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HP Unleashes Latest OMEN and HyperX Gaming Arsenal

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HP ignited the Dubai gaming scene today with a showcase of its latest OMEN and HyperX devices and accessories. The event unveiled a collection of cutting-edge products designed to elevate the gaming experience for all. “HP understands the evolving needs of gamers, creators, and streamers. The OMEN and HyperX lineup caters to this diverse audience, offering a blend of power, performance, and quality. Whether you’re a seasoned pro, a casual player, or just starting your PC journey, OMEN and HyperX offer a perfect match for an immersive and seamless experience,” the company said.

 

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OMEN Transcend 14
The star of the show was the highly anticipated OMEN Transcend 14. This lightweight 14-inch powerhouse is built for those who demand both gaming excellence and creative freedom. Featuring a stunning 2.8K 120Hz OLED display and powered by the latest Intel Core Ultra Processor, the OMEN Transcend 14 seamlessly blends portability with premium performance. This allows users to transition between gaming and creative tasks on-the-go, without sacrificing processing power.

Beyond the Transcend 14, the showcase also featured:

  1. A broad selection of other OMEN laptops boasting impressive performance and design.
  2. An array of HyperX gaming gear, including mice, headsets, backpacks, and the world’s most customizable mechanical keyboard.

HyperX Alloy Rise

“With PC gamers numbered 1.1 billion and an expected growth to 1.85 billion this year, gaming is not just a pastime; it’s a dynamic and evolving culture that connects people worldwide,” said Peter Oganesean, Managing Director of HP Middle East. “Our Gaming Showcase in Dubai underscores our dedication to providing gamers with the latest advancements in technology, empowering them to reach new heights of performance and enjoyment.”

HyperX QuadCast

HP’s Dubai Gaming Showcase wasn’t just about unveiling new products, it was a strategic move aligning with the region’s thriving gaming scene. Gaming in the Middle East is no longer a solitary activity; it’s a social phenomenon fostering vibrant communities. With the UAE gaming market expected to grow steadily at 5.40% annually from 2024 to 2027, OMEN and HyperX are stepping up to meet this growing demand.

HyperX Pulsefire Mat RGB

HP’s latest offerings prioritize personalized experiences, delivering top-notch performance, sleek designs, and extensive customization options to cater to the diverse needs of Middle Eastern gamers. Attendees at the showcase weren’t just passive observers. Interactive demos and expert insights allowed them to experience firsthand the power and versatility of the OMEN and HyperX lineup. The message was clear: from competitive esports to immersive storytelling, these products offer limitless possibilities for gamers to explore and excel.

HyperX Cloud III

The showcase also highlighted HP’s commitment to a sustainable future. Eco-friendly materials and energy-efficient designs were incorporated into the showcased gaming devices and accessories, demonstrating that responsible practices can go hand-in-hand with high-performance gaming gear. By aligning with the Middle East’s burgeoning gaming community and prioritizing personalization, performance, and sustainability, HP positions itself as a leader in the region’s ever-evolving gaming landscape.

HP’s Dubai Gaming Showcase wasn’t just about announcements, it was an exhibition of cutting-edge technology for passionate gamers. Here’s a closer look at some of the key highlights:

OMEN Transcend 14: This ultra-light champion weighs in at only 1637g, defying expectations for a portable powerhouse. Featuring a stunning 2.8K 120Hz OLED display and the latest Intel Core Ultra Processor with NVIDIA GeForce RTX 40 series GPUs, it allows seamless switching between gaming and creative endeavors, anywhere, anytime.

OMEN Transcend 16: This desktop replacement boasts a stunning 240Hz, 16:10 display with vivid colours and high refresh rates. Powered by the latest 14th-generation Intel processors and up to a NVIDIA GeForce RTX 4070, it empowers creators and gamers alike.

HyperX QuadCast

HyperX Cloud III Wireless Headset Black: This evolution of the legendary Cloud II Wireless incorporates next-gen technology and a sleek design, delivering exceptional audio for the most dedicated players.

HyperX Pulsefire Haste 2 Mini Wireless Black Mouse: Weighing less than 60 grams, this ultra-light, wireless mouse offers precision control in a compact form factor.

HyperX Pulsefire Mousepad: Engineered for durability and precision tracking, this mousepad features an optimized surface and anti-fray stitching for enhanced comfort and control during intense gameplay.

HyperX Pulsefire Haste 2 Mini Wireless

HyperX Alloy Rise 75 Gaming Keyboard: The “world’s most customizable” toolless mechanical keyboard, the Alloy Rise takes personalization to a whole new level. Hot-swappable key switches, magnetic top plates, badges, and more let you tailor your keyboard to your exact needs.

HyperX QuadCast S Black Microphone: This condenser microphone delivers both broadcast-quality audio and stunning aesthetics. Customizable RGB lighting adds a touch of style to any stream setup.

HyperX Knight and Delta Backpacks: These durable, weather-resistant backpacks offer secure storage for your gaming essentials, with classic HyperX colours and airline carry-on compliance for ultimate portability.

OMEN 17: OMEN recently announced the upcoming launch of the OMEN 17 Gaming Laptop. Designed for the multi-faceted gamer who dabbles in content creation and esports, this laptop boasts increased performance, larger screens, and captivating visuals. It caters to a growing segment of gamers who demand versatility from their machines.

Staying true to its innovative spirit, OMEN will integrate a dedicated Copilot key for quick AI accessibility. This intriguing feature remains shrouded in a bit of mystery, but it hints at AI-powered functionalities to streamline the gaming experience. Additionally, an AI-driven OMEN camera and voice enhancer will elevate your audio and video quality, ensuring seamless communication with teammates or viewers.

The showcase also highlighted HP’s recent partnership with Riot Games, the powerhouse behind popular titles like League of Legends (LoL Esports), VALORANT (VCT), and Teamfight Tactics (TFT Esports). This groundbreaking global collaboration will reshape the gaming and esports experience for players worldwide. As the official Riot Games Technology partner, OMEN and HyperX gain access to Riot’s massive player base. This collaboration empowers them to provide top-tier hardware and technological solutions that will fuel various aspects of the Riot Games ecosystem, from powering the experiences of millions of players to supporting record-breaking esports events.

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HUAWEI Intros Open-Ear FreeArc Earbuds

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Huawei has launched its latest audio innovation, the HUAWEI FreeArc, further solidifying its leadership in the fast-growing open-ear wearables segment. Designed for comfort and situational awareness, the FreeArc offers a secure, pressure-free fit without blocking the ear canal—catering to users who demand high-quality audio without sacrificing awareness of their surroundings.

Open-ear earbuds, which sit outside the ear rather than inside it, have surged in popularity due to their comfort and safety benefits, particularly for fitness enthusiasts, commuters, and professionals. According to Canalys, global shipments of open-ear headphones reached nearly 8 million units in Q3 2024—a staggering fourfold increase from the same period last year.

Huawei has been at the forefront of this shift. The company ranked first in global wearable shipments for the first three quarters of 2024 (IDC), backed by its extensive audio R&D network—including seven research centers, over 1,000 audio specialists, and more than 250 patents. Its first open-ear model, the HUAWEI FreeClip, has already surpassed 2 million units shipped worldwide, demonstrating strong consumer demand for innovative wearable audio solutions.

Huawei’s journey in open-ear wearables began in 2019 with its collaboration with Gentle Monster on HUAWEI Eyewear, blending fashion with cutting-edge audio technology. The FreeClip, launched later, marked Huawei’s entry into the Open Wireless Stereo (OWS) category, featuring a flexible C-bridge design for a lightweight, breathable fit.

Now, the FreeArc takes this legacy further as Huawei’s first open-ear earbuds with earhooks. Built with a nickel-titanium alloy frame, the new model enhances stability and adaptability for a wider range of ear shapes while retaining the signature C-bridge comfort. Engineered for active lifestyles, the FreeArc boasts an IP57 rating for dust and water resistance, making it ideal for workouts, travel, and daily commutes. Key enhancements include:

  1. High-sensitivity drivers for crisp, balanced sound
  2. Dual-Resonator Antenna for stronger connectivity
  3. Wind-resistant microphones for clearer calls in outdoor environments

With the FreeArc, Huawei continues to refine its open-ear offerings, combining ergonomic design with practical durability.

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Yango Group Launches Yasmina Lite Smart Speaker

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Yango Group has launched Yasmina Lite, the latest addition to its line of smart speakers. Available in three bright colours — pink, purple, and green — Yasmina Lite is the smallest device in the range to date. The new speaker is equipped with the powerful AI assistant Yasmina that engages in intelligent, human-like conversations in both Arabic and English.

Designed with families in mind, Yasmina now features whisper mode — if a person whispers to Yasmina, the assistant whispers back. This mode is perfect for quiet moments, like planning the next day while other family members are asleep. Simply whisper, “Yasmina, what’s the weather tomorrow?” and the assistant will respond in a hushed tone.

Yasmina also offers access to a wide range of educational and entertainment content. Parents can use it to play podcasts and audio stories from Shamandar for their children. The AI assistant also streams music from Yango Play and can identify up to four family members by voice, adapting to their preferences. It remembers their likes and dislikes and suggests songs they might enjoy based on their tastes.
Yasmina excels at breaking down complex ideas and making them accessible to anyone.

Whether it’s scientific principles or cultural practices, the AI assistant explains concepts in ways that resonate with people of all ages. From answering questions like “How do bees make honey?” to helping with math using a built-in calculator, Yasmina is always ready to chat and explain. Available in three colours, the Yasmina Lite smart speaker also comes with playful stickers, so that families can customize the speaker to match their tastes.

“The Yasmina Lite smart speaker is indeed the brightest and most playful smart speaker we’ve ever created — small in size but big in personality,” said Rami Abu Arja, Senior Innovation Marketing Manager at Yasmina, Yango Group Middle East. “Featuring a powerful AI assistant capable of human-like interactions and a vibrant design, this new addition to the range is the perfect choice for those young at heart. It’s not just a speaker — it’s an everyday companion that brings joy, knowledge, and entertainment to your home.”

To fully enjoy everything, the Yasmina Lite smart speaker has to offer, including music streaming and recommendations, users need to activate a subscription to Yango Play. The Yasmina Lite smart speaker is now available for purchase through various outlets across the UAE, including Eros, Jumbo, Sharaf, and Virgin Mega Store. Customers can also find the Yasmina Lite smart speaker online on Amazon and Noon. It is currently priced at AED 199.

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Apple’s Beats Unveils Powerbeats Pro 2 with Heart-Rate Monitoring

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Apple Inc.’s Beats division has unveiled the long-awaited Powerbeats Pro 2, which features noise cancellation, a heart-rate monitor, and a revamped design aimed at athletes. This new model incorporates capabilities seen in Apple’s AirPods, such as transparency mode for better external noise awareness and the H2 chip for enhanced sound quality. Additionally, it offers improved spatial audio for a 3D listening experience and comes with a smaller, wireless charging case.

The heart-rate monitor is a notable first for Apple-designed earbuds, expanding the company’s health-related features, and utilizes technology found in the Apple Watch. Despite a slow holiday season for Apple’s wearables business—with sales in the division falling nearly 2% to about $11.8 billion—the introduction of these new earbuds is anticipated to drive interest and sales.

Priced at $250, the same as the previous model, the new Powerbeats Pro 2 will be available in black, orange, purple, and a color called quicksand. This price point matches the AirPods Pro 2, although the Powerbeats may be more appealing to athletes due to their secure ear hooks.

Apple Vice President Oliver Schusser, who oversees Beats as well as the company’s sports, TV+, and music initiatives, hailed the new Powerbeats as “the most impressive product in Beats’ history.” Acquired by Apple in 2014 for $3 billion, Beats remains the company’s largest acquisition to date.

The heart-rate monitor will be compatible with fitness apps like Peloton, Nike Run Club, Ladder, and Slopes, with data integration into the Apple Health app. The earbuds will also be compatible with Android devices. Apple is reportedly working on AirPods with heart-rate monitoring, though they are still many months away from release.

In terms of battery life, the Powerbeats Pro 2 holds an advantage over AirPods, with 10 hours of usage on their own and 45 hours with the charging case, compared to six hours for AirPods alone and up to 30 hours with the case. However, AirPods continue to offer unique features, such as a new hearing aid functionality.

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