Cars
BMW Shows Off the new Vision Neue Klasse X SAV

A new BMW Group Vision Vehicle provides a first glimpse of the Neue Klasse as an SAV: The BMW Vision Neue Klasse X brings the aesthetics, technology, sustainability, and philosophy of the Neue Klasse to the Sports Activity Vehicles sector. The first fully electric raised derivative on the new architecture will go into series production at Plant Debrecen (Hungary) in 2025.
“Together with the BMW Vision Neue Klasse, the BMW Vision Neue Klasse X showcases the breadth of our future BMW model line-up. The Neue Klasse reflects the variety of all the models that customers want today and, in the future, – from sporty sedan, with all its derivatives, to modern SAV family,” says Oliver Zipse, Chairman of the Board of Management of BMW AG. “In this way, we are underlining that the Neue Klasse is much more than just a car or a specific concept; it is redefining the BMW brand – and, at the same time, will be more BMW than ever.”
The company presented a clear picture of the brand’s future as a sedan with the BMW Vision Neue Klasse at IAA 2023. The latest Vision Vehicle now illustrates how BMW sees the future of its X models. The BMW Vision Neue Klasse X stands for an active lifestyle, efficient dynamics and a confident stance. Its design combines a clear exterior design language with a bright and spacious interior. Special lighting and sound effects enabled by the next generation of BMW iDrive enhance the intuitive digital user experience. The three main characteristics of the Neue Klasse – electric, digital and circular – are expanded here to include a fourth dimension. The driving pleasure that forms the core of the BMW brand is taken to the next level with drive and chassis control developed especially for the Neue Klasse and with the sixth generation of BMW eDrive technology. Its sustainability concept also ensures responsible production, operations, disassembly and recycling.
A new type of drive and chassis control delivers a superior driving experience that is tailored to individual needs. It is based on a new software stack developed in-house by the BMW Group that will help the vehicles of the Neue Klasse guarantee a smooth drive at all times. Two out of four new super-brains will take the driving experience in the Neue Klasse to a new dimension.
“Neue Klasse means BMW driving at an even higher level,” explains Frank Weber, member of the Board of Management of BMW AG responsible for Development. “The BMW of the future will have four new super-brains: high-performance computers working smartly together on what, up until now, was processed separately. We developed the first super-brain completely in-house. It integrates the entire powertrain and driving dynamics with up to ten times more computing power. The second super-brain will enable the next quantum leap in automated driving,” Weber continues. “Going forward, we will combine four key control units in a single high-performance computer. The result will be more dynamic performance, more precision, more efficiency and even more fun to drive.”
In combination with the two-box design of a BMW X model, the pared-down design language developed for the Neue Klasse also represents a major leap forward in both exterior and interior design. With its increased ground clearance, the fully electric vehicle architecture offers new possibilities for an even more spacious interior. It allows for a long wheelbase, short overhangs and classic BMW proportions. Large window areas and the panoramic glass roof flood the interior with natural light, creating an airy spaciousness that is complemented by textiles in warm colours.
“The BMW Vision Neue Klasse X provides a look ahead to the X models of the Neue Klasse. The same principles apply to our Sport Activity Vehicles: electric, digital and circular,” says Adrian van Hooydonk, head of BMW Group Design.
“The X models will always remain strong in character: monolithic, clean and with a very distinctive vertical interpretation of the BMW light signature.”
The new brand look for the BMW X models also contributes to the Vision Vehicle’s strong presence. Vertically aligned LED units offer a fresh interpretation of BMW’s hallmark light signature. Front and centre is the BMW kidney grille, reimagined as a three-dimensional sculpture with vertically aligned and backlit contours. Together, the headlights and kidney grille create a lighting effect that is activated as the driver approaches the vehicle and continues in the interior.
The rear section is powerful and athletic. Rear lights that reach far into the centre provide a horizontal interpretation of the familiar BMW L shape. Its 3D-printed elements are individually controlled with variable light intensity to convey a particularly expressive depth effect. Flush glass surfaces and the bright “Coral Silver” exterior paintwork give the BMW Vision Neue Klasse X a certain lightness. In the rear portion of the side windows, the brand’s signature Hofmeister kink is realised not through chrome edging, but with a “reflective print” that forms a transparent or reflective surface, depending on the viewing angle.
The slightly elevated seating position ensures a confident driving experience. The redesigned steering wheel with multifunction buttons, Central Display with intuitive touch control functionality and BMW Panoramic Vision, together with the advanced voice control of the BMW Intelligent Personal Assistant, serve as effortless and intuitive interfaces for human-car interaction. BMW Panoramic Vision projects key information across the full width of the windscreen. It will be complemented in production models of the Neue Klasse by the enhanced BMW 3D Head-Up Display.
In the BMW Vision Neue Klasse X, the Central Display is elegantly integrated into the instrument panel, providing both front passengers with optimal access to all infotainment functions. The colours shown are not only transferred to the ambient light but also to the backlit textile surfaces of the instrument panel.
The Personal Sound Experience, presented for the first time with the new HYPERSONX WHEEL, opens up further possibilities. With this digital function, car occupants can enjoy their favourite sound on any trip. The sound, generated in real-time and adjusted with the tap of a finger on the HYPERSONX WHEEL, is an innovative contribution to the immersive and holistic user experience that transforms the interior of the BMW Vision Neue Klasse X into a personal experience space.
In the Neue Klasse, overall vehicle efficiency reaches a new level. The latest, sixth generation of BMW eDrive technology is key to this. In addition to improved e-drive units, it also features new and now round lithium-ion battery cells, with a volumetric energy density more than 20 per cent higher than that of the prismatic cells previously used. In combination with the transition to an 800-volt system, this will improve charging speed by up to 30 per cent – allowing vehicles to charge enough for a 300-kilometre range in just ten minutes. The sixth generation of BMW eDrive also delivers up to 30 per cent more range. When it comes to aerodynamics, the BMW Vision Neue Klasse X boasts an impressive new top figure: with drag reduced by 20 percent to a comparable model in the current line-up. New tyre designs and a special brake system for fully electric vehicles help increase overall vehicle efficiency by up to 25 per cent.
A completely plant-based, mineral-based and petroleum-free surface material “Verdana” was developed for the interior. It will be used in the BMW Vision Neue Klasse X in the lower portion of the door panelling and in the centre console. Maritime plastics are also being utilised for the first time for injection-moulded parts. In selected components, this secondary raw material, which is obtained, for example, from discarded fishing nets, already accounts for 30 per cent.
The choice of materials and construction methods enable easier disassembly of components and improved recyclability. The side skirts and front and rear apron attachments are also produced from recycled mono-materials. In this, the new design concept follows the principle of the BMW i Vision Circular presented in 2021, which relied extensively on mono-materials to optimise recyclability. The Neue Klasse also heralds a new chapter in production history. BMW Group Plant Debrecen in Hungary was planned and developed as an iFACTORY.

Cars
INFINITI Intros the new 2025 QX80

INFINITI has introduced the all-new 2025 QX80. The latest QX80 elevates the driving experience with significant advancements in performance, cutting-edge technology, and sophisticated design. The 2025 QX80 is powered by an all-new VR35DDTT 3.5-liter twin-turbocharged V6 engine, offering 450 horsepower and 700 Nm of torque, an increase over the previous generation’s output of400 horsepower, 560 Nm torque. This power is paired with a 9-speed automatic transmission, replacing the previous 7-speed transmission, delivering improved efficiency and responsiveness.
The 2025 model introduces a suite of advanced technologies, replacing the single 12.3-inch display with dual 14.3-inch screens for navigation and entertainment. The all-new INFINITI InTouch with Google built-in ensures seamless connectivity, while the Biometric Cooling system makes its debut, ensuring first-class hospitality through automated cooling. Safety and convenience are augmented with the Invisible Hood View, 3D Enhanced Around View Monitor, 170-degree Front Wide View camera, and optimized Smart Rear View Mirror, a giant leap from the previous generation’s standard Around View Monitor and Smart Rear View Mirror.
The 2025 QX80 introduces the 24-speaker Klipsch Reference Premiere audio system delivering a rich 3DX Surround Sound Experience, replacing the Bose 13- and 17-speaker systems. The SENSORY and AUTOGRAPH grades take the audio experience even further with this system, which features Individual Audio functionality, leveraging stunning metal-trimmed speakers mounted to the front seat headrests. When enabled, Individual Audio allows for focusing only certain audio elements – such as navigation directions, music, or phone calls – to the driver’s seat. For example, the driver can make a phone call while passengers continue listening to music, or the driver could listen to a favorite playlist and hear map guidance without disturbing the rear passengers.
The all-new INFINITI QX80 introduces a two-tone roof and dark chrome detailing, amplifying the SUV’s sophisticated appeal. In addition, the INFINITI Light Path exterior lighting system adds a distinctive, welcoming touch. Getting an upgrade from standard suspension, the 2025 INFINITI QX80 introduces an advanced electronic air suspension system. This system automatically adjusts to road conditions, ensuring an exceptionally smooth and controlled ride, whether navigating city streets or exploring rugged terrains.
A new addition to the QX80 is ProPILOT Assist 1.0, which combines intelligent cruise control and steering assistance for added ease and comfort during long drives. Catering to regional terrains, the INFINITI QX80 is for the first time equipped with a rear differential lock. This enhancement significantly facilitates off-road performance, ensuring the QX80 can tackle challenging terrains with ease.
The 2025 QX80 features semi-aniline leather with open-pore ash wood and metal inlays, elevating cabin luxury. A subtle ambient lighting feature, boasting 64 color options, adds to the interior’s refined elegance. The 2025 INFINITI QX80 debuts two tailored grades: the SENSORY grade, focused on comfort and cutting-edge technology, and the AUTOGRAPH grade, which offers exclusive design elements and bespoke finishes. With enhanced features that offer a significant upgrade in terms of technology, comfort, design and performance, the all-new 2025 INFINITI QX80 sets a new standard in luxury.
Cars
OMODA and JAECOO Officially Launches in the UAE

OMODA & JAECOO gave officially launched in the UAE.
Shawn Xu, CEO of OMODA & JAECOO Automobile International, said, “The UAE represents a key milestone in our global expansion—not just as a regional market, but as a hub for innovation and progressive mobility. OMODA & JAECOO is not just about manufacturing cars; we are creating value, shaping lifestyles, and redefining what it means to own and drive a vehicle. Our vision is to put the customer at the center of everything we do, ensuring that every journey is not just about transportation, but about experience, emotion, and connection to a future-driven world.”
At the heart of OMODA & JAECOO’s philosophy is progressive design and intelligent innovation. The brand’s futuristic approach is led by Peter Matkin, Chief Engineer of JAECOO who commented, “Our mission is to push the boundaries of automotive design, creating vehicles that resonate with modern lifestyles. OMODA’s sleek, futuristic styling and JAECOO’s rugged elegance embody a balance of art and engineering, offering customers a fusion of technology, luxury, and adventure.”
The grand launch event witnessed the debut of three models, each tailored to distinct customer lifestyles:
OMODA C5
- AI-powered connectivity and next-gen intelligent cockpit
- Aerodynamic, futuristic design with sleek, dynamic styling
- Advanced driver assistance systems (ADAS) ensuring maximum safety
- Efficient turbocharged engine, delivering high performance with reduced emissions
JAECOO J7
- Minimalist interior with premium materials and tech integration
- Adaptive AWD system, offering precision handling for both city and adventure drives
- AI-powered infotainment system with voice
- Eco-friendly powertrain options, emphasizing sustainability and efficiency
JAECOO J8
- High-ground clearance and all-terrain capability for rugged exploration
- Robust turbocharged engine designed for power and endurance
- Intelligent off-road driving modes, adjusting to various terrains seamlessly
- Luxury-meets-adventure interior, combining rugged durability with premium comfort
With a presence in 34 global markets, OMODA & JAECOO is one of the fastest-growing automotive brands worldwide. Its rapid expansion is backed by Chery, the largest Chinese automotive manufacturer, and is driven by a commitment to intelligent, sustainable, and customer-centric mobility.
To ensure seamless service, logistics, and after-sales support, OMODA & JAECOO has invested in a 12,000 sqm spare parts distribution center in JAFZA, the largest Chinese automotive parts hub in the Middle East. Additionally, a strategic partnership with Maersk ensures 100% spare parts availability and fast delivery within 24 to 48 hours, reinforcing the brand’s dedication to an unparalleled ownership experience.
– Videography and photography by Ryan Chris
Cars
Škoda Auto launches in Oman

Škoda Auto has officially entered the Omani market, marking the next step in its strategic expansion across the Middle East. This move supports the brand’s ambition to strengthen its presence outside of its European home market. The launch includes the opening of a fully digital, state-of-the-art showroom in Muscat, developed in partnership with Premium Motors, part of the Alfardan Group. In the coming months, Škoda will be introducing a full range of ICE models, including spacious sedans and a diverse SUV line-up. The SUV portfolio ranges from the compact Kushaq, imported from India and leveraging synergies given the geographical proximity, to the all-new seven-seater flagship Kodiaq, which is also available with all-wheel drive.
Martin Jahn, Board Member for Sales and Marketing, commented, “Entering the Omani market is an important milestone for Škoda. Expanding our footprint in the Middle East strengthens our presence beyond Europe. We are excited about the opportunities this market presents and remain committed to delivering vehicles that not only meet but exceed the expectations of our Omani customers.”
Škoda’s entry into Oman is a key component in its wider growth strategy for the Middle East. With demand for European automotive brands rising in the region, Škoda is committed to offering high-quality vehicles tailored to local preferences. Expanding into Oman grows the brand’s international footprint and supports its long-term ambitions beyond its core European market. Looking ahead, Škoda aims to achieve 10,000 annual deliveries in the Middle East, reinforcing its position as a strong player in the regional automotive market.
Lukas Honzak, Managing Director of Škoda Middle East, commented, “We are thrilled to bring Škoda to Oman. Our strategic partnership with Premium Motors enables us to bring advanced European automotive technology and exceptional customer service to Omani customers. With freshly refined wide product line-up, fully digitilised showroom and brand-new exclusive service centre facilities, we are confident that Škoda is set to achieve nothing shorts of exceptional success.”
Škoda Auto has partnered with Premium Motors, a member of the Alfardan Group, to bring its high-quality, value-for-money vehicles and signature Simply Clever features to Omani customers. Škoda’s first Omani showroom in Muscat is a cutting-edge facility designed to offer a fully digital, customer-focused experience. It features an interactive digital configurator and an immersive digital wall display, while a dedicated motorsport corner highlights Škoda’s rich racing heritage.
The new location in Muscat will also feature an exclusive Škoda service centre with eight work bays, ensuring comprehensive aftersales support. As part of its long-term commitment to the market, Škoda plans to open three additional showrooms and service centres across Oman by 2029, further strengthening its presence in the region.
The grand launch of Škoda Oman was inaugurated at an exclusive opening event, graced by distinguished dignitaries including His Excellency Mr. Khalfan Bin Said Al Shueili, Minister of Housing and Urban Planning, Mr. Omar Hussein Alfardan, President of Alfardan Group, Dr. Ma’n Alhamawi, CEO of Alfardan Automotive, and Mr. Hussein Omar Alfardan, CMO of Alfardan Automotive along with Mr. Christian Nehme, General Manager of Premium Motors, Benoit Tiers, CEO of Volkswagen Group Middle East, and Lukas Honzak, Managing Director of Škoda Middle East.
Speaking at the event, Christian Nehme, General Manager of Premium Motors, said: “We are extremely proud to add Škoda to our growing portfolio of European car brands that Premium Motors represents in Oman. This showroom offers an entirely new level of customer experience. Every aspect of the space is thoughtfully integrated, from digital screens to the seamless coordination between our sales advisors and service team, to create a comfortable experience for our customers and deliver exceptional service. We are excited to bring this unique concept to Oman.”
Škoda’s initial line-up in Oman includes a full range of its European-built ICE sedans and hatchbacks, including the latest performance model, the new Octavia RS. The Czech automaker is also offering a diverse SUV portfolio, from its ICE flagship and seven-seater, the Kodiaq, which is also available with all-wheel drive, to the compact Kushaq, imported from India and leveraging synergies given the geographical proximity. These models are now available, giving Omani customers a wide range of options to suit their driving needs and preferences. As part of its long-term strategy, Škoda also plans to introduce electric vehicles to the Middle East.
Oman’s economy is poised for growth, driven by diversification efforts and a favourable business environment. With a population of around 4.5 million and approximately 300 vehicles per 1,000 inhabitants, the country is already the fifth-largest automotive market in the region. Demand is rising for high-quality, technologically advanced, and practical vehicles that offer excellent value for money – making this the ideal time for Škoda to enter the market. With a focus on customer satisfaction and innovation, Škoda aims to capitalise on this growth potential.
For 130 years, Škoda has continuously evolved, combining a strong customer focus with a commitment to quality, safety, and efficiency. By consistently offering something extra, the brand has grown from a regional market leader into a globally competitive automaker. In the Middle East, Škoda seeks to build on this foundation by delivering models tailored to the driving preferences and lifestyles of Omani customers.
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