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ASUS Bets Big on AI: Video Interview with Aaron Tsai

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We caught up with Aaron Tsai, the Regional Director for the Middle East at ASUS. We spoke about the launch of new devices in the region and ASUS’ focus on AI:

Videos and Photos by Ranbir Sen

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Earbuds

Nothing’s CMF Unveils Budget-Friendly Phone 1, Buds Pro 2, and Watch Pro 2

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CMF, the budget-friendly brand from Nothing, unveiled three exciting new products: CMF Phone 1, CMF Watch Pro 2, and CMF Buds Pro 2.

CMF Phone 1
For smooth performance, this phone boasts a powerful MediaTek Dimensity 7300 5G processor (co-engineered with Nothing). The massive 5000 mAh battery promises up to two days of use, while 8GB or 16GB RAM options ensure effortless multitasking.

 

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Capture stunning photos with the 50MP Sony rear camera and a dedicated portrait sensor. The 16MP selfie camera complements the package. All this comes to life on a vibrant 6.67-inch Super AMOLED display with a smooth 120Hz refresh rate.

CMF Phone 1 runs Nothing OS 2.6, offering a clean and customizable Android experience. But the real charm lies in the phone’s adaptability. Swappable backcases and custom accessories let you create a phone that reflects your style.

CMF Watch Pro 2
This versatile smartwatch features an interchangeable bezel design, a stunning 1.32-inch AMOLED display, and over 100 customizable watch faces. Track your fitness with over 120 sports modes and automatic workout detection. It also monitors heart rate, blood oxygen, and stress levels.

Stay connected with Bluetooth calling, music control, notifications, and remote camera control. Built for an active lifestyle, the watch boasts IP68 water resistance and an impressive 11-day battery life.

CMF Buds Pro 2
Elevate your listening experience with these feature-packed earbuds. The innovative Smart Dial on the case lets you control everything with a touch. Dual drivers and LDAC technology deliver rich, Hi-Res Audio Wireless sound, further enhanced by Dirac Opteo. Advanced Hybrid Active Noise Cancellation (up to 50dB) and clear voice calls with 6 mics ensure an uninterrupted listening experience.

For movie lovers, Spatial Audio creates a three-dimensional soundscape. With a total battery life of 43 hours and a quick 10-minute charge for 7 hours of playback, the CMF Buds Pro 2 are perfect for any adventure.

The CMF Phone 1 hits shelves on July 20th in two configurations:

  1. 8GB + 128GB: Starting at SAR 799 (Jarir Bookstores) / AED 749 (Lulu Hypermarket & Noon)
  2. 8GB + 256GB: SAR 1,099 / AED 999

CMF offers stylish Black, Orange, Light Green, and Blue cases for just SAR 59 / AED 49 each. Other accessories include a stand, lanyard, and card case, all priced at SAR 59 / AED 49.

The CMF Watch Pro 2, a versatile smartwatch with a starting price of SAR 279 / AED 249, complements the Phone 1 perfectly. The CMF Buds Pro 2 is available for SAR 219 / AED 199 for immersive audio.

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Computex

MSI to Showcase latest Innovations at Computex 2024

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Eddie Chen, the Middle East Marketing Manager at MSI, says AI has officially become part of our lives (more…)

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Interviews

Security Should Seamlessly Integrate Into Everyone’s Daily Lives

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Mohammad Meraj Hoda, the Vice President for Emerging Markets at Ring, says privacy, security, and control are at the forefront when developing Ring’s products (more…)

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