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ASUS Intros Wide Range of Devices at its Regional Launch Event



ASUS has launched its latest range of technological marvels, introduced cutting-edge products, and demonstrated its commitment to sustainability at the Tech Evolution: From Origins to Innovation a regional launch event held in Dubai. Several innovative products, including the revolutionary Zenbook Duo (2024), the world’s first 14-inch dual-screen OLED laptop. AI-powered laptops featuring the brand-new AI-enabled Intel Core Ultra include the ASUS Zenbook 14 OLED​, ASUS Vivobook Pro 15 OLED, and the all-new ASUS Vivobook S series.

For gamers, ASUS ROG launched The ROG Zephyrus G14 and G16 laptops to revolutionise portable gaming with powerful internals and stunning OLED displays. Gamers can immerse themselves in the unmatched performance of the ROG Strix SCAR 18 laptop, designed for esports enthusiasts seeking maxed-out performance. These new gaming laptops offer unparalleled power with up to the Intel Core Ultra 9 processor and the flagship NVIDIA GeForce RTX 4090 Laptop GPU.

In the mid-2000s, ASUS made a strategic move into the laptop market with the introduction of the Eee PC, a series of netbooks that became a global sensation. Launched in 2007, the Eee PC was characterized by its compact form factor, affordability, and impressive battery life. It played a pivotal role in popularising the concept of ultraportable laptops, setting the stage for ASUS’s foray into consumer laptops.

In 2011, ASUS unveiled the Zenbook series, targeting users seeking a perfect balance between style and substance. These Ultrabooks featured premium materials, slim profiles, and high-resolution displays, making them stand out in the competitive laptop market. The Zenbook line showcased ASUS’s dedication to design innovation and its ability to create laptops that were as aesthetically pleasing as they were powerful.

ASUS has consistently integrated cutting-edge technologies into its laptops. The introduction of AI-enhanced features, the first one to create a dual display (as seen in the Zenbook Pro Duo), and advancements in cooling solutions showcase the brand’s commitment to staying at the forefront of technological innovation. ASUS laptops are not only powerful but also incorporate features that anticipate the evolving needs of users.

ASUS recognizes the importance of sustainability in the tech industry and has implemented eco-friendly initiatives. The company focuses on reducing its environmental footprint through responsible manufacturing practices, energy-efficient designs, and recyclable packaging, aligning with the growing global awareness of ecological concerns. The ASUS commitment to sustainability has earned global recognition, including acknowledgement by the Financial Times as a Climate Leader in Asia-Pacific and inclusion in the Corporate Knights Clean 200 Index. As a pioneer in sustainable technology, ASUS has a history of groundbreaking initiatives, such as the world’s first carbon-neutral laptop, Bamboo-series laptops, and the recent launch of its first carbon-neutral verified business laptop in 2022.

The company actively incorporates recycled materials in manufacturing and packaging, utilizing over 1,600 tonnes of PCR plastic since 2017 and over 20,000 tonnes of recycled paper in 2022. ASUS’s commitment to reducing environmental impact is evident in its recycling of over 40,000 tonnes of e-waste since 2019. The result is that revenue from eco-friendly products exceeded 87.2% of qualified revenue in 2022, highlighting continued progress towards a circular economy to minimize environmental impact.

ASUS showcased an impressive lineup of innovative products, demonstrating the company’s unwavering commitment to pushing conventional boundaries and delivering innovative technology solutions. AI-powered laptops feature the latest advancements in computing with Intel Core Ultra processors. These processors enable users to seamlessly manage complex workloads, enhance productivity, and benefit from advanced security measures. These devices represent more than just laptops; they signify a new era of intuitive and efficient computing designed to meet the diverse needs of modern consumers and professionals.

Emphasising the transformative impact of its product portfolio, ASUS highlighted its dedication to delivering exceptional experiences that go beyond conventional constraints. The company envisions a future where intelligent, heartfelt, and joyful smart living is accessible to all, with a strong emphasis on sustainability, innovation, and user-centric design.

The Intel Core Ultra Processor, equipped with an AI-focused Neural Processing Unit (NPU), serves as a powerhouse for accelerating AI workloads and running cloud-based AI programs, resulting in exceptional performance while prioritizing energy efficiency. This advancement contributes to prolonging the battery’s lifespan, aligning with a more environmentally friendly approach. With these cutting-edge technologies, users can anticipate faster content generation, simplified data analysis, streamlined multitasking, and enhanced security, ushering in an era of unprecedented computing capabilities and possibilities.

ASUS Zenbook Duo (2024)
The revolutionary Zenbook Duo (2024) is the world’s first AI-powered 14-inch dual-screen laptop, equipped with two identical OLED touchscreens. With its detachable full-size Bluetooth ASUS ErgoSense keyboard and touchpad, this incredible device has a user-centric design that rewrites the rule book for on-the-go versatility. This Intel Evo Edition laptop expertly combines multitasking versatility with superb mobility in a 1.35 kg-light package.

The dual full-size 3K 120 Hz ASUS Lumina OLED 16:10 displays are joined by a lay-flat 180° hinge to instantly expand the visual workspace to up to a massive 19.8 inches, which thanks to the integrated kickstand and detachable keyboard can be used in vertical or horizontal orientations for several versatile user modes — Laptop, Dual Screen, Desktop or Sharing mode — controlled by the intuitive ASUS ScreenXpert software. The rechargeable keyboard can be detached to allow full use of the visual workspace or be placed on the lower display for a traditional clamshell laptop experience.

Zenbook Duo (2024) maximizes productivity and play throughout the day with up to an Intel Core Ultra 9 processor with an integrated NPU for AI acceleration, 32 GB of LPDDR5x memory, up to a 2 TB PCIe 4.0 SSD, a fast-charging and long-lifespan 75 Wh battery, and a Harman Kardon-certified Dolby Atmos audio system. The NPU delivers low-latency AI computing, accelerating multitasking to make Zenbook Duo (2024) highly efficient for work, creativity or entertainment. And with the huge screen real estate, users can effortlessly run all their favourite productivity apps — and keep them in view — at the same time.

Zenbook Duo (2024) is designed with sustainability and durability in mind. It incorporates a variety of recycled materials and is durability tested to US MIL-STD-810H standards to maximize the device’s lifespan. The new ROG Zephyrus G14 and G16 gaming laptops redefine the genre with a host of extraordinary features. The redesigned premium aluminium chassis, available in Eclipse Gray and Platinum White, is both lightweight and durable – G14 measures just 1.59 cm thin and weighs 1.5 kg, while the 1.49 cm-thin G16 weighs in at just 1.85 kg.

There’s a signature Slash Lighting LED bar on the chassis that continues and enhances the popular personalization options of the previous generation. They are also the first laptops to feature ROG Nebula Display OLED panels. With the Zephyrus G14 boasting a 3K 120 Hz panel, and the Zephyrus G16 sporting a 2.5K 240 Hz display, both feature a 16:10 aspect ratio, VESA DisplayHDR True Black 500 certification, and a stunning 1,000,000:1 contrast ratio. Hi-Res Audio and Dolby Atmos technology enhance audio quality, complemented by built-in HD cameras for smooth communication.

Designed for gamers, creators, and designers, the Zephyrus Series includes the G14 with an AMD Ryzen 9 8940H processor and the G16 with up to an Intel Core Ultra 9 processor 185H. Both laptops are equipped with NVIDIA GeForce RTX GPUs, and feature a variety of powerful ROG Intelligent Cooling solutions for optimal performance. With the upgraded Zephyrus Series, ROG brings portable gaming to a new level, seamlessly blending technology, performance, and aesthetics for an unparalleled gaming experience. Gamers, creative professionals, or design enthusiasts can elevate their gaming reality with the Zephyrus series.

ASUS Zenbook Duo (2024) is available in UAE’s leading retailers and ASUS Eshop. The price starts from AED 8999. ROG Zephyrus G16 and G14 have been available in UAE leading retailers and ASUS Eshop now. The price starts from AED 12999 to AED 20990 for G16 and AED 8499 for G14.

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TEAMGROUP Launches the MP44Q M.2 PCIe 4.0 SSD



Team Group has launched TEAMGROUP MP44Q M.2 PCIe 4.0 Solid State Drive, featuring the latest 3D QLC NAND technology, combining cutting-edge technology with the trend of demanding high storage capacity to meet daily system and file storage needs. TEAMGROUP MP44Q M.2 PCIe 4.0 SSD utilises the latest 3D QLC NAND, offering capacities of up to 4TB. With the PCIe Gen4 x4 interface and SLC Caching technology, it achieves maximum sequential read and write speeds of up to 7,400 MB/s and 6,500 MB/s, respectively.

The MP44Q SSD operates with low power consumption, catering to all document processing and storage applications, significantly enhancing work efficiency. Paired with TEAMGROUP’s exclusively patented graphene heat dissipation sticker, whose thickness is less than 1 mm, eliminating the potential for mechanical interference in any assembly, coupled with the native heat sink of the motherboard, such an arrangement effectively addresses the heat generated by high performance, extending the SSD’s lifespan.

Additionally, it supports TEAMGROUP’s exclusively patented SSD intelligent monitoring software, S.M.A.R.T., allowing for quick and easy configuration and testing, effortlessly monitoring the quality and performance of the SSD. The product also provides the latest QLC high-speed Gen4 x4 SSD to cater to various storage needs for both life and work.

The packaging of TEAMGROUP MP44Q M.2 PCIe 4.0 SSD adopts recyclable packaging materials and has passed RoHS, REACH, and other environmental protection certifications with the effort of contributing to sustainable living. The product comes with a comprehensive 5-year warranty, ensuring consumer confidence in product quality. It is expected to be available globally starting in early May 2024.

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Nothing Intros Ear and Ear (a) Powered by ChatGPT



Nothing has revamped its audio product line with two new wireless earbuds: Nothing Ear and Nothing Ear (a).


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The company also announced groundbreaking ChatGPT integration for its earbuds and smartphones, marking an industry first.

The new earbuds represent a culmination of three years of design and engineering, catering to both audiophiles and everyday listeners.

“Ear” prioritizes audio quality, while “Ear (a)” is designed for daily use.

Features of the Nothing Ear:

  • Enhanced Sound: Custom 11mm drivers and a refined dual-chamber design deliver richer audio with crisper highs and clearer sound.
  • High-Resolution Audio: Supports LHDC 5.0 and LDAC codecs for high-fidelity Bluetooth streaming.
  • Advanced Equalizer: Offers extensive customization options through the Nothing X app, including pre-sets and personalized profiles based on hearing tests.
  • Industry-Leading Noise Cancellation: Features Nothing’s most effective ANC yet, with Smart ANC auto-adjusting for optimal noise reduction (up to 45 dB).
  • Extended Playtime: Up to 40.5 hours of battery life with the charging case, with fast charging capabilities.
  • Improved Call Clarity: Advanced Clear Voice Technology and wind reduction design for clear calls.
  • Seamless Connectivity: Dual Connection allows switching between devices, while Low Lag Mode reduces audio delay for gaming.

Features of the Nothing Ear (a):

  • Eye-Catching Design: Features Nothing’s signature transparency with a playful bubble design and a vibrant yellow color option.
  • Noise Cancellation on Demand: Offers ANC with Smart and Adaptive modes for personalized noise reduction (up to 45 dB).
  • Powerful Sound: Delivers deeper bass thanks to its new driver and dual-chamber design.
  • Hi-Resolution Audio Certified: Supports LDAC codec for high-quality Bluetooth streaming.
  • Long Battery Life: Up to 42.5 hours of playtime with the charging case, with fast charging capabilities.
  • Dual Connection and Low Lag Mode: Provides seamless connectivity and reduced audio lag for a smooth user experience.

Nothing is pushing boundaries by integrating ChatGPT with its earbuds and Nothing OS. This allows users with the latest Nothing OS and ChatGPT to access AI capabilities directly from their earbuds and smartphones through pinch-to-speak functionality.

Further integration within Nothing OS is promised, including screenshot sharing and Nothing-styled widgets. Nothing Ear will be priced at AED 549, while Nothing Ear (a) will be available for AED 379. Pre-orders in the UAE start on April 22nd.

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Shure Launches the new MV7+ Microphone



Shure has launched its new hybrid XLR/USB dynamic microphone with the launch of the MV7+ Podcast Microphone. The MV7+ is aimed at those seeking to capture broadcast-quality audio in even the most challenging of spaces. With Shure’s cutting-edge Voice Isolation Technology, the focus lies on the user’s voice, avoiding annoying background noises and ensuring outstanding audio for every recording and streaming session.

It also includes a new, innovative onboard Digital Signal Processing (DSP) engine which powers a suite of advanced features, like an improved Auto Level Mode, a Digital Popper Stopper for enhanced plosive control, Real-time Denoiser, and Adjustable Reverb. Thanks to its unique full-touch LED live meter display and numerous customization options, the MV7+ sets a new standard in sound quality and personalization while diving into a vibrant world of colour.

To elevate the user experience to the next level, the MV7+ podcast microphone integrates with the free, new MOTIV Mix Desktop app, Shure’s latest MOTIV software interface. MOTIV Mix provides users with the ability to configure all aspects of the MV7+. The software also offers multi-track recording and routing to support users with greater control of their live streaming and recordings. With MV7+ and MOTIV Mix, it’s easier than ever to sound authentic, freeing up creators to let their imagination shine brightly.

“Modern content creators and streamers are constantly searching for new ways to customize their set-up and sound to set themselves above the pack,” said Sean Sullivan, Associate Director of Global Product Management at Shure. “The MV7+ is our answer to this challenge. It builds off the legacy of the MV7 and delivers broadcast-quality audio in any setting while empowering creators with intuitive customization and control. Through our latest DSP innovations and the new MOTIV Mix desktop app integration, the MV7+ is set to redefine excellence in audio recording for every session.”

New Features and Benefits:

  1. Multi-Color LED Touch Panel: Elevate the audio experience with a customizable LED touch panel. Choose from over 16.8 million colours to visualize your sound levels or engage an ambient pulse effect. A simple tap anywhere on the LED Panel Live Meter instantly mutes the microphone, ensuring privacy and control.
  2. Real-time Denoiser: Leverage the advanced DSP technology of the MV7+ to eliminate background noise. It works in harmony with the microphone’s Voice Isolation to deliver pristine sound, even in less-than-ideal recording environments.
  3. Digital Popper Stopper: Remove harsh plosive sounds to avoid acoustic distractions and a cumbersome physical pop filter on camera.
  4. Improved Auto Level Mode: Intelligent audio adjustment adapts the microphone gain based on the distance, volume, and room dynamics, providing perfectly balanced sound automatically.
  5. Onboard Reverb: Choose from three types of onboard reverb settings–Plate, Hall, Studio—and set intensity levels to add desired depth and richness to recordings.
  6. Hybrid XLR and USB-C outputs: The MV7+ integrates into any setup as it provides hybrid USB-C and XLR output and connects seamlessly with your laptop or phone (iOS and Android), offering unparalleled flexibility and ease of use.

Shure has also announced the new MOTIV Mix software for the MV7+ microphone. This platform allows users to customize the LED panel, access up to five multi-track recording and routing channels, and fine-tune settings like sound signature, gain, and more. A Beta version of the new software will be available to experience with the MV7+ at launch, helping users reduce the number of apps needed to streamline their workflows. Key features of MOTIV Mix include:

  • Multi-channel Mixer: Control multiple channels of audio to record, monitor or use your mixed audio for your live stream.
  • Soundcheck: Check your mic’s gain setting and optimize it with the help of Soundcheck.
  • A redefined Monitor Mix Slider: Mix mic output and system audio playback levels individually.
  • Full access: to advanced DSP features of your MV7+ Podcast Microphone.

MOTIV Mix will soon be compatible with other legacy MOTIV products such as the MV7 and the MVX2U, serving as a building block for forthcoming software innovations and premium features. The MV7+ Podcast Microphone comes in two colours (black and white). The black MV7+ is available now at Shure’s official partners and Amazon. This summer, the white version will be available along with a special bundle, the MV7+ Podcast kit, that includes the microphone in black and a Gator mic stand. Each purchase comes with a 3m USB-C to USB-C cable, a printed quick start guide, and a MOTIV MIX Art Card with download instructions. Other accessories such as a 15-inch USB-C to lightning cable and a replacement foam windscreen are available for purchase individually.

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