Sennheiser’s HE1, its flagship headphones and the most expensive in the world took centre stage at the High End & Smart Home Show in Dubai on September 27th and 28th. Presented by Dr. Head, the Middle East’s premier audiophile retailer, the HE1 wowed attendees, offering a once-in-a-lifetime opportunity to experience sound like never before. Held at the Radisson Red Hotel, Dubai Silicon Oasis, the event drew audiophiles, tech enthusiasts, and industry professionals from across the region.

This flagship headphone system, priced at nearly €69,000, captivated the audience with its breathtaking audio clarity, innovative design, and luxurious build quality. Crafted from fine materials, the HE1’s electrostatic drivers delivered an unparalleled listening experience, allowing visitors to hear music with an emotional depth and detail they had never encountered before. From audiophiles to casual music lovers, the response was overwhelmingly positive.

Heston Saldanha, General Manager, Sonova Consumer Hearing (Sennheiser ME), reflected on the event, “The High End & Smart Home Show provided the perfect platform for us to showcase the HE1. The format of the event allowed visitors to take their time, explore different products, and really appreciate the quality on offer. For us, it was a great opportunity to connect with all visitors and hear their feedback on how we can continue to push the boundaries of audio technology. The reaction to the HE1 at the show was phenomenal. We saw people truly connect with the music on a new level, and that’s what the HE1 is all about. We’re excited for what’s next and to continue sharing this passion for audio with the world.”

Dr. Head, a well-respected name in the audiophile world, brilliantly showcased the HE1, ensuring attendees could appreciate every nuance of the headphones’ performance. The team at Dr. Head worked closely with visitors, offering insights into the technology behind the HE1 and guiding them through the listening experience. As part of the Prime Audio family, Dr. Head is known for curating the best in high-end audio technology, from entry-level equipment to luxury audio products like the HE1. With a passion for delivering top-tier customer experiences, Prime Audio has built a loyal following across the UAE and beyond.

Prime Audio has established itself as a key player in the regional market for high-quality sound solutions, consistently bringing the best of global audio innovation to the Middle East. Through Dr. Head, Prime Audio ensures that audiophiles and music lovers can access the latest and greatest in sound technology. The High End & Smart Home Show, held for the first time in the Middle East, brought together a wide range of brands specialising in premium audio, video, and smart home solutions.

Sony has announced a new colour addition to their 1000X noise-cancelling headphones. Released in collaboration with K-Pop girl group LE SSERAFIM, the WH-1000XM5 and WF-1000XM5 noise-cancelling headphones are now available in Smoky Pink. Both the WH-1000XM5 headphones and WF-1000XM5 earbuds offer noise-cancelling features and great audio quality. The WF-1000XM5 currently comes in black and platinum silver, while the WH-1000XM5 comes in black, platinum silver and midnight blue.

The Smoky Pink colour is soft and sophisticated, with a powdery matte texture that boosts your style. This colour fits perfectly with LE SSERAFIM’s aesthetic and their newly unveiled partnership with Sony’s For The Music campaign.

The record-breaking K-pop giants are known for their fearless attitude, chic fashion sensibilities, and empowering songs, which have resulted in multiple entries on the Billboard Hot 100 and 200 charts. With 20M+ combined followers on social platforms and a diehard global fanbase, there’s no question that LE SSERAFIM is a mainstay in the genre and one of the most exciting acts to watch in 2024 and beyond.

LE SSERAFIM also stars in Sony’s campaign for the WH-1000XM5 headphones and WF-1000XM5 earbuds, featuring their new song “CRAZY” from their same-titled fourth mini album, which was released on August 30th. “The connection we have with our fans is everything, and we can’t wait for them to be able to experience our music with Sony’s awesome Smoky Pink 1000X headphones and earbuds,” said LE SSERAFIM.

The Smoky Pink WH-1000XM5 headphones and WF-1000XM5 earbuds will be available in the Middle East and Africa from October 2024.

Dyson has announced its newest development in audio technology: the Dyson OnTrac headphones are now available for purchase in the UAE and KSA. Offering best-in-class noise cancellation, these headphones deliver up to 55 hours of immersive listening. With over 2,000 customisable colour combinations for outer caps and ear cushions, each ear cushion is crafted from ultra-soft microfiber and high-grade foam for superior comfort and acoustic seal. Multi-pivot gimbal arms and a uniquely positioned battery in the headband ensure balanced weight distribution.

To create an optimal listening environment, the Dyson OnTrac features a custom Active Noise Cancellation (ANC) algorithm which uses 8 microphones, sampling external sound 384,000 times a second. This combines with superior materials and carefully designed internal geometry to cancel up to 40dB of unwanted noise.

With 40mm, 16-ohm neodymium speaker drivers and advanced audio signal processing, the Dyson OnTrac ensures that every note or word is delivered with precision. The headphones reproduce frequencies from as low as 6 Hertz to as high as 21,000 Hertz, providing deep sub-bass that you can feel, and clear highs at the upper end of the frequency range. Meanwhile, the speaker housing tilted 13˚ towards the ear for a more direct audio response.

With up to 55-hour battery life, Dyson OnTrac provides up to two weeks of listening even with ANC enabled. The two high-capacity lithium-ion battery cells are suspended in the headband for more even weight distribution. To switch between ANC on and off, simply double-tap on either ear cup.

Certified comfortable by US Ergonomics, Dyson OnTrac unites comfort and acoustics with precision. Select materials and ergonomic design ensure a superior acoustic seal and lasting comfort. High-grade foam cushions and multi-pivot gimbal arms relieve ear pressure, while battery positioning in the headband evenly distributes weight. Soft micro-suede ear cushions and optimized clamp force provide a consistent fit across diverse head sizes.

The Dyson OnTrac comes in four colourways, each precision-crafted with unique, durable finishes designed by Jake Dyson and our CMF team. Inspired by the CNC manufacturing process, options include CNC Aluminium, Copper, and Nickel. The Ceramic Cinnabar variant has a ceramic-feel painted finish. In addition to these four colourways, you can customise your Dyson OnTrac with custom outer caps and ear cushions in various colours and finishes. The outer caps are machined from high-grade aluminium, for a lightweight, durable finish in a range of colours and finishes – ceramic or anodised. The cushions will be priced at AED 199, and caps will be available for AED 249.

The MyDyson app includes real-time soundtracking that monitors in-ear and external volume, alerting users to potentially harmful levels. The MyDyson app also enables owners to choose between three custom EQ modes: Bass Boost, Neutral and Enhanced. The headphones are priced at AED 1,999, and the customisable cushions will be priced at AED 199, and caps will be available for AED 249.