thanks to a supplied wireless mic. You can even connect the speaker to your TV to boost the sound of the things you love to watch.

ULT FIELD 7
Liven up your day with punchy bass and expressive lighting wherever you go. The ULT FIELD 7 lets you take the party anywhere thanks to the waterproof and dustproof construction plus a long battery life means you can party for longer. You can even connect to a mic for karaoke on the go.

ULT FIELD 1
Bring your favourite tunes anywhere with enhanced bass built into a compact package with the ULT FIELD 1. Complete with a multi-way strap for ease of use, take your waterproof, dustproof and even shockproof speaker anywhere for longer, thanks to a long battery life.

ULT WEAR
With exceptional bass and improved Noise Cancelling, Sony’s new ULT WEAR headphones let you bring your favourite festival or club feel with you, everywhere you go.

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Electric Scooters

Marshall MA21 Electric Scooter Review: Convenience on Two Wheels

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The Marshall MA21 electric scooter carves a niche in the electric scooter market with its focus on portability and ease of use. In this review, let’s deep dive into the MA21’s features, performance, and overall value proposition to help you decide if it’s the right electric scooter for your needs.

First Impressions
Right out of the box, the MA21 strikes you with its compact size. Weighing in at just over 8kg, it’s incredibly lightweight, thanks to its aluminium frame. This makes carrying it on public transport, storing it under your desk, or throwing it in the trunk of your car a breeze. Folding the scooter is a one-step process, making it even more convenient for on-the-go situations.

Performance
The MA21 is equipped with a 24V/200W motor, which is suitable for flat terrains and gentle inclines up to 15 degrees. The MA21 can also support a maximum load of 90 kg. While it won’t win any speed races, it offers a comfortable cruising speed of 23km/hr, perfect for zipping around town or navigating a college campus.

The MA21 also offers a range of 12-15km, when fully charged. And it takes around 3 hours to charge the electric scooter from 0% to 100%. However, strong winds or steeper inclines can affect performance.

Ride Quality
Despite the solid 6-inch wheels, the MA21 offers a surprisingly smooth ride. The spring suspension in the front helps absorb bumps and cracks on paved surfaces. However, it’s important to manage your expectations – for rougher terrain, a scooter with pneumatic tires would be a better choice.

Safety Features
The MA21 comes equipped with a basic set of safety features. The front wheel features an electronic brake, while the rear wheel has a mechanical foot brake. These brakes provide adequate stopping power for the scooter’s speed. Headlights and a taillight ensure visibility in low-light conditions.

Verdict
The Marshall MA21 might not be the most feature-rich electric scooter on the market, but it excels in portability and ease of use. It’s a perfect choice for riders who prioritise a lightweight, convenient, and affordable way to navigate short distances in urban environments.

If you require a scooter for longer distances, or rough terrains, or crave additional features such as a display, you might want to consider alternatives that better suit your needs. However, if you’re looking for a no-frills, convenient, and fun way to get around for short commutes, leisure rides, or navigating a college campus, the Marshall MA21 is a strong contender.

Price: AED 1199

Marshall MA21 Electric Scooter AED 1199
  • Final Rating
3

Summary

The MA21 is equipped with a 24V/200W motor, which is suitable for flat terrains and gentle inclines up to 15 degrees. The MA21 can also support a maximum load of 90 kgs. While it won’t win any speed races, it offers a comfortable cruising speed of 23km/hr, perfect for zipping around town or navigating a college campus.

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Gadgets

Razer Launches Blade 18 Gaming Laptop

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Razer has launched the Razer Blade 18 (2024) for gamers and creators. Featuring the world’s first 18” 4K 200Hz display with up to UHD+ (3840×2400) resolution, 3.0ms response time, and DCI-P3 100% colour gamut; Calman Verified and factory-calibrated, this Blade 18 offers gamers and creators ultra-high-definition visuals at breakneck refresh rates for an unmatched viewing experience.

The Blade 18 also packs in Thunderbolt 5 technology that allows users to connect multiple high-resolution gaming displays, high-speed storage, and all-in-one docks, through Bandwidth Boost, up to 120 Gbps, three times more bandwidth than the current leading connection protocol. The Blade 18 is powered by Intel Core 14th Gen i9-14900HX processor, which comes with 24 Cores and the ability to unlock overclocking through Razer Synapse.

You also get up to NVIDIA GeForce RTX 4090 Graphics, unlocking up to 175 W Full TGP (Total Graphics Power), and leveraging NVIDIA’s AI-powered DLSS 3 to deliver faster framerates and real-time ray tracing. GeForce RTX technologies are supported in more than 500 popular games and applications, including blockbuster games such as Cyberpunk 2077 and Alan Wake 2. NVIDIA RTX Laptop GPUs are packed with specialized AI Tensor Cores enabling unmatched AI performance in creative apps, ultra-efficient productivity, blistering fast gaming, and more.

The Blade 18 accompanies an 18-inch QHD+ 300Hz Mini-LED Alternate Display Option: For even higher-refresh-rate gaming and up to 1K nits peak brightness, this all-new display option provides a stunning alternative that maintains sharpness in gameplay, creative work, or play, wherever one may be. It features QHD+ (2560×1600) resolution, 2K dimming zones with a new toggle on/off feature, and all the colour accuracy that is a hallmark of the newest Blades, including DCI-P3 100% colour gamut and Calman Verification and calibration at the factory.

The Blade 18’s advanced cooling system, featuring the thinnest exhaust fins in its class, maximizes graphics power and maintains desktop-class performance in a thin design. The vapour chamber technology features a 3-fan system, and Razer’s biggest chamber ever, to quickly and efficiently dissipate heat, ensuring optimal performance even under intense gaming or 3D rendering sessions. Equipped with a 5MP webcam, a THX spatial audio 6-speaker array, upgradeable components, a comprehensive port selection, and the latest Wi-Fi 7 connectivity, the Blade 18 ensures constant connection and immersion, whether for gaming, streaming, or online calls. It even includes a GaN charger (Up to 330W) which is up to 60% smaller than comparable silicon-based solutions.

The Razer Blade 18 (2024) is now available for a price of $3099.99.

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